Top Channels by Number of Visits Visits % of Visits 1. Google Maps 2, % 2. Yahoo! Real Estate 2, % 3. Trulia 1,

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EXECUTIVE SUMMARY

You currently have 4,278 listings and you are subscribed to channels. of your properties have been visited at 34 2,971

least 1 time over the last 30 days. of your brokers currently1 have a paid subscription to ListHub. You currently have 14 registered brokers using ListHub.

Terms are defined on the last page of this report.

Top Channels by Number of Visits

Visits % of Visits 1. Google Maps 2,926 26.3% 2. Yahoo! Real Estate 2,407 21.6% 3. Trulia 1,759 15.8%

Top Location of Your Online Consumers

Visits % of Visits 1. Poughkeepsie, NY 1,448 13.5% 2. New York, NY 906 8.5% 3. Brooklyn, NY 498 4.7%

Listing Inventory Views and Click-Throughs (Visits) over the last 12

months Inquiries generated over the last 12 months

Broker registrations

Top Property Categories

Description Listing Count Click-Throughs

(Visits) Inquiries Performance Rank $200K - $300K - 3BR

Residential Detached - For Sale 450 1,379 0 1st $1K - $2K - 2BR

Residential Rental - For Rent 137 387 23 2nd $100K - $200K - 3BR

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DETAILED ANALYSIS: CHANNEL COMPARISON CHART

This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the Inquiries: 1) Inquiries from ListHub hosted property pages are included. 2) Inquiries generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report.

How do the Internet Marketing Channels Compare?

Listings

Consumer Traffic

Inquiries

Channel Setup Total Property

Views

Click-Throughs

(Visits) Emails

Phone

Views Total AOL Real Estate MLS-ALL 3,606 N/A 17

CLRSearch.com MLS-ALL 3,719 N/A ₁₆

Cyberhomes MLS-ALL 3,606 N/A ₄₂

DataSphere (formerly

SecondSpace) MLS-ALL 4,242 N/A 230

Enormo MLS-ALL 4,241 N/A ₄

eRealInvestor MLS-ALL 4,242 N/A

FrontDoor MLS-ALL 3,767 N/A 98 Google Maps MLS-ALL 4,299 N/A 2,926 HomeAwayRealEstate.com MLS-ALL 4,222 N/A ₃

HomeFinder MLS-ALL 4,299 418 150 Homes&Land MLS-ALL 4,241 N/A

Homes.com MLS-ALL 4,241 N/A 29 HomeWinks MLS-ALL 4,222 N/A 1

HotPads MLS-ALL 4,246 3,413 176 24 39 63

InvestorLoft MLS-ALL 4,241 294 Keller Williams MLS-ALL 65 N/A

LakeHomesUSA.com MLS-ALL 4,241 N/A 95 Listings to Leads MLS-ALL N/A N/A

LoopNet MLS-ALL N/A N/A

MyHomeRenter.com MLS-ALL 518 N/A

MyREALTY.com MLS-ALL 4,241 N/A ₁

Oodle MLS-ALL 4,299 N/A _1,473

OpenHouse.com MLS-ALL N/A N/A

Overstock.com MLS-ALL 4,242 N/A 104 PropBot MLS-ALL 4,241 N/A

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DETAILED ANALYSIS: CHANNEL COMPARISON CHART (CONTINUED)

This report shows a comparison of activity generated from your listings online. Data is collected from the following two sources to report the Inquiries: 1) Inquiries from ListHub hosted property pages are included. 2) Inquiries generated directly from the channel Web sites are included for channels which have chosen to provide ListHub with this data. Inquiry data generated on the brokerage Web site is not included in the report.

How do the Internet Marketing Channels Compare?

Listings

Consumer Traffic

Inquiries

Channel Setup Total Property

Views

Click-Throughs

(Visits) Emails

Phone

Views Total Property Pursuit MLS-ALL 4,222 N/A

Property Shark MLS-ALL 4,242 N/A ₈

RealtyTrac MLS-ALL 3,719 N/A ₄₅

RELOHomeSearch.com MLS-ALL N/A N/A

Showing Suite MLS-ALL N/A N/A

Trulia MLS-ALL 4,039 N/A 1,759 TweetLister.com MLS-ALL 4,222 N/A ₃

Vast MLS-ALL 4,241 N/A ₇₁

Yahoo! Real Estate MLS-ALL 3,766 N/A _2,407

Zillow.com MLS-ALL 4,040 N/A 1,469

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DETAILED ANALYSIS: PROPERTY CATEGORIES

This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings.

Listing activity by inventory category

Description Listing Count Click-Throughs

(Visits) Inquiries Performance Rank $200K - $300K - 3BR

Residential Detached - For Sale 450 1,379 0 1st $1K - $2K - 2BR

Residential Rental - For Rent 137 387 23 2nd $100K - $200K - 3BR

Residential Detached - For Sale 169 839 0 3rd $300K - $400K - 3BR

Residential Detached - For Sale 267 649 0 4th $1K - $2K - 3BR

Residential Rental - For Rent 87 389 9 5th $200K - $300K - 4BR

Residential Rental - For Rent 28 127 4 10th There are an additional 348 inventory categories that are not shown.

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DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS

The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding.

GIS coding is technology used to geographically locate online consumers.

Top states

Visits

Inquiries

State Total Percent Total Percent New York 8,512 79.5% 0 0 New Jersey 318 3.0% 0 0 Florida 257 2.4% 0 0 Connecticut 238 2.2% 0 0 California 122 1.1% 0 0 Massachusetts 114 1.1% 0 0 Pennsylvania 103 1.0% 0 0 North Carolina 66 0.6% 0 0 Texas 62 0.6% 0 0 Virginia 60 0.6% 0 0 Georgia 53 0.5% 0 0 Maryland 52 0.5% 0 0 Top cities

Visits

Inquiries

City Total Percent Total Percent Poughkeepsie, NY 1,448 13.5% 0 0 New York, NY 906 8.5% 0 0 Brooklyn, NY 498 4.7% 0 0 Wappingers Falls, NY 465 4.3% 0 0 Hopewell Junction, NY 332 3.1% 0 0 Bronx, NY 232 2.2% 0 0 Beacon, NY 224 2.1% 0 0 Middletown, NY 182 1.7% 0 0 Fishkill, NY 160 1.5% 0 0 Newburgh, NY 155 1.4% 0 0 Rhinebeck, NY 138 1.3% 0 0 Highland, NY 135 1.3% 0 0

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DETAILED ANALYSIS: BROKER REGISTRATION LIST

This report shows a list of brokerages who are registered for ListHub. They are sorted alphabetically by company name. Brokerages that have paid for an upgraded account are indicated by a 'yes' in the "Paid ListHub Broker' column. Brokerages that appear in italics indicate an “inactive” status. Following are several possible reasons for "inactive"

accounts: a) ListHub could not confirm that the registrant is the head broker b) the registration is a duplicate c) the registration is new and pending configuration by the ListHub team.

Broker registration list

Brokerage Name Office Codes

Paid ListHub Broker # of Listings 24/7 Realty Inc. 1134 1135 25 Ambassador Properties 1146 5

Century 21 Anita Ferri Realty 655 656 850 83

Century 21 Serino Realty 837 71

East USA Real Estate, LLC 851 0

Empire Real Estate Management, LLC 909 2

Exit Drake Realty 647 93

Greene County Realty 924 0

Keller Williams Realty Team 1240 65

MARYANNS PREFERRED PROPERTIES 699 Yes 8

Northern Dutchess Realty, Inc. 713 52

River Realty Services 740 51

Ruth Bezares Licensed Real Estate Broker 1300 4

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EXPLANATION OF TERMS

Explanation of terms

Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction.

Channel labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the channels, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page.

Click-Throughs (Visits) - occurs when a consumer is redirected to the property page for that listing (for example the ListHub hosted property page or property page on the brokerage Web site).

Inquiries - an event where the consumer starts an interaction with the broker or agent using one of the links on the ListHub hosted property page or by using a link on the channel Web site. This would result in the broker/agent receiving an email with a return email address for the consumer. The number of times a consumer clicked on "Click to view phone number" is also measured and reported under "Inquiries".

Listing Count - the number of active listings that each agent has on the date of the report, or the number of active listings in a property category on the date of the report.

Listing Inventory - the total active listings that are being pulled from the MLS each month.

N/A on Property Views - Reporting on Property View data requires that the Internet marketing channel shares detailed information on the number of times consumers accessed the property view for each property. The n/a indicates that property view data is not yet available for the site.

Performance Rank - ListHub uses unique algorithms to determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of visits/click-throughs, and the number of inquiries.

Property Views - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the Internet marketing channel Web site. It is from the property view that the consumer has access to the link for even more property information which would result in a "visit or click-through" when clicked.

Property views, visits, and inquiries are based on the number of listings displayed by the channel. If the channel displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports.