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“Which product market strategy should FAAM Benelux apply, to increase their performance in the Dutch market and realize growth?” This report provides research to increase sales from customers and how to improve the performance of the company

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Figure

Table 1:  Determining theoretical framework
Figure 1 illustrates the competitive forces that exist in a company’s environment. These forces help to determine a company’s position the competitive market and provides a framework for competitive action (Daft, 2008)
Figure 4:   Ten year sales of forklift trucks in the Netherlands
Figure 8:  amount of forklift truck owned

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