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Integrating self-determined needs into the relationship among product design, willingness-to-pay a premium, and word-of-mouth: a cross-cultural gender-specific study

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Academic year: 2020

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Figure

Figure 1 Proposed theoretical framework.Note: h1–13 are elaborated in “hypotheses development” and “Moderating role of gender” sections.Abbreviation: h, hypothesis.
Table 1 Means, standard deviations, and correlations between measured variables
Table 2 structural equation model results
Table 3 Moderated mediation results (Pakistan)
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