Silverpop Partner Program

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Silverpop

Partner

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SilvErPoP PArtnEr ProGrAm - ovErviEw

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 4,000 brands around the globe.

At Silverpop, client success is priority number one, and our partner program is key in helping us meet and exceed the unique needs of today’s digital marketers. Silverpop’s dedicated partner team con-tinues to develop relationships with existing partners, as well as to identify additional organizations with products and services that would help further strengthen our customers’ programs.

Silverpop strives to cultivate partnerships globally with leading providers in these five areas:

rEfErrAl

We collaborate with an extensive network of complementary service providers and marketing experts to refer new clients and mutually grow business.

ConSultinG

To drive and support our clients’ success, we strive to build collaborative relationships with marketing consultants and system integrators so that together we can deliver the diverse requirements of today’s marketers.

AGEnCy

We work with leading agencies to help expand their clients’ reach, deliver best practices and stay focused on their own core businesses.

tEChnoloGy

To enable our clients to take their marketing campaigns to the next level more quickly and with greater ease than ever, Silverpop partners with leading technology providers in many areas, including CRM and Web analytics.

rESEllEr

Silverpop is actively recruiting strategic reseller partners in geographies where we do not currently have a presence. Reseller partners have the opportunity to build a profitable extension to their business.

With the help of our partners, we continue to build and support a network that extends and complements the Silverpop platform. Together, we deliver powerful solutions that help our customers do more.

Silverpop is the only

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why PArtnEr with uS?

Silverpop is pleased to call some of the industry’s most successful companies our partners, including leading CRM, Web analytics, and related service providers such as Salesforce.com, Microsoft Dynamics CRM, Adobe Digital Marketing Suite, Bazaarvoice, Magento and SeeWhy. We also work with leading agencies across the globe. Silverpop’s partner program uniquely encompasses both B2C and B2B providers, providing our customers tremendous value, while allowing our partners the flexibility to grow their business accordingly.

The many benefits across our partnership options include:

• Access to extensive resources through the Silverpop Partner Portal

• Joint marketing activities including: industry events, webinars, press releases, customer success stories, sales materials, and promotional campaigns

• Listing on Silverpop SilverLining Partner Network and within our internal sales and client services resources library

• Identification of mutual growth opportunities and referral revenue • Exclusive sponsorship opportunities

• Dedicated partner support team

Interested in becoming a Silverpop partner? Complete our online application at www.silver-pop.com/partners or email us at [email protected].

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SilvErPoP rEfErrAl PArtnEr ProGrAm

rEfErrAl

We currently collaborate with over 100 industry partners across the globe to refer new clients and mutually grow business.

Silverpop Referral Partners introduce Silverpop’s innovative digital marketing technology to their customers, identifying new clients for Silverpop – giving our partners the ability not only to offer a robust solution, but also to receive a referral commission for their efforts.

Silverpop’s tiered Referral Partner Program offers varying levels of requirements and

competitive commission levels. Benefits include joint marketing activities - opportunities such as webinars, industry events, press releases, customer success stories, sales materials, and promotional campaigns.

As part of the program, Referral Partners also receive access to extensive resources on Silverpop’s Partner Portal, to be able to effectively refer business to Silverpop.

Contact us today at [email protected] or visit www.silverpop.com/partners to learn more.

Join our Referral

Partner Program, and

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SilvErPoP ConSultinG PArtnEr ProGrAm

ConSultinG

To drive and support success, Silverpop strives to build collaborative relationships with B2B and B2C marketing experts and technology consultants so that together we can deliver the diverse requirements of today’s marketers.

Silverpop Consulting Partners offer complementary services to our custom-ers, in both the consumer and B2B arenas. These include organizations with deep integration expertise in leading CRM providers, such as Microsoft Value Added Resellers (VARS) and Salesforce.com consulting and implementation consultants, as well as experts on Web Analytics platforms such as Adobe, Coremetrics, and Webtrends.

Areas of expertise include:

• System implementations and integrations • Marketing strategy and programs development • Lead management process development services • Demand generation strategy

• Campaign design, implementation and execution

Silverpop’s

collaborative

relationships with B2B

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SilvErPoP AGEnCy PArtnEr ProGrAm

AGEnCy

We work with leading agencies to help expand their clients’ reach, deliver best practices and stay focused on their own core businesses.

Silverpop’s agency partners provide their customers a tremendous variety of value-added services including lead-generation campaign design, execution and measurement.

Partnering with Silverpop enables agencies to create new revenue streams, gain a competitive edge, add value to existing client relationships and increase

efficiency. Whether they’re focused on demand generation and funneling leads to sales teams, or helping clients connect with their customers using email as a key part of the messaging mix, we invite agencies to learn more about the power of Silverpop Engage.

Manage your clients’ online marketing with a digital marketing

platform that offers

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SilvErPoP tEChnoloGy PArtnEr ProGrAm

tEChnoloGy

To enable our clients to take their marketing campaigns to the next level more quickly and with greater ease than ever, Silverpop partners with leading technology providers in

many areas, including CRM, Web analytics, and e-commerce.

Silverpop’s Technology Partners offer solutions, processes or industry exper-tise that complement or extend Silverpop’s platform.

By easily integrating with CRM, Web analytics, e-commerce and other market-ing technology providers, Silverpop Engage gives marketers additional insight

into their marketing funnel and the ability to communicate across multiple channels and create more effective, targeted and automated digital marketing campaigns.

CRM:

To further elevate the value of the Silverpop Engage on-demand marketing automation plat-form, we’ve created strategic partnerships that establish a “closed loop” between the marketing department’s lead-generation and nurturing process and CRM. Through seamless integration, leads are effectively identified, nurtured, scored and delivered to the appropriate sales repre-sentative based upon scores defined in Engage and complementing CRM system. And to close the loop on the marketing initiative, sales information is combined with marketing metrics to provide a full view of revenue performance.

Web AnAlytiCs:

Silverpop has established partnerships with the leading Web analytics providers, enabling clients to take their marketing campaigns to the next level more quickly and with greater ease than ever.

CoMpleMentARy seRviCe pRovideRs:

As the digital communications environment continues to widen, there’s a commensurate rise in the number of new and exciting services and products that can add value to clients’ investments in communications.

Silverpop is continually looking for best-of-breed providers whose services complement our core digital marketing platform.

Silverpop partners with

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SilvErPoP rESEllEr PArtnEr ProGrAm

rESEllEr

Silverpop is actively recruiting strategic reseller partners in geographies where we do not currently have a presence. Reseller partners have the opportunity to build a

profitable extension to their business.

Silverpop reseller partners will have access to a turnkey solution complimen-tary to their existing solution portfolio. Silverpop has developed a robust compensation structure for our reseller partners for license and renewals so their companies can achieve predictable revenue growth. Through Silverpop’s

Consulting Certification Program, our resellers will benefit from initial and ongoing product education and certification resulting in additional profit for their businesses as well as value for their customers.

Silverpop resellers are a strategic part of our go-to-market strategy. We will empower our resell-ers with the resources to accelerate revenue growth and profitability through our comprehen-sive program:

• Complete on-boarding and training process

• Initial and on-going marketing support to fill the sales pipeline • Dedicated sales, presales and technical support

• Online training and certification program • Co-marketing budget for local events • Internal use of the Silverpop Engage solution

Contact us today at [email protected] for more information.

“By becoming a

Silverpop reseller partner, our company

has seen significant growth over the last 3 years.”

-Jeff Clark, Managing Director Engage Digital