100 ‘Most-Opened’ Subject Lines
Email marketing is a traffic channel, business model and art form, all in one.When someone gives you their email address, it’s your responsibility to send them good content day after day, week after week.
The content in your emails can be links to blog posts, sales videos, webinar registration pages… Whatever you want!
You just need to make sure to send them semi-regular updates so that they don’t forget about you.
When we set up autoresponder sequences, we run specific bonding and promotional sets, which elevates them in our sales sequence.
From there:
• They become an ‘active prospect’ which means they engage with our email.
• They disengage, meaning they stay on the list but don’t do anything - no email opens, no clicks.
• They buy something, which puts them in a buyer sequence • They unsubscribe, which means they don’t get any more email
This special report covers 100 of the BEST subject lines we’ve ever tested, including both click through rates and open rates, arranged from best to worst.
We send about 3 million emails a year in tons of different niches - everything from engagement sequences to promotional sequences.
What follows are the best subject lines we’ve tested:
NOTE: The email list used to generate this report is approximately 6 years old, has mix of different business-related
niches, and has 340,000 people on it currently… We figured the results would give us good statistical significance to share. Newer and more heavily segmented leads and lists will obviously have a better open and clickthrough rate!
Test out the subject lines below and see how they do with your list, and use our data as a baseline!
100 Best Email Subject Lines
Subject Opened Clicked
BRAND NEW :0)
15.60%
2.20%
URGENT: 30,000 Sites Are Hacked Daily... How Will
Yours Do?
15.20%
0.60%
Paid Traffic Checklist [PDF]
14.60%
4.20%
replay link...
14.30%
1.90%
My Top 3 Paid Traffic Funnels [STEP-BY-STEP]
14.10%
3.60%
How To Check Your Keyword Rankings... Without Paying
Monthly!
14.00%
1.50%
[FREE PDF] Ultimate Email Marketing Game-Plan
13.80%
0.60%
(Oops!) Subj: Instant Website 'Cloning'
13.60%
1.20%
Closing Down
13.50%
1.80%
How many sites do you have?
13.50%
1.20%
better than Facebook?
13.40%
1.80%
My #1 Secret Traffic Source
13.40%
3.60%
12 Best Subject Lines Over 10 Months... [PDF]
13.30%
3.40%
Step-By-Step Sales Process
13.20%
1.90%
The Most Important Webpage In Your Business! [VID]
13.20%
2.40%
"Best Training Of The Year..."
13.10%
2.80%
Jet Fuel [VIDEO 3]
13.00%
2.30%
3.. 2.. 1..
12.90%
1.60%
The World's Most In Demand Job...
12.90%
2.20%
wow!
12.80%
1.60%
[Brand New] How to make money in just 60 minutes a
day...
12.70%
1.50%
★ The Key To Conversions
12.70%
1.40%
RE: High Ticket Products & Services
12.60%
1.90%
No-BS Startup Strategy...
12.60%
2.70%
Google Hack
12.40%
1.30%
replay link...
12.40%
2.00%
How's your free FB campaign working?
12.30%
1.90%
To Be Clear
12.30%
1.10%
Focus...
12.30%
1.70%
FORBES: Trillion Dollar Industry?
12.30%
1.20%
Step-By-Step Blueprint Posted [PDF]
12.30%
3.40%
How To "Stack Sales" [2X CHECKLIST]
12.20%
1.80%
Live Q&A Call
12.20%
1.00%
Next Year's Gold Rush
12.20%
3.40%
pretty cool!
12.20%
1.80%
[AFFILIATES] New Offer: $1500 Per Sale
12.20%
3.10%
RE: Your Webinar Template [PPT DOWNLOAD]
12.10%
3.10%
RE: Ad Image Template & FB Ads Report [DOWNLOADS]
12.10%
2.90%
Can I Give You A Profitable FB Campaign?
12.00%
1.40%
YOUR step-by-step plan...
12.00%
2.20%
I'm Shocked...
12.00%
1.70%
Swipe this email cheat sheet [PDF]
12.00%
2.10%
Got A VSL?
11.90%
1.80%
This is it!
11.90%
2.00%
The Breakdown [VIDEO SERIES]
11.90%
1.90%
replay link
11.90%
2.20%
Conversion How-To [PDF]
11.90%
2.90%
Encore
11.90%
1.70%
I forgot to tell you...
11.90%
1.40%
Niche Marketing 2.0
11.90%
2.70%
done for your products?
11.90%
1.70%
10 Minute Warning :0)
11.80%
1.10%
45-Minute Turnaround
11.80%
1.20%
Exclusive Invite >>
11.80%
0.90%
System Failure
11.80%
0.70%
300 New Prospects/Buyers A Day (Per Niche!)
11.70%
1.80%
How many clicks can you handle per day?
11.70%
2.60%
Your Website is Ready
11.70%
3.30%
The Build [NEW VIDEO]
11.70%
1.90%
4 Sales Funnel 'Types' [PDF]
11.70%
2.60%
3 Super Affiliate Campaigns (w/ screenshots!)
11.70%
2.40%
How To Create & Sell Products PDF [PROCESS MAP]
11.60%
2.30%
Free NLP Training Video...
11.60%
1.80%
13.5 Million In Sales... Without Spending A Penny
11.50%
2.00%
Email Marketing How-To [PDF]
11.50%
2.80%
Your VIP Strategy Session Inside [OPEN THIS!]
11.40%
1.30%
The BIGGEST Challenge?
11.40%
1.40%
It's a DEADLOCK...
11.40%
1.00%
"I Open At The Close..."
11.40%
1.30%
Google Approved
11.40%
1.30%
Turning Leads Into Buyers [NEW VIDEO]
11.40%
2.00%
Re: Your Product Launch
11.40%
1.40%
THANK YOU!
11.40%
1.50%
Facebook Ads For Beginners [PODCAST]
11.40%
2.20%
CNN.com wants YOUR story
11.40%
1.60%
There’s a lot of very valuable intel here to work through when writing your
own emails…
• By ‘pre-framing’ what’s in the email, you’ll ensure that only the
most actionable folks on your list open and read your email, getting
you more qualified clicks.
• Mix up lower-case and capital-case subject lines to get the open…
• A subject line containing ‘movement’ such as ‘Brand New,’ ‘replay
link…’, ‘last chance’ are the best ways to get an open and a click.
• Surprisingly, (Oops!) is a great way to get your email read (ie. Be
transparent in your emails. If you make a mistake, let them know!)
Now, I wanted to make sure that you could sort the data however you
wanted, so here’s the Excel spreadsheet for this:
Here's Some Easy Website Content
11.20%
2.00%
Your Leads >> Buyers
11.10%
0.80%
Do You Take New Clients?
11.10%
1.60%
high quality traffic
11.10%
1.00%
x-ray vision [PDF]
11.10%
1.90%
Press Release Hack
11.00%
1.80%
Check These Out!
10.90%
1.50%
Are You Tapping Into This 5, 6 And 7-Figure Revenue
Stream?
10.80%
1.20%
your first product
10.70%
1.50%
Brand NEW!
10.70%
1.60%
Google Hacks (That Work!)
10.70%
1.50%
1,000 New Paying Customers Delivered To Your Doorstep
10.60%
1.40%
wanna talk?
10.50%
0.90%
Fastest Way To Rank Online [Over The Shoulder]
10.50%
1.30%
A Detailed Plan ($700 This Week)
10.40%
2.90%
Frustrated by researching and writing?
10.30%
1.70%
Your Biggest Problem?
10.30%
1.00%
They Did $16MM In Sales In 19 Days...
10.30%
1.70%
Titan Q&A Call Today! [4PM EST]
10.30%
1.00%
Class Starts Monday!
10.10%
1.60%
Need More Sales? [FREE WEBINAR]
