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C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

TRANSFORMING LIFE SCIENCES

THROUGH ENTERPRISE ANALYTICS

HOW ANALYTICS SOLUTIONS AND ENTERPRISE ENVIRONMENTS ARE IMPROVING

EFFICIENCY AND ENABLING NEW INSIGHTS THROUGHOUT THE LIFE SCIENCES INDUSTRY

Matt Gross

Director

Health and Life Sciences Global Practice

SAS Institute

[email protected]

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

歓迎

(2)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

LIFE SCIENCES

HISTORICAL CHALLENGES

Research

Development

Production

Marketing

Regulation

Research

Development

Production

Marketing

Regulation

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

LIFE SCIENCES

THE BUSINESS OF CLINICAL RESEARCH

Drug Discovery

Drug Development

(3)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ANALYTIC

OPPORTUNITIES

INSIGHT THROUGHOUT THE PROCESS

Drug

Discovery

Drug

Development

Marketing

and

Business

Development

Sales

Manufacturing

Supply Chain

Operations

Business

IT

Biomarkers &

x-omics

Visualization

Modeling /

Simulation

Analytic

Analysis

Visualization

Modeling /

Simulation

Analytic

Analysis

Recruitment /

Retention

Portfolio

Optimization

Data

Integration

Performance

Management

Master Data

Management

Scalable

Analytics

Platform

Enterprise

Workflow

Social Media

Analytics

Pharmaco-vigilance

Aggregate

Spend

Compliance

Managed

Market

Analysis

Marketing

Operations

Sales Force

Optimization

Demand Driven

Forecasting

Customer

Intelligence

Targeting and

Segmentation

Campaign

Management

Production

Quality

Process

Management

Workforce

Optimization

Demand Driven

Forecasting

Quality by

Design

Real World

Data Analysis

Supply

Planning

Demand

Planning

Materials

Management

Vendor

Management

Fraud

Management

Risk

Management

Activity Based

Management

Compliance

Reporting

Portfolio

Optimization

Enterprise

Workflow

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Commercial

LIFE SCIENCES

PROCESS OVERVIEW

Clinical R&D

Data

Insight

Strategy

Dialogue

Reporting

Integration

Transformation

Analysis

Reporting

Submission

(4)

Company Confidential - For Internal Use Only

Copyright © 2012, SAS Institute Inc. All rights reserved.

HLS OFFERINGS

2013 CURRENT

Available

Life Sciences

Health Care

Clinical R&D

Commercial

Payer

Provider

Drug Development

Clinical Data Integration with

Medidata Rave Adapter

JMP Clinical

Clinical Standards Toolkit

Fraud Framework for Health

Care

JMP Genomics

Social Media Analytics for Life

Sciences

Physician Targeting

Global Aggregate Spend

Market Mix Advisor

Marketing Operations

Management

Demand Driven Forecasting

Health Care Cost Analytics

Health and Condition

Management

Managed Care Rebate

Optimization

ECR Analytics

Revision 2013.04.08.1430

Company Confidential - For Internal Use Only

Copyright © 2012, SAS Institute Inc. All rights reserved.

HLS OFFERINGS

2013 CURRENT AND PROPOSED

Available

In Development

Life Sciences

Health Care

Clinical R&D

Commercial

Payer

Provider

Drug Development

Clinical Data Integration with

Medidata Rave Adapter

JMP Clinical

Clinical Standards Toolkit

Fraud Framework for Health

Care

Health Outcomes Analysis

Metadata / Standards

Management

Clinical Trial Optimization

Risk-Based Monitoring

JMP Genomics

Trial Recruitment and

Simulation

Safety / Signal Detection

Social Media Analytics for Life

Sciences

Physician Targeting

Global Aggregate Spend

Market Mix Advisor

Marketing Operations

Management

Demand Driven Forecasting

Global Launch Sequence

Optimization

Health Care Cost Analytics

Member Portfolio Optimization

Population Health Insight

All-Payers Claim Database

Quality Measure Forecasting

Health and Condition

Management

Global Trigger Tool / Patient

Safety

Risk Adjustor Maximization

Visual Analytics for Life Sciences

Visual Analytics for Health Care

Financial Risk Analytics

Population Health Insight

Managed Care Rebate

Optimization

Customer Analytics &

Engagement

ECR Analytics

(5)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DRUG DEVELOPMENT

ANALYTIC

OPPORTUNITIES

CLINICAL RESEARCH AND DEVELOPMENT

INTEGRATION

TRANSFORMATION

ANALYSIS

REPORTING

POST SUBMISSION

SUBMISSION

EHR / HIE / RWD

LAB

IVRS

CDS

AERS

AE ANALYSIS

STATISTICAL

REPORT(S)

SAFETY

REPORT(S)

ANALYSIS

DATA SETS

READY FOR

SUBM

ISSION

ERP

Legacy

PUBLICATIONS

THERAPEUTIC

INSIGHT

TRIAL DESIGN &

PLANNING

NEW

MARKETING

CLAIMS

Safety

ODS

RAW DATA

SETS

Content

Repository

SUBMISSION

DATA SETS

Imaging

ePRO

Social Media

Staging

Integration

Transformation

Analysis

Reporting

Submission

Post-Submission

DATA INTEGRATION /

DATA QUALITY

INDUSTRY VALIDATION /

STANDARDIZATION

PATIENT SAFETY /

PHARMACOVIGILANCE

CLINICAL TRIAL

ANALYSIS /

EXPLORATION

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

DRUG DEVELOPMENT

SAS CLINICAL DATA INTEGRATION

SAS DRUG DEVELOPMENT

JMP CLINICAL

EDC ADAPTERS

(e.g. RAVE)

ANALYTIC

OPPORTUNITIES

CLINICAL RESEARCH AND DEVELOPMENT

INTEGRATION

TRANSFORMATION

ANALYSIS

REPORTING

POST SUBMISSION

SUBMISSION

EHR / HIE / RWD

LAB

IVRS

CDS

AERS

AE ANALYSIS

STATISTICAL

REPORT(S)

SAFETY

REPORT(S)

ANALYSIS

DATA SETS

READY FOR

SUBM

ISSION

ERP

Legacy

PUBLICATIONS

THERAPEUTIC

INSIGHT

TRIAL DESIGN &

PLANNING

NEW

MARKETING

CLAIMS

Safety

ODS

RAW DATA

SETS

Content

Repository

SUBMISSION

DATA SETS

Imaging

ePRO

Social Media

Staging

Integration

Transformation

Analysis

Reporting

Submission

Post-Submission

DATA INTEGRATION /

DATA QUALITY

INDUSTRY VALIDATION /

STANDARDIZATION

PHARMACOVIGILANCE

PATIENT SAFETY /

CLINICAL TRIAL

(6)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ANALYTIC

OPPORTUNITIES

COMMERCIAL / SALES AND MARKETING

Data

Insight

Strategy

Dialogue

Reporting

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ANALYTIC

OPPORTUNITIES

COMMERCIAL / SALES AND MARKETING

SAS

®

SALES

FORECAST &

SIMULATION

SAS

®

MARKETING

MIX ADVISOR

SAS

®

PHYSICIAN TARGETING

SAS

®

MARKETING AUTOMATION

SAS

®

PHYSICIAN

TARGETING

SAS

®

SOCIAL MEDIA

ANALYTICS

SAS

®

SOCIAL MEDIA

ANALYTICS

Data

Insight

Strategy

Dialogue

Reporting

(7)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ADVANCED

ANALYTICS

THE EVOLUTION OF ANALYTICS

OPTIMIZATION

PREDICTIVE MODELING

FORECASTING

STATISTICAL ANALYSIS

ALERTS

QUERY DRILLDOWN (OR OLAP)

AD HOC REPORTS

STANDARD REPORTS

6

7

8

1

2

3

4

5

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ENTERPRISE

(8)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ENTERPRISE

ANALYTICS

ENTERPRISE

ANALYTICS

FROM EXPLORATION TO OPTIMIZATION

(9)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

Comparative

effectiveness

Use of real world data

Need new methods of

innovation requiring

access to knowledge

and information both

internally and

externally

Effective collaboration

with external stakeholders

and partners

Improve agility

Quicker response to

change

Increasingly complex clinical

protocols

Exponential increase in

data collected

Increase revenue

Rising costs

Depleted pipelines

Impending patent

expiries

ENTERPRISE

ANALYTICS

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

ACCESSIBLE

ANALYTICS

ANALYTICS WHERE YOU NEED THEM

(10)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

MODERN DAY

CHALLENGES

REAL WORLD DATA, REGULATIONS AND RESOURCES

Unstructured Data

Social Media

Big Data

ePedigree

Real World Data

Challenges

Regulatory

Risk-based Monitoring

Analytically-skilled

Resources

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

CURRENT

INITIATIVES

A SAMPLE OF ANALYTICS-DRIVEN INNOVATION

Data Transparency

Data Sharing

Data Veracity

(11)

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

質問やコメント

QUESTIONS AND COMMENTS

C o p y r i g h t © 2 0 1 3 , S A S I n s t i t u t e I n c . A l l r i g h t s r e s e r v e d .

sas.com

References

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