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> Cognizant Analytics for

Banking & Financial Services Firms

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Actionable insights help banks and financial services firms in digital transformation

Economic turmoil, demanding customers, and regulatory pressures are constant challenges to the banking and financial services industry.

In its worldwide business analytics services forecast (published September 2014), International Data Corporation (IDC) forecasts business analytics services spending will reach $89.6 billion in 2018 and

$51.6 billion in 2014, representing a 14.7% compound annual growth rate (CAGR).

Challenges facing the industry

Data growth has been explosive as the digital economy

continues to grow

Cloud has become a force multiplier allowing organizations to scale IT infrastructure, platforms and application usage at will

This nexus of forces is complemented by big data and analytics, allowing firms to extract not just meaning, but actionable insights from data

The proliferation of social and mobile as platforms of engagement has meant that more and more information is generated and accessed by more and more people

$

Analytics will take center stage as the volume of data generated by embedded systems increases and vast pools of structured and unstructured data inside and outside the enterprise are analyzed. Organizations need to manage how best to filter the huge amounts of data coming from the Internet of Things, social media and wearable devices, and then deliver exactly the right information to the right person, at the right time. Analytics will become deeply,

but invisibly embedded everywhere.

Gartner, 2014

http://www.gartner.com/newsroom/id/2867917

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The banking and financial services industries have been adopting analytics across three broad

functional areas of Customer, Risk and Operations Analytics.

Supply Chain Analytics Claims Analytics Call Center Analytics Workforce Analytics IT Operations Analytics Spend and Usage Behavior Analytics

Market Sizing & Segmentation Acquisition Strategy Cross-sell and Retention Marketing Mix Optimization Campaign Effectiveness Sales Effectiveness Customer Satisfaction Social Media & Digital Churn management

Risk assessment, scoring and rules engine

Fraud prediction & mitigation Credit Risk, AML, Loss Forecasting

Default Management, collections analytics Regulatory Compliance (Basel, CCAR, etc.)

Trade Cancels & Settlement Analytics

Reduce costs

Manage Risks Grow Business

OPERATION CU STOM

E

RISK ST

RISK

By leveraging data analytics, Key Bank can better un- derstand customer preferences behaviours and deliver tailored offers, services and solutions.

Amy Brady

Chief Information Officer at Key Bank, a unit ot KeyCorp (US)

Gain actionable insights to accelerate

data-driven decision making

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Finance

An al yt ic s Fr au d

a n

d C

o m

plia nce o G

v e

rn an ce ,

Risk

Finance, Risk & Fraud

Analytics

Analytics solutions for the Chief Risk Officer & Chief Financial Officer

Analytics can help CROs make more intelligent, data driven decisions to mitigate enterprise risk.

Marketing officers are always under pressure to increase their share of wallet, derive higher ROI from their marketing campaigns and evolve with the rise in digital technology to offer

an enhanced customer experience.

Revenue forecast analytics P&L attribution

Credit Risk and Counterparty Risk Management Stress testing, Basel II modeling, CCAR

compliance delivered within budget and within timelines

Build and maintain accurate risk models that comply with regulatory requirements (ModelEye)

Risk based pricing and scorecards Delinquency Management

Detecting, preventing and mitigating fraud risks in real-time.

Application and transaction fraud monitoring Real-time rules monitoring

Anti Money Laundering Solutions

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Acquisition Growth Maturity Saturation & Decline

Customer Segmentation

& Acquisition Analytics

Offer Optimization

Activation Strategies

Usage Campaigns

& Spend Modeling

Response/Risk MOdels, Revenue

Optimization

Cross-sell/Upsell Analytics Lifetime value

management

Usage Campaigns

Retention Analytics

Analytics solutions for

Chief Marketing Officer & Chief Customer Officer

Analytical Insights across the customer journey in the organization can help acquire, engage, manage and retain customers.

We offer analytical solutions across the customer lifecycle to help the marketing function of the organization:

Customer Analytics

Optim ization Cro

ss C hannel

Management Campaign Custome

r Life cycle Analy Social Media sis

Analytics

Enhance digital experiences for customers Product comparison & attribute sentiment Track sentiment, influencers, brand equity, trends, etc.

Channel performance analytics Determination of key factors influencing decisions

Marketing Budget Optimization

Customer Engagement

Acquisition and churn analytics Loyalty Program/Usage Drivers Segmentation and targeting Customer Lifecycle Value (CLV) estimation Contact Center Call Volume Reduction

Discover cross-sell/Up-sell opportunities Campaign Effectiveness / ROI Analysis Real-time offers and personalization

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Why Cognizant?

Projects are staffed with data scientists, analysts and industry consultants with rich experience in helping clients like you achieve their business goals.

80%

Reduction in manual

effort by automating model performance report generation

Model Monitoring

For Leading mortgage Services &

Lenders in US

Perceptible business results

40%

Improvement in model

accuracy through better merging and deduplication of relevant data sources and improved modelling

Risk Analytics

For a Leading Credit Card Company

15%

Reduction in manual review cost due to reduction in false positive

Fraud Analytics

For a Leading Cards Payment Processor

$2M

Reduced MDS (Market

Data Spend) by rationalizing usage

Spend Analytics

For a leading Global Bank

80%

Optimized Model code

and ported to a Big Data platform to reduce Model execution time

Score Implementation

For a Leading mortgage Data Aggregator

25%

Increase achieved

in 3 year ROI

Campaign Analytics

For a leading US Bank

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Why Cognizant?

Innovation that matters to you

Cognizant has developed scalable solutions and alliances so you can unlock insights faster.

Scalable analytics IP and solutions developed so we can help you quickly unlock significant value from your data.

Solution to predict and prevent failures in IT Infrastructure systems

Service delivery you can rely on

Proven Cognizant delivery model, fast on-ramps for project teams, regular touch points to ensure directional alignment.

Over 3000 professionals including Data Scientists, Analysts and Domain Consultants.

Delivery centers in NA, UK, Europe, APAC & Latam.

Worked with 9 of the top 10 European banks, and 6 of the top 10 North American banks.

• •

Our industry partnerships help you get the best technology

Enterprise Model Inventory Management and Monitoring Platform

Helps banks predict portfolio performance under stressed scenarios

EconomicScenarioGenerator

Helps merchants understand customer behavior and enhance revenue

MerchantDashboard

Analyzes customer data to understand customer experience and pain points

VoiceofCustomer

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About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global,

collaborative workforce that embodies the future of work. With over 75 development and delivery centers worldwide and approximately 211,500 employees as of December 31, 2014, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com

or follow us on Twitter: @Cognizant.

Let’s Talk

If you’re looking for ways to accelerate data-based decision making and improve business performance, we’d like to be your analytics partner. For more information,

please visit www.cognizant.com/enterprise-analytics or contact us at BFSanalytics@Cognizant.com.

World Headquarters 500 Frank W. Burr Blvd.

Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 3277

European Headquarters 1 Kingdom Street

Paddington Central London W2 6BD England Phone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102

India Operations Headquarters

#5/535 Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060

© Copyright 2015, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

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