CHAPTER 2 CHAPTER 2 MARKET STUDY MARKET STUDY INTRODUCTION INTRODUCTION
The market study is the most essential part of this feasibility study. This study includes the demand, supply, demand and supply situation, pricing strategies, marketing program, promotions, and marketing budget. A careful analysis of the demand and supply of the product is needed for it dictates the feasibility and profitability of the entire project. GENERAL OBJECTIVE
GENERAL OBJECTIVE
In order to achieve a certain goal, the objective must be ascertained. The general objective of this study is to determine the marketability of the product or service. This includes the demand and supply situations, pricing strategies and marketing programs, and the survey results.
SPECIFIC OBJECTIVE SPECIFIC OBJECTIVE
Also, this study seeks to determine the following specific objectives: 1. The size, the nature, and growth of total demand for the product; 2. The description and price of the service to be rendered; 3. The supply situation and the nature of competition; 4. The different factors affecting the market of the product; and 5. The appropriate marketing program for the product. BUSINESS DESCRIPTION
BUSINESS DESCRIPTION
The business, Imprints, intends to penetrate the markets of T-Shirt Printing within Quezon City. The effectivity of the strategies would take effect and align on the key success factors and different external influences within the internal and external body of the business. Facts are purely based on research methods utilized within the time duration of preparation.
For this business plan, t-shirt printing is then aligned to necessary criteria to find a certain target market. By finding compatible data, the plan seeks potential feasibility and success. Imprints acquired the presented target markets through these segmentation bases:
Target M arket :
1) AdolescenceAdolescence – comprises of 13 – 19 year-old individuals
2) Young Adult/AdultsYoung Adult/Adults – comprises of young income-generating professionals, 20 – 40 years of age
Secondary Priorities for targeting include:
1) Group Markets – markets who buy in bulk or may contain individuals who can be induced to buy.
Schools & Educational Institutions
Schools & Educational Institutions – Schools are also in need for bulk orders within purposes of events or attire requirements. Examples of this purpose are: Intramurals shirts which almost all the students are required to have (Grade school to High School, School Fair shirts, acquisition of school organization attires, School Varsity shirts for sports, and other alike. Schools & Educational Institutions can be a source of a large-base purchase but a disadvantage over revenue can occur when a discount for a bulk-order is requested. Settlement over such issue could be the solution such as agreements of “meeting halfway” to gain a win -win situation.
Business/Offices
Business/Offices – Businesses are in need of team building shirts, company shirts, company souvenirs and giveaways that we can most likely provide. The company’s trendy designs would be our main attraction them to acquire dealings with us. With our repertoire of designs and our creative designing team it would be easy to have customizations with varieties of prices.
Organizations/Groups
Organizations/Groups – Imprint can also provide group shirts (friends, family, teams, dance troops, etc.). In such market, requirements would be most likely within customized designs for their own to acquire a certain trademark to the people or uniqueness..
Couples
Couples – Couples could be a small market / may not be a trend anymore but provision of products over celebrations, anniversaries and especially during
Valentines can be a source of revenue. Sports Teams
Sports Teams – Examples such as: Neighbourhood League, Amateur Team, Professional Teams, Company Sports Teams would be potential sources of revenue.
Specials Events
Specials Events – Catering in special events would be a potential source of revenue. Having a functional need for t-shirt print would result to large revenue (e.g. t-shirts prints for the purpose of theme attires, souvenirs, gifts, etc.). Examples of special events are: weddings, birthday party celebrations, debuts, gaming tournaments, fun runs, concerts, voluntary causes, etc.
Impulse buyers Quality-seekers
Trend-following individuals Yearns for sophistication
DEMAND SITUATION DEMAND SITUATION
To develop Imprints’ targeting strategies and marketing efforts necessary, demand analysis helps the business in order to measure the current demand as well as project the future demand. The location of our proposed business is at 302 Boy Scout Circle Tomas Morato Avenue, Diliman, Quezon City. The number of the respondents in the survey is computed through Slovin’s Formula:
Where:
n = number of respondents
N = population
e = margin of error set at 5%
Survey Results: Survey Results:
A.
A. Personal BackgroundPersonal Background
1. Distribution of the Respondents According to Age
Table 1. Distribution of Respondents According to Age Age
Age Bracket Bracket Frequency Frequency PercentagePercentage
13 to21 years old 182 45%
22 to 40 years old 137 34%
41 to 64 years old 63 16%
64 years old and above 18 5%
Total 400 100%
Total 400 100%
The pie chart portrays the distribution of the respondents according to age. The result shows that 182 or 45% of the respondents are from the age of 13 to 21 years old, 137 or 34% of the respondents are from the age of 22 to 40 years old, 63 or 16% of the respondents are from the age of 41 to 64 years old, and 18 or 5% of the respondents are from the age of 64 years old and above. It shows that the majority of the respondents are from the age of 13 to 21 years old.
2. Distribution of the Respondents According to Sex
45% 34% 16% 5% 13-21 years old 22-40 years old 41-64 years old 64 years old and above
Table 2. Distribution of Respondents According to Sex Sex
Sex Frequency Frequency PercentagePercentage
Male 159 60%
Female 241 40%
Total 400 100%
Total 400 100%
The pie chart portrays the distribution of the respondents according to sex. The result shows that 159 or 40% of the respondents are male and 241 or 60% of the respondents are female. It shows that the majority of the respondents are female.
3. Distribution of the Respondents According to Social Status
40% 60% Male Female 49% 35% 16% Student Employed Unemployed
Table 3. Distribution of Respondents According to Social Status Social
Social Status Status Frequency Frequency PercentagePercentage
Student 198 49%
Employed 140 35%
Unemployed 62 16%
Total 400 100%
Total 400 100%
The pie chart portrays the distribution of the respondents according to social status. The result shows that 198 or 49% of the respondents are students, 140 or 56% of the respondents are employed, and 62 or 16% of the respondents are unemployed. It shows that the majority of the respondents are students.
4. Distribution of the Respondents According to Weekly Allowance for Students
Table 4. Distribution of Respondents According to Weekly Allowance for Students Weekly
Weekly Allowance Allowance Frequency Frequency PercentagePercentage
Less than P500 23 12%
P501 to P750 54 27%
P751 and above 121 61%
Total 400 100%
Total 400 100%
The pie chart portrays the distribution of the respondents according to their weekly allowance for students. The result shows that 23 or 12% of the respondents have weekly allowance of less than P500, 54 or 27% of the respondents have weekly allowance of P501 to P750, and 121 or 61% of the respondents have weekly allowance of P751 and above. It shows that the majority of the respondents have weekly allowance of P751 and above. 12% 27% 61% Less than P500 P501- P750 P751 and above
5. Distribution of the Respondents According to Monthly Income for Employees
Table 5. Distribution of Respondents According to Monthly Income for Employees Monthly
Monthly Income Income Frequency Frequency PercentagePercentage
Less than P10,000 22 16% P10,001 to P15,000 42 31% P15,001 to P20,000 38 28% P20,001 and above 34 25% Total 400 100% Total 400 100%
The pie chart portrays the distribution of the respondents according to their monthly income for employees. The result shows that 22 or 16% of the respondents have monthly income of less than P10,000, 42 or 31% of the respondents have monthly income of P10,001 to P15,000, 38 or 28% of the respondents have monthly income of P15,001 to P20,000, and 34 or 25% of the respondents have monthly income of P20,001 and above. it shows that the majority of the respondents have monthly income of P10,001 to P15,000. 16% 31% 28% 25% Less than 10 000 10 001- 15000 15001- 20000 20001 and above
6. Distribution of the Respondents According to Savings in a Month
Table 6. Distribution of Respondents According to Savings in a Month Savings
Savings in in a a Month Month Frequency Frequency PercentagePercentage
Less than P500 22 5% P501 to P1,500 69 17% P1,501 to P2,500 88 22% P2,501 to P3,500 98 25% P3,501 and above 123 31 Total 400 100% Total 400 100%
The pie chart portrays the distribution of the respondents according to their savings in a month. The result shows that 22 or 5% of the respondents have savings of less than P500, 69 or 17% of the respondents have savings of P501 to P1,500, 88 or 22% of the respondents have savings of P1,501 to P2,500, 98 or 25% of the respondents have savings of P2,501 to P3,500, and 123 or 31% of the respondents have savings of P3,501 and above. . 5% 17% 22% 25% 31% Less than 500 501- 1500 1501- 2500 2501- 3500 3501 and above
B.
B. T-Shirt PreferencesT-Shirt Preferences
1. How many times are you willing to buy customized t-shirts in a year?
Table 7. Distribution of Respondents According to Times they buy Customized Shirts. Number of Times They Buy
Number of Times They Buy Customized Shirts
Customized Shirts Frequency Frequency PercentagePercentage
Never 30 7% Once 15 4% 2 to 5 130 33% 6 to 10 213 53% Above 10 12 3% Total Total 400 400 100%100%
Of the total number of respondents, 30 or 7% of the respondents answered that they never ordered customized shirts while 15 or 4% of the respondents answered that they ordered customized shirts once. 130 or 33% of the respondents answered that they ordered 2 to 5 times, 213 or 53% of the respondents answered 6 to 10 times, and 12 or 3% of the respondents answered for above 10 times.
7% 4% 33% 53% 3% Never Once 2 to 5 6 to 10 above 10
2. If you were to order customized printed shirts, would you give your own design or choose within the store?
Table 8. Distribution of Respondents According to Whether They Choose a Design or Give a Design
Classification
Classification Frequency Frequency PercentagePercentage
Choose a Design 137 34%
Give a Design 263 66%
Total 400 100%
Total 400 100%
263 or 66% of the respondents answered that they will give their own designs while 137 or 34% of the respondents answered that they will choose designs within the store.
3. Number of Designs 34% 66% Choose a Design Give a Design 10% 90% Single Multiple
Table 9. Distribution of Respondents According to Number of Designs They Want Number
Number of of Designs Designs Frequency Frequency PercentagePercentage
Single 41 10%
Multiple 359 90%
Total 400 100%
Total 400 100%
359 or 90% of the respondents answered that they want multiple number of designs while 41 or 10% answered they only want single design.
4. Category of Design you like?
Table 10. Distribution of the Respondents According to Category of Designs They Like Category
Category of of Designs Designs Frequency Frequency PercentagePercentage
Quotes 65 16% Numbers 86 21% Cartoons/Animations 146 37% Memes 103 26% Others 0 0 Total 400 100% Total 400 100%
Majority of the respondents answered cartoons/animations as the category of the design that they want for their shirts, with 146 answers or 37% of the respondents. 103 or 26% of the respondents answered that they want memes as the design while 76 or 20% of the respondents answered numbers. Only 86 or 21% of the respondents answered quotes as design. 16% 21% 37% 26% 0% Quotes Numbers Cartoons/animations Memes Others
5. If you are willing to buy a high-quality shirt, how much are you willing to pay?
Table 11. Distribution of Respondents According to How Much They’re Willing to Pay Price Range They
Price Range They’reWilling to Willing ’re to Pay Pay Frequency Frequency PercentagePercentage
P250 to P300 89 22% P301 to P350 93 23% P351 to P400 69 17% P401 to P450 72 18% P451 to P500 55 14% P501 and above 22 6% Total Total 400 400 100%100%
Most of the respondents answered that they are willing to pay P301 to P350 to buy a high quality shirts, with 93 answers or 23% of the respondents followed by P250 to
P300 with 89 answers or 22% of the respondents.
22% 23% 17% 18% 14% 6% P250-P300 P301-P350 P351-P400 P401-P450 P451-P500 P501 and above
6. What buying method do you prefer?
Table 12. Distributions of Respondents According to Buying Method They Prefer Buying
Buying Methods Methods Frequency Frequency PercentagePercentage
Online 92 23%
Walk in 293 74%
Telephone 10 3%
Total 400 100%
Total 400 100%
Of the total number of respondents, 293 or 74% of them prefer walk in as a buying method while 92 or 22% of them prefer online. Only 10 or 1% of the respondents prefer to buy via telephone.
23% 74% 3% Online Walk in Telephone
7. Would you like to avail high-quality shirts?
Table 13. Distributions of Respondents According to Who Will Avail High Quality Shirts Classification
Classification Frequency Frequency PercentagePercentage
Yes 369 92%
No 31 8%
Total 400 100%
Total 400 100%
369 or 92% of the respondents answered that they like to avail high quality shirts and only 31 or 8% of the respondents answered they don’t like to avail high quality shirts.
8. What kinds of shirts do you prefer?
92% 8% Yes No 14% 20% 21% 15% 17% 13% V-Neck Plain V-Neck Colored Round Neck Plain Round Neck Colored Long Sleeves Raglan
Table 14. Distribution of Respondents According to Kind of Shirt They Prefer Kind
Kind of of Shirts Shirts Frequency Frequency PercentagePercentage
V-neck Plain 57 14%
V-neck Colored 80 20%
Round Neck Plain 83 21%
Round Neck Colored 59 15%
Long Sleeves 69 17%
Raglan 52 13%
Total 400 100%
Total 400 100%
57 or 12% of the respondents prefer V-neck Plain shirts and 80 or 14% of the respondents prefer V-neck colored shirts. 83 or 21% of the respondents prefer round neck plain shirts and 59 or 15% of the respondents round neck colored shirts. 69 or 17% of the
respondents prefer long sleeves and 52 or 13% of the respondents prefer raglan.
Past Demand Past Demand
There is no available data about the demand of T-shirt printing for the past years. Therefore, the proponents assumed that the demand determined from the survey is the same as what the demand was for last five years. To compute the annual demand, the total population will be multiplied by the market acceptability rate and frequency of availing. The computed frequency of availing per month is:
Where:
FoA = frequency of availing
dpm = days per month (how often they avail of a karaoke room) hpd = hours per day (number of hours they avail per session) ppg = persons per group (number of persons per group)
The total annual demand for the past five years and the projected demand are presented below.
DEMAND-SUPPLY SITUATION DEMAND-SUPPLY SITUATION
By using the demand-supply analysis, the proponents will come up with a difference which will be the unserved market, unserved demand or demand gap. Demand gap is computed by subtracting the projected annual supply from the projected annual demand as shown below:
Year Annual Demand Annual Supply Demand Gap
2010 201,331 187200 14,131 2014 216,396 187200 29,196 2015 219,944 187200 32,744 2016 223,553 187200 36,353 2017 227,219 187200 40,019 2018 230,947 187200 43,747 2019 234,731 187200 44,531
Market Share Analysis Market Share Analysis
Every business must determine its market share which will serve as a basis of marketing strategies of the establishment. It will define the extent of demand the business need to satisfy. Out of the demand gap, the proponents agreed to cover only 15% as a starting point. This rate will increase by 1.5% each year so as to expand the market share of the business.
Year Population Market Acceptability Frequency of Availment Annual Demand
2010 35,697 94.00% 6 201,331 2014 38,368 94.00% 6 216,396 2015 38,997 94.00% 6 219,944 2016 39,637 94.00% 6 223,553 2017 40,287 94.00% 6 227,219 2018 40,948 94.00% 6 230,947 2019 41,619 94.00% 6 234,731
Market Share (in hours) for Five Years Market Share (in hours) for Five Years
Academic Academic
Year
Year PopulationPopulation
Annual Annual Demand Demand Demand Demand Gap Gap Target Target Percentage Percentage Target Annual Target Annual Market Share Market Share 2014 38,368 216,396 29,196 15.00% 10,871 2015 38,997 219,944 32,744 16.50% 12,305 2016 39,637 223,553 36,353 18.00% 13,815 2017 40,287 227,219 40,019 19.50% 15,403 2018 40,948 230,947 43,747 21.00% 17,073
T-Shi rt Pr inti ng Trends in th e Phil ippines :: Equipment
T-shirt printing equipments are developing since companies wanted to diversify product lines and product t-shirt printing equipment. Pioneer companies like Hewlett-Packard and Epson changed the “game” of t-shirt printing quality with their production of heat-press equipment to partner their quality inkjet/laser printers. Such equipments are available within the Philippines since 2009. Designs
Filipinos are trend followers. Following trends may be seen as a “sheep effect” where it can be seen commonly in this example: a celebrity-induced creation of a trend. Within designs, hypes and trends have a fast – very fast cycles/passage within population preferences. Within this fact, memes, icons, and quotations are mostly used in designs.
Within the Philippines, most Filipinos tend to wear shirts that express themselves. On a psychological aspect, Filipinos tend to express on a subliminal way. Within this fact, trend within designs are mostly lined within an individual’s expressions and emotions.
Design Knowledge
Availability of designs over the internet has given the community so much to innovate with. Also, the availability of image editing and enhancing software within torrent site has given many people the opportunity to own one without buying and owning a license. Within this unethical advantage, most people
The Economy Of T-shirt Printing & Its Customers
T-Shirt Printing establishments have been rising within the nation since the growth of fashion within the Philippines within the year 2005. T-shirt printing businesses rose from sole proprietors who innovated and learned how to print
shirts on their own with the assistance of the Internet.
Marketing M ix Strategy
Product Product
Imprints would be offering high quality shirts sourced from a researched supplier (See Appendices for more details) printed with quality designs by utilization of procedures with the absence of difficulty due to the equipment used characterized with
the latest technology.
Considerations of high quality which is available within Imprints:
1) Fabric 100% Pure Augmented Cotton – results to quality texture, weight, and fabric density for comfort.
2) Durability – 5 Years of comparable difference
3) Washing Convenience - Cotton is easy to clean; it can be laundered or dry-cleaned. It withstands high water temperatures, so it can be boiled and thus sterilized
Design: Design:
According to our survey, here are our proposed designs for our start-up
Category Strategy
Songs, Bands Filipinos are in hype with music. With the influence of media such as MYX within the Philippines, Imprints would dedicate designs that would support OPM (which can also be
considered as a voluntary movement of the business towards community support)
Quotation Within the Philippines, most Filipinos tend to wear shirts that express themselves. On a psychological aspect, Filipinos tend to express on a subliminal way. Within this fact, trend within designs are mostly lined within an individual’s expressions and emotions.
PRODUCT COSTING
PRODUCT COSTING PPllaaiin n RRiinngg CCoolloorree dd PPllaa iin n VV--NNeecckk CCoolloorreed d VV--NNeecckk RRaaggllaann LLoonng g SSlleeee vvee Direct Material 158.00 178.00 168.00 188.00 198.00 208.00 Direct Labor 4.00 4.00 4.00 4.00 4.00 4.00 Overhead 10.00 10.00 10.00 10.00 10.00 10.00 Total Cost 172.00 192.00 182.00 202.00 212.00 222.00 Add: Mark Up 107.00 107.00 107.00 107.00 107.00 107.00 Selling Price 279.00 299.00 289.00 309.00 319.00 329.00 279.00 299.00 289.00 309.00 319.00 329.00 CONTRIBUTION MA
CONTRIBUTION MARGIN PER RGIN PER UNITUNIT
Selling Price 279.00 299.00 289.00 309.00 319.00 329.00 Less : Variable Cost 172.00 192.00 182.00 202.00 212.00 222.00 Contribution Margin 107.00 107.00 107.00 107.00 107.00 107.00 CONTRIBUTION MARGIN RATIO
CONTRIBUTION MARGIN RATIO
Selling Price 100% 100% 100% 100% 100% 100%
Variable Cost 62% 64% 63% 65% 66% 67%
Contribution Margin 38% 36% 37% 35% 34% 33%
PRODUCT ITEMS PRODUCT ITEMS
This would still instill decency over Imprints products for which quotation are maintained out of
obscenity.
Memes Memes are internet trends. Sources like 9gag would be a great source of designs but would incorporate copyright by making parodies to avoid any violations.
Icons Icons are composed of all individuals who are trending like celebrities.
Imprints designs are not limited within the list. The list provides the foundation of designs Imprints would provide in its launch. The main objective of Imprints is to provide designs that are in trend or hype.
Price Price
Pricing strategies: Pricing strategies:
Market Penetration
Market Penetration – Since the business would have well-entrenched competitors on its location, penetrating the market with lower prices would be the business’s strategy.
Psychological Pricing
Psychological Pricing – The use of – P1 pricing together with the lower prices of Imprints products are utilized.
Impronts prices would give a rebuttal to the competitors present. The business would contradict the practice of having 100% - 300% mark-up within products offered by having 48% - 70% Markup within the products without jeopardizing generation of profit.
Communication from Imprints (Inbound/Permission
Marketing)
Social Networking Sites
Group Markets (Bulk-Orders) Website Forums
Word-Of Mouth Marketing
Phone Calls/ Mobile Messaging Individuals E-mail Promotion Promotion Promotion Strategies: Promotion Strategies:
Strategies Encouraging Impulse Buying:
1) Encouragement to Shop – Increase Brand Reputation
Imprints would have Online Advertising & Print Media promoting the love for Imprints. Promotion towards the brand would potentially increase brand awareness and would eventually turn into recognition.
2) Loss Aversion Switch – Giving Limited Time Offers
Giving limited time offers would provide customer the need to purchase. Normally this would affect the purchase decisions of customers by causing them
to prevaricate over a purchase especially if it has high quality. 3) Twisted Heuristics
Heuristics – unconsciously held rules of thumb Communication Channels Communication Channels
The business can take advantage of this by packaging up combinations of products as bulk buys. Customer would potentially get the impression that it must be good value would potentially purchase than researching any further.
4) Discounting
Seasonal discounts especially in predicted times of low sales. Advertising:
Advertising:
1) Print Media – Traditional Print Media providing brochures, etc.
2) Online Advertising – Utilizing Social Networking Sites especially Facebook to provide online advertisements via organic advertising (within the first year of
operation)
3) School “Celebrity” Advertising – To minimize advertising expenses, Imprints would use famous students within schools to bring the brand hype onto the group market (especially the target market)
4) Government-Aid Advertising – Community Assistance
Imprints would take permission and assistance from the government of Quezon to place friendly reminders within the community (especially schools and businesses within). This would not only increase brand awareness but also shows
Corporate Social Responsibility Others:
Others:
1) Attending to Cosplay Conventions - With the influence of Cosplay, the business would also provide t-shirt designs dedicated to such events and would cater goods within the event
2) Sponsoring School Merchandise
Sponsoring school merchandise would be a unique way to provide a certain brand image over markets.
Competitor Analysis Competitor Analysis *1-lowest, 4-highest Critical Success Critical Success Factors
Factors CompetitorsCompetitors
A Amazing Playground B Print To Shirts C Tarpaulin & Shirt Prints D Score E Revinch F Tees & Prints Advertising 2 1 1 1 1 2 Customer Service 2 1 3 2 3 3 Compliance To Price-Sensitiveness 1 3 4 2 2 1 Expertise 3 2 3 3 3 4 Product Quality 4 2 3 3 3 4 E – Commerce 3 1 1 1 1 3 Customer Loyalty 4 2 3 2 2 4 Expansion 2 1 1 1 1 3 Market Share 4 1 3 2 2 4 Product Line Offerings 3 2 2 2 2 3 Total 28 16 24 19 20 31
Competitor Monthly Customers Average Price
T-Shirts Produced Monthly Monthly Sales A 1000 400 2000 800,000 B 450 120 4000 480,000 C 700 80 2800 224,000 D 200 180 1600 288,000 E 400 250 3200 800,000 F 800 600 2000 1,200,000
Competitors’ Map Competitors’ Map
SWOT ANALYSIS SWOT ANALYSIS
STRENGTHS WEAKNESSES
STRENGTHS WEAKNESSES
-
REPERTOIRE OF DESIGNSAND PATTERNS FOR SHIRTS HAS A COMMUNITY IMPACT
-
UP TO DATE TECHNOLOGY IN DESIGNING AND MANUFACTURING – DELIVERY OF VALUE-
DELIVERING SERVICES (CAN BE A POTENTIAL USP)-
FLEXIBLE & VERSATILE-
CUSTOMER ORIENTED & DRIVEN-
”EXPERIENCE” IN HANDLING SITUATIONS SUCH AS (RUSH ORDERS, FORTUITOUS EVENTS AND SUCH)-
TRANSPORTATION FOR SUPPLIES-
DIFFICULTY IN ESTABLISHING BRAND TO THE PUBLIC OPPORTUNITIES THREATS OPPORTUNITIES THREATS-
HIRING OF POTENTIAL EMPLOYEES (IF BUSINESS GROWS)-
T-SHIRT TREND WILLREMAIN AS A BUSINESS OPPORTUNITY NOT ONLY FOR THIS YEAR BUT TO THE COMING YEARS AS WELL.
-
CONTINUOUS GROWTHFOR ONLINE COMMERCE IMPROVING INVESTMENT CLIMATE OF THE
PHILIPPINES WITH 49.1%. RANKED 2 ND IN ASIA NEXT TO MYANMAR
-
IMPROVING BUSINESSCLIMATE, PHILIPPINES PART OF THE TOP 10 (FOR SMALL TO MEDIUM BUSINESSES).
-
NECK TO NECK ONLINECOMMERCE COMPETITION DUE TO THE ALIENATION OF E-BUSINESSES IN THE ONLINE WORLD
(FACEBOOK, TWITTER, INSTAGRAM ETC.)
-
COSTS FOR RAWMATERIALS IS RISING
-
UNDETERMINED PRICINGCLIMATE FOR PETROLEUM
-
UNDETERMINEDPHILIPPINE CLIMATE (COULD AFFECT OUR TRANSPORTATION AND LOCATION OF OUR BUSINESS)
Demand & Supply Analysis Demand & Supply Analysis
Year Annual Demand Annual Supply Demand Gap
2010 201,331 187200 14,131 2014 216,396 187200 29,196 2015 219,944 187200 32,744 2016 223,553 187200 36,353 2017 227,219 187200 40,019 2018 230,947 187200 43,747 2019 234,731 187200 44,531
Brgy. Laging Handa 5,606
Brgy. Paligsahan 4,848
Brgy. Santa Cruz 4,868
Brgy. South Triangle 12,344
Brgy. Obrero 8,031
Year Population Market Acceptability Frequency of Availment Annual Demand
2010 35,697 94.00% 6 201,331 2014 38,368 94.00% 6 216,396 2015 38,997 94.00% 6 219,944 2016 39,637 94.00% 6 223,553 2017 40,287 94.00% 6 227,219 2018 40,948 94.00% 6 230,947 2019 41,619 94.00% 6 234,731
Competitor Monthly Customers Average Price T-Shirts Produced
Monthly Monthly Sales
A 1000 400 2000 800000 B 450 120 4000 480000 C 700 80 2800 224000 D 200 180 1600 288000 E 400 250 3200 800000 F 800 600 2000 1200000 3550 15600 3792000 Source: http://web0.psa.gov.ph/content/quezon-city-population-peaked-28-million-results-2010-census-population-and-housing