Website Optimization Report. 24 February Website:

(1)

Website Optimization Report

24 February 2014

(2)

S

ommario

Metrics

Rankings

in top 10

1 1 keyword(s)

Social signals

0 Backlinks

0 unchanged

Referring

domains

0 _unchanged

Indexed

pages

6 unchanged

in Google

Errors and warnings

7

errors

7

warnings

17

improvements

(3)

Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

Website

http://www.

sitojoomla.it

/

Age

-IP address

62.149.142.59 Country

ITALY

Average load time

-Google PR

1 Alexa Rank

N/A

Pages crawled in-house

7 Total keywords in project

5 Search Engines

(4)

Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

Keywords in top 10

Number of keywords ranking in top 10

Keywords ranking in top 10 - list

Keyword

Current

Old

Change

Google.it

(5)

-Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

Scostamenti Keywords

Google.it

3

0

2 Keyword

Current

Old

Change

Moved up

keyword 1 33

-

-keyword 2 31

-

-keyword 3 7

-

-Moved down

No change registered

(6)

Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

Keywords

fuori dalla

top 10

Rankings for keywords not found in top 10

Keyword

Current

Old

Change

Google.it

keywords 1 31

-

-keywords 2 3

-

-keyword 3

-

(7)

-Website Optimization Report

_website:

_http://ww

_w.sitojoomla

February

24 _.it/

, 2014

S

egnali Sociali

Social network

Signals

Monthly visits

Facebook

27 (100%)

-Twitter

0 (0%)

-Google

0 (0%)

-Delicious

0 (0%)

-StumbleUpon

0 (0%)

-Diigo

0 (0%)

-Backlinks

Text vs image backlinks

(8)

Website Optimization Report

_website:

_http://www.

_sitojoomla

February

24 _.it/

, 2014

Backlinks - Riferimenti g

eo

grafici

Top countries

Country

Referring domains

Backlinks

United States

11 (50%)

28 (37.3%)

Russian Federation

2 (9.1%)

23 (30.7%)

Italy

7 (31.8%)

22 (29.3%)

Finland

2 (9.1%)

2 (2.7%)

Top TLDs

TLD

Referring domains

Backlinks

.com

16 (72.7%)

44 (58.7%)

.ru

2 (9.1%)

23 (30.7%)

(9)

Website Optimization Report

_website:

_http://www.

_sitojoomla

February

24 _.it/

, 2014

Backlinks -

R

if

eri

menti

per Page Rank

Linking sites grouped by PageRank (of homepage)

Google PR

Referring domains

Backlinks

PR10

0 (0%)

PR9

0 (0%)

PR8

0 (0%)

PR7

0 (0%)

PR6

0 (0%)

PR5

0 (0%)

PR4

0 (0%)

PR3

0 (0%)

PR2

5 (22.7%)

6 (8%)

100% dofollow

PR1

1 (4.5%)

1 (1.3%)

100% dofollow

PR0

0 (0%)

N/A

19 (86.4%)

68 (90.7%)

94.1% dofollow

(10)

Website Optimization Report

_website:

_http://www.

_sitojoomla

February

24,

_.it/

2014

Backlinks - Riferimenti a siti con alto Page Rank

Linking sites with the biggest PageRank (of homepage)

Referring domain

Google PR

Backlinks

http://www.happi.com

5

1 http://happi.com

5

1 http://gragraphic.it

4

3 http://www.gragraphic.it

4

3 http://www.fashionitalianstyle.com

4

3 http://www.gcimagazine.com

4

2 http://www.gragraphic.com

4

2 http://www.novaratoday.it

4

1 http://novaratoday.it

4

1 http://gragraphic.com

4

1 http://www.mujeresdeempresa.com

4

1 http://mujeresdeempresa.com

4

1 http://www.kampaamotarvike.com

3

1 http://vendetutti.com

2

8 http://www.vendetutti.com

2

8 http://www.kampaamokauppa.com

2

1 http://dev.happi.com

2

1 http://napukmaxep.ru

1

12 http://www.napukmaxep.ru

1

11 http://www.trovascuole.com

1

11

(11)

Website Optimization Report

_website:

_http://www.

_sitojoomla

February

24 _.it/

, 2014

Pagine più linkate

Pages of the website that are most often linked to

Page URL

Backlinks

Top anchor/alt text

Referring domains

http://

www.cosmeticcenter.it/

68 (90.7%)

_{Cosmetic Center srl}

22 http://

www.cosmeticcenter.it/

index.php?

option=com_content&view=article&id=1&itemid=2&lang=it

4 (5.3%)

_{cosmetic center - shot -}

shot exclusive salon -

shot professional hair ...

1 http://

www.cosmeticcenter.it/

index.php?

option=com_content&view=article&id=11&itemid=13&lang=es

1 (1.3%)

_{cosmetic center - shot -}

shot exclusive salon -

shot professional hair ...

1 http://

www.cosmeticcenter.it/

index.php?

option=com_content&view=article&id=13&itemid=15&lang=en

1 (1.3%)

_{cosmetic center - shot -}

shot exclusive salon -

shot professional hair ...

1 http://

www.cosmeticcenter.it/

index.php?

option=com_content&view=article&id=32&itemid=45&lang=it

1 (1.3%)

_{cosmetic center - shot -}

shot exclusive salon -

shot professional hair ...

(12)

Website Optimization Report

_website:

_{http://www.sitojoomla.it}

February 24, 2014

L

inks

in uscita

(13)

Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

Stato pagine sito

HTTP Response codes

HTTP code

Pages

1xx (informational)

0 (0%)

2xx (successful)

7 (100%)

3xx (redirection)

0 (0%)

4xx (client error)

0 (0%)

5xx (server error)

0 (0%)

3xx redirects

Robots

Robots restrictions

Restriction methods

0 page(s) restricted by robots.txt

0 page(s) restricted by noindex X-Robots-Tag

0 page(s) restricted by noindex meta tag

(14)

Website Optimization Report

_website:

_{http://www.sitojoomla.it/}

February 24, 2014

S

truttura del sito e

conten

u

t

i

Indexing and crawlability

Pages with 4xx status code

₀

Pages with 5xx status code

₀

404 page set up correctly

_Yes

robots.txt file present

_No

.xml sitemap

_No

Pages restricted from indexing

₀

Redirects

Pages with 302 redirect

₀

Pages with 301 redirect

₀

Pages with meta refresh

₀

Pages with rel="canonical"

₀

Encoding and technical factors

Pages with Flash

₀

Pages with frames

₀

Average site loading time

-"Heavy" pages

₁

Hosting country

_Italy

URLs

Dynamic URLs

₀

Too long URLs

₀

Links

Pages with too many outgoing links

₀

Broken links

₀

(15)

Website Optimization Report

_website:

_{http://www.sitojoomla.IT/}

February 24, 2014

Content

Empty title tags

₀

Duplicate titles

₇

Too long titles

₀

Empty meta description

₀

Too long meta description

₀

(16)

(83%)

Page Speed Grade:

Avg: 77%

(75%)

YSlow Grade:

Avg: 78%

Performance Report for:

http://www.

_sitojoomla.

it

5

6 % 6

5 % 7

1 % 8

2 % 7

3 %

Priority Issues (Top 5)

Leverage browser caching

F (2)

Avg Score:

56 %

Server

High

Defer parsing of JavaScript

C (72)

Avg Score:

65 %

JS

High

Combine images using CSS sprites

C (73)

Avg Score:

71 %

Images

Medium

Minify CSS

C (75)

Avg Score:

82 %

CSS

High

Optimize images

C (75)

Avg Score:

73 %

Images

High

(17)

Waterfall

The waterfall graph displays the loading behaviour of your site in Firefox. It can be used to discover simple issues such as 404's or more complex

issues such as external resources blocking page rendering.

DiaSorin - The Diagnostic Specialist

200 OKdiasorin.com 7.2 KB 200 OKdiasorin.com 1.1 KB 200 OKdiasorin.com 3.3 KB 200 OKdiasorin.com 398 B 200 OKdiasorin.com 396 B 200 OKdiasorin.com 430 B 200 OKdiasorin.com 430 B 200 OKdiasorin.com 324 B 200 OKdiasorin.com 42.7 KB 200 OKdiasorin.com 1002 B 200 OKdiasorin.com 2.8 KB 200 OKdiasorin.com 30.5 KB 200 OKdiasorin.com 1.2 KB 200 OKdiasorin.com 1.5 KB 200 OKdiasorin.com 2.2 KB 200 OKdiasorin.com 31.1 KB 200 OKdiasorin.com 22.3 KB 200 OKdiasorin.com 27.2 KB 200 OKdiasorin.com 582 B 200 OKdiasorin.com 2.4 KB 200 OKdiasorin.com 1.8 KB 200 OKdiasorin.com 661 B 200 OKdiasorin.com 382 B 200 OKdiasorin.com 1.2 KB 200 OKdiasorin.com 441 B 200 OKdiasorin.com 464 B 200 OKdiasorin.com 142 B 200 OKdiasorin.com 1.1 KB 200 OKdiasorin.com 907 B 200 OKdiasorin.com 235 B 200 OKdiasorin.com 109 B 200 OKdiasorin.com 232 B 200 OKdiasorin.com 698 B 200 OKdiasorin.com 309 B 200 OKdiasorin.com 1 KB 200 OKdiasorin.com 252 B 200 OKdiasorin.com 4.7 KB 200 OKdiasorin.com 300 B 200 OKdiasorin.com 342 B 200 OKdiasorin.com 113 B 200 OKdiasorin.com 185 B 200 OKdiasorin.com 255 B 200 OKdiasorin.com 413 B 200 OKdiasorin.com 471 B 200 OKdiasorin.com 871 B 200 OKdiasorin.com 3.3 KB 200 OKdiasorin.com 534 B 200 OKdiasorin.com 2.4 KB 200 OKdiasorin.com 10.5 KB 200 OKdiasorin.com 2.1 KB 200 OKdiasorin.com 994 B 200 OKdiasorin.com 2.8 KB 200 OKdiasorin.com 741 B 347ms 173ms 346ms 342ms 344ms 664ms 344ms 664ms 1.22s 518ms 517ms 1.23s 691ms 692ms 1.91s 2.95s 2.09s 3.05s 836ms 837ms 860ms 861ms 1.01s 1.02s 1.04s 1.04s 1.19s 1.19s 1.21s 1.21s 1.36s 1.37s 1.39s 1.39s 1.39s 1.4s 1.54s 1.54s 1.56s 1.56s 1.56s 1.57s 1.71s 1.72s 1.73s 175ms 609ms 325ms 350ms 497ms 501ms 527ms 670ms GET it GET diasorin.responsive.layout.css?n0j1yl GET responsive.custom.css?n0j1yl GET responsive.smartphone.portrait.css?n0j1yl GET responsive.smartphone.landscape.css?n0j1yl GET responsive.tablet.portrait.css?n0j1yl GET responsive.tablet.landscape.css?n0j1yl GET responsive.desktop.css?n0j1yl GET js_bkOfH9HsW-sQbjio3i-SxJBU9ffS2UMppvPPVZltQkM.js GET js_KCd8rbJYUruV1tRJnh4um34UYvyhlrSVCPR1jNko2h8.js GET js_f8CbKy1WHhKTNa5qswe5JftVw0YAwycoBkA_w3heWzY.js GET js_C4y2YHXMFvTWAUo6TiKEvluCe8IaqnrH5T6flwWvk90.js GET js_a_XWH2S1EQaU85ypMDyQGiUfzPFez1IOZKxHnhGkv3E.js GET js_QfyJ_rs3mxlNXDZ4GlA9xqQP6Wb5hOdsShPuFL-i9Zk.js GET logo-home.png GET risultati_0.jpg GET goccia-_icona_prodotto_2.jpg?itok=b0aIDYa7 GET homepage-news_people_0.jpg?itok=I59jQhpn GET jquery.ui.core.min.css?n0j1yl GET jquery.ui.theme.min.css?n0j1yl GET system.base.css?n0j1yl GET system.menus.css?n0j1yl GET system.messages.css?n0j1yl GET system.theme.css?n0j1yl GET jquery.ui.accordion.min.css?n0j1yl GET jquery.ui.tabs.min.css?n0j1yl GET comment.css?n0j1yl GET date.css?n0j1yl GET datepicker.1.7.css?n0j1yl GET field.css?n0j1yl GET node.css?n0j1yl GET search.css?n0j1yl GET user.css?n0j1yl GET views.css?n0j1yl GET colorbox_default_style.css?n0j1yl GET ctools.css?n0j1yl GET home.css?n0j1yl GET node_embed.css?n0j1yl GET panels.css?n0j1yl GET views_slideshow.css?n0j1yl GET extlink.css?n0j1yl GET views_slideshow_cycle.css?n0j1yl GET locale.css?n0j1yl GET at.layout.css?n0j1yl GET globals.css?n0j1yl GET global.base.css GET global.tables.css GET global.forms.css GET global.pages.css GET global.nav.css GET global.fields.css GET global.nodes.css GET global.comments.css

(18)

200 OKdiasorin.com 817 B 200 OKdiasorin.com 6 KB 200 OKdiasorin.com 1.4 KB 200 OKgoogle-analytics.com15.4 KB 200 OKdiasorin.com 609 B 200 OKdiasorin.com 233 B 200 OKdiasorin.com 41.3 KB 200 OKdiasorin.com 36.7 KB 200 OKdiasorin.com 35 KB 200 OKdiasorin.com 27.9 KB 200 OKdiasorin.com 35 KB 200 OKdiasorin.com 33.9 KB 200 OKdiasorin.com 1.1 KB 200 OKdiasorin.com 147 B 200 OKdiasorin.com 310 B 200 OKdiasorin.com 306 B 200 OKdiasorin.com 1 KB 200 OKdiasorin.com 3 KB 200 OKdiasorin.com 4.7 KB 200 OKdiasorin.com 38.5 KB 200 OKdiasorin.com 37.8 KB 200 OKdiasorin.com 3 KB 200 OKdiasorin.com 2.7 KB 76 Requests 546.4 KB 6.4s (onload: 6.82s) 677ms 1.28s 781ms 164ms 172ms 172ms 2.09s 697ms 1.04s 864ms 2.09s 1.76s 1.18s 1.2s 1.36s 1.37s 1.53s 1.55s 1.7s 2.72s 1.01s 1.68s 1.84s GET global.blocks.css GET global.views.css GET global.panels.css GET ga.js GET bg-page-top.jpg GET bg-body.png GET gruppo_3.jpg GET ricerca-e-sviluppo_4.jpg GET prodotti-e-soluzioni_3.jpg GET investitori_3.jpg GET media_3.jpg GET home-career_1.jpg GET dialog.png GET bg-catalog-line.png GET scarica-app.png?1 GET bilancio-home.png GET bg-footer.png GET payoff.png GET social-icon.png GET ClanWebPro-Bold.woff GET ClanWebPro-Book.woff GET flip_icon.png GET flip-close_icon.png

(19)

5

6 % 6

5 % 7

1 % 8

2 % 7

3 % 9

0 % 9

6 % 9

8 % 9

3 % 8

6 % 5

1 % 9

3 % 9

7 % 9

6 % 9

7 % 8

1 % 9

6 % 9

3 % 9

7 % 9

2 % 9

9 % 9

4 % 1

00 % 9

0 % 9

4 % 9

0 % 9

3 Page Speed Recommendations

RECOMMENDATION

GRADE

RELATIVE

TYPE

PRIORITY

Leverage browser caching

F (2)

Avg Score:

56 %

Server

High

Defer parsing of JavaScript

C (72)

Avg Score:

65 %

JS

High

Combine images using CSS sprites

C (73)

Avg Score:

71 %

Images

Medium

Minify CSS

C (75)

Avg Score:

82 %

CSS

High

Optimize images

C (75)

Avg Score:

73 %

Images

High

Minify JavaScript

B (80)

Avg Score:

90 %

JS

High

Avoid CSS @import

B (85)

Avg Score:

96 %

CSS

Medium

Specify a character set early

A (90)

Avg Score:

98 %

Content

High

Serve resources from a consistent URL

A (93)

Avg Score:

93 %

Content

High

Serve scaled images

A (95)

Avg Score:

86 %

Images

High

Specify image dimensions

A (95)

Avg Score:

51 %

Images

High

Minify HTML

A (98)

Avg Score:

93 %

Content

High

Avoid bad requests

A (100)

Avg Score:

97 %

Content

High

Avoid a character set in the meta tag

A (100)

Avg Score:

96 %

Content

High

Avoid landing page redirects

A (100)

Avg Score:

97 %

Server

High

Enable gzip compression

A (100)

Avg Score:

81 %

Server

High

Enable Keep-Alive

A (100)

Avg Score:

96 %

Server

High

Inline small CSS

A (100)

Avg Score:

93 %

CSS

High

Inline small JavaScript

A (100)

Avg Score:

97 %

JS

High

Minimize redirects

A (100)

Avg Score:

92 %

Content

High

Minimize request size

A (100)

Avg Score:

99 %

Content

High

Optimize the order of styles and scripts

A (100)

Avg Score:

94 %

CSS/JS

High

Put CSS in the document head

A (100)

Avg Score:

100 %

CSS

High

Remove query strings from static resources

A (100)

Avg Score:

90 %

Content

High

Specify a cache validator

A (100)

Avg Score:

94 %

Server

High

Specify a Vary: Accept-Encoding header

A (100)

Avg Score:

90 %

Server

High

(20)

2

3 % 4

2 % 9

%

4

4 % 5

5 % 7

4 % 1

00 % 6

8 % 8

7 % 1

00 % 1

00 % 9

5 % 1

00 % 9

4 % 1

00 % 1

00 % 9

7 % 7

4 % 1

00 % 1

00 %

YSlow Recommendations

RECOMMENDATION

GRADE

RELATIVE

TYPE

PRIORITY

Add Expires headers

F (0)

Avg Score:

23 %

Server

High

Make fewer HTTP requests

F (0)

Avg Score:

42 %

Content

High

Use a Content Delivery Network (CDN)

F (0)

Avg Score:

9 %

Server

Medium

Use cookie-free domains

F (15)

Avg Score:

44 %

Cookie

Low

Configure entity tags (ETags)

F (0)

Avg Score:

55 %

Server

Low

Minify JavaScript and CSS

A (90)

Avg Score:

74 %

CSS/JS

Medium

Avoid empty src or href

A (100)

Avg Score:

100 %

Content

High

Compress components with gzip

A (100)

Avg Score:

68 %

Server

High

Avoid URL redirects

A (100)

Avg Score:

87 %

Content

Medium

Make AJAX cacheable

A (100)

Avg Score:

100 %

JS

Medium

Put CSS at the top

A (100)

Avg Score:

100 %

CSS

Medium

Remove duplicate JavaScript and CSS

A (100)

Avg Score:

100 %

CSS/JS

Medium

Put JavaScript at bottom

A (100)

Avg Score:

100 %

JS

Medium

Avoid AlphaImageLoader filter

A (100)

Avg Score:

95 %

CSS

Medium

Avoid HTTP 404 (Not Found) error

A (100)

Avg Score:

100 %

Content

Medium

Reduce the number of DOM elements

A (100)

Avg Score:

94 %

Content

Low

Do not scale images in HTML

A (100)

Avg Score:

100 %

Images

Low

Use GET for AJAX requests

A (100)

Avg Score:

100 %

JS

Low

Avoid CSS expressions

A (100)

Avg Score:

97 %

CSS

Low

Reduce DNS lookups

A (100)

Avg Score:

74 %

Content

Low

Reduce cookie size

A (100)

Avg Score:

100 %

Cookie

Low

Make favicon small and cacheable

A (100)

Avg Score:

100 %

Images

Low

(21)

Complessivamente nel tuo sito abbiamo notato:

Aree di qualità

Tra le aree di qualità del sito metterei sicuramente i contenuti, che sono ricchi e danno da subito

l'idea di competenza.

Aree di miglioramento

Trovo carente la navigabilità e l'ottimizzazione SEO, secondariamente anche la cura di alcuni

elementi grafici.

A nostro parere ci sono delle potenzialità, i contenuti rappresentano il vero valore per ogni sito e i

contenuti in questo sito non

mancano. Dal punto di vista dell'ottimizzazione SEO sono state commesse delle leggerezze che

risultano comunque facilmente

rimediabili.

Presterei particolare cura alla navigazione e alle Call to Action (sull'attuale sito assenti) dando

maggior risalto alla parte eCommerce.

Sostanzialmente anche la grafica sarebbe accettabile, bisognerebbe prestare più attenzione ai

singoli contenuti che spesso finiscono

con presentarsi in maniera diversa da pagina a pagina, ed escluderei elementi di “disturbo” e poco

funzionali come le statistiche sul

traffico del sito che interessano poco un visitatore e spesso non restituiscono dati affidabili.