Prospect Magazine is a 17 year old ‘Business & Current Affairs’ magazine that has established itself as the most cerebral and insightful magazine in this space. Boasting an incredibly influential audience,unmatched by its peers - Prospect is a respected and authoritative title and a unique conduit to some of the most influential and wealthy businessmen, professionals, academics and thought leaders in the world today.
Prospect delivers thought provoking content on a broad range of topics. From current affairs, business and economics, through to global politics, the arts, science, technology and our readers affluent lifestyles.
Prospect is predominantly contributor based - we don’t just use an editorial team to report opinion. Prospect seek’s out the global thought leader on every subject and challenges them to communicate the ‘real’ position. As such Prospect is always ‘ahead of the curve’, sets the agenda rather than just reporting it
.
What sets Prospect apart is its depth? Each issue brings together the sharpest minds to
unravel the complexities of events and ideas that define the modern world.
Politically, Prospect is neither left nor right. It holds an impassioned centre position based on fact and analysis. Prospect readers are keen to investigate and will ultimately make up their own mind.
time spent reading
Prospect readers study the magazine, with an average reading time of 3.8 hours every month, picking it up 6 times. So, your advertising has many opportunities to have an impact on this valuable audience. Note this is over double the exposure delivered by the Business & Political weekly titles in our competitive set
You won’t find our readers elsewhere
Low duplication and cross over with other magazines in the same competitive set means that
Prospect delivers incremental coverage of influential and upscale target audiences. Prospect readers also read:
25%
18%
15%
13%
11%
10%
7%
6%
5%
4%
3%
1%
The Economist The Week Private EyeThe London Review of Books
The Spectator
New Scientist New Statesman
Times Literary Supplement National Geographic The Oldie
Standpoint Monocle
Source: Prospect Reader Survey 2009.
32,115 ABC circulation
71%
Actively purchased
17%
News-stand
54% Paid for Subscriptions
-
Average Sub length is 4.8 years
High value monitored free distribution is 8,000 copies into British Airways
First & Business Class Flights and Lounges
Business & Influence- The Prospect Audience
Our readers represent the upper echelon of UK and International Business. Our audience represents C Suite and Senior Business figures across a plethora of different industries. The glue that binds them together is that they are the most intelligent, forward thinking and respected Business leaders in the UK today
They are the very definition of influencer and decision maker.
71% are businessmen
16% work in Finance
15% work in the professions - Law and Medicine 9% work in Media
5% work in Energy
8% work in manufacturing/engineering/construction 9% work in IT
9% work in Management Consultancy
29% pure influence-Prospect holds the impassioned centre position, being neither
left or right wing in its opinion. Unlike its peer set, Prospect is of interest to MP’s and
thought leaders across the party divides.
11% are Government
18% are Intelligencia- academics/ think tank wonks/ policy advisers
Prospect, at 31%, has a higher percentage of MD’s/ Chairmen/ CEO’s
in its business readership than its competitive set
Source - Cameo Independent Research vs BBS 2010
0 5 10 15 20 25 30 35
MD/Chair/C Suite as % of business
readership
Prospect Spectator The Week FT Times Newsweek EconomistCars
Our readers are purveyors of high quality goods and as such will pay more for a luxury car marque. They change their cars every 3 years and as such Prospect has proven to be an ideal environment for Automobile advertising
car ownership
83% of Prospect readers own a car 27% own two or more cars
66% have a car that was bought new
One in three readers plans to replace a car within the next two years*
choosing luxurY
Prospect readers are discerning and quality is important to them. 73% say they are
prepared to pay more for quality so it is not surprising that 50% own a luxury car*. (BMW, Mercedes, Volvo, Saab, Audi, Land Rover, Jaguar, Lexus, Porsche.)
in the market for extras
Many of our readers are interested in innovation and technology so when they specify a new car, they are often in the market for those added extras that make a new car so special.
50% are interested in the latest technological innovations
theY can afford it
As high earners,
Prospect
readers are in
the enviable position of being able to
choose the car brand that appeals to
them most.
£121,830
is the average household
income
£82,230
is the average personal income
11%
own a home valued at over £1 million
£891,670
is the average net worth
demographicallY speaking
80%
of
Prospect
readers are male
20%
are female
car advertisers in prospect
Prospect carriesregular Car advertising from a range of top marques, including Bentley, Range Rover, Mercedes, BMW, Volkswagen, Jaguar, Ford, Peugeot, Lexus and Audi.
Travel
Being both frequent Business and Leisure travellers the Prospect readers are a prime target market for Airlines, Hotels and Tour Operators alike. Prospect readers are incredibly wealthy and 75% of all respondents appreciate quality and luxury and will pay more for it.
In the last 12 months...
in a class of their own
£121,830 is the average household income so our readers are able to afford the best.
26% travelled first or business class
36% of those who have flown long haul have flown first or
business class
getting awaY from it all In the last 12 months
90% have stayed in a hotel
42% have spent more than 14 nights in a hotel
flYing
81%
have flown internationally62%
have taken three or more international trips*In their full-on lives, travel is both a necessity and a pleasure:
76%
have flown for leisure in the last year35%
have flown on business in the last year92%
have flown within Europe67%
have flown outside Europe81%
travelled by air,43%
of them on Business84%
booked their holidays or travel online62%
have travelled by air 3+ times31%
travelled by air within the UK86%
flew to Europe56%
flew Long Haul26%
travelled First Class or Business Class84%
took an overseas holiday81%
took at least 1 UK holiday70%
took at least 1 overseas city break63%
took at least 2 overseas holidays54%
took 3+ overseas holidays84%
70%
63%
54%
took an overseas holiday took at least one UK holiday took at least one
weekend city break took at least two overseas holidays
Investment & Banking
Prospect readers are sophisticated investors and are extremely high net worth. Their median age of 53 is the perfect lifestage for our readers to have large disposable amounts of money and significant investment portfolios.
High net worth empty nesters with huge disposable income
Average net worth
£891,980
Average main property value
£654,000
27%
have a second propertyAverage investment portfolio value is
£225,440, rising to £296,000 within our 50+age group
(51% of our readership)60%
purchase works of Art / Antiques as an investment72%
have 2 or more investments54%
have 3 or more investments51%
Share tradeof these, 78% have performed share trading online
9%
have portfolios larger than £1m40%
of Prospect readers have Private Banking10%
live in a House worth £1m +Asset Class Breakdown
73%
51%
40%
32%
29%
14%
4%
have a PEP or ISA have stocks or shares
have private banking facilities have private health insurance
have unit trusts
have investments in ethical funds have investments in commodities
www.prospectmagazine.co.uk
Prospect has a truly international digital reach. Prospect’s web readership defines an audience without borders and delivers an influential and affluent global conduit
Unique Users: Average 106,000 per month Visits: Average 136,000 per month Impressions: Average 200,000 per month
Categories
We have a number of categories which can be ultilised for specific ad campaigns. They are as follows;
Homepage Economics Politics World Science Arts & Books Blog
The Prospect List
Advertising inventory
On www.prospectmagazine.co.uk we currently run the following cross site inventory; • Leaderboard • House Advert • MPU • 2 X Skyscraper
% uniques
US
UK
CANADA
AUSTRALIA
INDIA
GERMANY
FRANCE
NEW ZEALAND
NETHERLANDS
Prospect App
Prospect has an app developed on the Mag Cloner platform and it is available for Apple, Android and Microsoft mobile platforms.
Creatives
We have a number of creatives which can be ultilised for specific ad campaigns. They are as follows;
Splashpage takeover Video on demand
Scroll out and expandable ad sites Animated logo and facets
Sponsorship
There are various sponsorship packages available to share ownership of the Prospect App portal, call 0207 255 1934 to discuss
Advertising Rates & Data
All rates are subject to VAT in the UK.
Display
Full page £2,600 Cover inside front £3,200 Cover outside back £3,600 Cover inside back £2,900 First right-hand page £2,900 Inside front double page spread £5,400 Double page spread £4,300 Half page £1,500 Quarter page £800 Agency discount 10%
Digital
Display rates MPU £15 CPM Skyscraper £12 CPM Leaderboard £17 CPM Video On Demand Content £55 CPM Pre Rolls £28 CPMClassifieds
Executive Appointments and Courses Half page £600
Quarter page £400 Eighth Page £300 Series discounts:
3 Months: 10%, 6 Months: 15%, 12 Months: 25%
Inserts
£75 per thousand; minimum run 18,000. Always send a sample of your insert. Rate dependent on size, weight and amount.
to enquire about advertising please call
020 7255 1934
Iain Adams
Commercial Sales Director
Dan Jefferson
Advertising Manager
specifications
PlEASE SUPPly All ARTwORk AS A PDF EnSURIng:
• IMAgE RESOLUTION IS MINIMUM 300 DPI • COLOUR IS CMyK
• PDF RESOLUTION IS 2400 DPI • ALL FONTS ARE EMBEDDED
• SCREEN RULINg: COVERS 175 LPI, INSIDE PAgES 150 LPI
ad sizes (DEPTH x WIDTH)
full page
TRIM SIzE 275 x 210MM TyPE AREA 247 x 180MM • CENTRE ARTWORK IN PDF
• INCLUDE 4MM BLEED ON ALL SIDES AND CROP MARKS
double page spreads
TRIM SIzE 275 x 420MM
• PLEASE SUPPLy AS TWO PDFS NOT ONE.
• PROSPECT IS PERFECT BOUND AND REQUIRES AN OVERLAP OF IMAgE IN THE gUTTER OF 4MM ON EACH PAgE, PLUS 4MM BLEED ON ALL SIDES
half double page spreads
TRIM SIzE 137 x 420MM
• PLEASE SUPPLy AS TWO PDFS NOT ONE.
• PROSPECT IS PERFECT BOUND AND REQUIRES AN OVERLAP OF IMAgE IN THE gUTTER OF 4MM ON EACH PAgE, PLUS 4MM BLEED ON ALL SIDES
half page vertical
232 x 88 MM
half page horizontal
115 x 180 MM
quarter page
115 x 88 MM
inserts
• A SAMPLE OF THE INSERT IS ALWAyS REQUIRED
• INSERTS OVER 10g ARE SUBjECT TO POSTAgE CHARgES • MAxIMUM SIzE 255MM x 190MM
“Prospect has become the focal point for informed debate in the UK”
MARTIN WOLF, FINANCIAL TIMES
“The Adair Turner story was
a great coup for Prospect and made it a must read in Financial circles.”
LIONEL BARBER, FINANCIAL TIMES
“A lively magazine that challenges
its readers to think for themselves.”
CHRIS PATTEN, LORD PATTEN OF BARNES FORMER COMMISSIONER TO HONG KONG
“More readable than the Economist, more relevant than the Spectator, more romantic
than the New Statesman” SIR jEREMy ISAACS, TV PRODUCER,
“Prospect, the indispensable British magazine that is to
monthlies what the Economist is to weeklies”
MARTIN WALKER, CHIEF INTERNATIONAL CORRESPONDENT UPI
“Erudite, enjoyable and thought-provoking,
Prospect
is journalism at its best”
RT HON DAVID CAMERON, UK PRIME MINISTER
“Occasionally, when I’m flipping through it,
I say ****, ****, damn, that’s a brilliant article!”
