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(1)

Intro
to
Engaging
Youth
Advocates



Presented
by

 Amelia
Silbert‐Geiger
 Kim
Homer
Vagadori,
MPH
 California
Youth
Advocacy
Network
(CYAN)
 CACTI
AcIon
InsItute

 Sacramento,
CA
 April
27,
2012


(2)

California
Youth
Advocacy
Network


The
California
Youth
Advocacy
Network
(CYAN)
is
dedicated
to
the
support
of
youth
and
 young
adult
tobacco
control
advocacy
throughout
California.

By
providing
young
 people
and
agencies
with
the
tangible
tools
for
acIon,
CYAN
strives
to
mobilize
a
 powerful
statewide
movement
for
tobacco
control.


 CYAN
offers
the
following:
 –  Technical
Assistance
 –  Trainings
 –  Statewide
Advocacy
and
Policy
Campaigns
 –  EducaIonal
Materials
and
PublicaIons
 –  OpportuniIes
for
Networking


(3)

Overview
of
Session


• 

IntroducIons


• 

A
Snapshot
of
Youth


• 

OpportuniIes
for
Engagement


• 

Levels
of
Engagement


• 

Benefits
of
Working
Youth


• 

Things
to
Consider


• 

Where
to
Begin



• 

Case
Study:
County‐wide
Youth
CoaliIon


(4)

IntroducIons


• 

Name


• 

County


(5)

A
Snapshot
of
Today’s
Youth


• 

GeneraIon
Z
(Internet


GeneraIon)



– Mid
to
late
1990’s
to
2010



• 

Always
Connected
–


Digital
NaIves


(6)

CDC
Youth
Engagement
Guide



•  Focus:
IdenIfying
how
 youth
play
a
role
in
 advancing
policy
as
part
 of
a
comprehensive
 tobacco
control
program.
 •  Youth
=
13‐17
year
olds
 •  Does
not
include
young
 adults
(18‐24
year
olds)
 –  CYAN
uses
similar
 strategies
to
engage
youth
 and
young
adults
 advocates


(7)

History
of
Engagement


Before
1990’s


• 

Young
people
as
a
target
of
intervenIons
(focus


on
individual
behavior
change)


• 

Adults
as
guides


• 

Youth
served
as
the
“face”
of
the
issue


1990’s
–
Today


• 

Young
people
are
part
of
the
intervenIons


• 

Adults
are
partners


• 

Youth
are
also
the
“feet”
of
local
campaigns


(8)

Four
Strategies
for
Engaging



Young
People


• 

Policy
Advocacy


• 

Media
Advocacy


• 

Community
Engagement



• 

FighIng
Pro‐Tobacco
Influences


(9)

Policy
Advocacy


Youth
can:
 •  Write
lefers
to
decision
makers
 •  TesIfy
at
city
council
and
county
 supervisor
meeIngs
 •  Meet
with
key
partners
and
 decision
makers
 •  Collect
lefers
and
signatures
of
 support
 •  Educate
community
members
on
 the
need
for
policy
change
 •  Collect
data
to
support
advocacy
 efforts
(e.g.,
store
observaIons)
 •  Meet
with
legislators
and
rally
at
 the
state
capitol


(10)

Policy
Advocacy


• 

Things
to
Consider:


– Youth
are
great
educators!
 – Similar
acIviIes
for
administraIve
and
voluntary
 policies
(doesn’t
only
apply
to
legislaIve
policies)
 •  Examples:
policies
in
schools
or
mulI‐unit
housing
 policies
 – Can
advocate
for
enforcement
of
exisIng
laws


(11)

Media
Advocacy


•  AdverIse
in
school
and
 local
papers
 •  Advocate
against
industry
 adverIsing
and
promoIon
 •  Write
lefers
to
the
editor
 and
opinion
editorials
 •  Used
earned
media
to
 create
awareness
and
 promote
policies
 •  Afract
news
coverage
for
 public
health
acIviIes


(12)

Community
Engagement


•  Coordinate
acIviIes
 with
local
 organizaIons
and
 groups
 •  Promote
public
 health
iniIaIves
at
 community
events
 •  Recruit
peers
 •  Recruit
partners


(13)

Fight
Industry
Influences


•  Monitor
industry
 acIviIes
and
report
 violaIons
 •  Create
counter‐ markeIng
campaigns
 •  Expose
industry
 targeIng
acIviIes
 •  Work
to
reduce
store
 product
placement
and
 markeIng
strategies


(14)

Levels
of
Youth
Engagement


(15)

Benefits
of
Working
with
Youth


•  Youth
see
things
differently
in
their
communiIes


–  Issues
you
work
on
may
affect
them
differently


•  Have
unique
stories
about
how
public
health


issues
affect
them,
their
families,
and
their
peers


•  Experts
on
their
community


–  Know
what
their
peers
are
looking
at,
listening
to,
 what
issues
are
important,
etc.


•  Young
people
are
heard
differently
at
city
and


county
council
meeIngs


•  Young
people
afract
more
media
afenIon


(16)

Benefits
of
Working
with
Youth


• 

CreaIve!


• 

NaIve
technology
users



• 

Youth
have
a
lot
of
posiIve
energy,
ideas,
and


moIvaIon


• 

Youth
advocates
become
adult
advocates


• 

Engaged
youth
are
role
models
to
their
siblings


and
peers
(spread
the
message
befer
than
we


can
someImes)


• 

Youth
are
global
ciIzens
–
color
blind



(17)

Things
to
Consider


•  Youth
don’t
operate
on
business
hours
 –  May
have
to
meet
in
the
evening
and
on
weekends
 –  Does
your
County
have
a
policy
about
working
aker
hours?
 •  Youth
are
busy
 –  Have
academic
schedules
 –  VacaIons
 –  Akerschool
acIviIes
 •  Youth
come
and
go
 –  Build
structure
to
have
a
solid
foundaIon
(even
though
youth
 will
graduate
and
move
on)
 •  Youth
communicate
differently
 –  TexIng,
Social
Media
–
they
have
grown
up
with
this
technology

 –  Do
you
have
access
to
Social
Media?


(18)

Things
to
Consider


•  Many
youth
don’t
drive
 –  Will
need
to
provide
transportaIon
 •  Need
insurance
to
allow
this
AND
need
an
individual
who
 parents
feel
comfortable
with
 •  Youth
like
incenIves
(e.g.,
food)
 –  Can
you
purchase
food?
 •  Issues
and
campaigns
may
need
to
be
reframed
to
 recruit
youth
support
 –  The
acIviIes
must
be
relevant
to
youth
if
they
will
 parIcipate
 •  Bring
youth
in
at
the
beginning
 –  Ask
youth
to
be
part
of
the
strategy
session


(19)

Working
with
Youth:


What’s
Your
Plan?


• 

WHY
do
you
want
to
work
with
youth?


– Partner
with
youth
to
do
advocacy
acIviIes?
 – Youth
audience?
 – Peer
educators?


• 

WHAT
level
of
commitment
do
you
want


from
them?


– Short‐term
or
long‐term
commitment?
 – Work
on
specific
campaigns
or
acIviIes?


(20)

Working
with
Youth:


What’s
Your
Plan?


• 

HOW
will
work
with
youth?


– Develop
a
new
youth
coaliIon?

 – Restructure
an
exisIng
coaliIon?
 – Hire
youth
coordinator?

 – Work
with
exisIng
youth
groups
to
incorporate
 public
health
iniIaIves?

 – Partner
with
high
school
youth
groups?
 – Work
with
the
local
youth
commissions?


(21)

Working
with
Youth:


What’s
Your
Plan?


•  WHO
are
the
youth
you
want
to
work
with?
 –  Teens?
 –  Middle
school
students?
 –  High
risk
teens?
 –  Priority
populaIons?
 –  Youth
in
MUH?
 •  HOW
do
you
access
these
youth?
 –  Schools?
Teachers?
Coaches?
 –  Community
partners?
 –  Parents?
PTA?

 –  Local
hangouts?
 –  Online?


(22)

Working
with
Youth:


What’s
Your
Plan?


• 

WHAT
resources
do
you
have
to
dedicate
to


youth?


–  Staff
 –  Time

 –  Facility
 –  TransportaIon
 –  IncenIves


• 

LimitaIons
to
working
with
young
people?


–  County
restricIons?
 –  CommunicaIon
restricIons


(23)

Case
Study


• 

Santa
Clara
County
–
CPPW
Grant


• 

Charge:



– Organize
a
county‐wide
youth
coaliIon
 – Train
youth
to
advocate
for
stronger
tobacco‐free
 ordinances
in
various
ciIes
throughout
the
County
 •  Smoke‐free
parks
 •  Tobacco
Retail
Licensing
 – Work
with
youth
to
educate
community
members
 on
local
tobacco
issues


(24)

Case
Study


• 

Our
Path
to
Reforming
CATT


– Hired
youth
coordinator
 – Reached
out
to
all
the
local
youth
groups
to
find
 youth
interested
in
tobacco
issues
 – Contacted
schools
to
find
interested
partners
 – Communicated
with
exisIng
CATT
advocates


(25)

Case
Study


• 

Challenges


–  Big
county,
lots
of
ciIes,
lots
of
issues
 –  Coordinator
 •  Amazing
youth
organizer,
passionate
about
work
with
youth
 (not
passionate
about
issue)
 •  Gave
youth
too
much
control
 –  Access
to
schools
was
difficult
 –  Community
organizaIons
were
losing
youth
advocates
 –  County
poliIcs


(26)

Case
Study


• 

Readjusted
Strategy
for
working
with
Youth


–  Hired
coordinator
passionate
about
youth
and
issue
 –  Recruited
core
group
of
youth
to
provide
direcIon
 (provided
lots
of
incenIves….food,
lefers
of
 recommendaIon,
etc.)
 –  Provided
opportuniIes
to
exisIng
youth
coaliIons
to
 get
involved
 •  Did
extensive
training
 •  Ongoing
support

 •  IncenIves


(27)

Case
Study


• 

Youth
Voice
Projects


– Mini‐grant
opportuniIes
with
specific
projects
and
 direcIon
 – Asked
for
stories…what
the
youth
see
in
their
 community
 – Showcased
projects
 – Provided
recogniIon
from
city
and
county
leaders


(28)

Case
Study


• 

Results
(example)


– Store
observaIons
 •  Advocate
for
stronger
retail
 license
ordinances
 – Smoke‐Free
Parks
 •  Lifer
cleanups
 •  Educate
decision
makers
on
 smoking
in
parks
 •  Educate
community
members
 –  Media
advocacy
 –  Educate
youth
leaders



(29)

For
more
informaIon…


CYAN


www.cyanonline.org





CDC
Youth
Engagement
Guide


www.cdc.gov/tobacco/

stateandcommunity/

bp_userguide_youth/pdfs/

youth_engagement.pdf





(30)

For

more
informaIon,
please
contact….
 California
Youth
Advocacy
Network
 (916)
339‐3424
 www.cyanonline.org
 www.facebook.com/CYANfan

 CACTI
Staff
 •  Amelia
Silbert‐Geiger,
Outreach
Coordinator
 amelia@cyanonline.org
www.facebook.com/AmeliaSilbert

 •  Kim
Homer
Vagadori
,
Project
Director
 kim@cyanonline.org
 •  Tonya
Veitch,
Program
Consultant
 tonya@cyanonline.org



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