Bytemark Mobile Ticketing

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Bytemark Mobile Ticketing

December 2, 2014

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Bytemark — What We Do



Focus - Mobile Ticketing & Payments

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Industries - Transit, Tourism, & Events

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Experience in Canada - Rogers Mobile User Management

Incomm licensed Bytemark’s mobile user & device management system for Rogers

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NY Waterway

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Launched in January 2012

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First Major Mobile Ticketing Deployment

in the United States

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Largest Private Ferry Operator in the

US

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Over 3 Million Mobile Tickets Sold

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Web, iOS, Android & Windows Phone

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Capital Metropolitan Transportation Authority

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Citywide launch of mobile ticketing in

January 2014

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Mobile ticketing across Bus, BRT, and

Light Rail

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iOS, Android & Windows Phone, and

Web

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Handheld & Fixed Validator Solution

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Multi-modal ticketing: Visually validated

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NICTD: South Shore Line

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June 2014 launch of mobile ticketing with

NICTD’s South Shore Line for commuter rail

service from Chicago to Northern Indiana

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iOS & Android

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MassDOT – BusPlus+

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Mobile & online ticketing for regional bus service

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Launching with 7 private bus operators

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API and Booking system integration for select operators

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Merchant App

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Handheld hardware consulting and sourcing

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Metrolinx – UP Express

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Mobile, Online & Field Sales for Express Train Service from Pearson Airport to Union Station

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Launching for PanAm games

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API and backend integration with GDS, TMC’s & Business Partnerships

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Merchant App for Validation & Field Sales

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Handheld hardware consulting and sourcing

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MOBILE APP FEATURES

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Comprehensive Transit App



Revolutionary Smart Tile Home Screen

provides the user with the most relevant

content based on their settings and use

history

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Advisories & Alerts

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Integrated Offers for additional revenue

opportunities

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Maps & Schedules with GTFS Support

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Setup Account

Register with Google, Facebook or

sign up with an email to create an

account.

Required Information is minimal

1. First Name

2. Last Name

3. Email Address

4. Password

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Flexible Payment Options

• Customers may add multiple cards and

assign them an alias

• Split Payments are supported across all

available payment methods

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Use Tickets

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Customers can activate one or several

tickets

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Add desired tickets to the queue and tap

Activate Tickets

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We can limit activation of the incorrect ticket

type

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Offline Flexibility

Saving Tickets To Your Device

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Lets you view and use your tickets offline

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Helps you quickly activate and reactivate tickets in

regions with a poor data reception

Saving To Your Cloud Account

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Requires you to have an online connection to

view and use your tickets

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Allows passes to be viewed and used from

multiple devices

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Map Trip Planning

1

2

3

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Alerts & Advisories

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VALIDATION

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Validation Options

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Animated Background:

Origin/Destination or

Other Relevant Text Like

Ticket Month

Quantity & Type displayed

on top of:

-Animated Watermark

-Interactive Element

-Enlargeable QR Code

Activation / Balance

Secondary Text

Multimodal Tickets

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Reduced Fares Tickets

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Can be limited by user in the Back Office

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Reduced fares or special ticket types

(cars/bikes) can be linked with standard

fare products for joint boarding

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Separately managed color schemes and

watermarks for efficient validation

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VALIDATORS & FARE INSPECTOR

APP

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Inspector App

Capital Metro Hardware Example

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Off the shelf Samsung Galaxy SIII

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Android Platform

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4G Compatible

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Grabba Case

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Optical Scanner for 2D barcodes

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NFC including MiFare support

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Custom magstripe passes from GFI

The Android OS Inspector App provides for

rapid validation for a variety of passes

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Hardware Scanner Software

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Based on Android OS Software

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Sales Revenue / Credit Card

Gateway Reconciliation

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The Bytemark gateway integrates with third party payment

processors

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The Bytemark gateway can be directly reconciled with payment

processing services to verify that payments are received and

deposited

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With both Bytemark and the credit card processor providing

sales data reporting, this provides the agency with a secondary

data validation point to ensure that the revenue reported in both

systems is accurate

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PCI Compliance & Maintenance

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Bytemark is certified PCI Level 1 by Security Metrics

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Bytemark undergo monthly and quarterly reviews

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Amazon Web Services provides ETS hosted infrastructure which

maintains PCI compliance for its hosting facilities

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COSTS STRUCTURE

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Pricing Considerations

Term of

Contract

Validation

Method

Reporting

System

Payments

Processing

Pricing

Model

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Pricing Models

T

ran

sactio

na

l

Strictly percentage of

ticket price

Aligns Bytemark’s goals

with the agency

Continuous

Improvements to the

Platform

Fixed

Fe

e

Upfront Development

Monthly Hosting &

Maintenance

Modifications require

change of work orders

Hybrid

Balance between

development fees and

transaction model

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Bytemark Mobile Ticketing

THANK YOU!