Table of Contents
What
we
are
pg
3
What we offer:
-
Real
dining
impact pg
4
-
Value
for
money
pg
5
- Website pages, promotions and reviews pg 6
- Facebook marketing & promotion
pg 7
Distribution
pg
8
Rates pg
9
Contract
pg
10
Cré Olé is a publication of Maverick Marketing Limited
Tel (868) 740-4234 / 680-7825 / (246) 262-2168 / 266-1789
Email: publisher@cre-ole.com / bc@winetonline.com
Website: www.cre-ole.com
Cré Olé (pronounced Cray Olay), is the only local magazine dedicated exclusively to the dining industry, providing a comprehensive restaurant guide for visitors and locals every year.
Cré Olé is endorsed by the TDC and supported by the THRA and THA. Cré Olé is online on www.cre-ole.com Cré Olé Trinidad & Tobago has been published continuously since 2003 our 13th edition was published this year in 2015.
Cré Olé makes it easy for potential diners to choose and find restaurants through sample menus, price guides and exhaustive reference categories, including different cuisines, private dining or weekday special menus and more. Its international award-winning design advantages include a separate pull out map showing restaurant locations and a die-cut bookmark to mark your favorite restaurant or next choice. Restaurants in Cré Olé get substantial, additional, free exposure through Cré Olé’s online website, facebook page, email marketing and digital publication.
The name Cré Olé is a combination of the French verb “créer” (to create or produce and, “Olé”, the
international word for “celebration” given to the world by the Spanish. The magazine, like many of us, is also Creole in that, though perhaps descended from Europe, Africa or India, it was born right here in the
Caribbean.
Cré Olé is edited by veteran journalist and Trinidad Guardian columnist, BC Pires, and published by Carla Castagne of Maverick Marketing Ltd, a private company incorporated in Trinidad.
What we offer
REAL DINING IMPACT
Cré Olé has real impact. Cré Olé is primarily about restaurants. All our features or other advertisers relate or complement dining. The advertiser doesn’t have to worry whether people will find his ad in a corner or one a page in a cluttered newspaper or magazine because readers pick Cré Olé up primarily when they have already firmly made up their minds they are going out to dine and spend money. Their only decision is where they're going to do it; obviously any restaurant not in Cré Olé will not be considered.
RESTAURANT PAGE
FOOD PAGE
EPICUREAN EXPRESS PAGE
Every year we change our layout, write up and pictures. We encourage restaurants to update and/or change their menus as well. This is why readers are never bored and always want a new Cré Olé
every year
This is an optional page taken in addition to a restaurant page for restaurants who want to make a big impact for the year. Food pages make a reader stop and ususally hungry if they aren’t already
Ideal for restaurants offering a quick bite, usually a takeaway or limited menu.
These layouts change every year including vertically or horizontally. We also change write ups, pictures and menus
Take photographs
Write copy
Our background and experience is in advertising and marketing. We can advise you on unique aspects of the restaurant that might make it stand out even more - ie: help with your marketing strategy if needed.
Marketing advice
Build and design artwork
Showcase new items on your menu every year for no addtional charge*. *However photos taken by Maverick Marketing Ltd,
belong exclusively to Maverick Marketing Ltd. This is not only for restaurants but also for any features we do. This saves on any artwork changes that often are additional in advertising
What we offer
We will work with you to write copy for your restaurant. Copy will be written by BC Pires a columnist/Journalist for over 25 years who has written regularly for the newspapers in Trinidad, Barbados and UK broadsheets. Most visitors in hotel rooms and villas, know nothing about local restaurants and can be persuaded by well-written copy.
We specialize in that, 'truth well told' thing.
VALUE FOR MONEY
For the cost of your ad
WWW.CRE-OLE.COM
Mobile friendly free website Advertising, Promotion &
Customer Feeback
What we offer
WWW.CRE-OLE.COM is not just an online version of the magazine but Cré Olé’s web centre. Viewers can find restaurants easily by alphabetical order or cuisine.
Our home page shows special menus and promotions weekly from participating restaurants Each restaurant has it’s own page with their menu, location map, ratings & reviews as well as a
“Specials” for any promotions or special seasonal menus which can be opened on their page As of 2016 a downloadable specifically designed Epublicationof the latest Cré Olé will be available
www.facebook.com/CreOleCaribbean
Free Facebook Marketing & Email promotions
We interact with our fans with restaurant news, specials and our newsletters. Sometimes Restaurants offer special prizes and we run competitions for our fans to rate or review our restaurants.
Any specials you offer will be promoted on our website and our Facebook page
What we offer
This is what the coupon request looks like on our restaurant page on our website We can promote any speical offer on facebook and
link it to the website for viewers to request their offer. Which is automatically emailed to them.
This is what an automatic email replay can look like with a personalized coupon or special offer
and we gain a bank or email addresses for future promotiosn
Distribution
Cre Ole prints 30,000+ magazines annually of which the TDC distributes up to 10,000 copies. Magazines are distributed in Trinidad and Tobago and internationally throughout the year they are printed.
Applying the usual trade multiplication of six suggests at least 180,000 to 360,000 people will read Cre Ole but the figure is probably far higher, since Cré Olés in hotel rooms are read by many more than one guest and “office copies” of Cré Olé may service whole departments.
We also know that local residents keep their copies (which they share with visitors) year round and beyond. It seems no one throws away their Cré Olé, no matter what year it is. Every issue is a collector’s item. Magazines are firstly distributed to all hotels, guest houses, marinas and tour operators. Then given to all advertisers. The remainder of the year we deliver continuously (free of charge) to the above and listings below and many
more:-Gated apartments and townhouse communities Real estate companies
Embassies and high commissions Chamber of commerces and TTMA Government ministries
Corporate companies such as banks, oil & gas related, insurance, advertisingagencies and more
Car rental agencies Taxi services
Magazines are also available to the TDC and the THA for their own distirbution and marketing
Having been around for the past 13 years Cré Olé is well known in the local community and we get requests all year from residents who may have friends and family visiting or simily for their own use.
Advertising Rates
The Guide to Dining in Trinidad 2016
A
Publication
Full page advertisements
Restaurant page US$1,350 TT$8,640
Food page US$664 TT$4,250
Feature page US$1,500 TT$9,600 General ad page US$1,350 TT$8,640 Inside front cover US$3,000 TT$18,000 Inside back cover US$2,500 TT$15,000 Outside Back cover US$3,500 TT$21,000
Half page advertisements
Epicurean Express US$700 TT$4,500
Quarter page advertisements
Catering Services US$400 TT$2,500
Other advertisements
Bookmark US$4,000 TT$25,600 Map (exclusive)US$6,000 TT38,400
Prices do NOT include VAT
10% discount offered for payment in full upon signing contract Clients will be billed in two payments first payment is due before the end of 2015 and the second payment by march 2016
2016 Contract
Advertiser: Contact:
Address
Date: Tel/Fax Email
Artwork Requirements Supplied by LOGO: Client Maverick PHOTOGRAPY Client Maverick WRITE UP Client Maverick MENU & PRICES Client Maverick ABOUT US Client Maverick Booking Details:
Click Cmd or Ctrl to select more than one option
Reference Categories
Click Cmd or Ctrl to select more than one option
About US Details:
Click Cmd or Ctrl to select more than one option
Parking Payment Dining Dress Entertainment Client Signature
Maverick Marketing Signature Total price + VAT Payment dates
Digitally signed by C Castagne Ini
DN: cn=C Castagne Ini, o=Maverik Marketing, ou, email=publisher@cre-ole.com, c=US
Location: 22 Moncrieffe Ridge, St Philip Barbados Date: 2015.07.07 09:40:41 -04'00'
SUBMIT
October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 Restaurant Page Food PageEpicurean Express 1/2 Page Feature Full Page
General Ad Full page General Ad Half Page BBC 1/4 Papge Bookmark Map
Inside Front Cover Inside Back Cover Outside Back Cover On Site Valet Street Secure Visa MasterCard Amex Debit Cheques Open Air Air Conditioned Ocean front OceanView Casual Business Casual Casual Elegant Formal Jacket Required Piped Music Live Music Nightlife Nearby Arabic Caribbean Chinese Cantonese Szechuan Asian Indian International Italian Jamaican Mexican Salad Bar Seafood
Steakhouse & Grill Thai
West Indian Creole Breakast
Cafe Bistro Tea Shop Takeaway
Private Room Dining 10+ Open on Sunday
Family Dining (Kids menu) Prix Fixe Weekday Lunch Special Waterfront or Seaview Dining Wheelchair Access