Name: Roy Cornelis Selbach [LinkedIn] [Twitter]
Address:
Postal code:
Residence: Antwerp, Belgium
Mobile: E-mail: info@royselbach.com Websites: royselbach.com royal-creative.com Birthdate: 24th of October, 1989 Birthplace: Deventer Nationality: Dutch
“Committed to make the world a better place by starting with small steps. Truly specialized in Social Media Marketing and highly
interested in Customer Relationship Management. Equipped with a wide asset of different Online Media skills; from Graphical Design to Marketing. Unanimously in love on the internet and it's rapidly changing landscape. Excessive hunger to gain a deeperunderstanding of all different Marketing aspects. Likes to share knowledge on multiple blog websites.
From nature a multicultural born traveler & explorer; isn't unfamiliar with different cultures, habits or religions. One worl d, one people! And... don't forget to laugh, life's good! ❤
”
September 2014– University of Antwerp Antwerp
Present Master of Communications science
Strategic Communications
February 2009– Hanze University (Bachelor of Communications) Groningen February 2013 Communication systems (Communication & Multimedia)
Brand & Design Management
Propeadeutics in one year achieved, 4 years bachelor
September 2011- Beijing Technology & Business University Beijing January 2012 Minor Business, E-Commerce, Marketing
Chinese Language
Chinese performance scholarship
2003-2008 Etty Hillesum Lyceum Havo, diplomat Deventer Extra course Information Science
Feb 2011 – September 2011 Malaysia Airlines holidays Kuala Lumpur, Malaysia
E-commerce, Communication,
Marketing & Design
• Marketing campaigns • Multi-media
• Social media
Feb 2012 – September 2012 Gemeente Borger-Odoorn Borger-Odoorn, Holland Brand & Design Integration of Cittaslow Thesis
• Research • Branding
• Implementation
Sept 2012 – Februari 2013 Nyenrode Business University Utrecht, Holland
Online Marketing:
Social Media Graduation Thesis • Focus on LinkedIn groups • Legal aspects
Owned
September 2009 - Present
Royal Creative www.royal-creative.com Groningen Business: Graphical Design
Position: Owner
Activities: • User Interface Design • Corporate Branding
• Content Managements Systems • Search Engine Optimalization • Search Engine Advertising
• Social Media | Ads | Strategy | Analysis • Print Publishing
Companies
February 2013 – September 2014
Drukwerkdeal.nl / Printdeal.be (Vistaprint Group) Deventer, the Netherlands Business: Online Printing Service
Position: FT Communication & Marketing Employee
Activities: • Social Media (Webcare, Strategy & Analysis) • Customer Loyalty Program
• Sponsorships • Online Marketing February 2012 – February 2013
Reclame Bureau RAM (Advertising agency RAM) Leek, the Netherlands Business: Communication & Advertisement
Position: PT Communication & marketing Employee
Activities: • Graphical Design
• Offline Marketing & Online Marketing • Social Media
September 2011
Teach English Beijing, China Business: Teaching
Position: PT English Teacher
Activities: • Teach English to kindergarten children
February 2011
MyNews.com Kuala Lumpur, Malaysia Business: Magazine outlets
Position: PT Web designer UI & UX
Activities: • Magazines
• Website • Banners • Promotions
Augustus 2010 - 2011
Fujiyama Groningen, the Netherlands Business: Hospitality Business
Position: PT Bartender, Website developer
Activities: • Develop websites
• Develop menu cards • Waiter
• Cash register February 2008-2009
Soleo Contact Centers Deventer, the Netherlands Business: Telemarketing-centre
Position: FT Telemarketer
Activities: • Different projects: o Alice Internet o Ziggo Internet o Oxio Energy o First-Fit Fitness o Insurances
Additional Courses
Customer friendly course 2007
Sales technique 2008
Photographer course 2009
Search Engine Optimization 2010
Social Media 2010
Website Usability 2011
Branding 2012
Nyenrode Social Media Strategy 2012
Social Media Strategy 2014
Social Media Webcare 2014
Social Media Advertisement & Remarketing 2014
Customer loyalty 2014
Languages
Dutch: Mother language English: Excellent German: Intermediate French: Basic Chinese: Beginner
Computer skills
Microsoft Office (All programs)
Adobe Master Collection CS6 (All programs)
Content Management Systems (Drupal, Joomla & Wordpress)
Social Media Tools (Coosto, Hootsuite, Klout, Social Bakers & Sprout Social) Google (Analytics, Adwords & Adsense)
Scripting
HTML, CSS, Javascript, Jquery & MySQL [Basics]
Interests
Design Advertisement ICT FashionMarketing & Communications The online web
Blogging
Characteristics
Course-list ‘Communicatiesystems (Communication & Multimedia) at Hanze Hogeschool,
Groningen’
Thematic courses (Not limited to):
Design, Concepting, Imagineering, Communication, Marketing, Userinterfaces, Innovation, Intercultural Communication, Nearshoring, Multimedia skills, Flash, Dynamic websites,
Datamodelling, PHP, English, Visualisation, Website, CSS, Adobe, HTML, Audiovisual, Movie, Change analysis
Projects:
Branding, Website, Visual, Dynamic Websites, Educative Multimedia, Web content management, Innovation with ICT, Crossmedia conceptdevelopment.
Specialisation:
Brand & Design Management
Concepting, implementation & organisation, Concepting & imagineering, Perception & Cognition, Trend analysis, Research, Interaction, Concept design management
Internship Job description & Daily activities ‘Malaysia Airlines Holidays at Kuala Lumpur, Malaysia’
Job Description
Tasks/Responsibilities/Project/ Research: Assist in the development & implementation of e-marketing initiatives ie website, online & social media
Work with external agencies, e.g. online, BTL, ATL Manage website performance and look-to-book ratio CRM / manage customer database for marketing strategy Assist in implementation of specialised tactical e-marketing
(stand-alone/third party collaboration)
Assist in conducting research to identify emerging trends and new e-marketing tools/medium
Design& concept special promotions, EDM, brochures, banners etc. Improve the website usability
Enter the new platforms in the social media branche Create a Flash application to create a crossmedia platform
between the website and social media platforms
Typical work activities (daily /weekly /monthly):
Besides project-related activities, I was fully involved in the day-to-day operation of the Marketing, which consist of tracking website daily performance, managing the Facebook account, answering phone calls, E-mail control and implementation of marketing communication plan
