Fac t B ook 2 Continental A G Continental AG is an Official Sponsor of the
2014 FIFA World Cup Brazil™.
Fact Book 2013
www.continental-corporation.com
140203_Conti_Factbook_2013_Umschlag_425x297_IsoCV2.indd 1-3 05.02.14 11:31
Slide Title Page
1 Disclaimer 7
3 More than 140 Years of Progress and Achievement 8
4 Continental Corporation – Sales, EBIT & Net Income 8
5 Continental Ranks No. 1 in Worldwide Supplier Ranking 9
6 Executive Board 9
7 Megatrends in the Automotive Industry 10
8 A Leading Global Supplier for Key Automotive Electronics Applications 10 9 A Leading Global Supplier of Tire and Non-Tire Rubber Products 11
10 Sales by Markets 11
11 EBITDA by Group and Corporation 12
12 Consolidated Sales 12
13 Number of Employees 13
II. Continental Strategy
Slide Title Page
15 Systematic Entrepreneurial Approach 14
16 Sustainable Value Creation 14
17 Cost Consciousness – Production in Best-Cost Countries 15
18 Balanced Distribution of Sales 15
19 Best Positioned for the 20 Fastest Growing Automotive Technologies until 2020 16
20 Continental Corporation Worldwide p 16
21 Sales OE Automotive/Non-OE Automotive 17
22 Technological Balance 17
23 Great People Culture 18
Slide Title Page
25 We Shape the Megatrends in the Automotive Industry 19
26 Environment: Initiatives in EU, USA and Japan – Towards Cleaner Mobility 19 27 Environment: Initiatives Towards Cleaner Mobility in Various Markets 20
28 Environment: Engine Development Roadmap 20
29 Environment: Reduction of CO 2 Emissions: Solutions by Continental 21 30 Environment: Development of Worldwide Turbo Charger Volumes 21 31 Information: Interior: Examples of market specific Initiatives and Projects 22 32 Information: Interior: The Car Will Be Connected to Its Environment 22 33 Information: Interior: Product Highlights for Intelligent Mobility 23 34 Safety: Market specific Initiatives – Towards Safer Mobility 23 35 Safety: Road Traffic Deaths per 100,000 Inhabitants by Region 24 36 Safety: Global Development of Active Safety Regulations & Ratings 24
37 Safety: Euro NCAP 5 Star Rating Requirements 25
38 Safety: History roadmap for Accident-Free Driving 25
39 Safety: Future Automotive Trends 26
40 Safety: Future Automotive Trends Require System Competence 26 41 Safety: World Market Forecast for Driver Assistance Systems y y 27
42 Safety: Winter Tire Regulation 27
43 Safety and Environment: Tire Labeling Initiatives in Europe, USA, Japan, South Korea and Brazil
28
44 Tires: Key Initiatives 2001 – Vision 2025 28
45 Tire Sales and Growth Pillars – Supporting Elements of our Vision 2025 29 46 Additional Tire Production Capacity of 26 mn Units by 2017/18 29
47 Tires Vision 2025 – Towards a more Balanced Footprint 30
48 Environment: ContiTech: Engineering Green Value 30
49 Environment: ContiTech: Cumulative Market for ContiTech Products 31
Slide Title Page
51 Key Consolidated Figures 32
52 Sales and Adjusted EBIT by Quarter 32
53 Key Historical Financials and Credit Metrics – IAS 19 (rev. 2011) applied 33
54 Development of Net Indebtedness and Gearing Ratio 33
55 Gross Indebtedness by Sources 34
56 Maturities for Gross Indebtedness 34
57 Purchasing – Production Materials 2013 35
V. Market Data
Slide Title Page
58 Development of Raw Material Prices 35
60 Increasing Installation Rates of Electronic Brake Systems 36
61 Installation Rates of Fuel Injection Systems 37
62 Development of Transmissions Technologies 37
63 Increasing Installation Rates of Turbocharger in Gasoline Engines 38
64 Increasing Installation Rates of Keyless Entry Systems 38
65 Increasing Installation Rates of Multimedia Systems 39
66 Increasing Installation Rates of Advanced Driver Assistance Systems 39
67 Increasing Installation Rates of Head-Up Displays 40
68 Production of Light Vehicles 2011 – 2014 40
69 Production of Heavy Vehicles 2011 – 2014 y 41
70 Replacement Passenger, Light Truck and 4x4 Tires 2011 – 2014 41
71 Replacement Truck Tires 2011 – 2014 42
VI. Automotive Group
Slide Title Page
73 Key Figures 43
74 Sales and Adjusted EBIT by Division 43
75 Sales by Markets 44
75 Sales by Markets 44
76 Order Intake (LTS) in the Automotive Group €25 bn in 2013 44
Slide Title Page
78 Business Units and Key Products 45
79 Locations Worldwide 46
80 Key Figures 46
81 Sales by Markets 47
82 Market Position for Electronic Brake Systems 2013 47
83 Market Position for Foundation Brake Systems 2013 48
84 Market Position for Actuation 2013 48
85 Market Position for Airbag Electronics 2013 49
86 Market Position for Advanced Driver Assistance Systems 2013 49
87 Growing Sales Volume for Electronic Brake Systems 50
VI 2 Automotive Group Powertrain Division VI.2. Automotive Group – Powertrain Division
Slide Title Page
89 Business Units and Key Products 51
90 Locations Worldwide 51
91 Key Figures 52
92 Sales by Markets 52
93 Market Position for Diesel Injection Systems 2013 53
94 Market Position for Gasoline Injection Systems 2013 53
95 Market Position for Transmission Control Units 2013 54
VI.3. Automotive Group – Interior Division
Slide Title Page
97 Business Units and Key Products 55
98 Locations Worldwide 55
99 Key Figures 56
100 Sales by Markets 56
101 Market Position for Body & Security 2013 57
102 Market Position for Instrumentation & Driver HMI 2013 57 103 Market Position for Infotainment & Connectivity 2013 58 103 Market Position for Infotainment & Connectivity 2013 58
104 Market Position for Commercial Vehicle 2013 58
Slide Title Page
106 Key Figures 59
107 Sales and Adjusted EBIT by Division 60
108 Sales by Markets 60
VII.1. Rubber Group – Tires Division
Slide Title Page
110 Business Units and Tire Brands 61
111 Key Figures 62
112 Sales by Markets 62
113 Market Share for Passenger and Light Truck Tires 2013 63
114 Market Share for Truck Tires 2013 63
115 Continental Worldwide PLT Production 2013 64
116 Continental European PLT Production 2013 64
117 Continental Worldwide Truck Tire Production 2013 65
118 Cost of Labor at Continental Manufacturing Sites 65
119 Passenger and Light Truck Tires: Product Mix Improvement 66 120 Passenger and Light Truck Tires: Unit Sales 2008 - 2013 66
121 Commercial Vehicle Tires: Unit Sales 2008 - 2013 67
VII.2. Rubber Group – ContiTech Division
Slide Title Page
123 Business Units and Key Products 68
124 Locations Worldwide 68
125 Key Figures 69
126 Sales by Markets y 69
127 A Leading Global Supplier in its Business Units 70
128 Product Overview 70
129 Sales and Employees 2013 71
130 Forming a Global Player in Rubber and Plastics Technologies 71
Slide Title Page
132 Our Policies and Guidelines 72
133 Corporate Environmental Key Performance Indicators 73
134 Emission Reduction – Electrification Tailored to Fit (48-Volt Eco Drive) 73 135 Research in Alternative Raw Materials for Tire Production 74
136 Equal Opportunity 74
137 Corporate Memberships (1) 75
138 Corporate Memberships (2) 75
IX. Share and Bond Information
Slide Title Page
139 Health and Occupational Safety 76
140 Corporate Bodies 76
g
142 Share Data / ADR Data 77
143 Share Price Development vs. Major Stock Indexes 78
144 Common Stock 78
145 Shareholder Structure 79
146 Bond Details 79
146 Bond Details 79
147 Development of the Bonds 80
148 Development of Continental’s Credit Rating 80
149 10 Year Financial Overview 81
X. Glossary
Slide Title Page
151 Financial Glossary 82
152 Product and Division Glossary 82
153 Contact Data 83
154 Financial Calendar 83
Disclaimer
This Fact Book has been prepared by Continental Aktiengesellschaft and includes information available to us as of March 6, 2014.
It has not been independently verified. It does not constitute an offer, invitation or recommendation to purchase or subscribe for any shares or other securities issued by Continental AG or any of its affiliates and neither shall any part of it form the basis of, or be relied upon in connection with, any contract or commitment concerning the purchase or sale of such shares or other securities or any other financial investment or exposure whatsoever.
Neither Continental Aktiengesellschaft nor any of its affiliates, advisors or representatives shall have any liability whatsoever (in negligence or otherwise) for any loss that may arise from any use of this presentation or its contents or otherwise arising i n connection with this presentation.
This presentation includes assumptions, estimates, forecasts and other forward-looking statements, including statements about our beliefs and expectations regarding future developments as well as their effect on the results of Continental. These statements are based on plans, estimates and projections as they are currently available to the management of Continental. Therefore, these statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events. Furthermore, although the management is of the opinion that these statements, and their underlying beliefs and expectations, are realistic as of the date they are made, no guarantee can be given that the expected developments and effects will actually occur. Many factors may cause the actual development to be materially different from the expectations expressed here. Such factors include, for example and without limitation, changes in general economic and business conditions, fluctuations in currency exchange rates or interest rates, the introduction of competing products, the lack of acceptance for new products or services and changes in business strategy.
All statements with regard to markets or market position(s) of Continental or any of its competitors are estimates of Continental based on data available to Continental. Such data are neither comprehensive nor independently verified. Consequently, the data used are not adequate for and the statements based on such data are not meant to be an accurate or proper definition of regional and/or product markets or market shares of Continental and any of the participants in any market.
1
2
Topics
Continental at a Glance
I. 3
Continental Strategy
II. 15
Continental Megatrends
III. 25
Continental Corporation
IV. 51
Market Data
V. 60
Automotive Group
VI. 73
Rubber Group
VII. 106
Sustainability at Continental
VIII. 132
Share and Bond Information
IX. 142
Glossary
X. 151
I. Continental at a Glance
More than 140 Years of Progress and Achievement
3 Merger with major companies of
the German rubber industry to form Continental Gummi-Werke AG.
Acquisition of a US company’s Automotive Brake & Chassis unit, the core of which is Alfred Teves GmbH in Frankfurt.
Continental-Caoutchouc- und Gutta-Percha Compagnie is founded in Hanover, Germany.
Continental strengthens its position in the ASEAN market and Australia by establishing
its Continental Sime Tyre joint venture.
Takeover of the European tire operations of Uniroyal, the tire operations of the Austrian company Semperit, the North American tire manufacturer General Tire.
Continental reinforces its activities by acquiring Temic, the international electronics specialist.
Continental acquires Siemens VDO Automotive AG and advances to among the top five suppliers in the automotive industry worldwide, at the same time boosting its market position in Europe, North America and Asia.
Continental expands its activities in telematics, among other fields, with the acquisition of the automotive electronics business from Motorola.
Through the acquisition of Phoenix, ContiTech becomes one of the world’s leading specialists for rubber and plastics technology outside the tire industry.
1871 1929
1979 1985 1987 1998
2001
2003 2004
2006
2007
Continental acquires a majority interest in the Slovak company Continental Matador Rubber s.r.o. and expands its position for the Tire and ContiTech divisions in Central and Eastern Europe.2011
Continental strengthens its position in the tire business in Asia by acquiring the Indian tire manufacturer Modi Tyres Company Limited.2012 2013
Continental founds a jointly managed company together with SK Innovation to supply first-class lithium-ion battery technology as partners in the future.
It also acquires Parker Hannifin’s automotive air conditioning business, the conveyor belt producer Legg Company and the conveyor belt activities of Metso.
2014
Continental intends to strengthen its position in rubber and plastic technology by acquiring Veyance Technologies.I. Continental at a Glance
Continental Corporation – Sales, EBIT & Net Income 1 (in € mn)
4
1Net income attributable to the shareholders of the parent, from 1998 until 2003 US GAAP / from 2004 onwards IFRS.
2 Siemens VDO incorporated starting December 1, 2007.
IAS 19 (rev. 2011) applied starting 2013. The 2012 figures have been restated accordingly.
6,743 9,132 10,115
11,233 11,408 11,534 12,597 13,837
14,887 16,619
24,239
20,096 26,047
30,505
32,736 33,331
398 607 533 33
694 855 1,157 1,507 1,602 1,676
-296 -1,040
1,935 2,597
3,186 3,264
138 235 205
-258226 314 716 930 982 1,021
-1,124 -1,649
576
1,242
1,905 1,923
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
US GAAP IFRS
Sales
EBIT NIAT
12
I. Continental at a Glance
Continental Ranks No. 1 in Worldwide Supplier Ranking
5
Top 10 Global OEM Suppliers – 2013 Sales (in € mn)
1 2 3 4 5
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Con tin e n ta l Den so Rob e rt B o sch B ridg e st o n e M a g n a Hun d a y M o b is A isi n S e iki M iche lin F a u re cia JCI
1Continental not including ContiTech Industrial business.
2Robert Bosch only includes Automotive Technology division.
3Bridgestone including Diversified Products.
4Aisin Seiki excluding Life & Energy related products.
5Johnson Controls only includes Automotive Experience division.
Source: Company filings. Calendarized to December year end. Based on average currency exchange rates 2013
I. Continental at a Glance Executive Board
6 Chairman of the
Executive Board
Corporate Functions
›Corporate Quality and Environment
›Corporate Communications
›Continental Business System
›Automotive Central Functions
Dr. Elmar Degenhart
Elke Strathmann Wolfgang Schäfer
Dr. Ralf Cramer
CorporateFunctions
›Human Resources
›Director of Labor Relations
›Corporate Social Responsibility Corporate
Functions
›Finance
›Controlling
›Compliance
›Law
›IT
Continental China
Frank Jourdan Helmut Matschi Nikolai Setzer José A. Avila
Heinz-Gerhard Wente
Chassis &
Safety Division
Powertrain Division Interior
Division
Tires Division ContiTech
Division
Corporate Function
›Purchasing
I. Continental at a Glance
Megatrends in the Automotive Industry
7 218
180 144 180
161 117
142 130
951
128 125 105
2010 2015E 2020E
USA China EU Japan
Road Traffic Deaths CO2 Targets (g/km)
1Mandatory for 95% of the OEM’s fleets
Source: ICCT Int. Council of Clean Transportation, Global Passenger Vehicle FE/GHG regulations (6/2012).
Safety – For safe mobility
Environment – For clean power Information – For intelligent driving
Affordable Cars – For global mobility
A&B
Segmentin BRIC (mn units)
1Data based on framework created by the World Health Organization (WHO) for estimating road traffic mortality.
Source: Global Status Report on road safety, WHO 2013.
Number of Road Traffic Deaths per 100,000 by Region1
12.2
17.6
2012 2017E
Source: IHS January 2013.
Region of the Americas
African Region Eastern Mediterranean
Region South-East Asia Region
Western Pacific Region European
Region
14.0
2009 2013 16.1
32.1 24.6
2009 2013 2009 2013 32.0
21.3
2009 2013 16.618.7
15.618.3
2009 2013 2009 2013 13.3
10.3
Driver and Passenger Devices Infrastructure Other Cars
Vehicle
8
1Before amortization of intangibles from PPA, consolidation and special effects.
2ESC: Electronic Stability Control is a type of electronic brake system.
3Source: IHS, The global outlook for automotive OEM electronic systems.
IAS 19 (rev. 2011) applied starting 2013. The 2012 figures have been restated accordingly.
› Actuation
› Advanced driver assistance systems
› Airbag electronics
› Electronic brake systems (EBS)
› Foundation brake systems
› Diesel injection systems
› Gasoline injection systems
› Transmission control units
› Double clutch transmission control units
› Body and security products
› Commercial vehicle interiors
› Device connectivity and telematics units
› Instrumentation, displays and human machine interfaces
Sales 2013 €7,269 mn
% of total 22%
Adj. EBIT
1€690 mn
Adj. EBIT margin 9.5%
Sales 2013 €6,260 mn
% of total 19%
Adj. EBIT
1€318 mn
Adj. EBIT margin 5.1%
Sales 2013 €6,606 mn
% of total 20%
Adj. EBIT
1€585 mn
Adj. EBIT margin 8.9%
ESC
2installation rate by markets (%)
Gasoline direct injection systems
installation rate by markets (%) OEM Electronic Systems
3(in $ bn)
Chassis & Safety Powertrain Interior
21%
36%
20%
52%
2012 2017E
EU NAFTA
19%
39%
73%
89%
2012 2017E
China EU
31 % 27 %
27 % 24% 24%
18 % 23%
26 %
2010 2020E
Rest of World EU China NAFTA 157
239
I. Continental at a Glance
A Leading Global Supplier for Key Automotive Electronics Applications
I. Continental at a Glance
A Leading Global Supplier of Tire and Non-Tire Rubber Products
9
Sales 2013 €3,878 mn
% of total 11%
Adj. EBIT
1€465 mn
Adj. EBIT margin 12.4%
› Markets
› EMEA
› The Americas
› APAC
› Products
› Original equipment
› Winter tires
› High performance tires
› Markets
› EMEA
› The Americas
› APAC
› Products
› Original equipment
› Replacement
› Automotive hoses and hose lines
› Automotive interior trim
› Conveyor belts
› Marine and oil hoses and hose lines
› Multiple V-ribbed belts and timing belts
› Railway air springs
› Truck and bus air springs
Sales 2013 €9,583 mn
% of total 28%
Adj. EBIT
1€1,791 mn
Adj. EBIT margin 18.7%
Passenger & Light Truck Tires Commercial Vehicle Tires
ContiTech
Sales breakdown (%) Sales breakdown (%)
Tires
1Before amortization of intangibles from PPA, consolidation and special effects.
IAS 19 (rev. 2011) applied starting 2013. The 2012 figures have been restated accordingly.
OE 29%
Non- OE 71%
OE 56%
Non- OE 44%
I. Continental at a Glance Sales by Markets
10
Automotive Group 2013
€20,016 mn
Rubber Group 2013
€13,356 mn
Corporation 2013
€33,331 mn
Germany 26%
Europe (excluding Germany) 23%
NAFTA 23%
Asia 25%
Other countries
3% Germany
21%
Europe (excluding Germany) 40%
NAFTA 20%
Asia 11%
Other countries
8%
Germany 24%
Europe (excluding Germany) 30%
NAFTA 22%
Asia 19%
Other countries
5%
I. Continental at a Glance
EBITDA by Group and Corporation
11
Automotive Group 2013
€2,491 mn
Rubber Group 2013
€2,714 mn
Corporation 2013
€5,095 mn
Chassis &
Safety 44%
Powertrain 22%
Interior 34%
Chassis &
Safety 40%
Powertrain 26%
Interior 34%
Tires 79%
ContiTech
21% Chassis &
Safety 19%
Powertrain 13%
Interior 16%
Tires 41%
ContiTech 11%
IAS 19 (rev. 2011) applied starting 2013. The 2012 figures have been restated accordingly.
I. Continental at a Glance Consolidated Sales
12
1 1
1
1Since 2012 reported as Tires.
2009 2010 2011 2012 2013
Germany Rest of Europe NAFTA Asia Other markets
by Markets
29% 27% 26% 25% 24%
34%
33%
33% 30% 30%
18%
19%
19% 22% 22%
14%
16%
17%
18% 19%
5%
5%
5%
5% 5%
20.1 26.0
30.5
32.7 33.3
2009 2010 2011 2012 2013
ContiTech Tires
Commercial Vehicle Tires Passenger and Light Truck Tires
Interior Powertrain
Chassis & Safety
by Division
16%
(in bn €) (in bn €)
20.1 26.0
30.5
32.7 33.3
22% 22% 21% 21% 22%
21%
21%
20% 20% 20%
23%
22%
5%
17%
18%
19% 19% 19%
22%
29% 28%
5%
6%
12%
12%
12%
11% 11%
I. Continental at a Glance Number of Employees
1 13
Since 2012 reported as Tires.
2009 2010 2011 2012 2013
Germany Rest of Europe NAFTA Asia Other markets
by Markets
33% 31% 30% 29% 28%
33% 32% 31% 31% 31%
14%
14%
15% 16% 16%
14%
16%
18% 18%
19%
6%
7%
6% 6%
6%
134,434 148,228
163,788 169,639
177,762
2009 2010 2011 2012 2013
ContiTech Tires
Commercial Vehicle Tires Passenger and Light Truck Tires
Interior Powertrain
Chassis & Safety
by Division
20% 21% 20% 20% 21%
18% 18% 19% 18% 18%
20%
20%
19% 20% 19%
20%
19%
19%
25%
16% 25%
17%
17% 17%
17%
134,434 148,228
163,788 169,639
177,762
6%
5%
6%
1 1
1
14
Topics
Continental at a Glance
I. 3
Continental Strategy
II. 15
Continental Megatrends
III. 25
Continental Corporation
IV. 51
Market Data
V. 60
Automotive Group
VI. 73
Rubber Group
VII. 106
Sustainability at Continental
VIII. 132
Share and Bond Information
IX. 142
Glossary
X. 151
II. Continental Strategy
Systematic Entrepreneurial Approach
15
Affordable Cars – For global mobility Safety –
For safe mobility
Information – For intelligent driving Environment –
For clean power
Value Creation is Our Driving
Force
Great people culture
Value creation
Regional sales balance Technological
balance
In the market for the market Balanced
customer portfolio
Top market position
1 5 ,6 5 9 1 5 ,6 5 5 1 5 ,7 9 0 1 6 ,0 1 9 1 6 ,2 7 2 1 6 ,6 2 7 1 6 ,9 3 4 1 6 ,9 5 4 1 7 ,0 1 4 1 7 ,0 0 8 1 6 ,9 1 5 1 6 ,8 0 4
13.2% 14.1%
15.7% 16.2% 16.8% 17.6% 17.9% 18.1%
18.8% 18.5% 18.6% 19.4% 19.4%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2011 2012 2013
trailing OA (mn €) trailing ROCE (%) trailing ROCE (%) IAS 19 (rev. 2011)
II. Continental Strategy – Value Creation Sustainable Value Creation
16
1Trailing operating assets are calculated as assets for the last twelve months (LTM).
2Trailing ROCE is calculated as reported EBIT for the last twelve months (LTM) divided by average operating assets (OA) for the LTM.
3Q4/12, Q1/13, Q2/13, Q3/13 and Q4/13 applying IAS 19 (rev. 2011) .
1 2 3
II. Continental Strategy – Value Creation
Cost Consciousness – Production in Best-Cost Countries 1
17
66% 60%
92%
46%
62%
70% 65%
96%
54% 60%
Rest of world
2010 2013
1All years restated based on new definition of best-cost countries.
2Based on sales.
3Based on units.
34%
19%
33%
69%
29%
36%
27%
38%
72%
34%
Europe
Chassis & Safety
2Powertrain
2Interior
2Tires
3ContiTech
2Chassis & Safety
2Powertrain
2Interior
2Tires
3ContiTech
2II. Continental Strategy – Regional Sales Balance Balanced Distribution of Sales
18
≥
% of consolidated sales
Mid- to long term
Germany
~
29%Europe (excluding Germany) 34%
NAFTA 18%
Asia 14%
Other countries
5% Germany
24%
Europe (excluding Germany) 30%
NAFTA 22%
Asia 19%
Other countries
5%
Rest of world 45%
NAFTA 25%
Asia 30%
Sales in 2013: €33.3 bn Sales in 2009: €20.1 bn
≥
II. Continental Strategy – Top Market Position
Best Positioned for the 20 Fastest Growing Automotive Technologies until 2020
19 Source: Based on Frost & Sullivan, November 2013, based on 2012 data.
1Compound annual growth rate.
2 Emitec.
3No complete system but electronics or components.
A
High growth CAGR
125% - 100%
C
Low growth CAGR
15% - 14%
CAGR1
Expected worldwide revenue development in % (CAGR
12012-2020)
B
Medium growth CAGR
115% - 24%
CAGR1 Product portfolio of
Gasoline particulate filters 76% Powertrain2 Selective catalytic reduction 57% Powertrain/ContiTech3 Switchable coolant and oil pumps 43% Powertrain Lane departure warning 29% Chassis & Safety
Electric motors 27% Powertrain
Advanced parking assistance 27% Chassis & Safety Turbocharger (% of gasoline) 23% Powertrain
Start stop systems 22% Powertrain
Battery propulsion systems 22% Powertrain Forward collision avoidance 21% Chassis & Safety Blind spot detection 20% Chassis & Safety Advanced voice recognition 17% Interior Electric power steering 14% Chassis & Safety
Touch screens 14% Interior
Adaptive cruise control 13% Chassis & Safety
Head-up displays 11% Interior
App interface solutions 11% Interior
Electronic stability control 9% Chassis & Safety Tire pressure monitoring system 9% Interior
OEM navigation 5% Interior
II. Continental Strategy – In the Market for the Market Continental Corporation Worldwide
20
Europe
South America Argentina Brazil Chile Columbia
Ecuador Algeria
Republic of South Africa Morocco Africa
Australia Austria
Belgium Denmark Finland France Germany
Greece Ireland Italy Netherlands Norway
Czech Republic Hungary Kazakhstan Poland Romania
North America Canada Mexico USA
Portugal Spain Sweden Switzerland United Kingdom
Status: January 2014.
Russia Serbia Slovakia Turkey
Asia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
United Arab
Emirates
More than 300 sites for production, R&D and sales in 49 countries. Headquarter in Hanover, Germany.
II. Continental Strategy – Balanced Customer Portfolio Sales OE Automotive/Non-OE Automotive
21
OE Non-OE
Chassis &
Safety 22%
Powertrain 18%
Interior 18%
Tires 8%
ContiTech 6%
Non-OE 28%
2013: 28% of corporation is Non-OE sales
100 99 89 29
56
11 71
44
Chassis & Safety (22% of total sales)
Powertrain (19% of total sales)
Interior (20% of total sales)
Tires (28% of total sales)
ContiTech (11% of total sales)
1
II. Continental Strategy – Technological Balance Technological Balance
22
CAGR ≥ 5-10% 0%<CAGR<10% CAGR ≤ 0% Time Introduction Growth Maturity Saturation/
Decline Strategy
› Establish standards & leverage R&D Cost
› Migrate to all car segments
› Extend customer portfolio
› Reach market leading position
Strategy
› Defend leading market position and market share
› Cost control
› Economies of scale
› Standardization and/or scalability
› System integration
II. Continental Strategy – Great People Culture Great People Culture
23
24
Topics
Continental at a Glance
I. 3
Continental Strategy
II. 15
Continental Megatrends
III. 25
Continental Corporation
IV. 51
Market Data
V. 60
Automotive Group
VI. 73
Rubber Group
VII. 106
Sustainability at Continental
VIII. 132
Share and Bond Information
IX. 142
Glossary
X. 151
III. Continental Megatrends
We Shape the Megatrends in the Automotive Industry
25
Information – For intelligent driving
Affordable Cars – For global mobility Environment – For clean power
Safety – For safe mobility
III. Continental Megatrend: Environment
Initiatives in EU, USA and Japan – Towards Cleaner Mobility
26
EU aims to reduce CO
2emissions by
improvement in vehicle technology:
›
For passenger cars, EU targets average CO
2emissions at:
›
130 g/km* from 2015
›
95 g/km from 2020
›
For passenger cars, excess emissions surcharges will be implemented in steps from 2012 onwards (100% penalty only starting in 2015 for not meeting targets)
›
For light commercial vehicles, EU targets average CO
2emissions at:
›
175 g/km from 2017
›
147 g/km from 2020
EU
11Regulations (EC) No. 443/2009 and (EU) No. 510/2011.
2US Federal Register (May 7th, 2010): Light-Duty Vehicle Greenhouse Gas Emission Standards and Corporate Average Fuel Economy Standards; Final Rule.
3US Federal Register (Oct. 15th, 2012): 2017 and Later Model Year Light-Duty Vehicle Greenhouse Gas Emissions and Corporate Average Fuel Economy Standards; Final Rule.
4Refers to “Act on the Rational Use of Energy” of the Ministry of Economics, Trade and Industry (METI) and Ministry of Land, Infrastructure, Transport and Tourism (MLIT).
5NHTSA: National Highway Traffic Safety Administration.
6EPA: Environmental Protection Agency.
7CAFE: Corporate Average Fuel Economy.
835.5 mpg CAFE = 249 g/mile CAFE = 171 g/km NEDC; 54.5 mpg CAFE = 162g/mile CAFE = 106.9 g/km NEDC.
9ECCJ: Energy Conservation Center Japan.
1016.8 km/l JC08 = 139.2 g/km JC08 = 125 g/km NEDC.
Emerging markets likely to follow Europe/USA/Japan on fuel efficiency standards
NHTSA
5and EPA
6to establish a National Fuel Efficiency Policy (NFEP):
›
For passenger cars and light trucks
combined, CAFE7set to increase to:
›
35.5 mpg* by 2016
8›
54.5 mpg by 2025
8USA
2,3ECCJ
9aims to improve fuel efficiency standards by 23.5% by 2015 vs. 2004:
›
For passenger cars and light duty trucks
(<3.5 metric tons), the aim is to increaseaverage level of fuel efficiency to:
›
16.8 km/l* by 2015
10Japan
4Test cycle: CAFE (Corporate Average Fuel Economy)
* Miles per gallon
Test cycle: JC08 (Japanese Cycle)
* Kilometers per liter Test cycle: NEDC (New European Driving Cycle)
* Gram per kilometer
III. Continental Megatrend: Environment
Initiatives Towards Cleaner Mobility in Various Markets
27
60 90 120 150 180 210 240 270
2000 2005 2010 2015 2020 2025
US-LDV US-Car EU Japan China S. Korea
Gram CO
2per kilometer, normalized to NEDC
1Source: International Council on Clean Transportation and ZeitOnline “EU-Staaten einig über Klimaauflagen für Neuwagen“ – 04.03.2014 1New European Driving Cycle.
2US light-duty vehicles include light commercial vehicles.
3In 2020 mandatory for 95% of the OEM’s fleets. As of 2021 mandatory for 100%.
4China’s target reflects gasoline fleet scenario. If other fuel types are included, the target is lower.
Solid dots and lines: historical performance and enacted targets.
Solid dots and dashed lines: proposed targets and studies.
2 3 4
III. Continental Megatrend: Environment Engine Development Roadmap
Source: IHS and Continental estimates Q1/2013. 28
1Percentage of worldwide light vehicle production volume.
0 20 40 60 80 100 120 140
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Diesel Gasoline Port Fuel Gasoline Direct Injection Natural Gas Hybrid Electric Vehicle Electric Vehicle
Light vehicle production by powertrain (mn units)
63%
150%
136%
124%
112%
132%
121%
121%
120%
121 %
120%
139%
117%
14%
110%
12%
13%
1III. Continental Megatrend: Environment
Reduction of CO 2 Emissions 1 : Solutions by Continental
29
1Saving potential compared with gasoline direction injection Euro 5.
2Selective Catalytic Reduction.
3DEKA injector for diesel dosing into exhaust gas.
4Advanced Energy Supply.
5Tire Pressure Monitoring System.
6Power-On-Demand.
Hybrid electric vehicle (HEV) Compressed Natural Gas (CNG) Piezo common rail injection Engine downsizing and turbocharger Telematics, ACC, ADAS SCR systems/DDS Energy management (AES ) Tires (rolling resistance, TPMS ) Double clutch transmission (DCT) Transmission (POD ) Energy management (POD )
Brake systems Min Max
~25%
15-20%
10-20%
5-12%
5%
2-5%
3%
3%
1-2%
1-2%
5%
2 3
4
6
6
~15%
5
III. Continental Megatrend: Environment
Development of Worldwide Turbo Charger Volumes
Source: IHS and Continental estimates as at January 2014. 30
Gasoline turbo charger by cubic capacity (thousand units)
0 10,000 20,000 30,000 40,000
2012 2016 2020 2012 2016 2020 2012 2016 2020 2012 2016 2020
Smaller than 1.5 liter 1.5 < 2.5 liter 2.5 < 3.5 liter ≥ 3.5 liter
10%
29%
36%
CAGR Engines = 6.5%
CAGR Turbo = 24.8%
12%
24%
34%
12% 23% 36%
Gasoline cars Turbo installation rate
Diesel turbo charger (thousand units) Gasoline turbo charger (thousand units)
0 20,000 40,000 60,000 80,000 100,000
2012 2016 2020
Cars Turbo installation rate
2012 2016 2020
Cars Turbo installation rate
CAGR Engines = 2.9% CAGR Turbo = 3.0% CAGR Engines = 3.2% CAGR Turbo = 19.2%11%
25% 33%
97% 99% 99%
3% 6% 10%
CAGR Engines = 1.8%
CAGR Turbo = 15.4%
CAGR Engines = 0.0%
CAGR Turbo = 14.6%
CAGR Engines = -4.5%
CAGR Turbo = 13.5%
III. Continental Megatrend: Information
Interior: Examples of market specific Initiatives and Projects
31
› Tire pressure monitoring system (TPMS)
1,2,3,4,13,14› Electric vehicle market push
5,6› E-call
5,7,15,16› Hands-free telephony
8› Stolen vehicle tracking
9› Rear detection system
101Regulation (EC) No. 661/2009 for Passenger Vehicles.
2Federal Motor Vehicle Safety Standard No. 138 of NHTSA for passenger vehicles.
3Source: Ministry of Land, Infrastructure, Transport and Tourism (MLIT) in Japan.
4Korean Motor Vehicle Safety Standard (KMVSS) - MLTM Notification 2010-631.
5Directive 2010/40/EU of the European Parliament and of the Council of July 2010.
6COM(2011) 144 final.
7Recommendation adopted by the European Commission September 2011.
8Several national laws and regulations in Asia/ Europe/ NAFTA/ Africa.
› Digital tachograph (DTCO)
11› Electronic onboard recorder (EOBR)
12› Intelligent transport systems (ITS)
5,69CONTRAN 245/2007 - no final rule in place.
10For single-unit trucks. FMVSS 111 - no final rule in place.
11Proposed revision of Regulation (EEC) No. 3821/85.
12FMCSA Proposed rule 395 January 2011 / President signed legislation MAP21 in July 2012.
13House Bill for Commercial Vehicle Safety - H.R. 4348 29.06.2012 TPMS for Motorcoaches.
14DG CLIMA 2013 study on TPMS Cost / Benefit for Commercial Vehicles.
15Russia ERA specifications - no final rule in place.
16European Commission Brussels, C(2012) 8509 final.
ELVIRE ID4EV
Test field
“HeERO”
ERTICO Sim-TD
Environment Safety Information
Doing more.
For intelligent driving.
Doing more.
For safe mobility.
Doing more.
For clean power.
European Projects:
ELVIRE = Electric vehicle communication to infrastructure, road services and energy supply.
ID4EV = Intelligent dynamics for fully electric vehicles.
HeERO = Harmonized eCall European pilot.
ERTICO = European road transport telematics implementation coordination organisation.
Sim-TD = Safe and intelligent mobility – field test Germany.
III. Continental Megatrend: Information
Interior: The Car Will Be Connected to Its Environment
32
With our intuitive and ergonomic human-
machine interface (HMI), we capture commands, prioritize and present information.
Driver and passengers Devices Infrastructure Other vehicles We add new functions by providing a connection
to the outside world as well as value-added services.
We manage and optimize the information flow by systems integration of components.
Vehicle
Our Mission: Information management in the vehicle for driver and
passengers – a key to realizing clean power and zero accidents
III. Continental Megatrend: Information
Interior: Product Highlights for Intelligent Mobility
33
All at lower cost We inform you well
We connect
Existing solutions:
› Freely programmable cluster
› Multimedia and telematics platforms
› Tire information systems
› Head-up displays
› Intelligent fleet management
Innovations:
› Holistic HMI
› Intelligent antenna module
› Digital key, NFC
› Augmented reality head-up displays
› ITS services and apps
III. Continental Megatrend: Safety
Marketspecific Initiatives – Towards Safer Mobility
34
›Electronic stability control (ESC)
›
mandatory as of Nov. 2011 for all new types of vehicles›
mandatory as of Nov. 2014 for all new vehicles1›Tire pressure monitoring system (TPMS)
›
mandatory as of Nov. 2012 for all new types of passenger cars›
mandatory as of Nov. 2014 for all new passenger cars2›Advanced emergency braking system and lane departure warning
›
mandatory as of Nov. 2013 for all new types of heavy commercial vehicles and buses›
mandatory as of Nov. 2015 for all new heavy commercial vehicles and buses2›
Brake assist system›
mandatory as of Nov. 2009 for all new types of passenger cars›
mandatory as of Nov. 2011 for all new passenger cars3›
Motorcycle anti-lock brake system (ABS)›
mandatory as of Jan. 2016 for all new types of vehicles›
mandatory as of Jan. 2017 for all new vehicles4EU
›Electronic stability control (ESC)
›
mandatory since 2011 for all new light vehicles5›Tire pressure monitoring system (TPMS)
›
mandatory as of Sept. 2007 for all new light vehicles6USA
›Electronic stability control (ESC)
›
mandatory as of Oct. 2012 for all new types of passenger cars›
mandatory as of Oct. 2014 for all new passenger cars9›Advanced emergency braking system and lane departure warning
›
expected to be mandatory for all new heavy commercial vehicles and buses following the EU decision10Japan
1Regulation (EC) No. 661/2009; refers to all vehicles of category M and N.
2Commission Implementation Regulations for (EC) No. 661/2009: 347/2012 (Advanced Emergency Braking Systems); 351/2012 (Lane Departure Warning).
3Regulation (EC) No. 78/2009; refers to passenger cars for maximum 8 passengers plus driver.
4COM(2010) 542 from Oct. 2010. ABS mandatory for motorcycles with engine capacity of >125 ccm. ABS or combined brake system (CBS) mandatory for engine capacity of≤125 ccm.
5Federal Motor Vehicle Safety Standard (FMVSS) No. 126 of the National Highway Traffic Safety Administration (NHTSA); refers to vehicles with a gross vehicle weight of ≤4.536 t.
6Federal Motor Vehicle Safety Standard (FMVSS) No. 138 of the National Highway Traffic Safety Administration (NHTSA); refers to vehicles with a gross vehicle weight of ≤4.536 t.
7CONTRAN 312/2009.
8Russia Decree 720/2009; refers to passenger cars, buses with a weight of ≤5 t and light trucks with a weight of ≤3.5 t.
9Source: Ministry of Land, Infrastructure, Transport and Tourism (MLIT) in Japan.
10Japan expected to adopt EU regulation. Final decision on timing pending.
11G/TBT/N/KOR/286 and MLTM Notification 2010-631 (Ministry of Land, Transport and Maritime Affairs).
›Electronic stability control (ESC)
›
mandatory as of Jan. 2012 for all new light vehicles11›Tire pressure monitoring system (TPMS)
›
mandatory as of Jan. 2013 for all new passenger cars11Brazil
›Anti-lock brake system (ABS)
›
mandatory as of Jan. 2014 for all new passenger cars, after phase-in which began in 20107South Korea Russia
›Electronic stability control (ESC)
›
mandatory as of Jan. 2014 for all new types of light vehicles›
mandatory as of Jan. 2016 for all new light vehicles8›Tire pressure monitoring system (TPMS)
›
mandatory as of Jan. 2016 for all new types of light vehicles8Other emerging markets likely to follow EU/USA on ESC regulation
Region of the Americas
African Region
Eastern Mediterranean
Region
South-East Asia Region
Western Pacific Region European
Region
14.0
III. Continental Megatrend: Safety
Road Traffic Deaths per 100,000 Inhabitants by Region 1
35 2009 2013
32.1 24.6
2009 2013
2009 2013
32.0
21.3
2009 2013
16.6 18.7
15.6 18.3
2009 2013 2009 2013
13.3 10.3 Total road traffic deaths 2013
1: 1.24 mn
16.1
Source: Global Status Report on Road Safety, World Health Organization (WHO) 2009 and 2013.
1Data based on framework created by the World Health Organization (WHO) for estimating road traffic mortality.
III. Continental Megatrend: Safety
Global Development of Active Safety Regulations & Ratings
36 ESC = Electronic Stability Control; FCWS = Forward Collision Warning System; LDWS = Lane Departure Warning System;AEBS = Advanced Emergency Braking System; CIBS = Crash Imminent Braking System
NCAP = New Car Assessment Program; EC = European Commission; NHTSA = National Highway Traffic Safety Administration (USA); MLIT = Ministry of Land, Infrastructure, Transport and Tourism (Japan); MLTM = Ministry of Land, Transport and Marine Affairs (South Korea)
decided
expected by Continental
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
AEB/LDWS 2013 Heavy commercial vehicles & buses >8 metric tons
AEB/LDWS 2014 Heavy commercial vehicles Regulation NCAP
Regulation NCAP
ESC 2008 Light vehicles
ESC 2011 Passenger vehicles
ESC 2012 Passenger vehicles
FCW and/or CIB Light vehicles
AEB/LDWS Passenger vehicles FCW/LDWS
2011 NCAP listing
AEB/LDWS 2014 NCAP star-rating
AEB/LDWS NCAP star-rating
› Adult Occupant Protection
› Frontal impact
› Car to car side impact
› Pole side impact
› Whiplash
III. Continental Megatrend: Safety Euro NCAP 5 Star Rating Requirements
37
› Pedestrian Protection
› Child Occupant Protection
› Safety Assist
› Electronic Stability Control
› Seat belt reminders
› Speed assistance System
› Traffic Sign Recognition will be included in the rating scheme by 2016 at the latest
› Starting 2014, autonomous emergency braking systems are included in the rating scheme. They are tested in three categories
› Pedestrian AEB
› Interurban AEB
› Urban AEB
Sources: Homepage Euro NCAP and AutoMotorSport– “Sind unsere Autos wirklich sicher” – July 11, 2012.
Testing categories
Full system or parts are produced by Continental
III. Continental Megatrend: Safety
History and roadmap for Accident-Free Driving
38
Partially Automated (2016) – Highly Automated (2020) – Fully Automated (> 2025)
AEB City
< 50 kph Parking Assist
Automated Parking
AEB
> 60 kph Driver
Distraction
Highway Assist
Stop&Go, Cruising, 0-130km/h Construction Site (highly automated)
City Stop&Go
Highway (highly automated)
Remote parking Construction Site Assist
2015 – 2016:
• ACC longitudinal/lateral
• Traffic Jam Assistant (highway)
• Lateral Collision Avoidance
• Emergency Steering Assistant
AEB Pedestrian
Inter-Urban Autonomous Driving
2015 2020 > 2025
AEB = Automatic Emergency Brake ACC = Adaptive Cruise Control
III. Continental Megatrend: Safety Future Automotive Trends
39
III. Continental Megatrend: Safety
Future Automotive Trends Require System Competence
40
Continental spent more than €100 mn in R&D for advanced driver assistance systems and automated driving. More than 1,300 engineers are working intensively on these topics.
!
Environment Vehicle
Driver
Radar Camera Laser
Ultrasonic sensors Digital maps Cooperative cars
Motor Brake Sensors
E/E architecture/bus Transmission Actuators
Attention management Interior camera Speech recognition Augmented reality head-up display
Backend
= Continental portfolio
III. Continental Megatrend: Safety
World Market Forecast 1 for Driver Assistance Systems
41
World Market for Driver Assistance Systems (USD bn)
Products of Continental’s ADAS business unit Products of other Continental business units
1Source: Strategy Analytics, November 2013.
2System as defined by Strategy Analytics incl. wiring, connectors, displays etc.
6.0
18.8
2.5
5.6
9.5
2013 2016 2020
Market acc. Strategy Analytics ADAS market (BS, DW, LDW)
12.2 Selected
System
System Definition
2Blindspot (BS)
Covers the blindspot between coverage offered by the central rear view mirror and the door-mounted mirrors
Distance Warning (DW)
Covers all distance warning systems that form the basis of either intelligent cruise control or collision avoidance systems
Lane Departure Warnings (LDWS)
Warns the driver if (s)he may be unintentionally driving out of the desired lane
Drowsiness Monitor
Warns the driver that (s)he has either fallen asleep, or is in danger of doing so
E-Call Telematics Automatically transmits an emergency call in case of an accident
Head-Up Display (HuD)
Displays most important driver information in the windshield of the vehicle
Parking / Reversing
Uses Ultrasonic and Radar Sensors as well as camera based parking aids
Night Vision Improves driver’s night vision by using any form of imaging system (normally viewed on a HuD)
III. Continental Megatrend: Safety Winter Tire Regulation 1
42 Austria
Estonia
Finland
Germany
Europe: Winter tires mandatory or situationally mandatory
Latvia
Lithuania
Romania
Sweden Slovakia
Slovenia November 1 to April 15 when
winter weather conditions prevail
December 1 to end of February
December 1 to end of February
December 1 to end of February
November 1 to April 1
December 1 to March 31 when winter weather conditions prevail
Mandatory when winter weather
conditions prevail November 1 to March 31
November 15 to March 15 when winter weather conditions prevail
The snowflake symbol: This symbol can be displayed on a tire if it tests better than a reference standard tire with M+S² marking when ABS-braking on snow .
November 15 to March 31 when roads are snowy/icy
Norway
Mandatory when winter weather conditions prevail
Europe: Winter tires partly mandatory
Czech Republic
November 1 to March 31
France
Mandatory on certain roads – marked with signs
Italy Switzerland
Drivers may be held liable if they cause an accident with summer tires mounted when winter weather conditions prevail
Canada: Winter tires partly mandatory
1Source: Continental AG and websites of country ministries, automobile associations and ETRMA (European Tyre and Rubber Manufacturers' Association).
2Mud + snow. The M+S marking is given by the manufacturer and is not linked to a performance definition.
Mandatory in Québec December 15 to March 15;
mandatory on certain roads in the mountains of Canada when winter weather conditions prevail Canada
Turkey
December 1 to April 1 for commercially used vehicles Bosnia and Herzegovina
November 15 to April 15 when winter weather conditions prevail
Luxembourg
Mandatory when winter weather conditions prevail
Macedonia
November 15 to March 15 when winter weather conditions prevail
Serbia
November 1 to April 1 Russia
Mandatory when winter weather conditions prevail Iceland
November 15 to April 1
Spain Bulgaria
Mandatory when winter weather conditions prevail
Ukraine
November 1 to March 31
III. Continental Megatrend: Safety and Environment
Tire Labeling Initiatives in Europe, USA, Japan, South Korea and Brazil 1
43
1Similar initiatives in Australia, China, Gulf countries, Israel, South Africa.
2Regulation (EC) No.1222/2009 of the European Parliament and of the Council and Commission Regulations (EU) No. 228/2011 and (EU) No.1235/2011. Also implemented in Norway, Switzerland and Turkey.
› Mandatory as of November 2012
› Applies to all tires sold.
Information to be shown:
rolling resistance (fuel efficiency), wet grip (braking performance on wet roads) and noise performance (external rolling noise).
Either directly on the tire by means of a label or in some other way
› Self-certification policy
› EU member states are responsible for market surveillance
› Final decision pending
› The NHTSA Tire Fuel Efficiency Consumer Information Program proposes to inform consumers about the effect of tires on fuel efficiency, safety, and durability
› The program aims to implement a national tire fuel efficiency rating system for replacement tires, with the information provided to consumers at the point of sale and online
Label proposed by NHTSA3
› Voluntary since 2010
› Introduced by JATMA4
› Applies to replacement summer tires for passenger cars;
includes information on rolling resistance and wet grip performance
› Tires with a grading of A and above for rolling resistance performance are defined as “fuel efficient tires” and are marked with an additional symbol (the lower of the symbols above)
› Mandatory as of November 2012
› Introduced by MKE5
› Applies to all tires sold in South Korea (OE and replacement) for passenger cars and light trucks; includes information on rolling resistance and wet grip performance
› The label has to be attached to the tread of each tire; for OE tires the information has to be provided in the car manual
› Registration of all products required
EU
2USA
3Japan
4South Korea
5Brazil
6› Available as of April 2015
› Mandatory as of October 2016
› Introduced by INMETRO6
› Applies to all tires sold (with certain exceptions).
Includes information on rolling resistance, wet grip and noise performance
› Certification to be carried out by a product certification body accredited by INMETRO
3 Source: National Highway Traffic Safety Administration (NHTSA).
4Source: Japan Automobile Tyre Manufacturers Association (JATMA).
5 Source: South Korean Ministry of Knowledge Economy (MKE).
6 Source: National Institute of Metrology, Quality and Technology (INMETRO).
III. Continental
Tires: Key Initiatives 2001 – Vision 2025
44
Create Value
› Global footprint and business optimized
› Strong cost focus
› Global presence of CVT sustained (SAM/APAC)
› Turnaround of PLT business in NAFTA succeeded
› Worldwide technology gap to competition closed
Stage 1: 2001 – 2010
Sustain Value
› Accelerate global growth (focus on BRIC countries)
› Leverage cost position
› Improve technology position to establish among “Best In Class”
Stage 2: 2011 – 2015 Stage 3: 2016 – 2025
Continuous value creation is our driving force!
Enhance Value
› Balanced global footprint
› Benefit from excellent cost position
› Achieve podium position in
technology worldwide
III. Continental
Tires Sales and Growth Pillars – Supporting Elements of our Vision 2025
45
Commercial Segment
› Selective growth in commercial specialty tires
› Support end customer focus with strong service providers
Consumer Segment (2 Wheel)
› Capacity increase (i.e.
existing plants, greenfields, M&A)
› Expansion of worldwide presence by eliminating white spots
› Establish new channel of direct sales to retail level
Specialty Tires
› Ramp up greenfields
› Continuously invest in R&D and technology
› Expand retail position
› Manage brand awareness via communication roadmap Passenger & Light Truck Tires
› Accelerate growth on extended lifecycle solutions
› Expand retail position
› Provide a strong manufacturing footprint in BRIC
Truck Tires
III. Continental
Additional Tire Production Capacity of 26 mn Units by 2017/18
46
Mount Vernon
(US)
Sumter
(US)+4
+4
+4
Camaçari
(BRA)+4
+7 Kaluga
(RU)
Hefei +0.4
(CN)Modipuram
(IN)+1.3
+0.3 (mn units)
Passenger tires Truck tires