Double Degree in
Management & Design
Management Engineering &
The
scenario
Management
Engineering Design
Business Model Design Product-Service System Design
Design Management
Why
Increased relevance of services and innovative
business models additional capabilities to designers
Competition based on innovation rather than position
(from a structural approach to competition (Porter 1980) to a reconstructionist (Kim and Mauborgne, 2004, 2005) or social-constructionist (Prahalad and Ramaswamy, 2000) approach) additional capabilities to managers
Profile
• The area of action: the design and management of innovative business models and organizations for product-service systems.
That means:
• Product-service system: the profile goes beyond products to embrace the entire system of product-service-communication, with a special focus on services
• Business models: the focus is on complex systems of values for people and for
businesses, network constellations that create values (collaborative
organizations, including different forms of institutions and profit/not-for-profit), value capturing strategies
• Design = capability to conceive and visualize business models that create value
for people
• Management Engineering = capability to create value for businesses and to lead the innovation process
Characteristics
• A double degree: both capabilities. Especially, both “sensitivities” and perspectives.
• With two intakes: two possible inclinations
• Not 1 (now) + 1 (later), but simultaneous! An integrated offering (class, reflection)
• Unique positioning compared to other programs
– Subject: Product-Service System
– Approach. Not a design course with a flavor of management engineering or a management engineering course with a flavor of design, but really absorbing the two ways of thinking by being immersed in two different schools with other “neat pedigree” students.
Intake
Design:
180
Management Eng. «fundaments» 35 CFU Common Stream 32 CFU Management Eng. 60 CFU Common Stream 32 CFU Design «fundaments» 36 CFUIntake Management
Engineering:
180
Design 60 CFU Management fundaments 10 CFU Design fundaments 12 CFU Thesis (15) + Lab (10) Common stream (15) Thesis (15) + Stage (13) Common stream (15) 1styear 2nd year 2,5 year
Design Innovation and Design Methods 6 (CFU) History and Culture of Design(6 CFU)
Design Seminar (6 CFU)
Product Service System Design Studio (12 CFU)
To choose between:
User and Social Innovation (6CFU) System Design for Sustainability (6CFU)
Leadership and Innovation(10 CFU)
Strategy and Marketing (10 CFU) Logistics Management (10 CFU) Operations Management (10 CFU)
Accounting, Finance and Control (10 CFU) Business and Industrial Economics (10 CFU) Visualization and Prototyping (6 CFU) Network and Services (6 CFU)
Designing Digital Business Innovation Lab (10 CFU)
1styear 2nd year 2,5 year Management Eng. 60 CFU Common Stream 32 CFU Design «fundaments» 36 CFU Design fundaments 12 CFU Common stream (15) Thesis (15) + Lab (10)
Design Strategy and Economics of Innovation (10 CFU) Mgmt of Design and Inn. Projects (5 CFU)
Brand management and Communication (6 CFU) Professional Workshop (6 CFU)
Digital Business Innovation (5 CFU) Design Mgmt. Lab (15 CFU)
Intake:
Design
3 courses to be chosen among the following:
Strategy and Marketing (10 CFU)
Accounting, Finance and Control (10 CFU) Business and Industrial Economics (10CFU) * Logistics Management (10 CFU)
* Operations Management (10 CFU)
One course to be chosen between:
Product Life Cycle Management (5CFU)
Designing Digital Business Innovation Lab (5 CFU)
Design Innovation and Design Methods (6 CFU) Innovation Studio (18 CFU)
Product Service System Design Studio (12 CFU) Visualization and Prototyping (6 CFU)
Network and Services (6 CFU) History and Culture (6 CFU) Design Seminar (6CFU)
Leadership and Innovation (10 CFU)
1styear 2nd year 2,5 year Management Eng. «fundaments» 35 CFU Common Stream 32 CFU Design 60 CFU Management fundaments 10 CFU Thesis (15) + Stage (13) Common stream (15)
Design Strategy and Economics of Innovation (10 CFU) Mgmt of Design and Inn. Projects (5 CFU)
Brand management and Communication (6 CFU) Workshop Professionalizz
Digital Business Innovation (5 CFU) Design Mgmt. Lab (15 CFU)
SSD Course Title Sem CFU grouCFU p
ING-IND/35 Leadership and Innovation 2 10 10 ING-IND/35 Strategy and Marketing 1 10 10
ING-IND/17 Logistics Management 2 10 10
ING-IND/17 Operations Management 2 10 10
ING-IND/35 Accounting, Finance and Control 1 10 10
ING-IND/35 Business and Industrial Economics 2 10 10 ICAR/13
L-ART/06 Visualization and Prototyping 2 6 6 ICAR/13
INF/01 Network and Services 2 6 6
9
SSD Course Title Sem CFU grouCFU p
ICAR/13
M-DEA/01 Design Innovation and Design Methods 1 6 6 L-ART/03 History and Culture of Design 1 6 6
ICAR/13 Design Seminar 2 6 6
ICAR/12
ICAR/13 Product Service System Design Studio 2 12 12 SPS/08 User and Social Innovation 2 6
6
ICAR/13 System Design for Sustainability 2 6
ING-IND/35 Design Strategy and Economics of Innovation 1 10 10
ING-IND/35 Management of Design and Innovation Projects 2 5 5
ICAR/13 Brand management and Communication 1 6 6
ICAR/13 Professional Workshop 1-2 6 6 ING-IND/17
ING-IND/35 Digital Business Innovation ? 5 5
10
SSD Course Title Sem CFU groupCFU
ING-IND/35
ING-IND/17 Designing Digital Business Innovation Lab ? 10 10 ING-IND/35
ICAR/13 Design Management Lab 1 15 15
11
• Evaluation based on a two stage process: screening and
colloquium
• Only students that pass the screening stage will access to the colloquium Screening Colloquium First stage Second stage Intake management Intake other degree program
Screening, based on:
• A motivation letter, explaining why the candidate is willing
to attend the Double Degree Program and how she/he may contribute to the community of the Program;
• Final mark in the Bachelor Degree;
• Curriculum Studiorum in the Bachelor Degree (exams
transcripts and abstract of the thesis) and exams transcripts of the first exams of the MSc study course (when available);
• Curriculum Vitae indicating other competencies developed
(beside the curriculum studiorum) and how they were developed. Competencies may include: core
competencies in the field (e.g. project portfolios),
competencies developed in the second degree field (e.g. working experiences), tools and methodological
experiences, hobbies etc.
Joint Colloquium, aimed to evaluate:
• The coherence of the expectations and the motivations of
the candidate with the objective of the double degree program
• The coherence of the specific competencies acquired by
the candidate in the bachelor level and through extra-curricular experiences with the objective of the double degree program
• The candidate’s attitude towards the disciplines of the
double degree program (which could be assessed through interview questions or a case study)
15
Relevant deadlines
15 January 2015 Submission of the applications
23 January 2015 Notification of the results of the screening stage (by the school) 26 January 2015
–
13 February 2015 Colloquium with the candidates
21 February 2015 Notification of the acceptance of the application (by the school) 27 February 2015 Confirmation of intention to proceed with the double degree (by the candidate)
• The application should be sent by e-mail to: segreteriaccs.ges@polimi.it
• The e-mail subject should be: Application for internal double degree in … (Please specify the double degree you are
applying to)
• The following information should be provided in the attached documents:
• Motivation letter
• Final mark in the Bachelor Degree
• Curriculum Studiorum in the Bachelor Degree (including exams transcripts and abstract of the thesis )
• Curriculum Vitae with clear indication of other competencies
developed (beside the curriculum studiorum) and how they were developed, professional experiences, and hobbies
