PLANNING, BUILDING AND DEVELOPMENT

Building Board of Appeals

AGENDA ITEM REPORT

To: Building Board of Appeals

Subject: The Graduate Hotel, located at 133 Evergreen Avenue, is applying for a variance from Sec. 32-105 of the Sign Code regarding the size and setbacks of signs that are proposed for the hotel.

Meeting: Building Board of Appeals - 25 Mar 2021 Department: Planning, Building, and Development

Staff Contact: Jake Parcell, Community Development Analyst

BACKGROUND INFORMATION:

The owners of the Graduate Hotel submitted a sign application for the hotel signs on February 1st, 2021 that included plans for four separate signs on the hotel. Sign A, on the south face of the building, cannot be approved as presented because the overall area of the sign is proposed to be 215.82 square feet, although the code specifies that "no one sign shall be greater than 120 square feet in surface display area". Sign B, on the southeast corner of the building cannot be approved because it is located right at the edge of the building, despite the code specifying that "no wall sign shall be placed closer than 12 inches to the side of the building line or leased space line".

The applicant is seeking a variance for (2) signs, the first sign (sign A) is 120' off the ground and they feel that the sign needs to be 225 square feet in order to be seen at a distance, the font size of the

"G" is the determining factor in the total sign. The Code states "no one sign shall be greater than 120 square feet in surface display area".

The second sign (sign B) is a vertical sign that measure's 15'4" tall and 16" wide mounted on a column that is 28" wide, the applicant would like to center the sign on the column for aesthetics'. The Code states "no wall sign shall be placed closer than 12 inches to the side of the building line or leased space line".

ATTACHMENTS:

PLANNING, BUILDING AND DEVELOPMENT

Quality Services for a Quality Community

MEMORANDUM

TO: Building Board of Appeals

FROM: Jake Parcell, Community Development Analyst DATE: March 10, 2021

SUBJECT: 133 Evergreen- The Graduate Sign Variance

The applicant, the Graduate Hotel, is seeking a sign variance for two signs being proposed at their 133 Evergreen Avenue location. The two signs include a wall sign that is located on the south side of the structure, facing Grand River Avenue, and a wall sign that is located on the southeast corner of the building. The section of code and the reason for the variance requests are as follows:

1. Sign A, the wall sign on the south face of the building, cannot be approved as presented because the overall area of the sign is proposed to be 215.82 square feet. Typically, the wall sign ratio for determining what is allowed for this use is 2 square feet of sign frontage for each linear foot of building frontage. Since the frontage of the graduate takes up the entire block the applicant is allowed a large sign. However, §32-105(a)(1) of the sign code specifies that "no one sign shall be greater than 120 square feet in surface display area". The applicant is requesting the variance for the maximum sign size designation to construct a 215.82 square foot wall sign.

2. Sign B, the wall sign on the southeast corner of the building cannot be approved because it is located right at the edge of the building, despite §32- 105(a)(1) of the code specifying that "no wall sign shall be placed closer than 12 inches to the side of the building line or leased space line". Even those this small vertical sign meets the size requirements, it is placed right around the corner of the structure, and thus violates that code section. This sign is unique because the placement fits into how the building façade is designed, and the applicant would like to place the sign on the corner as shown in the plans.

City of East Lansing PLANNING, BUILDING &

DEVELOPMENT 410 Abbot Road East Lansing, MI 48823

(517) 319-6930 www.cityofeastlansing.com

Page 2 of 16

City of East Lansing

Planning, Building and Development

CityHall |41O Abbot Road

l

^{Room 217}

East Lansing, MI48823 www.cityofeastlansing.com

Office Phone: (517)319-6871 or (517) 319-6810 Fax: (517)319-6926

APPLICATION FOR A HEARING

BEFORE THE BUILDING BOARD OF APPEALS

TO REQUEST A VARIANCE FROM THE SIGN CODE

IMPORTANT REQUIREMENTS:

El

Provide accurate scale drawings, photos or other documentation adequate to support yourrequest.

El

You or your representative must appear atthe hearing to present your reasons forthe request.

El

Applications must be received at least 2 weeks priortothe scheduled meeting.

III

The $150.00 application fee and all materials to be presented to the board must be received before the application can be accepted.

El Youmay use additional pages or attachments. Incomplete informationcan hinder your request.

SUBJECT OF THE REQUEST:

Describe the code requirement or the decision whichyouare appealing:

See attached.

IMPORTANT: A variance from the code cannot be given unless you can establish to the satisfaction of the Building Board of Appeals that the condition is not general or recurrent in nature and that the code requirement would result in an exceptional practical difficulty. The difficulty must be related to the

construction or property, not to the person. You must provide a sound reason normal requirements should not apply.

Mypractical difficulty is:

See attached

You must establish that the performance of the item or part of the building or structure forwhich the variance is sought does not substantially deviate from the performance required bythe Code.

Sutlineéthg

method you will use to establish that what you propose will not deviate from the performance required yt e o e:

See attachedf.

APPLICANT INFORMATION PROPERTY INFORMATION

Name:

‘Josh Mmtzer

_Address:

133 Evergreen Ave

Address:

133 N Jefferson St., 5th Floor owner GEMl Owner LLC

CityIState/Zip

Chicago: ”-v ⁵⁰⁵⁶¹ _{Type_of}

Hotel

City of East Lansing

Planning, Building and Development

City Hall

I

410 Abbot Road

I

^{Room 217}

East Lansing, MI48823 www.cityofeastlansing.com

Office Phone: (517) 319-6871 or(517) 319-6810 Fax: (517) 319~6926

APPLICATION FOR A HEARING

BEFORE THE BUILDING BOARD OF APPEALS

TO REQUESTAVARIANCEFROM THE SIGN CODE

IMPORTANT REQUIREMENTS:

El

Provide accurate scale drawings, photos or other documentation adequate to support your request.

El

You or your representative must appear at the hearing to present your reasons for the request.

III Applications must be received at least 2 weeks prior to the scheduled meeting.

III

The$150.00 application fee and all materials to be presented to the board must be received before the application can be accepted.

IZI Youmay use additionalpages or attachments. Incomplete information can hinder your request.

SUBJECT OF THEREQUEST:

Describe the code requirement orthe decision which you are appealing:

See attached.

IMPORTANT: A variance from the code cannot be given unless you can establish to the satisfaction of the Building Board of Appeals that the condition is not general or recurrent in nature and that the code requirement would result in an exceptional practical difficulty. The difficulty must be related to the

construction or property, not to the person. You must provide a sound reason normal requirements should not apply.

Mypractical difficulty is:

See attached

You must establish that the performance of the item or part of the building or structure for which the variance is sought does not substantially deviate from the performance required bythe Code.

Outlinethe method you will use to establish that what you propose will not deviate from the performance required bythe Code:

See attachedf.

APPLICANTINFORMATION PROPERTY INFORMATION

Name:

Josh Mintzer

_Address.

133 Evergreen Ave

Address:

133 N Jefferson St., 5th Floor owner GEMI Owner LLC

CityIStatelZip

Chicago’ IL’ ⁶⁰⁶⁶¹

_{Type of}

Building' ^H°‘e'

Phonelemail/fax

847'347'5017

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,;",3,'*g‘.'J5""";;':*’.“,:’.’.:‘.;";‘?, Use group and Occupancy:

Signature

Josh Mmtzer

_:31; ~-<MA-= s

Record

Received Reasons for decision

Hearing date

O:\CODE\FORMS\SIGN

Page 4 of 16

APPEAL

OHNSON

IGN 9””

_Tammy Hurrell <[email protected]>

0.63%’

FW: Graduate

^-

East Lansing

Fri,Feb 19, 2021 at 10:32AM Kathleen Reardon <[email protected]>

To: Tammy Hurrell <[email protected]>

Cc: Vl?llJohnson <wil|@johnsonsignicom>

Here yougo.

Here's what I would regarding the Sign A and Sign B..

Sign A

The “Graduate” sign is meant tobe seen from far distances and at 121’from the ground the sign needs to be big enough to see. The approximate square footage ofthe sign is225 SF (KATHLEENPLEASE CONFIRM) but the additional height and width is driven by the Removing the “G”and the sign becomes about 107 SF. But downsizing the sign to the allowable SF would make the other letters so smallthey ^wou|dn’t be readable from 121’below.

Sign B

The requirement that signage needs to be 12” away from the buildingedge makes sense on a typical condition where the sign isbeing applied to a fullwall. The condition of Sign B is atypical in that it isbeing applied toa28” wide column. Ifthe sign were shiftedaway from the leading edge ofthe building per code, it would look like a mistake which would be unsightly atthe gateway to the campus community.

Best!

:--

^'

/g‘

Kathleen Reardon |Project Manager

s ia n s z nvIc a s

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Triangle Sign Services] 11 Azar Court |Baltimore, MD 21227

_ CELEBRATING

.. ,7’

O: 443.833.9501 ^- C: 401.301.7977 | [email protected]

//

http:IIwww.trianglesign.com

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