LG Transparent Display Introduction

2012

LG Transparent Display

Introduction

1. Concept of Transparent Display

2. Transparent Display Application

3. Effectiveness as a Promotion Tool

4. LGE Transparent Display

5. Connection Guide (for SI)

Not only see the contents, but also can see product or scene through

the screen with internal light source.

Retail

Mart

Exhibition / Museum

Vending Machine

2. Transparent Display Application

Transparent

Display

Shopping

window

Show

case

Vending

machine

Commercial

refrigerator

2. Transparent Display Application

2. Transparent Display Application

2. Transparent Display Application

3. Effectiveness as a Promotion Tool

Period : 28th Jul, ‘11 ~ 2th , Sep, ’11 ( 2 Months)

Place : 4th Floor, Time square, Young-Deung Po,

Korea Promotion tool

- Kiosk type 47” Transparent touch display

Contents menu

I. Company movie clips II. Product history III. Product introduction IV. Promotion

Detail information

Pilot background

Pilot summary

- Total numbers of touch : 74,531

- Total numbers of visitors who had touched display : 7,400

Avg. 200 / day visitors touch the transparent display

3. Effectiveness as a Promotion Tool

Awareness level ( 4.4 / 5.0 )

Awareness level ( 4.2 / 5.0 )

Customer’s awareness level

Customer awareness level is higher than exiting POP materials and

normal signage

3. Effectiveness as a Promotion Tool

“ I can see real product with transparent display” “ It’s first-ever new tech media.”

Brand Recognition Level ( 3.9 / 5.0)

Intention to purchase ( 3.75 / 5.0)

Brand recognition & Intention to purchase level

Level of brand recognition & intention to purchase are high

3. Effectiveness as a Promotion Tool

Store Code

Title

Sales

# of visitors

Brand total Target Achievement rate -2.70% -1%

Pilot store

( With transparent display)

Target 245,040,000 40,108

Actual 246,896,400 39,346

Target Achievement rate 0.80% -1.90%

Comparison store (Similar to pilot store)

Target 288,150,000 25,948

Actual 287,283,255 19,685

Target Achievement rate -0.30% -24.10%

Influence on Sales

Results in increase in both sales and number of visitors compared to

non-installed stores.

Biz scheme

4. LGE’s Transparent Display

Media Player LED lighting Touch . . . . Software

Stakeholder

LGE

Open

frame

System Integrator

Distributor

Contents Designer

Advertising

Software Developer

End user

TS Series

See the products inside the showcase with the LG’s Transparent displays. With Full HD,shine-out, superior color gamut and true color from IPS technology, TS series give you a joyful interaction. TS series’s thin IPS panel on the front of the

transparent display allows promotion images and animations to dynamically interact with the merchandise. Boost the advertisement effects with the TS series.

Full HD (47TS30MF)

High picture quality with 1,920 x 1,080 resolution

Superior Color Gamut

With Superior Color Gamut, TS Series presents more clearer image.

True Color (IPS)

LG IPS technology provides true vivid color than conventional display.

Shine-Out (47TS30MF)

Perfect fit for window display by reflecting away the sunlight for best image visibility and clearer display under direct sunlight than conventional panel.

USP

4. LGE’s Transparent Display

EASY CUSTOMIAZTION

OPEN FRAME

TS Series fits to any customer need and circumstance with its open frame. It can be designed

according to customer request at an affordable price.

LANDSCAPE & PORTRAIT

(47TS30MF)

Flexible usage with landscape or portrait display according to the display environment.

47TS30 MF

High CR & Full Color

• 1,920 x 1,080 (FHD)

• High Contrast Ratio : 1,200 : 1 (Typ) • Transmittance : 5.5% (Typ)

• Color Gamut : 72%

• Shine-Out (Anti Reflection Coating)

• Bezel : 59 / 17.46 / 17.46 / 106.76mm (T / B / L / R) • Easy Customization (Open Frame)

* Kiosks not provided by LGE

26TS30MF

• 1,366 x 768 (HD)

• High Contrast Ratio : 1,000 : 1 (Typ) • Transmittance : 4.84% (Typ)

• Color Gamut : 68%

• Bezel : 71.5mm (T), 15.6mm (B / L / R) • Easy Customization (Open Frame) * Kiosks not provided by LGE

All Display (26/47TS30MF) needs external backlight.

47TS30MF

5. Connection Guide (for SI)

47TS30 AD Box & LVDS Cable for 47inch

1. Components (Sample Only)

* Maximum resolution of 47TS30 is FHD(1920x1080).

Adaptor Power Cord

* Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13

② HDMI Cable(Video source) connect

to the HDMI terminal of AD Box.

③ Adaptor DC Plug connector to the

Adaptor In terminal of AD Box

① LVDS Cable connect to the LVDS

terminal of 47TS30MF. You must be

push LVDS Connector

for connector locking.

47TS30MF

All Display (26/47TS30MF) needs external backlight.

Maximum resolution of 26TS30 is HD(1366x768).

1. Component (Sample Only)

26TS30

26TS30MF

5. Connection Guide (for SI)

Adaptor

Power Cord

* Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13

③ Adaptor DC Plug connector to the

Adaptor In terminal of AD Box

26TS30MF

5. Connection Guide (for SI)

① LVDS Cable connect to the LVDS

terminal of 26TS30MF. You must be

push LVDS Connector

for connector locking.

② HDMI Cable(Video source) connect

(Brightness of external light source must be 800nits over.)

External light should be located behind module.

5. Connection Guide (for SI)

AD box

LVDS

cable

HDMI

cable

PC

DVD player

26TS30MF/ 47TS30MF

Display

View Point

Light Source

* Backlight, Adaptor, Power Cord and AD Box should be purchased separately. AD Box can be purchased from March '13