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Industry Solutions Guide: Selecting a CRM Vendor in the Higher Education
Market (Competitor Focus)
Description: This report provides a comparative analysis of the leading CRM vendors in the higher education market in order to help institutions select a CRM solution based on its technology strength, presence in the market and ability to support the entire student lifecycle.
Scope
- Identifies which technology vendors higher education institutions should 'shortlist" when considering the purchase of a CRM solution
- Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the higher education market
- Identifies which CRM solution providers have the most impact on the higher education market - Offers visibility into how well different CRM solutions support the entire student lifecycle
Highlights of this title
Delivering robust solutions that support a significant portion of the student lifecycle and having considerable market impact position Campus Management, Datatel, Hobsons' EMT, Oracle, RightNow Technologies and SunGard Higher Education as shortlist vendors.
While vendors are preparing their solutions to support a more holistic and complete view of CRM across the entire student lifecycle, institutions have yet to jump 'with both feet' into this approach to relationship management.
SIS vendors are pushing aggressively into the CRM in higher education market as a way not only to complete their solution sets, but to realize considerable revenue growth opportunities as well.
Key reasons to purchase this title
- Understand the topography of the competitive landscape for CRM in higher education - Identify the strengths and weaknesses of leading CRM vendors and their solutions - Obtain insight into how well key vendors support the entire student lifecycle with CRM
Contents: SUMMARY Catalyst Key Messages
Deep integration with other mission-critical applications is core to more substantive CRM uptake SIS vendors are pushing hard into the market with their CRM offerings
Vendors are preparing for institution-wide CRM, on the institutional horizon, it is only a glimmer A gap exists between vendor-led professional services and the development of CRM strategies Horizontal solutions do not necessarily mean compromise on higher education specificity Market Developments
Market leaders: Campus Management, Datatel, Hobsons' EMT, Oracle, RightNow Technologies & SunGard Higher Education
Challengers: Blackbaud, Education Systems, EnrollmentRx, Intelliworks & TargetX Niche competitors: Azorus, Jenzabar, Microsoft & salesforce.com
Market Leaders
Market leaders: Technology assessment Market leaders: Market impact
Market leaders: Student lifecycle Vendor Analysis Azorus Recommendation: Explore Blackbaud Recommendation: Consider Campus Management Recommendation: Shortlist Datatel Recommendation: Shortlist Education Systems Recommendation: Consider EnrollmentRx Recommendation: Consider Hobsons' EMT Recommendation: Shortlist Intelliworks Recommendation: Consider Jenzabar Recommendation: Explore Microsoft Recommendation: Explore Oracle Recommendation: Shortlist RightNow Technologies Recommendation: Shortlist Salesforce.com Recommendation: Explore SunGard Higher Education Recommendation: Shortlist TargetX
Recommendation: Consider APPENDIX
Ask the analyst Summary scores Ovum ratings Abbreviations Extended methodology Technology assessment Market impact Student lifecycle Sources Further reading Disclaimer List of Tables
Table 1: Vendors included in the CRM in Higher Education Industry Solutions Guide Table 2: The CRM in Higher Education Industry Solution Guide
Table 3: CRM in Higher Education Industry Solutions Guide - Vendor Summary Scores List of Figures
Figure 1: The CRM in Higher Education Industry Solutions Guide Figure 2: Market leaders: Technology assessment
Figure 4: Market leaders: Student lifecycle
Figure 5: Azorus: CRM in Higher Education Assessments Figure 6: Blackbaud: CRM in Higher Education Assessments
Figure 7: Campus Management: CRM in Higher Education Assessments Figure 8: Datatel: CRM in Higher Education Assessments
Figure 9: Education Systems: CRM in Higher Education Assessments Figure 10: EnrollmentRx: CRM in Higher Education Assessments Figure 11: Hobsons' EMT: CRM in Higher Education Assessments Figure 12: Intelliworks: CRM in Higher Education Assessments Figure 13: Jenzabar: CRM in Higher Education Assessments Figure 14: Microsoft: CRM in Higher Education Assessments Figure 15: Oracle: CRM in Higher Education Assessments
Figure 16: RightNow Technologies: CRM in Higher Education Assessments Figure 17: Salesforce.com: CRM in Higher Education Assessments
Figure 18: SunGard Higher Education: CRM in Higher Education Assessments Figure 19: TargetX: CRM in Higher Education Assessments
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