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MARKETING OF ANTI ULCER DRUGS TO THE END USERS

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Figure

table displays some of the results obtained. The overall alpha values for the Doctors Pharmacists of all items are 0.832 and 0.523
TABLE 2: RESPONDENT'S OPINION ON PRODUCT NAME AND THE TYPE OF ANTI-ULCER DRUG PRESCRIBED Crosstab
TABLE 3: RESPONDENT'S OPINION ON PRODUCT ATTRIBUTE FACTORS AND THE TYPE OF ANTI-ULCER DRUG  PRESCRIBED
TABLE 4: RESPONDENT'S OPINION ON PRICE AND THE TYPE OF ANTI-ULCER DRUG PRESCRIBED Crosstab Opinions  of prescribing an anti-ulcer drug based
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