Thank you for choosing our machine. We hope it meets with all your expectations.

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Dear client,

Thank you for choosing our machine. We hope it meets with all your expectations.

Being our client, you are able to avail yourself of our technical staff which is at your disposal.

We invite you to scrupulously follow the directions and suggestions found in our manual, by doing so you will find you will be able to use the machine to its full potential.

Thank you for your attention, we are confident you will enjoy using our

machine.

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INDEX

1. DESCRIPTION

1.1 SKIN

1.2 TECHNOLOGY USED 1.3 LIGHT THERAPY 1.4 633 LIGHT ACTIVATOR 1.5 BEAUTY VIBRO PLATE

2. IMPERFECTIONS

2.1 SKIN AGEING ( WRINKLES) 2.2 CELLULITE

2.3 STRETCHMARKS 2.4 LOCALIZED ADIPOSITY 2.5 ACNE

2.6 DRY SKIN

3. SCIENTIFIC RESULTS

3.1 EVALUTION OF ANTIWRINKLE AND ANTIAGEING RESULTS 3.2 EVALUTION OF THE BEAUTY VIBRO PLATE RESULTS

4. TREATMENTS/PROTOCOLS

4.1 42 COLLAGEN BODYWAVE

4.1.1 ANTI- WRINKLES / ANTIAGE 4.1.2 SHIMMERING / WELLBEING 4.1.3 ANTI- CELLULITE

4.1.4 RESHAPING / SLIMMING 4.1.5 TONING

4.2 42 COLLAGEN BODYWAVE COMBINED WITH OTHER TECHNOLOGIES 4.2.1 42 COLLAGEN BODYWAVE + CAVITATION

4.2.2 42 COLLAGEN BODYWAVE + RADIOFREQUENCY 4.2.3 42 COLLAGEN BODYWAVE + PRESSURETHERAPY 4.2.4 42 COLLAGEN BODYWAVE + SOLARIUM

4.3 42 COLLAGEN BODYWAVE COMBINED WITH SPECIFIC TREATMENTS 4.3.1 42 COLLAGEN BODYWAVE + SPECIFIC FACE TREATMENT 4.3.2 42 COLLAGEN BODYWAVE + SPECIFIC BODY TREATMENT

5. CUSTOMER SERVICE

5.1 TELEPHONE COMMUNICATION

5.2 INSALON SALES EDUCATION OF TREATMENT

5.3 FIVE RECOMMENDATIONS FOR OPTIMAL USE OF TREATMENTS WITH 42 COLLAGENE BODYWAVE

5.3.1 HOW TO COMMUNICATE WITH CLIENTS OVER THE PHONE 5.3.2 FIRST APPROACH WITH NEW CLIENTS

5.3.3 THE USE OF PRODUCTS AND THEIR SIGNIFICANCE 5.3.4 DIETARY RECCOMENDATION

5.3.5 PRECAUTIONS

6. TESTIMONIALS 7. F.A.Q.

8. DICTIONARY

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1. DESCRIPTION

1.1 THE SKIN

The skin is made up of the Epidermis , dermis and subcutaneous tissue.

The epidermis is the outer protective layer of the skin. The dermis supports the epidermis and therefore is responsible for the firmness thanks to collagen that determines the strength and the tone of the skin, elastin guarantees elasticity and the subcutaneous tissue is the third layer of the skin consisting mainly of fat cells acting as a cushion and energy reserve.

THE COLLAGENE

Collagen is the most important structural fibrous protein in the skin keeping it smooth. It is found abundantly throughout the body.

Collagen is produced by fibroblasts which are fundamental cells in the connective tissue. With the passing of time the physiological disposition of the collagen diminishes consequently causing loss of tissue firmness. From 40-45 years of age there is a thickening of the stratum corneum of the epidermis (the skins top layer) while the dermis in time becomes thinner. This happens because the supportive functions carried out by collagen gradually lessens.

The results are partial sagging of the tissue which results in loss of tone and firmness.

What result ? A partial "collapse" of tissue, which looks less compact and tonic.

A robust and compact dermis, thanks to collagen and elastic fibres means young skin and lack of wrinkles.

Wrinkles are caused by skin natural aging process.

Cellular renewal becomes harder with ageing turning the skin thicker and drier, the dermis less toned due to a decrease of collagen and elastin, ineffective cutaneous circulation with inadequate sprinkling of skin layers.

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1.2 TECHNOLOGY USED

Scientific research, in the anti-ageing field has come along way bringing solutions that are much more effective and a lot less invasive.

The approach has therefore changed towards anti-ageing: no longer total perfection giving the appearance of an unnatural look , but a true and proper correction of the signs of ageing resulting in a more natural look.

The Collagen BodyWave emits a selective red light at 633 nm. The technology by which the effectiveness is based on and the functionality of the 42 collagen BodyWave is defined by photobiostimulation at a specific wave length in this case a 633 nm.

The photobistimulation is based on a physiological response of the body to light stimulation.

1.3 LIGHT THERAPY

At 633 nm the emitted light is red, and is a component of the solar spectrum.

The light at 633 nm is therefore, naturally found in the solar spectrum, in order for the skin to receive its benefits, the technology developed by Quadra Medical has intensified its concentration.

The Division R&D has developed a new type of tube capable of totally reducing the emission of UVA & UVB rays and also the infrared rays.

Through these emitters the light at 633 nm emitted is increased by 50%

compared to other tubes present on the market which means the results on the skin cannot be compared.

.

Numerous studies show that red light is absorbed by cellular mitocondri that stimulates the production of ATP (an energy reserve molecule) with the strengthening of cellular activity and increased cells vitality.

Red light 633nm is absorbed by fibroblasts consequently increasing synthesis of new collagen.

It is possible with the technology proposed by the Collagen BodyWave for the wave length to stimulate the proliferation of certain cells in the dermis and the production of collagen the protein responsible for the skin’s firmness.

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The results are evident even from the study of the 42 collagen BodyWave device, conducted in collaboration with the University of Pavia (SEE 3.1 EVALUATION OF ANTI-AGE WRINKLE AND ANTI-AGING EFFICACY).

Through the light therapy a biological response is stimulated without the increase of temperature and without the over transmission of energy that could cause damage to the tissue, contrary to the laser, radio frequency and pulsating light that work with elevated power per cm2 with the increase in temperature, that produces selective photothermolysis.

1.4 633 LIGHT ACTIVATOR

633 Light Activator is a spray lotion that increases the absorption of the light 633nm.

The lotion is for professional use and application prior to the collagen Body Wave session is highly recommended.

With the technology proposed by 42 Collagen BodyWave the individualized wave length 633 is able to stimulate the proliferation of certain key cells of the dermis and the production of collagen the protein responsible for the firmness of the skin.

The development of 633 light Activator favours the absorption of light 633 nm. In fact the application of the product before each session on the face, neck, décolleté’ and also on the entire body in conjunction with light 633nm offers a superior absorption of the activated light and consequently of the production of collagen.

633 Light Activator combined with the light therapy guarantees a natural way of diminishing wrinkles, improving the smoothness and vitality encouraging elastin and collagen production.

DIRECTIONS: on clear skin, spray 20 cm away from the face, neck, décolleté’ areas body where there are visible signs of ageing before every phototherapy 633nm session.

1.5 BEAUTY VIBRO PLATE PLUS

Beauty Vibro PlatePLUS is as the name suggests a new generation pulsating vibration plate.

The plate alternates between working time with resting time, just like a workout at the gym for better results.

From the pulsating vibration plate of the oscillation Beauty Vibro Plate plus bone structures are strengthened, the burning of calories is increased, the central and peripheral nervous system is stimulated , there is an increase in the secretion of certain important hormones.

The oscillating programs are 3:

. Anticellulite (Anticell) . Slimming (Slim) . Toning (Toning)

FIBROBLASTS Mitochondrions

633 nm light

absorption ATP production

ATP = ENERGY

FIBROBLASTS

Collagen Production Increase

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2. IMPERFECTIONS

2.1 AGEING SKIN (WRINKLES))

In your thirties the skin begins to change. Progressively the protective barrier weakens, the cells metabolic process slows down and the skin loses hydration becoming loose. This happens because the supportive function of collagen gradually diminishes.

What’s the result? Partial sagging of the tissues, the skin appears less dense and less firm resulting in the formation of wrinkles . A wrinkle is in fact a crease on the surface of the skin.

2.2 CELLULITE

Cellulite in medical terms pannicolopatia edemato-fibrosclerotica indicates an altered condition of the subcutaneous tissue which is full of adipose cells. It is found under the skin and is categorised by hypertrophy of adipose cells where fluids accumulate between the intracellular spaces (residues from the biochemical’s process of the body).

The balance of the lymphatic and venous system (lymph is a fluid that collects waste materials from the body which flows in the blood vessels) is modified with the slowing down of the blood flow and fluid retention in the tissues.

2.3 STRETCHMARKS

Stretch marks are scars which manifest on the skin, due to the breaking of the elastin fibres of the dermis.

At the early stages they are red in appearance but lighten in time, becoming white and shiny. The abdomen, breasts, buttocks, hips and thighs are the areas more prone to stretch marks.

They appear when there are changes in the body during adolescence , pregnancy, weight gain after dieting or increase of muscular mass.

2.4 LOCALISED ADIPOSITY

Localized adiposity is accumulated fat(adipose tissue) usually such fat deposits are found on the hips, buttocks and the abdominal area.

It is a real challenge trying to reduce or eliminate this problem.

2.5 ACNE

Acne is a more common skin condition caused by hormones. It occurs primarily during adolescence (acne vulgaris or simplex).

Acne vulgaris that affects 80% of people between the age of 11 and 30 is probably caused by the excessive function of the subacees glands. In the seborrhea and over production of sebum causes on excessive amount of lipofilica component of the idrolipidic film . The areas more at risk are the face, chest, shoulders and back due to fact that these have more sebaceous glands.

2.6 DRY SKIN

Dehydrated skin is categorized by a low moisture content when this level in the stratum corneum is below 8 – 1-% the skin becomes less firm, its protective function is reduced, the loss of moisture increases and therefore becomes dry, rough and chapped.

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3. SCIENTIFIC RESULTS

3.1 EVALUATION OF THE ANTI-WRINKLE AND THE ANTI-AGEING EFFICACY

The study has been carried out at the FARCODERM in collaboration with the UNIVERSITY STUDIES OF PAVIA.

Reporting the summary from the clinical study by the instrumental title:

Evaluation of the anti wrinkle anti-ageing efficacy of a cosmetic treatment for the facial skin utilizing the

42 Collagen BodyWave device

PURPOSE OF THE STUDY

The study consents the evaluation of the ANTI-WRINKLE and ANTI-AGEING efficacy of an aesthetic body treatment with the 42 COLLAGEN BODYWAVE device.

The following skins parameters were measured:

• skin hydration;

• skin elasticity;

• skins prophylometria;

• clinical evaluation, ratings.

METHOD DESCRIPTION

The study is carried out as follows:

• 20 female participants between the ages of 40-60 showing signs of skin ageing are divided into two(2) groups:

o GROUP A - 10 female subjects are submitted to a cosmetics treatment with the device object of study, without the use of any cosmetics products;

o GROUP B - the other 10 subjects are submitted to the cosmetics treatment with the device object of study in conjunction with Vita skin booster elixir and vita skin booster cream on the face.

• exposure of the subjects participating in the radiation of the red light (1=633 nm) inside the 42 COLLAGEN BODYWAVE device. The treatment consists of 3 sessions a week for 8 weeks. Each session last 15 minutes.

• evaluation of the instrumental clinical parameters of interest after 4 weeks of treatment (after 12 sessions) and after 8 weeks of treatment (after 24 sessions). The subject of evaluation is the facial skin.

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RESULTS OF THE INSTRUMENTAL EVALUATIONS

All of clinical/instrumental parameters evaluated, skin moisturizing, skin elasticity, skin smoothness, skin wrinkleless and skin volume, have underline a very good improvement after the full treatment by 42 COLLAGEN BODYWAVE in association with the cosmetics products VITA SKIN BOOSTER ELIXIR e VITA SKIN BOOSTER CREAM.

.

The graphs below show the various instrumental parameters in the 3 evaluation stages starting points(T0) after 4 weeks(T4) and after 8 weeks of the treatment (T8) Compared to the initial condition all the scales of values show a significant highly positive variation highlighted by asterisks in the graphics below:

GRAFICI RELATIVI AI VARI PARAMETRI STRUMENTALI

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RESULTS OF SUBJECTIVE EVALUATION:

All people tested expressed a extremely positive opinion regarding the improvement of skin compactness, skin elasticity, skin smoothness and regarding the reduction of skin wrinkle. 100% of the subject indicated that their skin is brighter and their face reshaped and younger.

The final satisfaction of the all subject at the end of the treatments express in terms of judgment a very good value:

- 30% EXCELLENT - 25% VERY GOOD - 25% GOOD

95% 95% 95% 95%

100% 100%

0%

20%

40%

60%

80%

100%

SATISFACTION OF TESTED PEOPLE

Serie1 95% 95% 95% 95% 100% 100%

Skin more compact

Skin more elastic

Skin more smooth

Less evident wrinkles

Skin more bright

Face more remodelled

30%

25% 25%

20%

0%

10%

20%

30%

OVERALL SATISFACTION

Serie1 30% 25% 25% 20%

Excellent Very Good Good Fairly Good

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VISUAL RESULTS

The visioscan images show the skin’s texture before and after the treatment with 42 COLLAGEN BODYWAVE in conjunction with the use of the VITA SKIN BOOSTER ELIXIR and VITA SKIN BOOSTER CREAM. T0 shows the beginning of the treatment and T8 the image after 8 weeks of treatment.

As it is noticeable the skin appears a lot smoother wrinkles are softened.

The digital images show how the treatment with 42 COLLAGEN BODYWAVE in conjunction with the use of SKIN BOOSTER ELIXIR and VITA SKIN BOOSTER CREAM has the effect in the visible reduction of lines and wrinkles; having an overall improvement of the facial skin appearing smoother more dense and luminous.

(Before the treatment)

(Before the treatment) (After 8 weeks of treatment)

(After 8 weeks of treatmnent)

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CONCLUSIONS

The instrumental and clinical data show the efficacy of both treatments (group A: 42 COLLAGEN BODYWAVE and group B: 42 COLLAGEN BODYWAVE in association with VITA SKIN BOOSTER ELIXIR E VITA SKIN BOOSTER CREAM) in the improvement of the skin trophism as showed by the improvement in skin moisturization and elasticity.

The skin appears more compact and the wrinkles are attenuated.

The efficacy of the treatment in the skin wrinkledness is confirmed by the subjects participating in the study (GROUP A and GROUP B) that have judged it good.

The skin appearance is improved after the treatment: skin appears more compact and brighter.

OTHER CONSIDERATIONS

• No other anti-ageing machine currently on the market has such a complete and thorough recognised scientific study conducted by a well known structured organisation that is Farcoderm with the collaboration of the University of Pavia.

• No other anti-ageing machine currently on the market has shown such positive visible results.

o From the instrumental analysis

o From the perception of the participants of the study

o From the judgment of the dermatologist that examined all the participants of the study o From the visible photo

• All the subjects described the treatment as pleasant and the commitment required for all the sessions is considered adequate seeing the results obtained and the level of satisfaction reached at the end of the actual treatment.

• All subjects were impressed by the innovative technology which is the characteristic of the 42 Collagen BodyWave machine.

• The study shows the non invasiveness of the treatment without any side effects during or after the treatment all 20 people carried out the treatment.

• One and only machine currently on the market able to give a total body anti-ageing and slimming treatment in one session without the need of any outside operator. Works in an efficient way on wrinkles, on the face, décolleté, hands feet and stretch marks.

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3.2 EVALUATION OF THE EFFICACY OF THE BEAUTY VIBRO PLATE PLUS

Scientific and experimental testing demonstrated that the vibrating plates, in particular the BEAUTY VIBRO PLATE PLUS with pulsating vibration is extremely efficient in giving:

• increased peripheral micro-circulation

• improved lymphatic drainage

• oxygenating and revitalising of the connective tissue

• strengthening of the bone structure

• increased secretions of some important hormones

• increased metabolism and the burning of calories

• stimulation to the central and peripheral nervous system

There are 3 procedures in the treatment: Anticell, Slimming and Toning. They are sessions of oscillating pulsating frequency.

ANTICELL

From the very first exercise the vibrations at low pulsating frequency emitted by the oscillating plate guarantee:

• a feeling of wellbeing thanks to the messaging effect to the spinal cord and large muscle groups

• an increase of the peripheral microcirculation

• an effective treatment to combat cellulite

SLIMMING

The vibrations medium pulsating frequency emitted by the oscillating plate give:

• a physical workout will consequent calorie burning

• a slimming workout specifically for buttocks and thighs

• an increase of the basal metabolism which contributes to the breaking down of accumulated adipose fat.

TONING

The vibrations at a more elevated pulsating frequency emitted by the oscillating plate allows:

• a more rapid muscle use

• increased strength

• toned and reenergised feeling

• intense workout

• a better blood circulation

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4. TREATMENTS/PROTOCOLS

4.1 42 COLLAGEN BODYWAVE

4.2 42 COLLAGEN BODYWAVE COMBINING OTHER TECHNOLOGIES 4.3 42 COLLAGEN BODYWAVE COMBINING SPECIFIC TREATMENTS

4.1 42 COLLAGEN BODY WAVE

4.1.1. ANTI – WRINKLES /ANTIAGE

An intense treatment for skin that is dehydrated , dull and has lines and wrinkles where there are noticeable signs of ageing, and with the ANTI-WRINKLE/ANTI-AGE treatment there is an evident reduction in the texture of the skin and the depth of the lines and wrinkles, for a younger looking skin.

When talking skin ageing one refers to a classification distinguishing four(4) types, each presenting specific and singular characteristics. Wrinkles, in fact just as other signs of ageing do not share the same origin.

Mio-ageing

The constant muscles movement causes repeated contracting and relaxing of the underlining dermis. With the passing of time the facial expressions become visible showing the first signs of ageing.

Chronological ageing

From the age of 30-40 as consequence of a series of programmed genetic alterations tide to the three cutaneous layers, the support cushion of the skin gives in and both collagen and elastin are degraded. Skin is less firm and there is the appearance of lines and wrinkles.

Hormonal ageing

With the slowing down of hormonal activity around the age of fifty(50) the skin encounters ulterior alterations:

loss of density, dryness and loss of firmness. The link between the connection dermo-epidermes becomes less strong.

Photo-ageing

Is not connected to any particular age group but more to a life style that aggravates and accelerates the signs of chronological ageing. The sun, in fact degrades cell renewal and causes an irregular production of melanin.

.

(Before the treatment)

(Before the treatment) (After 8 weeks of treatment)

(After 8 weeks of treatmnent)

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TREATMENT

ANTI – WRINKLES / ANTI – AGE

SOFTENING OF WRINKLES - 20,2%

INCREASED HYDRATATION + 24,7%

INCREASE FIRMNESS OF THE SKIN + 10,3%

NUMBER OF SESSIONS

3 SESSIONS WEEKLY PER 6/8 WEEKS

TOT 18/24 SESSIONS

DURATION OF SESSION 15 MINUTES

RECOMMENDED PRICE 18 SESSIONS: 360,00€

24 SESSIONS: 480,00€

COSMETIC PRODUCTS *

633 LIGHT ACTIVATOR

PROFESSIONAL USE ONLY SPRAY LOTION.

HELPS THE PENETRATION OF THE RED LIGHT 633NM FAVOURING THE

STIMULATION OF COLLAGEN.

APPLY ON THE FACE, NECK,DECOLLETE AND THE WHOLE BODY PRIOR TO EACH 42 COLLAGEN BODYWAVE SESSION.

VITA SKIN BOOSTER CREAM

BOOSTER SYSTEM.

INTENSE RESTRUCTURING CREAM CREATED FOR SPECIFIC NEEDS IN THE TREATMENT OF ANTI-AGEING AND

INTENSE HYDRATION WITH 42 COLLAGEN BODYWAVE.

USE EVERYDAY MORNING AND NIGHT .

VITA SKIN BOOSTER ELIXIR

INTENSE REVITALISATION LOTION.

A LIFTING LOTION FOR DAILY USE REVITALISING AND ILLUMINATING CREATED TO ADDRESS SPECIFIC

TREATMENT NEEDS WITH 42 COLLAGEN BODYWAVE.

USE EVERYDAY MORNING AND NIGHT.

* The use of cosmetics is highly recommended because they were developed specifically for use with 42 Collagen BodyWave and activity is enhanced and facilitated by light at 633nm, thanks to a cocktail of active innovative and exclusive .

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Example of protocol:

ANTI – WRINKLE / ANTI – AGE

Duration of sessions

15 minutes with 42 Collagen BodyWave (light therapy + Vibro Plateplus program)

Number of sessions:

3 weekly sessions with 42 Collagen BodyWave For 6/8 weeks

Maintenance: 1 weekly session with 42 Collagen BodyWave

EXAMPLE A 50 years old client with expression lines and wrinkles wanting to tone her legs.*

Example weekly articulation treatments 6 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program) Wednesday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program) Friday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program)

Vita Skin Booster Elixir e Vita Skin Booster Cream applied daily Following weeks 1 session 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program) Price of

6 weeks package 18 sessions 42 Collagen BodyWave: 18 x 20,00€

Total 360.,00€

Price for single session 42 Collagen BodyWave

(15 min: light therapy + Vibro Plateplus Toning program): 20,00€

EXAMPLE A 65 years old client with visible deep wrinkles dry dehydrated skin, cellulite on thighs*

Example weekly articulation treatments 8 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Anticell program) Wednesday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Anticell program) Friday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Anticell program)

Vita Skin Booster Elixir e Vita Skin Booster Cream applied daily Following weeks 1 session 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Anticell program) Price for

8 weeks package 24 sessions with 42 Collagen BodyWave = 24 x 20,00€

Total 480,00€

Price for single session 42 Collagen BodyWave

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4.1.2 ILLUMINATING / WELLBEING

A less intense treatment prevents the first signs of ageing noticeably improving hydration and firmness of the skin. Deep cleansing removing blackheads and pimples, reducing acne.

The skin is more luminous and firm.

People who have followed the treatment have found an improvement in the skin’s color and luminosity.

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TREATMENT

ILLUMINATING / WELLBEING

REDUCTION IN DEPTH OF WRINKLES - 19,7%

INCREASED HYDRATION + 19,3%

INCREASED SKIN ELASTICITY + 8,2%

NUMERB OF SESSIONS

2 SESSIONS WEEKLY PER 4/6 WEEKS TOT 8/12 SESSIONS

DURATION OF SESSION 15 MINUTES

RECOMMENDED PRICE 8 SESSIONS: 160,00€

12 SESSIONS: 240,00€

COSMETIC PRODUCTS *

633 LIGHT ACTIVATOR

PROFESSIONAL USE ONLY SPRAY LOTION .HELPS THE PENETRATION OF THE RED LIGHT 633NM FAVOURING THE

STIMULATION OF COLLAGEN.

APPLY ON THE FACE, NECK,DECOLLETE AND THE WHOLE BODY PRIOR TO EACH 42 COLLAGEN BODYWAVE SESSION.

VITA SKIN BOOSTER CREAM

BOOSTER SYSTEM.

INTENSE RESTRUCTURING CREAM CREATED FOR SPECIFIC NEEDS IN THE TREATMENT OF ANTI-AGEING AND

INTENSE HYDRATION WITH 42 COLLAGEN BODYWAVE.

USE EVERYDAY MORNING AND NIGHT.

VITA SKIN BOOSTER ELIXIR (OPTIONAL)

INTENSE REVITALISATION LOTION.

A LIFTING LOTION FOR DAILY USE REVITALISING AND ILLUMINATING CREATED TO ADDRESS SPECIFIC

TREATMENT NEEDS WITH 42 COLLAGEN BODYWAVE.

USE EVERYDAY MORNING AND NIGHT.

* The use of cosmetics is highly recommended because they were developed specifically for use with 42 Collagen BodyWave and activity is enhanced and facilitated by light at 633nm, thanks to a cocktail of active innovative and exclusive .

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Example of protocol:

ILLUMINATING/ WELLBEING

Duration of sessions:

15 minutes with 42 Collagen BodyWave (light therapy + Vibro Plateplus program)

Number of sessions:

2 weekly sessions with 42 Collagen BodyWave For 4/6 weeks

Maintenance: 1 weekly session with 42 Collagen BodyWave

EXAMPLE

A 30 years old client, after a considerable amount of weight loss. The skin shows loss of firmness and sagging. Wanting to improve skin firmness and tone of legs and buttocks.*

Example weekly articulation treatments 4 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program) Thursday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program)

Vita Skin Booster Elixir e Vita Skin Booster Cream applied daily if the client desires

Following weeks 1 session 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Toning program) Price of

4 weeks package 8 sessions 42 Collagen BodyWave = 8 x 20€

Total 160€

Price for single session 42 Collagen BodyWave

(15 min: light therapy + Vibro Plateplus Toning program): 20€

EXAMPLE A 35 years old client with fine lines blackheads and blemishes on his or her back wants to take advantage of the remodeling treatment.*

Example weekly articulation treatments 6 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Slimming program) Thursday: 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Slimming program)

Vita Skin Booster Elixir e Vita Skin Booster Cream applied daily if the client desires

Following weeks 1 session 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Slimming program) Price of

6 weeks package

12 session 42 Collagen BodyWave = 24 x 20,00€

Total 240,00€

Price for single session 42 Collagen BodyWave

(15 min: light therapy + Vibro Plateplus Slimming program): 20,00€

* If the client is unable to use the vibrating plate for particular reasons the light treatment can be used instead

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4.1.3 ANTI–CELLULITE

The anticell treatment from the Beauty Vibro PlatePLUS shows from the very first moments of the exercise:

• a feeling of well-being thanks to the back massage and of other muscles

• increased peripheral microcirculation

• improvement of the lymphatic drainage

• an effective treatment for combating cellulite

The vibrations low pulsating frequency emitted from the plate guarantee a massaging effect and increased circulation which help combat cellulite.

For more visible results it is advised to follow a controlled diet.

.

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TREATMENT

ANTI – CELLULITE

DECREASE IMPERFECTIONS -90,2%

*

SKIN FIRM 84,7%

*

FIRMER SKIN 93,6%

*

NUMBER OF SESSIONS

2 SESSIONS WEEKLY PER 4/6 WEEKS TOT 8/12 SESSIONS

DURATION OF SESSION 15 MINUTES

RECOMMENDED PRICE 8 SESSIONS: 120,00€

12 SESSIONS: 180,00€

COSMETIC PRODUCTS **

633 LIGHT ACTIVATOR

PROFESSIONAL USE ONLY SPRAY LOTION HELPS THE PENETRATION OF THE RED LIGHT 633NM FAVOURING THE

STIMULATION OF COLLAGEN.

APPLY ON THE FACE, NECK,DECOLLETE AND THE WHOLE BODY PRIOR TO EACH 42 COLLAGEN BODYWAVE SESSION.

DEEP KINETICELL

COADJUVATING CRACLING MOUSSE IN THE TREATMENT OF IMPERFECTIONS SUCH AS CELLULITE AND SKIN FIRMING MAKES THE MOST OF THREE IMPORTANT ASPECTS: 12 NATURAL ACTIVE

PRINCIPALS , A UNIQUE

FORMULATION(CRACKLING MOUSSE) AND INNOVATIVE RELEASE ACTION OF THE ACTIVE INGREDIENTS(NANOSPHERE) FOR UNEQUALED RESULTS.

APPLY MORNING AND NIGHT.

PINK ANGEL

SHAPING, FIRMING AND ANTI-AGE

TREATMENT. IT SMOOTHES THE SKIN AND MAKES IT DIVINELY VELVETY, WHILE REDEFINING SILOUETTE CONTOURS. THIS BODY TREATMENT IS EFFECTIVE ON TWO LEVELS:

• UNBLOCKS AND MOVES THE LIPIDIS UNTIL THEIR REDUCTION

• THANKS TO THE IMMEDIATE TENSOR EFFECT, IT GIVES CONSISTENCE,

TIGHTNESS AND ELASTICITY TO THE SKIN.

ENRICHED WITH GOLDEN-EFFECT POWDER, PINK ANGEL PROVIDES SKIN WITH UNIFORMITY AND BRIGHTNESS.

* Percentage of satisfy clients that have undergone treatment.

** The use of the skin care products is highly recommended in order to optimize results.

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Example of protocol:

ANTI – CELLULITE

Duration of sessions:

15 minutes with 42 Collagen BodyWave (Vibro Plateplus program Anticell or

Light therapy + Vibro Plateplus Anticell program)

Number of sessions:

2 weekly sessions with 42 Collagen BodyWave For 4/6 weeks

Maintenance: 1 weekly session with 42 Collagen BodyWave

EXAMPLE A 25 years old client, with localised adiposity and signs of cellulite on inner and over thighs wanting correct the problem

Example weekly articulation treatments 4 / 6 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Anticell program) Thursday: 42 Collagen BodyWave

(15 min: Vibro Plateplus Anticell program) Deep Kineticell daily applied

Following weeks 1 sessions 42 Collagen BodyWave (15 min: Vibro Plateplus Anticell program) Price of 4 weeks package

4 sessions 42 Collagen BodyWave: 4 x 20€= 80€

4 sessions Vibro Plateplus: 4 x 10€= 40€

Total 120€

Price of 6 weeks package

6 sessions 42 Collagen BodyWave: 6 x 20€= 120€

6 sessions Vibro Plateplus: 6 x 10€= 60€

Total 180€

Price for single session

42 Collagen BodyWave

(15 min: Vibro Plateplus Anticell program)) : 10€

(15 min: Light therapy + Vibro Plateplus Anticell program): 20€

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4.1.4 RESHAPING / SLIMMING

The slimming treatment of the vibrating plate Beauty Vibro PlatePLUS thanks to the medium pulsating frequency emitted and the oscillating plate allows:

• a workout increasing calorie burning

• a specific slimming workout for legs and buttocks

• an increase of the basal metabolism contributing to the reduction of adipose deposits

The oscillation hinders the fat deposits and stagnating fluids mobilizing them, acting rapidly and efficiently on the visible appearance. Even the less active are able to reach their slimming goals in a short period of time.

For more visible results it is advised to follow a controlled diet.

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TREATMENT

RESHAPING / SLIMMING

DECREASED THIGH CIRCUMFERENCE -1,8cm

*

FIRMER SKIN 91,7%

*

WEIGHT REDUCTION -1,8Kg

*

NUMBER OF SESSIONS

2 SESSIONS WEEKLY FOR 4/6 WEEKS TOT. 8/12 SESSIONS

DURATION OF SESSION 15 MINUTES

RECOMMENDED PRICE 8 SESSIONS: 120,00€

12 SESSIONS: 180,00€

COSMETIC PRODUCTS **

633 LIGHT ACTIVATOR

PROFESSIONAL USE ONLY SPRAY LOTION HELPS THE PENETRATION OF THE RED LIGHT 633NM FAVOURING THE

STIMULATION OF COLLAGEN.

APPLY ON THE FACE, NECK,DECOLLETE AND THE WHOLE BODY PRIOR TO EACH 42 COLLAGEN BODYWAVE SESSION.

DEEP KINETICELL

COADJUVATING CRACLING MOUSSE IN THE TREATMENT OF IMPERFECTIONS SUCH AS CELLULITE AND SKIN FIRMING MAKES THE MOST OF THREE IMPORTANT ASPECTS: 12 NATURAL ACTIVE

PRINCIPALS , A UNIQUE FORMULATION (CRACKLING MOUSSE) AND INNOVATIVE RELEASE ACTION OF THE ACTIVE

INGREDIENTS(NANOSPHERE) FOR

UNEQUALED RESULTS. APPLY MORNING AND NIGHT.

PINK ANGEL

SHAPING, FIRMING AND ANTI-AGE

TREATMENT. IT SMOOTHES THE SKIN AND MAKES IT DIVINELY VELVETY, WHILE REDEFINING SILOUETTE CONTOURS. THIS BODY TREATMENT IS EFFECTIVE ON TWO LEVELS:

• UNBLOCKS AND MOVES THE LIPIDIS UNTIL THEIR REDUCTION

• THANKS TO THE IMMEDIATE TENSOR

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Example of protocol:

RESHAPING / SLIMMING

Duration of sessions:

15 minutes with 42 Collagen BodyWave (Vibro Plate plus Slimming program or

Light therapy + Vibro Plateplus Slimming program)

Number of sessions:

2 weekly sessions with 42 Collagen BodyWave For 4/6 weeks

Maintenance: 1 weekly session with 42 Collagen BodyWave

EXAMPLE A 30 years old client with localised adiposity (fat) on the hips and thighs and signs of cellulite. Wanting to reduce these imperfections.

Example weekly articulation treatments 4/6 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus Slimming program) Thursday: 42 Collagen BodyWave

(15 min: Vibro Plateplus Slimming program) Deep Kineticell daily applied.

Following weeks 1 sessions 42 Collagen BodyWave (15 min: Vibro Plateplus Slimming program) Price for

4 weeks package

4 sessions 42 Collagen BodyWave: 4 x 20,00€

4 sessions Vibro Plateplus: 4 x 10,00€

Total 120,00€

Price for

6 weeks package

6 sessions 42 Collagen BodyWave: 6 x 20,00€

6 sessions Vibro Plateplus: 6 x 10,00€

Total 180,00€

Price for single session

42 Collagen BodyWave

(15 min: Vibro Plateplus Slimming program) : 10,00€

(15 min: Light therapy + Vibro Plateplus Slimming program): 20,00€

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4.1.5 TONING

The toning treatment of the vibrating plate Beauty Vibro PlatePLUS, thanks to the vibrations of the more elevated pulsating frequency emitted by the plate:

• muscles react faster

• strength is increased

• a feeling of a more toned body

• intense workout

• improved blood circulation

The workout stimulates the chemical functions of the muscle rendering it visibly toned and more defined.

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TREATAMENT

TONING

INCREASED MUSCULAR MASS 40,2%

*

INCREASED FIRMNESS 92,1%

*

INCREASED SKIN ELASTICITY 90,3%

*

NUMBER OF SESSIONS

2 SESSIONS WEEKLY FOR 4/6 WEEKS

TOT. 8/12 SESSIONS

DURATION OF SESSION 15 MINUTES

RECOMMENDED PRICE 8 SESSIONS: 120,00€

12 SESSIONS: 180,00€

COSMETIC PRODUCTS**

633 LIGHT ACTIVATOR

PROFESSIONAL USE ONLY SPRAY LOTION HELPS THE PENETRATION OF THE RED LIGHT 633NM FAVOURING THE

STIMULATION OF COLLAGEN.

APPLY ON THE FACE, NECK,DECOLLETE AND THE WHOLE BODY PRIOR TO EACH 42 COLLAGEN BODYWAVE SESSION.

DEEP KINETICELL

COADJUVATING CRACLING MOUSSE IN THE TREATMENT OF IMPERFECTIONS SUCH AS CELLULITE AND SKIN FIRMING MAKES THE MOST OF THREE IMPORTANT ASPECTS: 12 NATURAL ACTIVE

PRINCIPALS , A UNIQUE FORMULATION (CRACKLING MOUSSE) AND INNOVATIVE RELEASE ACTION OF THE ACTIVE

INGREDIENTS(NANOSPHERE) FOR

UNEQUALED RESULTS. APPLY MORNING AND NIGHT.

PINK ANGEL

SHAPING, FIRMING AND ANTI-AGE

TREATMENT. IT SMOOTHES THE SKIN AND MAKES IT DIVINELY VELVETY, WHILE REDEFINING SILOUETTE CONTOURS. THIS BODY TREATMENT IS EFFECTIVE ON TWO LEVELS:

• UNBLOCKS AND MOVES THE LIPIDIS UNTIL THEIR REDUCTION

• THANKS TO THE IMMEDIATE TENSOR EFFECT, IT GIVES CONSISTENCE,

TIGHTNESS AND ELASTICITY TO THE SKIN.

ENRICHED WITH GOLDEN-EFFECT POWDER.

*Percentage of satisfy clients that have undergone treatment.

** The use of the skin care products is highly recommended in order to optimize results.

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Example of protocol:

TONING

Duration of sessions:

15 minutes with 42 Collagen BodyWave (Vibro Plate plus Toning program or

Light therapy + Vibro Plateplus Toning program)

Number of sessions:

2 weekly sessions with 42 Collagen BodyWave for 4/6 weeks

Maintenance: 1 weekly session with 42 Collagen BodyWave EXAMPLE

A 30 years old client, after a considerable amount of weight loss, the skin shows loss of firmness and sagging. Wanting to improve skin firmness and tone of less and buttocks

Example weekly articulation treatments 4/6 weeks

Tuesday: 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light Therapy + Vibro Plateplus Toning program) Thursday: 42 Collagen BodyWave

(15 min: Vibro Plateplus Toning program) Deep Kineticell daily applied

Following weeks 1 session 42 Collagen BodyWave (15 min: Vibro Plateplus Toning program) Price of

4 weeks package

4 sessions 42 Collagen BodyWave: 4 x 20,00€

4 sessions Vibro Plateplus: 4 x 10,00€

Total 120,00€

Price for

6 weeks package

6 sessions 42 Collagen BodyWave: 6 x 20,00€

6 sessions Vibro Plateplus: 6 x 10,00€

Total 180,00€

Price for single session

42 Collagen BodyWave

(15 min: Vibro Plateplus Toning program) : 10,00€

(15 min: light therapy+ Vibro Plateplus Toning program): 20,00€

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4.2 42 COLLAGEN BODYWAVE COMBINED WITH OTHER TECHNOLOGIES 4.2.1 42 COLLAGEN BODYWAVE + CAVITATION

What are the benefits of containing the 42 Collagen BodyWave with the ultrasonic cavitation?

- the action contributes to the progressive reshaping of the body’s contours - maintains skin elasticity

- reactivates peripheral circulation

- drains stagnating fluids(with the cavitation treatments it is necessary to apply draining massage techniques in order to allow a favorable break- down of the fat and sessions with the 42 Collagen BodyWave used at intervals)

- treatments with 42 Collagen BodyWave improves tissue hydration promoting the cavitation process

- represents the ideal maintenance program for the achieved results(include sessions of 42 Collagen BodyWave in the package of treatments in order to maximize the result. Ideal for a once a week maintenance plan to be suggested to the client

- the frequent salon visits are guaranteed when maintaining the clients results with the 42 Collagen BodyWave weekly sessions.

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Example of protocol:

CAVITATION + 42 COLLAGEN BODYWAVE Localized adiposity areas

Duration of each session:

CAVITATION

20 minutes for small areas (15/20 cm; as. Buttocks ) or low adiposity

42 COLLAGEN BODYWAVE

15 minutes (light therapy+ Vibro Plateplus)

30 minutes per heavy areas (25/30

cm; ex. thigh) or heavy adiposity 15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

CAVITATION

3/4 sessions per areas; max 2 weekly sessions 2/3 days a part

42 COLLAGEN BODYWAVE

2/3 weekly sessions

Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE Client wanting to treat two areas : outer thigh left and right

Example weekly articulation treatments 3/4 weeks

Tuesday:

cavitation (20/30 minutes outer right thigh + 42 Collagen BodyWave

( apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Wednesday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Friday:

cavitation (20/30 minutes outer left thigh) + 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Price of

3 weeks package

6 cavitation sessions = 6 x 80,00€

9 sessions 42 Collagen BodyWave = 9 x 20,00€

Total 660,00€

Price of

4 weeks package

8 cavitation sessions = 8 x 80,00€

9 sessions 42 Collagen BodyWave = 12 x 20,00€

Total 880,00€

Price for single session 42 Collagen BodyWave

(15 min: light therapy + Vibro Plateplus): 20,00€

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Example of protocol:

CAVITATION + 42 COLLAGEN BODYWAVE TOTAL BODY

Duration of each session:

CAVITATION

Partially distributed 30 minutes to all areas (ex. 10 minutes abdomen + 10 minutes right outer thigh + 10 minutes left outer thigh)

42 COLLAGEN BODYWAVE

15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

CAVITATION

10 sessions; max 2 weekly session 2/3 days a part

42 COLLAGEN BODYWAVE

2/3 weekly sessions for 5 weeks

Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE A client having an entire body treatment

Example weekly articulation treatments 5 weeks

Tuesday:

cavitation (partially distributed 30 minutes to all areas) + 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Thursday:

cavitation (partially distributed 30 minutes to all areas) + 42 Collagen BodyWave

(apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Price for

5 weeks package

10 cavitation sessions = 10 x 80,00€

10 sessions 42 Collagen BodyWave = 10 x 20,00€

Total 1.000,00€

Price for single session 42 Collagen BodyWave

(15 min: light therapy + Vibro Plateplus): 20,00€

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4.2.2 42 COLLAGEN BODYWAVE + RADIOFREQUENCY

What are the benefits when combining 42 Collagen BodyWave and radiofrequency in a salon?

- strengthens the production of collagen

- helps to firm tissues and with the reduction skin’s imperfections - improves tissue tone, leaving the skin smooth, toned and younger

looking

- treats skin’s imperfections and open pores

- maintains the elasticity at the skin’s tissues after weight loss treatments

- represents the ideal maintenance plan for achieved results (the introduction of session with 42 Collagen BodyWave in the treatments plan not only maximises results but is ideal as a weekly on going maintenance plan )

- the maintenance of results achieved through weekly sessions with the 42 Collagen BodyWave increases client traffic in the salon.

.

Example of protocol:

RADIOFREQUENCY + 42 COLLAGEN BODYWAVE

Duration of each session:

RADIOFREQUENCY 42 COLLAGEN BODYWAVE

15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

RADIOFREQUENCY

6/8 sessions; 1 weekly session

42 COLLAGEN BODYWAVE

3 weekly sessions for 6/8 weeks Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE

Example weekly articulation treatments 6/8 weeks

Tuesday:

radiofrequency + 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Wednesday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Friday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus)

Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) 6 radiofrequency sessions = 6 x 150,00€

9 sessions 42 Collagen BodyWave = 18 x 20,00€

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4.2.3 42 COLLAGEN BODYWAVE + PRESSURE THERAPY

What are the benefits when combining the 42 Collagen BodyWave with the pressure therapy in the salon?

- maintain tissue elasticity even after slimming treatments - combats cellulite

- reduces fluid retention - facilitates tissue drainage

- represents the ideal maintenance plan of the achieved results (the introduction of sessions with the 42 Collagen BodyWave as part of the treatment plan, not only maximises results is ideal as an ongoing weekly plan.

Example of protocol:

PRESSURETHERAPY + 42 COLLAGEN BODYWAVE

Duration of each session:

PRESSURETHERAPY 42 COLLAGEN BODYWAVE

15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

PRESSURETHERAPY

2 weekly sessions

42 COLLAGEN BODYWAVE

3 weekly session for 5/6 weeks Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE

Example weekly articulation treatments 5/6 weeks

Tuesday:

pressure therapy + 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Wednesday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Friday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus)

Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator +

15 min: Light therapy + Vibro Plateplus)

Treatment plan

10 pressure therapy sessions = 10 x 60,00€

15 sessions 42 Collagen BodyWave = 15 x 20,00€

Total 900,00€

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4.2.4 42 COLLAGEN BODYWAVE + SOLARIUM

Rebalancing the correct levels of hydration allows the suntan to last longer giving the skin a natural luminous glow.

.

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4.3 COMBINED WITH OTHER SPECIFIC TREATMENTS

42 collagen body wave is an important coadjuvant for achieving the very best result in all specific treatments.

4.3.1. 42 COLLAGEN BODYWAVE +SPECIFIC FACIAL TREATMENT There are numerous facial treatments available in the beauty salons:

 purifying / balancing treatment

 cleansing treatment for skin with pigmentation

 glowing and firm skin for all skin types

 advanced treatment, perfectioning and re-texturising

 advanced firming treatment

 intense hydrating treatment

 soothing treatment for sensitive skin

 advanced essential treatment for young skin

 anti-ageing treatment

The use of 42 Collagen BodyWave combined with each treatment for a whole cycle will maximise benefits.

That’so pure skin care products have been especially formulated for the combined use the 42 Collagen BodyWave and the 633nm light. All this to maximise and guarantee a positive result thanks to a cocktail of exclusive and active ingredients.

Example of protocol:

FACIAL TEATMENTS + 42 COLLAGEN BODYWAVE

Duration for each session:

FACIAL TREATMENTS 42 COLLAGEN BODYWAVE 15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

FACIAL TREATMENTS

4/5 treatments

42 COLLAGEN BODYWAVE

2 weekly sessions for 5 weeks Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE Intensive facial treatments

Example weekly articulation treatments 5 weeks

Tuesday:

facial treatment + 42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus) Thursday:

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus)

Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator +

15 min: light therapy + Vibro Plateplus)

Treatment plan

5 facial treatments = 5 x 40,00€

10 sessions 42 Collagen BodyWave = 10 x 20,00€

Total 400,00€

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4.3.2 42 COLLAGEN BODYWAVE + SPECIFIC BODY TREATMENT Numerous are the body treatments that can be utilized in our salons:

 toning shaping mud treatments

 wrapping

 firming treatments

 anticellulite algae treatments

 body exfoliating

 anticellulite treatments

 massages

Each of these treatments benefits are maximised when combined with the use of a cycle session of 42 Collagen BodyWave. Because the microcirculation is activated the active ingredients penetrate more easily giving better results in shorter periods of time it is highly recommended for optimal result the use of pure body skincare range.

Example of protocol:

BODY TREATMENTS + 42 COLLAGEN BODYWAVE

Duration for each session:

BODY TREATMENTS 42 COLLAGEN BODYWAVE

15 minutes (light therapy + Vibro Plateplus)

Number of sessions:

TRATTAMENTI CORPO

4/5 treatments

42 COLLAGEN BODYWAVE

2 weekly sessions for 4/5 weeks Maintenance:

42 COLLAGEN BODYWAVE

1 weekly session EXAMPLE Intensive facial treatments

Example weekly articulation treatments 5 weeks

Tuesday:

body treatment +

42 Collagen BodyWave (apply 633 Light Activator + 15 min: light therapy + Vibro Plateplus)

Thursday:

42 Collagen BodyWave (apply 633 Light Activator + 15 min: light therapy + Vibro Plateplus)

Following weeks

1 session

42 Collagen BodyWave (apply 633 Light Activator + 15 min: light therapy + Vibro Plateplus)

Treatment plan

5 facial treatment = 5 x 45,00€

10 sessions 42 Collagen BodyWave = 10 x 20,00€

Total 425,00€

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5. CUSTOMER SERVICE

5.1. TELEPHONE CONVERSATION

The telephone is a very common way of communication. It should be considered as one of the most important action tools at your disposal.

In some cases it could be the only way of acquiring potential new clients.

INCONVENIENT THINGS THAT CAN OCCOUR THROUGH THE USE OF THE PHONE

• do not express your own personality over the phone just use your voice

• you can’t show your client any instrument or image to capture his or her imagination or attention over the phone

• the client may find it difficult to get through because the phone is engaged and may not call again

• the client may feel free to interrupt the conversation at any given time

As one can see there are a few obstacles to take in consideration, the use of the telephone cannot be left to pure personal instincts there are rules to follow in order to maximise its commercial and professional use.

It is important to be brief and concise, answer questions with other questions allowing the client to express oneself and become interested in what we are selling.

During a phone call (in case it does not really happen) to give the idea that the salon is busy and has a lot traffic of clients coming and going one could seen to greet a client or make an appointment and could cordially excuse oneself and interrupt the conversation momentarily.

A telephone call should not last more than 8-10 min, the aim of the call is primary to make an appointment, possibly that day and never later then 2-3 days from the phone call.

It is advisable not to give too much information over the phone but to do so when face to face with the client.

In order to entice the client into wanting to make an appointment try saying: when you come in the salon I’ll show you... or I will explain how to....

It is essential to use the same ‘language’ as the client, do not over do it with medical and technical terms its best to keep it clear and simple.

SUMMARY:

• be cordial

• show interest

• speak with a pleasant voice

• be in control of the conversation

• remember the main objective is to fix an appointment

After analysing some of the basic rules as to how to communicate over the telephone , understanding what should be said is the next step.

Starting from analysing the conversation over the phone, by observing closely, which could be the psychological aspects that may have prompted the client to call us and consequently how we should respond to enable us to maximise the possibility of achieving a positive result.

People that call can be very different. Ex:

 those that are quite happy and satisfied with the information given them

 those that ask a lot of questions and are never quite satisfied

 those who always find something to object about

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Luckily the first type of clients is the most common. This is obviously the type of client whose needs are easily met and therefore one to persuade to visit the salon.

The second type of clients are people that hide behind their” attitude” a state of insecurity and anxiety. These are people that need to be reassured in everything from the head of the salon.

It is most important that your behavior and attitude be one of confidence and certainty keeping a handle on the conversation .

A decisive, concise cordial behavior can be the key to securing an appointment.

The third type are usually people that have already had other types of experiences usually with unsuccessful results, in trying to remove their signs of ageing.

Their questions are full of negativity and argumentative, wanting to prove our treatments just as ineffective. . With these types of people one needs to be compliant but not overly so.

Most importantly one should not give too much too soon before time. One should try to keep them curiously interested without talking too much about the method. Avoid getting technical.

Do not be discouraged if it seems as if you have a wall in front of you and are unable to penetrate it.

In fact each minute of conversation you have with the client means they find you interesting and competent.

They would have otherwise terminated the conversation long before you got to this point had they thought the opposite.

REMEMBER that is the client that has made the first move by calling us asking for information , this means that even if disappointed with past negative experiences there is still the hope that something out there can offer effective results. Be helpful and reassuring this will help the client feel that he or she may have found the right salon. Invite the client to visit your salon offering to have a coffee and a chat and the chance to look at the machine in question. You will secure a booking in this manner.

SUMMARY:

• don’t say over the phone what you can say in person

• listen carefully to what the client has to say in order to determine his or her needs

• have the right answers for any given questions

• don’t try to act as a doctor or a scientist

• use the same manner of speaking as you client

• never underestimate your client

• keep the client interested by not divulging all the information regarding the treatment

• try to accommodate your clients concerns.

Up to now we have addressed the ‘psychological’ side of a phone call. Your own behavior the tone of voice, the client’s psychology, assessing the client’s needs and personality.

There is however a technical aspect of how one should converse on the phone.

There are things and terms one should and should not use, questions that should and should not be asked.

Even if brief, the phone call should result in a productive conversation.

Utilizing verbs at present tense: present tense is a tense of action, of now of certainty.

Utilizing ‘US’: this gives the client a feeling already been part of the salon , having already been in the salon and purchased something

Keep terms simple and professional, never overdoing it with over the top expressions.

Avoid negative comments: like : ‘do not worry ..” your problems’...

‘I don’t think this is damaging ...’ you don’t want....’ don’t think..’. unfortunately we don’t..’.

Avoid negative terms ‘ if possible try not to use’ ‘ no longer ‘ ‘ no’ and ‘never’.

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have a few of their own. So never say: “maybe, I think, it would be better if‘’.

We have looked at both aspects of a phone call (the psychological and technical) we have touched on how to deal with a client over the phone in a general way and in a more personlised way depending on the client.

We are sure that using these positive techniques combined with a little originality of your own and experience, you will be able to through the received phone calls increase your bookings.

Having said that there is a right way to end a phone conversation and there are some rules to follow:

If the client has accepted to pay your salon a visit:

 confirm the time and day of the appointment, calling your client by his or her surname

 thank your client

 conclude the call

If the client declines making a booking :

 keep the invitation open by suggesting that the booking can always be made at a later date

 always cordially thank the client before ending the phone call (it’s not uncommon that clients call back even months later. There are marketing techniques to win back clients that have enquired about information but have not yet visited the salon).

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5.2 IN AN INSALON CONVERSATION WITH THE CLIENT REGARDING THE SELLING OF A TREATMENT

After having secured a booking with the client over the phone , our next most important step is making sure we focus on the next most important thing that is, the sale of the treatment.

The client after perhaps having seen our advertising, or heard of us by word of mouth, contacts us to find out more information and is therefore satisfied, visits our salon. It is now that we need to engage in the selling of the treatment made using the techniques we have at our disposal.

1) REMEMBER THAT YOU ARE DEALING WITH A HUMAN BEING

It is not enough to be professional, one needs to maintain kindness, understanding and humanity towards the client, it takes more if we want to reach the objectives such as the sale of our treatments. We must remember that our client has a private life, likes, dislikes, opinions, values, all things that will influence his or her decisions when purchasing what we have to offer. Therefore be careful when dealing with the client do not hurt his or her feelings, contradict, disappoint or promise what cannot be delivered.

2) HOW TO ACHIEVE A GOOD CONVERSATION

We need to behave as a human being towards our client. We should be grateful to them for having chosen our salon and this should be reflected in our behavior. We should treat our client as we would like to be treated, as if we’re the client that is having someone interested in us and wanting to genuinely help us.

Thus in order to transmit our client our interest in his or her needs we should simply follow these suggestions:

 listen

 keep the conversation interesting

 ask questions

The first two points are self explanatory, to keep the conversation flowing means it should not be awkward without long silent pauses as far as asking questions this point needs a little looking into.

It is obvious that not all question are the same, it’s also obvious that not all questions are useful to sell our treatment. Thus we need to ask questions that are useful to us. But which?

These are simply those questions that will allow us to get to know our client more. Through this we will have a better understanding of the reasons why the client has come to visit our salon in the first place.

We will discover his or her fears, doubts, concerns and if there have been other experiences or procedures.

When we ask the right questions we get to know our client therefore avoiding our comments to make him or her feel uncomfortable.

What are the right questions?

It is impossible to make a definite list of right questions, these depend solely on the answers we receive. We can however determine the types of questions that if well formulated can be useful in acquiring the information we need without losing control of the conversation.

Let’s start firstly by asking detailed questions on one particular thing not allowing the conversation to derail.

The questions should be introduced by :

 how …?

 what … ?

 where …?

 which …?

 why …?

Figure

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References