Total Outdoor offers the best digital opportunities in Seattle with coverage in
Seattle Metro North and South.
Two prime bulletin faces in the north and two massive spectacular displays located
strategically in the south. Seattle’s Best Digital Network penetrates deep into the DMA. These
units will reach the upscale commuters of Mill Creek, and the many shoppers heading to
Alderwood Mall. And, with I-5 being the backbone of the market for commuters and
shop-pers alike, there’s simply no better way to cover the market.
Reach 1.4 Million people per
week.
Total Outdoor is pleased to bring you
the most cost-effective digital network
with incredible flexibility to target and
adapt your creative to reach your exact
audience at different times of the day.
Total has the only two
20’x60’ Digital Spectaculars
in the entire market and
the largest Digitals in
Seattle Metro North.
Our two spectacular displays
deliver vibrant colors that stand
out in any weather, 24 hours a
day, 7 days a week. With
Seattle’s Best Digital Network,
you’re guaranteed the highest
quality image that truly
capti-vates and commands attention.
FEATURES / BENEFITS
Digital is a new media for Out of Home
advertising. Now you can use the latest
in digital technology for last minute
updates, dynamic content,
day-parting
and time sensitive messaging
for unlimited creative possibilites.
Flexibility:
Change your message to
reach your target audience
throughout the day.
Immediate delivery of
your messages:
Update your creative in real
time.
Creative opportunities:
Promote every product,
service or brand of your
company.
Seattle’s Best Digital Network
Seattle’s Best Digital Network
GET MORE ATTENTION
Digital Signage • 63%
Magazine • 57%
TV • 56%
Internet • 47%
Mobile Phone • 10%
Newspaper • 40%
Radio • 37%
Percentage of people who report that
advertising on the media catches their attention.
Base:
Among those who have seen ads in the media in the past 12 months.
RAISE MORE INTEREST
Digital Signage • 53%
TV • 51%
Magazine • 51%
Internet • 34%
Radio • 33%
Newspaper • 33%
Percentage of people who report that
advertising on the media was interesting.
Base:
Among those who have seen ads in the media in the past 12 months.
GET RESULTS
Percentage of people who took some action as
a result of seeing advertising on digital signage.
Total Adults • 36%
Ages 18-24 • 51%
Ages 25-34 • 41%
Ages 35-44 • 37%
Ages 45-55 • 16%
Base:
Among those who have seen ads in the media in the past 12 months.
BE UNIQUE
... are a cool way to
advertise • 64%
... have current and
relevant information • 54%
... provide useful
information • 46%
... are a good way to learn
about new products • 44%
Digital billboards ...
Base: Persons 18 years+ living in the Cleveland, OH, Metro area
who traveled on I-77, I-90, I-271 or I-480 in the past 30 days.
Let Total Outdoor help you
MAKE AN IMPACT
with
the only two 20’x60’ Digital Spectaculars in the entire market
and the largest Digitals in Seattle Metro North.
LOCATION DESCRIPTION
FACING WEEKLY EOI LATITUDE / LONGITUDE
WA0005
Ash Way WL 200' SO 164th St SW
East
98,255
47.849163 / -122.261575
WA0007
Highway 527 EL 1000' NO 180th St SE South
101,761
47.838223 / -122.213516
WA0128
I-5 WL 430’ NO Porter Way
North
693,202
47.252499 / -122.333886
WA0130
I-5 WL 121’ NO Porter Way
South
505,777
47.251528 / -122.333852
TOTAL WEEKLY EOI: 1,398,995
RIDE DESCRIPTION:
LYNNWOOD– This digital bulletin is visible
to all the commuters stopped at the on-ramp
traffic light entering southbound I-5 from 164th
as they come out of the upscale community of
Mill Creek heading to Seattle and Bellevue.
It is visible to traffic going to Alderwood Mall
and also reads to traffic traveling on 164th
which leads to the entrance of I-5, less than a
half mile away.
Size:
12’ x 48’
Facing: East
Latitude: 47.849163
Longitude: -122.261575
DEC: 56,100
EOI: 98,255
Illuminated Yes
Zip code:
98037
SEATTLE
WA0005 • Ash Way WL 200' S/O 164th St SW F/E
5
RIDE DESCRIPTION:
MILL CREEK – This digital sign is located along
Highway 527. This is the only bulletin which
targets commuters heading to the upper
income community of Mill Creek.
Hwy 527 also serves as an alternate route
between Everett and Interstate 405
Size:
12’ x 48’
Facing: South
Latitude: 47.838223
Longitude: -122.213516
DEC: 23,700
Illuminated Yes
Zip code:
98012
SEATTLE
WA0007 • Highway 527 EL 1000' N/O 180th St SE F/S
7
Digital
RIDE DESCRIPTION:
FEDERAL WAY / SOUTH SEATTLE - This
spectacular display is one of only two
high-end, 20mm digital signs in the Seattle
Metro-market.
Located on I-5 with tremendous traffic, this
digital spectacular's dominant 20’x 60’
formatand long sweeping read clearly offers
the most impact available.
This premier digital sets a new benchmark for
spectacular OOH within the Seattle Metro
market.
Size:
20’ x 60’
Facing: North
Latitude: 47.252499
Longitude: -122.333886
DEC: 140,000
EOI: 693,202
Illuminated Yes
Zip code:
98354
wa127 and 128 map
SEATTLE
WA0128 • I-5 WL 430’ N/O Porter Way F/N
128
RIDE DESCRIPTION:
FEDERAL WAY / SOUTH SEATTLE - This
spectacular display is one of only two
high-end, 20mm digital signs in the Seattle
Metro-market.
Located on I-5 with tremendous traffic, this
digital spectacular's dominant 20’x 60’
formatand long sweeping read clearly offers
the most impact available.
This premier digital sets a new benchmark for
spectacular OOH within the Seattle Metro
market.
Size:
20’ x 60’
Facing: South
Latitude: 47.251528
Longitude: -122.333852
DEC: 140,000
EOI: 505,777
Illuminated Yes
Zip code:
98354
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Certain mapping and direction data © 2008 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2008 Tele Atlas North America, Inc. All rights reserved. Tele A tlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2008 by Applied Geographic Systems. All
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