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UK hotel industry brand equity : Its meaning and uses for brand management

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Figure

Table 1: The Rationale for the Study Objectives
Table 2: Metatheoretical Criteria for Theory Evaluation
Table 3: Hotels Registered with UK Regional Tourist Boards, 2002 and 2003
Table 6: Features of ‘H arder’ and ‘Softer’ Hotel Brands
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BRANDING IN THE HOTEL INDUSTRY The ‘Bedroom Occupancy’ is the percentage o f available bedrooms that have been sold over any given period It is calculated by dividing the number o f room nights sold (i.e., bedrooms sold per Given its prominence within the UK hotel industry, an explanation o f the methodology used by Business Development Research Consultants is provided in Chapter 3. Criticisms of the hotel industry brand concept THE BRAND EQUITY LITERATURE Ladbroke changed its name to Hilton Group pic in May 1999 In accordance with Financial Reporting Standard 10 and Financial Reporting Standard 11, Hilton Group capitalises its acquired Stage One: M anagem ent Consultant Research Stage Two: H otel C om pany C ase Study Purpose 5 Credibility of the research findings Definition of a successful hotel brand

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