Business Data Analytics
Why Choose Business Data Analytics?
Our Business Data Analytics (BDA) program was created in response to the critical need in today's workplace for employees who are capable of drawing meaningful insight from vast quantities of data. It is the only undergraduate program of its type in the state.
Data mining is a growing field that uses data to gather intelligence in business, marketing,
finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, health caer and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve
organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enchancing supplier relationship, reducing financial risk and uncovering new sales opportunities.
Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover information hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with
research tools to explore vast amounts of data and information to uncover important patterns? If so, Business Data Analytics will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods.
You will learn from statisticians and information systems experts who will teach you through practical, hands-on projects using worldwide known software.
You will find the statistics faculty willing and readily available to help you outside of the classroom.
You will learn by working with faculty on real-world projects at our research consulting center.
Our classrooms and research consulting center provide opportunities for collaborative state-of-the-art learning.
Career Opportunities
including business, education, manufacturing, healthcare, criminal justice, government, science and others. Some BDA career options: business data analyst, market research analyst, data analyst/data architect, business and systems analyst, analytic software sales representative, business systems consultant, research analyst or data analyst consultant.
Admission Requirements
New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.
Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer
equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.
Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being
considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.
More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.
Graduation Requirements
The Business Data Analytics program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.
Required Courses Credit Hours
ACCT 201 Principles of Accounting 1 3
ACCT 202 Principles of Accounting 2 3
BLAW 321 Contracts and Sales 3
BUSN 499 Integrating Experience 3
FINC 322 Financial Management 1 3
ISYS 321 Business Information Systems 3
MGMT 301 Applied Management 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
ISYS 200 Database Design-Implementation 3
PROJ 320 Proj Management Fundamentals 3
STQM 270 Introduction to Data Mining 3
STQM 285 Foundations Business Analytics 3
STQM 322 Inferential Statistics 3
STQM 341 Management Science 3
STQM 342 Data Mining Tools 3
STQM 380 Data Mining Processes 3
STQM 450 Data Warehouse Struc/Des/Query 3
STQM 460 Data Query-Analysis-Reporting 3 Internship or directed elective (see advisor)
3
ISIN 300 Link and Visual Analysis 3
ISIN 301 Data-Intelligence Comp Theory 3 Directed elective (advisor approval)
3
Major
Concentrations
Choose one of the following concentrations.
MKTG 378 Marketing Data Analysis 3
MKTG 425 Marketing Research 3 Directed elective (see advisor)
3
STQM 311 Cont Improvement Tools-Techniq 3
STQM 351 Quality Control for Management 3 Directed elective (advisor approval)
3
GISC 225 Principles of GIS 3
GISC 282 Geographic Infor Systems 2 3
GISC 382 GIS Data Analysis-Specializ 3
Directed electives (advisor approval required)
9
Marketing Analysis Concentration
Quality and Systems Improvement Concentration
Geographic Information Systems Concentration
ENGL 150 English 1 3
ENGL 250 English 2 3
ENGL 325 Advanced Business Writing 3
COMM 105 Interpersonal Communication 3
COMM 121 Fundamentals-Public Speaking 3
Scientific Elective
3-4 Lab Science Elective
4
MATH 115 Intermediate Algebra 3
PHIL 216 Introduction to Ethics 3 Cultural Enrichment Electives
6
University General Education Requirements
Scientific Understanding
Quantitative Skills
If MATH ACT is 24 or higher, substitute a general education elective.
ECON 221 Principles of Macroeconomics 3
ECON 222 Principles of Microeconomics 3
PSYC 150 Introduction to Psychology 3
COMM 221 Small Group Decision Making 3
MATH 122 Math Analysis for Business 3
PHIL 217 Introduction to Logic 3 Minimum credit hours required:
121-122
