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Security Bank P2

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ORGANIZATIONAL CHART ORGANIZATIONAL CHART

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MARKET POSITION ANALYSIS

Based on Assets (as of December 2016) Universal Bank 22% 5% 5% 5% 4%

Total Assets

BDO Metrobank BPI Landbank

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MARKET POSITION ANALYSIS

Based on Assets (as of December 2016) Universal Bank

1. BDO Unibank Inc 2,198,231,090,443.50

2. Metropolitan Bank & TCO (Metrobank) 1,552,519,858,382.80

3. Bank of the Philippine Islands (BP) 1,451,040,495,617.09

4. Land bank of the Philippines 1,395,366,418,772.49

5. Philippine National Bank 711,285,437,931.03

6. Security Bank Corp 695,661,472,313.01

7. China Banking Corp 552,868,394,721.56

8. Development Bank of the Philippines (DBP) 535,780,386,053.74

9. Union Bank of the Philippines 458,743,681,567.19

10. Rizal Commercial Banking Corp (RCBC) 419,292,947,595.39

22% 16% 15% 14% 7% 7% 5% 5% 5% 4%

Total Assets

BDO Metrobank BPI Landbank PNB Security Bank China Bank DBP UnionBank RCBC

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Commercial Bank

1. Citibank, N.A. 298,303,909,583.15

2.  Asia United Bank Corporation 163,019,684,604.42

3. Maybank Philippines Incorporated 96,474,942,099.33

4. Phil Bank Communications 84,237,299,525.26

5. Robinsons Bank Corporation 75,883,170,153.42

6. The Bank of Tokyo

 –

Mitsubishi UFJ Ltd 66,432,339,348.51

7. BDO Private Bank 62,207,558,233.87

8. Philippine Veterans Bank 50,772,516,400.17

9. JP Morgan Chase Bank National Assn. 40,629,546,337.55

10. CTBC Bank (Phil) 35,883,133,753.24 30% 17% 10% 9% 8% 7% 6% 5% 4% 4%

Total Assets

1. Citibank, N.A. 2. AUB 3. Maybank 4. PBCom 5. Robinsons Bank

6. The Bank of Tokyo -Mitsubishi 7. BDO Private Bank

8. Philippine Veterans Bank 9. JP Morgan Chase Bank 10. CTBC Bank (Phil)

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SWOT ANALYSIS Security Bank Corp.

This SWOT Analysis of Security Bank Corp. provides a strategic report of businesses and operations of the company. The SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of Security Bank Corp. can provide a competitive advantage.

SWOT - Strengths

1. existing distribution and sales networks 2. domestic market

3. barriers of market entry 4. experienced business units 5. high profitability and revenue 6. The industry has unique products.

7. The industry shows a strong diversification.

8. The industry is more robust than the economy in general. 9. monetary assistance provided

10. Innovative culture. SWOT - Weaknesses 1. brand portfolio 2. taxes

3. There might be too less suppliers.

4. Profitability could be higher in this industry. 5. High loan rates

6. Online presence 7. Customer service 8. Vulnerable to risk

9. Structural weaknesses 10. Low brand recognition SWOT - Opportunities

1. new products and services

2. New trade agreements between countries are possible. 3. New products and services are possible.

4. Online Market

5. International Expansion 6. Acquisition synergies 7. New technology

8. Expanding the advisory and other services offered to clients, investors and other banks

9. Boosting the bank's reputation as a reliable partner 10. Building new client relationship

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1. increasing costs

2. increasing rates of interest 3. financial capacity

4. government regulations 5. tax changes

6. Automation is an unknown factor for this industry. 7. The industry sees new market entrants.

8. Political risks

9. Industry competitions 10. Bad acquisitions

INTERNAL FACTOR EVALUATION (IFE)

KEY INTERNAL FACTORS Weight Rating

Weighted Score SWOT - Strengths

1. existing distribution and sales networks 0.02 4 0.08

2. domestic market 0.02 3 0.06

3. barriers of market entry 0.03 3 0.09

4. experienced business units 0.03 4 0.12

5. high profitability and revenue 0.1 4 0.4

6. The industry has unique products. 0.07 3 0.21

7. The industry shows a strong diversification. 0.1 3 0.3 8. The industry is more robust than the economy

in general. 0.01 4 0.04

9. monetary assistance provided 0.15 4 0.6

10. Innovative culture. 0.05 3 0.15

SWOT - Weaknesses

1. brand portfolio 0.07 2 0.14

2. taxes 0.07 1 0.07

3. There might be too less suppliers. 0.03 1 0.03

4. Profitability could be higher in this industry. 0.05 2 0.1

5. High loan rates 0.03 2 0.06

6. Online presence 0.05 2 0.1

7. Customer service 0.05 2 0.1

8. Vulnerable to risk 0.04 1 0.04

9. Structural weaknesses 0.02 1 0.02

10. Low brand recognition 0.01 2 0.02

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COMPETITIVE PROFILE MATRIX (CPM)

Critical Success Factors

Security Bank BDO

Weight Rating Weighted

Score Rating Weighted Score 1. Product and Price

Competition 0.15 3 0.45 4 0.6 2. Financial Position 0.2 4 0.8 4 0.8 3. Market Share 0.15 3 0.45 4 0.6 4. Management 0.1 4 0.4 4 0.4 5. Local Branches 0.1 3 0.3 4 0.4 6. Foreign branches 0.05 1 0.05 3 0.15 7. Employees 0.05 4 0.2 4 0.2

8. E-commerce and technology 0.05 3 0.15 3 0.15

9. Advertisement 0.05 3 0.15 4 0.2

10. Customer Loyalty 0.1 3 0.3 4 0.4

TOTAL 1 3.25 3.9

Critical Success Factors

Metrobank BPI

Weight Rating Weighted

Score Rating Weighted Score 1. Product and Price

Competition 0.15 4 0.6 4 0.6 2. Financial Position 0.2 4 0.8 4 0.8 3. Market Share 0.15 4 0.6 4 0.6 4. Management 0.1 3 0.3 4 0.4 5. Local Branches 0.1 3 0.3 3 0.3 6. Foreign branches 0.05 3 0.15 4 0.2 7. Employees 0.05 4 0.2 3 0.15

8. E-commerce and technology 0.05 3 0.15 4 0.2

9. Advertisement 0.05 3 0.15 4 0.2

10. Customer Loyalty 0.1 4 0.4 3 0.3

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Critical Success Factors

Landbank PNB

Weight Rating Weighted

Score Rating Weighted Score 1. Product and Price

Competition 0.15 2 0.3 4 0.6 2. Financial Position 0.2 4 0.8 4 0.8 3. Market Share 0.15 4 0.6 3 0.45 4. Management 0.1 3 0.3 3 0.3 5. Local Branches 0.1 3 0.3 4 0.4 6. Foreign branches 0.05 1 0.05 1 0.05 7. Employees 0.05 3 0.15 4 0.2

8. E-commerce and technology 0.05 2 0.1 3 0.15

9. Advertisement 0.05 2 0.1 2 0.1

10. Customer Loyalty 0.1 3 0.3 3 0.3

TOTAL 1 3 3.35

Critical Success Factors

China Bank DBP

Weight Rating Weighted

Score Rating Weighted Score 1. Product and Price

Competition 0.15 2 0.3 3 0.45 2. Financial Position 0.2 3 0.6 3 0.6 3. Market Share 0.15 3 0.45 4 0.6 4. Management 0.1 3 0.3 4 0.4 5. Local Branches 0.1 1 0.1 1 0.1 6. Foreign branches 0.05 4 0.2 2 0.1 7. Employees 0.05 3 0.15 3 0.15

8. E-commerce and technology 0.05 3 0.15 2 0.1

9. Advertisement 0.05 3 0.15 1 0.05

10. Customer Loyalty 0.1 2 0.2 3 0.3

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Critical Success Factors

UnionBank RCBC

Weight Rating Weighted

Score Rating Weighted Score 1. Product and Price

Competition 0.15 3 0.45 3 0.45 2. Financial Position 0.2 3 0.6 3 0.6 3. Market Share 0.15 2 0.3 3 0.45 4. Management 0.1 3 0.3 3 0.3 5. Local Branches 0.1 1 0.1 2 0.2 6. Foreign branches 0.05 3 0.15 1 0.05 7. Employees 0.05 2 0.1 3 0.15

8. E-commerce and technology 0.05 4 0.2 3 0.15

9. Advertisement 0.05 3 0.15 3 0.15

10. Customer Loyalty 0.1 3 0.3 2 0.2

References

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