[
New TODAY website ]
Extended Reach, Longer Shelf-life, Bigger Impact
Today newspaper
300k circulation Online & Mobile
Why
advertise
with
TODAY’s
digital
properties
Monthly unique visitors (web+mobile)
11.1 million
Monthly pageviews (web+mobile)
121.5 million
Cumulative app downloads (all mobile devices) 2
785,000
iPhone app downloads 2
335,000
iPad app downloads 2
200,000
Monthly pageviews (mobile) 2
15.3 million
Monthly unique visitors (mobile) 2
272,000 MOBILE
Total followers on social media 2
130,500
Figure above consists of the following: Facebook followers (TODAYonline + TODAY Sports) 2
35,489
Twitter followers
(TODAYonline + tdysports +tdy_T) 2
85,243 YouTube subscribers 10,377 Instagram followers 2929 SOCIAL MEDIA
Cumulative views on YouTube since May 2011 2
11.4 million
Subscribers 2
40,000 DIGITAL NEWSLETTER
Our Online
Viewers
Demographics
Monthly unique visitors (web) 1
952,000
Monthly pageviews (web) 1
16 million
49%
51%
21%
25%
27%
27%
15-24 Yrs Old 25-34 Yrs Old 35-44 Yrs Old Others
Leaderboard
Leaderboard stretches across the top of Homepage, is expandable and can support rich media, with opportunity for click-through to client site
Entitlements Costs Duration Size
Leaderboard $25 CPM 728px x 90px
Carousel
Carousel resides on the Homepage, and can host both images and videos. Client exposure will be inserted and rotated 1-2 times within 5-6 News articles, with opportunity for click-through to client site
Entitlements Cost Duration Size
Carousel $2,500 1 day 600px x 450px Carousel with tab $3,000 1 day
Carousel with tab
and sponsored sub-section $20,000 7 days, tab goes to dropdown menu
from 8-30th day, section stays alive for 30 days
Showcase Banner
Showcase banner resides on the Newstream, and can support rich media. Client ad will appear after every three news stories in the feed, with opportunity for click-through to client site
Entitlements Costs Size
PDF Insertion
Entitlements Costs Size
Advertorials
Advertorials are advertisements written by the Today team, designed to look like editorials, with information of client’s products and services
Entitlements Cost Duration Size
Online only $4,000 30 days 120px x 600px 300px x 100px Online and Print $2,000 30 days
Electronic Direct Mailer (EDM)
Entitlements Costs Size
EDM $0.30/EDM HTML (inclusive of images)
[
Mobile Offering ]
Splash Ads
Splash ads are served each time the user clicks to launch the app, this would stay on screen for approx 3-4secs, with opportunity for click-through to client website or Facebook
Entitlements (Per Week) Costs (Per Week/Per device) Size
20% SOV $4,500 320px x 480px (iPhone/Smartphone) 50% SOV $6,500 768px x 1024px (iPad/Tablet) 100% SOV $8,000
Banner Ads
Banner ads are served on the newsfeed of news articles, to be inserted in between 2-3 news articles, with opportunity for click-through to client website or Facebook
Entitlements (Per Week) Costs (Per Week/Per device) Size
20% SOV $3,500 320px x 50px (iPhone/Smartphone)
50% SOV $5,000 468px x 60px (iPad/Tablet)
[
Social media ]
Facebook, Twitter, Instagram
Posts on Today’s social media, prefaced with ADV, maximum of 50 words; pictures and videos accepted, with opportunity for click-through to client website
Entitlements Costs
1 standard post $200 1 sticky post $400
News Posts
News article in a selected page of Today’s Paper, embedded with client ad will be posted on Today’s Facebook and Twitter, on that day only
Entitlements Costs
Youtube Video
Videos to be shot and produced by Today, and uploaded onto Today’s Youtube video channel
Entitlements Costs Duration
Facebook App
The Facebook App will engage Today’s viewers on Facebook to increase awareness and interaction with your brand, with opportunities for sign-ups for events, product samplings and services etc
Terms & Conditions
• Sponsor’s creative artworks (eg. Banner and videos etc) must be submitted to Todayonline at least 7
working days prior to the Launch period in jpeg or gif, size TBC.
• Package is subject to first come first serve basis.
• All prices are inclusive of agency comission.
• In the absence of compliant commercial materials, Mediacorp will not be held responsible for delayed
or erroneous campaigns.
• All advertising-related materials are subject to approval by Mediacorp and/or the relevant authority
where necessary.
MediaCorp reserves the right to suspend, postpone and/or cancel the programme/event at any time
and will notify you in the event of any such suspension, postponement and/or cancellation. In the event of that the programme/event is suspended, postponed and/or cancelled for any reason whatsoever, MediaCorp shall not be liable to you and/or to any third party whatsoever for any damages and/or losses that may arise or be suffered in the event of any such suspension,
postponement and/or cancellation. In such an event, your sole remedy shall be the refund of any monies that you have paid to and received by MediaCorp in relation to the programme/event.
• Specifications are subject to changes.
• Package pricing is subject to prevailing GST.
• Sponsorship contracts are non-cancelable.
• Not applicable for Master Contract Discount.
