The future of the media industry using innovative technologies

(1)

http://www.adam-europe.eu/adam/project/view.htm?prj=8471 2011-1-CY1-LEO05-01570

(2)

Information sur le projet

Titre: The future of the media industry using innovative technologies Code Projet: 2011-1-CY1-LEO05-01570

Année: 2011

Type de Projet: Projets de transfert d'innovation Statut: Accordé

Pays: CY-Chypre

Accroche marketing: MediaTech, vise à développer un program de formation complet pour le développement des nouveaux médias et pour l'applicabilité des avancées technologiques dans les médias traditionnels. L’objectif principal du projet sont d'aider les sociétés européennes des medias à s’engager dans le domaine des nouveaux médias et à adopter les progrès constants qu’y incombent. Aussi, Mediatech tente à rapprocher les entreprises de production audiovisuelle, les sociétés de médias et les organisations de formation professionnelle à travers toute l'Europe, autour d’un but commun. Le MediaTech devrait constituer une étude de cas innovante pour l'industrie des médias. Le résultat final du projet sera l'élaboration d'un ensemble des recommandations de formation sur les nouvelles technologies, utilisées par les médias et, adaptées à chaque contexte tant national aussi bien que culturel des organismes partenaires.

Résumé: Continuous changes in information technology have an effect in all industries and this is even more evident in the media industry, as fierce competition has created the need to constantly differentiate from competitors. Nevertheless many media companies across Europe are fighting to become more technologically advanced in order to be able to compete against others which are ahead in this field. The UK market demonstrates a pool of powerful and technologically advanced media companies which exhibit increased innovation and creativity in the services offer. Southern European companies are still struggling though to come to terms with these continuous developments. Given their inability to follow these

advancements, media companies cannot fully satisfy the demands of their customers. Therefore, media training is essential, because when you face the public you have to get it right from the first time.

Thus, the aim of this project is to transfer and further develop from the UK an innovative methodology consisting of a complete training package for media firms in the southern part of Europe (Spain, Italy, Cyprus, Greece). The training will deal with the latest developments in their field, still not available in the receiving countries (in production, journalism, online portals, presentation and editing of TV programs, reporting, etc), helping to develop systematic learning activities. This trend has strong relations with the Life Long Learning concept in the context of creating sustainable businesses in Europe and adopting innovative training material, through transfer of knowledge. This can serve as a starting point in promoting lifelong learning activities within EU media companies.

The training programs selected are of interest to all the partners involved because the change in media is relatively a new phenomenon and thus through the appropriate training material they can assist both the media employees and indirectly the public in becoming more aware about the possibilities offered through these new means of communication.

The European dimension to this project is evident from the number of countries involved (5 in total). All partners are experienced in implementing EU-funded projects and some of them have collaborated in the recent past. The applicant organization, Sigma, is the most popular TV channel in Cyprus and is constantly aiming to utilize the technology developments in media. Together with Dias (strategic partner), they form the largest media group in Cyprus. The transferring organization, ea Media Solutions, is an expert production company in the UK and has extensive experience in educational programs for the media industry. The partners from Greece, Italy and Spain will have the role of the intermediary organizations, as

(3)

Information sur le projet

they will be transferring the material offered by the British company to media organisations in their country. Finally GrantXpert Consulting is an expert organisation in financial management of EU-funded projects.

Description:

Thèmes: *** Qualité

*** Formation tout au long de la vie *** Formation ouverte et à distance *** Formation continue

*** Formation initiale

Sectors: *** Information et Communication *** Enseignement

** Arts, Spectacles et Activités Récréatives Types de Produit: Programme/curriculum

Enseignement à distance Site Internet

Matériel d'apprentissage Matériel pour l'enseignement Méthodes d'évaluation Information sur le

produit: Page Web du projet:

3 http://www.adam-europe.eu/adam/project/view.htm?prj=8471

(4)

Sigma Radio TV Public Ltd Nom:

Contractant du projet

Nicosia Ville: Kypros / Kibris Pays/Région: CY-Chypre Pays:

Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Type d'organisation: http://www.sigma.com.cy Site Internet: Personne de contact Antonis Karatzias Nom: 31 Archangelos Ave Adresse: Nicosia Ville: CY-Chypre Pays: 00357 22580228 Téléphone: 00357 22580221 Fax: [email protected] E-mail: Site internet:

(5)

Sigma Radio TV Public Ltd Nom:

Coordinateur

Nicosia Ville: Kypros / Kibris Pays/Région: CY-Chypre Pays:

Entreprise de petite et de moyenne taille (jusqu'à 250 employés) Type d'organisation: http://www.sigma.com.cy Site Internet: Personne de contact Antonis Karatzias Nom: 31 Archangelos Ave Adresse: Nicosia Ville: CY-Chypre Pays: 00357 22580228 Téléphone: 00357 22580221 Fax: [email protected] E-mail: Site internet: 5 http://www.adam-europe.eu/adam/project/view.htm?prj=8471

(6)

Partenaire

GSI - Gruppi di Solidarietà Internazionale - ITALIA Nom: Spoleto Ville: Umbria Pays/Région: IT-Italie Pays: Autres Type d'organisation: http://www.gsitalia.org/ Site Internet:

Partner 1

Instituto de Formación Integral, S.L.U. Nom: Madrid Ville: Comunidad De Madrid Pays/Région: ES-Espagne Pays: Autres Type d'organisation: http://www.ifi.com.es Site Internet:

Partner 2

Athens Technology Center ABETE Nom: Athens Ville: Attiki Pays/Région: EL-Grèce Pays: Autres Type d'organisation: http://www.atc.gr Site Internet:

Partner 3

Ea Media Solutions Ltd. Nom: Romford Ville: London Pays/Région: UK-Royaume-Uni Pays: Autres Type d'organisation: http://www.eamediasolutions.co.uk/index.html Site Internet:

Partner 4

(7)

Partenaire

GrantXpert Consulting Nom: Nicosia Ville: Kypros / Kibris Pays/Région: CY-Chypre Pays: Autres Type d'organisation: http://www.grantxpert.eu Site Internet:

Partner 5

(8)

Données du projet

Evaluation of the project progress - 2nd meeting in London.ppt

http://www.adam-europe.eu/prj/8471/prj/Evaluation%20of%20the%20project%20progress%20-%202nd%20meeting%20in%20London.ppt

Financial management rules.ppt

http://www.adam-europe.eu/prj/8471/prj/Financial%20management%20rules.ppt

Further WP tasks - 2nd meeting in London.ppt

http://www.adam-europe.eu/prj/8471/prj/Further%20WP%20tasks%20-%202nd%20meeting%20in%20London.ppt

General Introduction to the project.ppt

http://www.adam-europe.eu/prj/8471/prj/General%20Introduction%20to%20the%20project.ppt

Media Industry - ATC in Greece.pdf

http://www.adam-europe.eu/prj/8471/prj/Media%20Industry%20-%20ATC%20in%20Greece.pdf

Media Industry - GSI ITALIA in Italy.ppt

http://www.adam-europe.eu/prj/8471/prj/Media%20Industry%20-%20GSI%20ITALIA%20in%20Italy.ppt

Media Industry - IFI in Spain.ppt

http://www.adam-europe.eu/prj/8471/prj/Media%20Industry%20-%20IFI%20in%20Spain.ppt

Media Industry - SIGMA in Cyprus.ppt

http://www.adam-europe.eu/prj/8471/prj/Media%20Industry%20-%20SIGMA%20in%20Cyprus.ppt

Work Packages and relevant time Framework.ppt

http://www.adam-europe.eu/prj/8471/prj/Work%20Packages%20and%20relevant%20time%20Framework.ppt

WP2 consolidated report - requirements analysis.docx

http://www.adam-europe.eu/prj/8471/prj/WP2%20consolidated%20report%20-%20requirements%20analysis.docx

WP2 requirement analysis report - Cyprus.doc

(9)

Données du projet

WP2 requirement analysis report - Greece.doc

http://www.adam-europe.eu/prj/8471/prj/WP2%20requirement%20analysis%20report%20-%20Greece.doc

WP2 requirement analysis report - Spain.docx

http://www.adam-europe.eu/prj/8471/prj/WP2%20requirement%20analysis%20report%20-%20Spain.docx

WP2 requirements analysis report - Italy.doc

http://www.adam-europe.eu/prj/8471/prj/WP2%20requirements%20analysis%20report%20-%20Italy.doc

WP6 Advisory Committee.ppt

http://www.adam-europe.eu/prj/8471/prj/WP6%20Advisory%20Committee.ppt

(10)

Produits

MEDIA TECH Website 1

MEDIA TECH 1st Newsletter 2

Operational and Communication plan 3

Consolidated Training Needs Analysis Report based on the findings of questionnaires and surveys 4

MEDIA TECH Brochure 5

Minutes of kick - off meeting 6

Minutes of 2nd coordination meeting 7

Interim progress report 8

Valorization and Dissemination plan 9

List of groups of MP that will participate in the training courses 10

Curricula for each training topic 11

Establishment of local advisory committees 12

Dissemination of project results through social media 13

(11)

Produit 'MEDIA TECH Website'

Titre: MEDIA TECH Website Type de Produit: Site Internet

Texte marketing:

Description: The project website (http://www.mediatech.eu.com) contains information material and articles on the following areas: a) MEDIA-TECH aims and objectives, b) digital newsletters, c) latest news d) upcoming events and meetings, c) summarised results and reports, d) becoming a subscriber on the website, e) consortium partners and f) advisory committees. Also there are links to the project's social media: Facebook, Twitter and LinkedIn groups.

Cible: Project partners, trainers, MP, media companies, IVT organisations, media consultants, any other interested person/organisation, wider public

Résultat: Domaine d'application:

Adresse du site Internet: http://mediatech.eu.com/ Langues de produit: anglais

11 http://www.adam-europe.eu/adam/project/view.htm?prj=8471&prd=1

(12)

Produit 'MEDIA TECH 1st Newsletter'

Titre: MEDIA TECH 1st Newsletter Type de Produit: Autres

Texte marketing: Description: Cible: Résultat: Domaine d'application: Adresse du site Internet: Langues de produit:

(13)

Produit 'Operational and Communication plan'

Titre: Operational and Communication plan Type de Produit: Autres

Texte marketing:

Description: An overall "Operational and Communication Plan" has been distributed to all partners at the beginning of the project in order to ensure compliance to LLP guidelines and procedures within deadlines.

Cible: Partners of the consortium Résultat:

Domaine d'application: Adresse du site Internet:

Langues de produit: anglais

(14)

Produit 'Consolidated Training Needs Analysis Report based on the findings of

questionnaires and surveys'

Titre: Consolidated Training Needs Analysis Report based on the findings of questionnaires and surveys

Type de Produit: Méthodes d'évaluation Texte marketing:

Description: Initially a questionnaire has been prepared to evaluate the receiving partners needs in terms of new media and the applicability of new technology in the media industry. Following this, the questionnaire was to used to conduct a survey in each participating country among innovative EU media companies to list their needs in training/support needed and a report has been prepared based on the findings from each survey. Following that, a consolidated report has been released based on the findings of questionnaires and surveys. The consolidated report is available through the MEDIA TECH website in English, Greek, Spanish and Italian. Cible: Media professionals and others working in related fields

Résultat: Domaine d'application: Adresse du site Internet: Langues de produit:

(15)

Produit 'MEDIA TECH Brochure'

Titre: MEDIA TECH Brochure Type de Produit: Autres

Texte marketing:

Description: The project brochure was designed by an expert organisation. It was originally produced in English by ATC and then translated in Greek, Spanish and Italian. It will be printed and distributed in each partner country of the consortium. It contains a general description of the project, including the project's objectives, information of the innovative content of the training material and contact details of the project coordinator.

Cible: Project partners, trainers and MP, media companies, media consultants, social media experts, social partners, IVT organisations and wider public

Résultat: Domaine d'application: Adresse du site Internet: Langues de produit:

(16)

Produit 'Minutes of kick - off meeting'

Titre: Minutes of kick - off meeting Type de Produit: Autres

Texte marketing:

Description: The kick-off meeting was successfully organized on Thursday 3rd and Friday 4th of

November 2011 in Cyprus. The two-day meeting was held at the Europa Hotel in the capital city of Cyprus, Nicosia and involved 19 participants during the first day and 16 participants during the second day. The meeting provided a great opportunity for all partners to introduce themselves and their organizations, to meet each other and to come in contact. Also all Work Packages, tasks and deliverables were presented in detail and a detailed operational plan with the time framework of each task was developed during the kick-off meeting.

Cible: Consortium of partners, National Agency, Quality Assurance Committee Résultat:

Domaine d'application: Adresse du site Internet: Langues de produit:

(17)

Produit 'Minutes of 2nd coordination meeting'

Titre: Minutes of 2nd coordination meeting Type de Produit: Autres

Texte marketing:

Description: The 2nd coordination meeting was successfully organized and completed

on the 16th and 17th of July 2021 at Thistle Kensington Gardens in London/UK and involved 10 participants. The minutes of the 2nd coordination meeting give a detailed description of all the issues discussed between the consortium partners.

Cible: Consortium of partners, Quality Assurance Committee, National Agency Résultat:

(18)

Produit 'Interim progress report'

Titre: Interim progress report Type de Produit: Autres

Texte marketing:

Description: The leading organisation (P0: Sigma Radio TV Public Ltd) with the assistance of all project partners has prepared the interim report to the National Agency for evaluation and monitoring purposes.

Cible: National Agency, consortium of partners, wider public (certain parts of the report) Résultat:

(19)

Produit 'Valorization and Dissemination plan'

Titre: Valorization and Dissemination plan Type de Produit: Autres

Texte marketing:

Description: The partners have developed a detailed "Valorization and Dissemination Plan" for each partner country, which describes the dissemination activities among all team

members/partners in order to optimize the value and maximize the impact of the results of the proposed project.

Cible: Consortium partners, National Agency, wider public Résultat:

(20)

Produit 'List of groups of MP that will participate in the training courses'

Titre: List of groups of MP that will participate in the training courses Type de Produit: Autres

Texte marketing:

Description: Through the survey findings on the consolidated training needs analysis report, the groups of media people (MP) have been identified and the participants have been selected in each training programme.

Cible: Media People (MP), partner organisations Résultat:

(21)

Produit 'Curricula for each training topic'

Titre: Curricula for each training topic Type de Produit: Programme/curriculum

Texte marketing:

Description: The curricula and the training agenda for each training topic has been presented during the 2nd meeting in order to receive feedback from all partners involved. At the end, the

consortium of partners decided on the preparation and finalization of trainings agendas based on four areas:a)Journalism, b) Social & Digital Media, c) Strategy & Planning and d)

Production/Technical.

Cible: Participation partners, trainers and trainees of the training programmes Résultat:

(22)

Produit 'Establishment of local advisory committees'

Titre: Establishment of local advisory committees Type de Produit: Autres

Texte marketing:

Description: Creation of an Advisory Committee in order to have the whole project better managed and evaluated.

Cible: Project partners Résultat:

(23)

Produit 'Dissemination of project results through social media'

Titre: Dissemination of project results through social media Type de Produit: Autres

Texte marketing:

Description: The project team has developed accounts in the new media with the largest audience: Facebook, LinkedIn, Twitter. A short description of the project has been included in LinkedIn and Facebook pages and also relevant information concerning the meetings of the project team and the progress made so far has been posted.

Cible: Interested stakeholders, media professionals, wider public Résultat: