VISITOR SURVEY
SUMMARY RESULTS
Tüyap Fair Convention and Congress Center
Büyükçekmece – İstanbul
CONTENTS
PAGE
1. RESEARCH SUBJECT
3
1.1. SHOW INFO
3
1.2. OBJECTIVES OF THE STUDY
3
1.3. EXAMPLE STRUCTURE AND RESEARCH METHODS
3
2. FAIR RESULT SUMMARY INFORMATION
4
3. PARTICIPANT INFORMATION
4
4. VISITOR INFORMATION
5 – 12
1. RESEARCH SUBJECT
This study report has been prepared about ITM Texpo Eurasia 2013, HIGHTEX International Technical Textiles and Nonwoven Fair 2013, and 10th International İstanbul Yarn Fairs which took
place from May 29, 2013 to June 1, 2013 in Büyükçekmece Tüyap Fair Convention and Congress Center, İstanbul, in cooperation with Teknik Fuarcılık ve Yayıncılık Reklam Dan. Tic. Ltd. Şti ve Tüyap Tüm Fuarcılık Yapım A.Ş, with the supports of TEMSAD, and by permission of Turkish Union of Chambers and Commodity Exchanges (TOBB).
1.1. SHOW INFO
FAIR NAME ITMTEXPOEURASIA2013
30. International Textile, Weaving Spinning, Finishing, Knitting, Embroidery, Hosiery Machineries, Side Industiries and Chemicals Fair.
HIGHTEX 2013 INTERNATIONAL NONWOVEN & TECHNICAL TEXTILES FAIR
10th INTERNATIONAL ISTANBUL YARN FAIR 2013
DATE 29 May– 1 June 2013
VENUE Tüyap Fair and Congress Center/ Büyükçekmece
CITY / COUNTRY İstanbul / Turkey
ORGANISER ITM TEXPO EURASIA 2013 – HIGHTEX 2013
Tüyap Tüm Fuarcılık Yapım A.Ş. -Teknik Fuarcılık and Yayıncılık Reklam Dan. Tic. Ltd. Şti jointly prepared.
10th INTERNATIONAL ISTANBUL YARN FAIR 2013 Tüyap Tüm Fuarcılık Yapım A.Ş.
DISPLAY AREA 10 Hall’s / 90.000 m2
NUMBER OF PARTICIPANTS 1223 companies and representations/ 40 contries
NUMBER OF VISITORS 39.256 professional visitors / 71contries
WEB PAGES www.hightex2013.com
www.istanbuliplikfuari.com www.itm2013.com
4
1.2. OBJECTIVES OF THE STUDY
By determining the visitors’ general evaluations about the fair upon the surveys made with visitors, the visitor profile upon the information forms taken from both national and international visitors at the entrance to the fair, this study has the aim of presenting the results of analysis, news summaries taken place in the beginning of the fair to the participant firms; making use of the data obtained to enhance and improve future fairs.
1.3. EXAMPLE STRUCTURE AND RESEARCH METHODS
This study has been carried out by face-to-face interview method applied to randomly chosen fair visitors during the equally scattered days and hours of the fair; by evaluation
the information forms obtained from the visitors at the entrance; by analyzing the entrance records of professional visitors and information on invitation cards.
2. FAIR
RESULT
SUMMARY
INFORMATION
3. PARTICIPANT INFORMATION
10 SALOONS 90.000 M
2 FIELD40 countries,
71 countries and 39.256 professional visitor
32.897 national, 6359 international visitors
%83,8 national visitors, %16,2 international visitors
40 countries, 1223 companies and representations
USA Netherlands Malaysia
Germany Hong Kong Egypt
Australia Iran Pakistan
Austria Israel Portugal
UAE Italy Russia
Bangladesh England Singapore
Belarus Spain Tajikistan
Belgium Swiss Thailand
Brazil Switzerland Taiwan
Czech Republic Japan Turkey
China Canada Vietnam
Morocco Korea Greece
France Luxemburg
India Hungary
6
4. VISITORS INFO
4.1 GENERAL VISITOR DISPERSION
ITM Texpo Eurasia 2013, HIGHTEX 2013 and 10th International İstanbul Yarn Fairs hosted
39.256 qualified visitor coming from 71 countries. Among these visitors, 6.359 of this number is foreign coming from abroad and 32.897 of it is from various provinces of Turkey.
2013, according to 2012 Fair
4% visitor increase,
21% foreign visitor increase,
11% participant country diversity increase
18% participant number increase have been
observed.
A. By year change in total visitors
39.256
37.747
2013 2012
8
4.2. FOREIGN VISITOR INFO
By evaluating the information forms taken from visitors during the entrance of ITM Texpo Eurasia 2013, HIGHTEX 2013 and 10th International İstanbul Yarn Fairs, it is identified that visitors from
70 countries joined to the fair.
USA Germany Angola Argentina Azerbaijan UAE Bangladesh Belarus Belgium Bosnia& Herzegovina Brazil Bulgaria Algeria Czech Republic China Denmark Indonesia Armenia Morocco Palestine Finland France South Africa South Korea Georgia Croatia India Netherlands Iraq England Iran Spain İsrael Swiss İtaly Japan Kazakhistan Colombia Kosovo Costa Rica Latvia Libya Lithuanian Lebanon Hungaira Macedonia Mexico Egypt Mongolia Moldova Nigeria Uzbekistan Pakistan Poland Portugal Romania Russia Serbia Slovakia Slovenia Sudan Syria Saudi Arabia Tajikistan Taiwan Tunusia Turkmenistan Ukraine Jordan Greece
Visitors from 70
Countries
• Germany • Azerbaijan • Bangladesh • Belarus •Bosnia& Herzegovina • Brazil • Bulgaria • China • Georgia • Croatia • India • UK • Iran • Switzerland • Lebanon • Macedonia • Egypt • Moldova • Uzbekistan • Pakistan • Russia • Serbia • Slovenia • Turkmenistan • Ukraine • GreeceThe recruitment committee
A. The continent regional dispersion of foreign visitors (%)
B. Dispersion according to chosen regions (%)
International Visitors;
18 Countries in EU
15 Countries in Eastern Europe and the
Balkans
8 African Countries
Turkey's 6 neighbor countries.
10
4.3. DOMESTIC VISITOR INFO
Adana Çorum Karabük Nevşehir
Adıyaman Denizli Kars Niğde
Afyon Diyarbakır Kastamonu Osmaniye
Ankara Düzce Kayseri Rize
Antalya Edirne Kırıkkale Sakarya
Aydın Elazığ Kırklareli Samsun
Balıkesir Erzurum Kırşehir Şanlıurfa
Bartın Eskişehir Kocaeli Tekirdağ
Batman Gaziantep Konya Tokat
Bilecik Giresun Kütahya Trabzon
Bingöl Hatay Malatya Tunceli
Bolu Isparta Manisa Uşak
Burdur İstanbul Mardin Yalova
Bursa İzmir Mersin Yozgat
Çankırı Kahramanmaraş Muğla Zonguldak
Visitors from over 60
cities
The recruitment committee orginesed from
4.4. GENERAL VISITOR PROFILE
A. Sectoral dispersion of the visitors about the topic of fair (%)
4,0 0,2 0,4 0,4 0,5 0,7 1,4 1,5 1,6 1,8 2,3 4,5 4,6 5,3 7,0 9,0 10,0 13,3 15,0 16,7 Diğer Medikal Çadır Bezi, Branda İmalatı Spor Giyim Nakış Hazır Giyim Teknik Tekstil İç Giyim Halı İmalatı Nonwoven Kimya İplik Alım Satımı
Triko Çorap Ev Tekstili Makine Örme Elyaf, İplik İmalatı Boya Baskı Terbiye
Dokuma
Others: Military, Label, Narrow Woven, Printing, Ready-to-Wear, Packing, Jeotextile, Construction, Environment, Filter, Service Industry, Cosmetics, Agriculture, Design, Cleaning.
Woven Dye print finish Fiber, yarn production Knitting Machine Home textile Socks Tricot Yarn Purchase and Sale Chemistry Nonwoven Carpet manufacturing Underwear Ready-to-Wear Embrodiery Sports Wear Canvas Manufacturing Medical Others
12
B. The visitors’ duty share according to the topic of fair (%)
Management % 42,5 Production % 20,0 Sales -Marketing % 17,0 Technical % 7,5 Buying % 6,0 Research % 3,7 Executive % 1,4 Others % 2,0
C. The visitors reason to come to the fair (%)
80,0 62,2 54,3 51,3 Yeni ürün ve teknolojileri tanımak Sergilenen ürünleri topluca görmek Katılımcı firmaları görmek, mukayese etmek
Sektörde yeni iş fırsatları aramak
94,6 of visitors advice it to their
work enviroments.
To learn new To see the To see the To look for
products and products participant new job technologies exhibited companies , opportunities
D. Satisfaction Rate (%) Very good % 21,2 Good % 58,6 Others % 2,2 Enough % 18,0
4.5.
DEMOGRAPHIC STATISTICS
A. The Age Distiribution (%)
% 93
Visitors
WANT TO WATCH THE NEXT EXHIBITION
14 B. Distribution of Educational Attainment (%)
C. Gender distribution
% 79 % 21 % 83 % 17
Fair news available at
www.hightex2013.com
www.istanbuliplikfuari.com