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PUTNEY

a great place to live and work

Putney at a glance

A great place to work and live.

Predominantly young, educated and affluent local population. Vibrant café/bar/restaurant scene and evening economy. Excellent public transport links and accessibility. Good range of commercial and retail premises. Low unemployment.

Low crime rates.

Venue of The Boat Race and Putney Music Festival.

Flexible and business friendly council with key staff and resources to help you.

Further information is available from

phone: Putney Town Centre Manager (020) 8785 0374

Wandsworth Council Economic Development Office (020) 8871 6415/6884 visit: www.wandsworth.gov.uk/putney email: putneytowncentre@wandsworth.gov.uk email: edo@wandsworth.gov.uk

RETAIL

LEISURE

COMMERCIAL

a great plac

e to live and wor

k

INVEST IN

PU

TNEY

Designed and produced by the Corporate Communications Unit, Wandsworth Council. BT.2156 (1.09)

Fulham Gatwick Airpost and the South Coast M4 West Richmond Victoria Station Waterloo Station Clapham Junction Station PUTNEY Southfields Southfields Barnes East Sheen Battersea Wimbledon Hammersmith ▼ ▼

INVEST IN

PUTNEY

a great place to live and work

RETAIL

LEISURE

COMMERCIAL

(2)

PUTNEY

INVEST IN

Introduction

This document is designed to help explain what Putney has to offer to investors, whether for new retailers in the High Street, commercial occupiers on the Upper Richmond Road or for redeveloping key areas of the town.

• Putney is a vibrant, cosmopolitan and historic town on the River Thames in London

• Based in the borough of Wandsworth, widely regarded as one of the most progressive and business-friendly boroughs in London.

• Only 20 minutes from Central London, it has a predominantly affluent, well-educated and young population.

• It is an enjoyable place to live, work and visit.

Catchment

Putney’s catchment population is approximately 135,000 people. The catchment profile is dominated by two lifestyle groups:­

• 55% Urban Intelligence – younger, well educated and well paid professionals (versus 7% GB average).

• 22% Symbols of Success – older professionals with high disposable income (versus 10% GB average).

Putney is heavily weighted towards:­

• The higher social profile groups, with 72% being ABC1 (versus 51% GB average).

• The highest spending age group, with 51% of catchment aged between 20-44 years (versus 15% GB average).

Transport

Putney is graded by Transport for London in the top category (6) for accessibility by public transport. The town has:­

• Putney Mainline Station (Waterloo 15 minutes, Clapham Junction 5 minutes).

• East Putney and Putney Bridge tube stations (both District Line).

• 15 bus services which connect Putney with Central London,Greater London and beyond.

• Easy road access to both the nearby A3 and A4, and the A205 South Circular.

• An increasingly used river taxi service for commuters and leisure users.

Environment

Putney provided an easy river crossing pre-dating Roman times, with the first bridge completed in 1729.

• Famous for the Putney Debates held in 1647 by Cromwell’s army. Putney has an historic core, with many attractive period buildings along the high street being Georgian or Victorian.

• Has an unusually good selection of cafés, restaurants, bars and pubs, located throughout the town and along the river, making this a great place to relax and entertain for office workers, visitors and residents.

• National retail chains and speciality independent shops.

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RETAIL

INVEST IN PUTNEY

Putney town centre consists of approximately 330 shops,

comprising over 300,000sq ft of retail floor space.

• Identified as a “Major Centre” in The London Plan, it is the highest ranked centre in the Borough of Wandsworth, in terms of its multiple retailers, followed by Clapham Junction, Tooting, Wandsworth, Balham and Battersea.

• The town is anchored by the Exchange Shopping Centre, which houses 50 shops, including Waitrose, Gap, Argos, Waterstones, Next, Monsoon, Fat Face, River Island and La Senza. The Exchange has a 265 space car park and generates footfall of over 120,000 shoppers per week.

The main area of retailing is along the High Street, which

includes Marks & Spencer, Sainsbury’s, Boots, Benetton, Jigsaw, HMV, WH Smith, Topshop and TK Maxx.

In addition, a large number of independent local retailers occupy many of the side streets, in particular, Lacy Road, Lower

Richmond Road, Upper Richmond Road and Putney Bridge Road.

The town centre has two main supermarkets, Waitrose and Sainsbury’s, as well as a foodhall in M&S and convenience outlets run by Tesco and Somerfield.

In the last few years, a number of new retailers have come to the town, with a general upmarket shift. These include Laura Ashley, Fat Face, JoJo Maman Bébé, Office, River Island, Maplin, Topshop, Top Man, TK Maxx and Mountain Warehouse.

The vacancy rates for the town are consistently low.

The catchment spends £14,000 per household p.a. on all goods, of which £6,500 are on comparison goods (31% more than the GB average).

On catering, the catchment spends 66% more than the GB average.

Putney also significantly draws on the surrounding affluent neighbouring areas of Barnes, Mortlake, East Sheen, Fulham and Southfields, each of which has weaker retail offers.

The town centre retailing area is surrounded on three sides by residential properties, meaning that a high proportion of customers visit the shops by foot and on a regular basis. In addition, the large number of office workers in Putney generate significant spend on weekdays.

Funds are available to independent businesses from Wandsworth Council to help improve the town via the Town Centre

Improvement Scheme (loans/grants).

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RETAIL

INVEST IN PUTNEY

“Our relocated office continues to

trade extremely well in Putney. The

very busy high street, excellent

customer catchment, close proximity

to London and easy access make it

ideal as a place to do business.

With 13 years’ experience of Putney

we value our Putney branch as one

of the best we have”

Charbel Youssef,

Manager, Flight Centre

“Putney has proven to be a great

place to do good business over the

last 20 years.”

Henry Hobson,

Franchisee Snappy Snaps

“Our recent investment in a major

refit is based on an excellent local

customer profile and 15 years

successful trading.”

Alex Curti, Benetton Putney

“Arcadia chose Putney to open its

new Topshop/Topman store

because the profile of local

customers is a great fit with our

retail offer.”

Craig McGregor, Retail Director

Topshop/Topman

Retailers’ Christmas Market

"Our research showed that Putney shoppers are

fashionable, love quality brands and appreciate

good value, which makes it an ideal location for

our concept. We are very excited about opening

our first ever womenswear only store here."

Deborah Dolce - SVP, Director of Brand and

Business Development, TK Maxx UK and Ireland

(5)

LEISURE

INVEST IN PUTNEY

Putney has a vibrant and growing leisure scene, with an ever

increasing number of cafés, restaurants, pubs and bars, many

taking advantage of the town’s position on the Thames.

• A recent example is the new Putney Wharf development, an award winning mixed use development by the river, comprising over 250 apartments, together with a pub, bar and restaurants such as Carluccio’s and The Boathouse.

• At the northern part of the high street, adjacent to Church Square, is an Odeon multiplex cinema.

• The town centre also boasts a number of health & fitness clubs and children’s play centres, such as Gymboree Play and Music, and Eddie Catz, which has licensed refreshments, party function room and play/entertainment areas.

• The Half Moon pub provides one of South West London’s best known and loved live music venues, with live bands playing throughout the week.

• Cultural activities also form a part of Putney life – the famous Putney Debates are commemorated at St Mary’s Church (by Putney Bridge) with a permanent exhibition, marking the

importance of Cromwell’s 1647 debates in shaping the future road to democracy in Britain.

• The Putney Sculpture Trail is a new and unique riverside trail of just over a mile, featuring nine near lifesize figurative sculptures created by veteran local and nationally recognisedscuptor, Alan Thornhill.

• Putney Bridge provides the starting line of the annual Oxford & Cambridge Boat Race, watched by circa 250,000 people each year. In addition, a three day annual Putney Music Festival is held over the Boat Race weekend to increase the fun surrounding the event, and help capitalise on the business opportunity. Established for over 10 years, the festival involves around 20 venues each year.

“The Boathouse has been one of Youngs

top-performing pubs since opening and a hub of

summertime riverside activity in Putney Wharf.”

Stephen Goodyear, Chief Executive,

Young & Co's Brewery plc

(6)

INVEST IN PUTNEY

LEISURE

“Putney has proved to be a great

location to launch our Eddie Catz

concept and we have used this site

as a launchpad to our business.

The location provides us with an

catchment of young aspiring families,

a busy high street, a high quality of

surrounding shops and easy access

for staff”

Darren/Maria Johnson,

Eddie Catz Children's

Edutainment Centre

“Putney Wharf has proven to be an

ideal location for our riverside

restaurant.”

Simon Kossoff,

Carluccio's Managing Director

(7)

COMMERCIAL

INVEST IN PUTNEY

Putney is home to companies large and small. The majority of

the large office developments are situated on the Upper

Richmond Road, which forms part of London’s South Circular

Road. Many of these offices have their own parking.

• Putney is outside of the congestion zone, yet very close to Central

London.

• Employees like working in Putney because of its great transport links, broad range of shops, picturesque riverside and bustling cafés, restaurants and bars.

• It is an area of low crime.

• Developers like Putney, as property values have historically remained comparatively resilient.

• Successful companies operating within Putney include internet comparison site Pricerunner/Valueclick, Russell-Cooke

Solicitors, Ingham’s and VSO (Voluntary Services Overseas).

• Putney has more commercial office space than elsewhere in the borough, making it ideal for both small growing concerns and larger established businesses.

“ValueClick have had offices in Putney for over 5

years. In that time we have found it a great place to

grow our team. There are strong transport links and

good local facilities which appeal to our bright young

workforce.”

Carl White, CEO, ValueClick Europe Ltd

“Putney offers an ideal balance of accessibility,

facilities and value for money to any service based

business.”

John Gould, Senior Partner, Russell-Cooke

Solicitors (a 'Top 100' legal practice)

“Putney's unique riverside environment combined

with an award winning design have resulted in

Putney Wharf becoming one of our most successful

developments.”

Mark Griffiths, MD St George South London

(8)

COMMERCIAL

INVEST IN PUTNEY

“Putney has proven ideal as a location

to site our business close to London,

easily accessible by public transport,

with an excellent catchment area for

staff and an interesting town to work in.”

Litsa Constantinou,

CEO, Inghams

“Putney has proved to be a great place

to site our two offices - it's a bustling

and busy town with the added bonus of

some wide open spaces and the beauty

of the River. Putney's wide range of

facilities and shops, and great transport

links, allows us to attract staff from a

bigger catchment area.”

Sally Halsey,

Head of Facilities at VSO

(9)

PUTNEY

INVEST IN

Introduction

This document is designed to help explain what Putney has to offer to investors, whether for new retailers in the High Street, commercial occupiers on the Upper Richmond Road or for redeveloping key areas of the town.

• Putney is a vibrant, cosmopolitan and historic town on the River Thames in London

• Based in the borough of Wandsworth, widely regarded as one of the most progressive and business-friendly boroughs in London.

• Only 20 minutes from Central London, it has a predominantly affluent, well-educated and young population.

• It is an enjoyable place to live, work and visit.

Catchment

Putney’s catchment population is approximately 135,000 people. The catchment profile is dominated by two lifestyle

groups:-• 55% Urban Intelligence – younger, well educated and well paid professionals (versus 7% GB average).

• 22% Symbols of Success – older professionals with high disposable income (versus 10% GB average).

Putney is heavily weighted

towards:-• The higher social profile groups, with 72% being ABC1 (versus 51% GB average).

• The highest spending age group, with 51% of catchment aged between 20-44 years (versus 15% GB average).

Transport

Putney is graded by Transport for London in the top category (6) for accessibility by public transport. The town

has:-• Putney Mainline Station (Waterloo 15 minutes, Clapham Junction 5 minutes).

• East Putney and Putney Bridge tube stations (both District Line).

• 15 bus services which connect Putney with Central London,Greater London and beyond.

• Easy road access to both the nearby A3 and A4, and the A205 South Circular.

• An increasingly used river taxi service for commuters and leisure users.

Environment

Putney provided an easy river crossing pre-dating Roman times, with the first bridge completed in 1729.

• Famous for the Putney Debates held in 1647 by Cromwell’s army. Putney has an historic core, with many attractive period buildings along the high street being Georgian or Victorian.

• Has an unusually good selection of cafés, restaurants, bars and pubs, located throughout the town and along the river, making this a great place to relax and entertain for office workers, visitors and residents.

• National retail chains and speciality independent shops.

(10)

RETAIL

LEISURE

COMMERCIAL

a great place to live and work

INVEST IN

PUTNEY

a great plac

e to live and wor

k

INVEST IN

PU

TNEY

Putney at a glance

A great place to work and live.

Predominantly young, educated and affluent local population. Vibrant café/bar/restaurant scene and evening economy. Excellent public transport links and accessibility. Good range of commercial and retail premises. Low unemployment.

Low crime rates.

Venue of The Boat Race and Putney Music Festival.

Flexible and business friendly council with key staff and resources to help you.

Further information is available from

phone: Putney Town Centre Manager (020) 8785 0374

Wandsworth Council Economic Development Office (020) 8871 6415/6884 visit: www.wandsworth.gov.uk/putney email: putneytowncentre@wandsworth.gov.uk email: edo@wandsworth.gov.uk Fulham Gatwick Airpost and the South Coast M4 West Richmond Victoria Station Waterloo Station Clapham Junction Station PUTNEY Southfields Southfields Barnes East Sheen Battersea Wimbledon Hammersmith ▼ ▼

PUTNEY

a great place to live and work

RETAIL

LEISURE

COMMERCIAL

www.wandsworth.gov.uk/putney

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