Objectives. B. Muller 1. Effective Social Media Marketing for the Conscious Leader.

Effective Social

Media Marketing for

the Conscious

Leader

www.theIndigoConnection.com

Objectives

n Describe 3 ways Facebook can be used as a cost-effective marketing tool for your business. n What are 3 attractive features offered by a social

Who am I? How can I help?

experience

ACEP Certified EFT and Energy Health Practitioner (CEHP and ACP-EFT) Certified Energy Coach

Ordained Minister Business Owner 9+ years A formerly SHY person

National Speakers Assoc. Professional Best-selling author and writer

Intention for this Program

in intelligent efficient and cost-effective ways to build your brand and make money

n Raise awareness & clear of blocks that keep you from social media marketing engagement.

Finish These Sentences with at

least 10 answers for each

I am…. I love…..

Words describing me….. Problems I solve….

Consider Your Ideal Target

Audience!

u Basic demographics – age,

sex, race, income, location

u Solutions they seek u Common problems they have u Economic considerations u Free time available - yours

and the client

u Frustrations u Values/beliefs u Other factors?

Cost Effective Ways to Market

Your Programs

n 

Word of Mouth

Cost Effective Ways to Market

n 

Press Releases

n 

Collaboration with others

n 

Face to Face Networking Groups

(BNI, TIC, LWL, MWBN)

n 

Community/Professional

organizations

n 

Print advertising (be careful)

Why Bother?

n Social Media is the new word of

mouth

n It is the primary way people can find

out about you 24/7

n New customers 71% more likely to do

business with someone referred through social media

n Allows you to be seen as a trusted

expert, be involved as a real person.

Strengthening Success With

Energy Coaching

What is holding you back?

limiting beliefs

previous disappointment not enough time creative blocks

don’t know where to start uncertain on topic competition

Group Coaching Intervention

What could you choose or allow instead?

How could energy remove this resistance?

Your Website is CORE

(1991)

n 

The magnetic hub of

your marketing efforts

n 

You own and control it

n 

A place to engage with

offers, links, list

subscriptions and more

Email (1980s)

n 4.7 billion email accounts n Ranked as “Most Effective

Email JV’s for List Building

Pros:

n New subscribers will join your lists with minimal effort

n Exposure to another marketer's audience n Opportunity for another

point of online search presence

n Affiliation with a community of like minds

Email JV’s for List Building

Risks

n Too many emails to your list can result in opt-outs and unsubscribes

n Poor alignment with partner could erode the authenticity of your message

LinkedIn (2002)

n World’s largest

professional network 238 million users

n Google content feed,

keyword driven!

n Allows industry-specific

relevance and ability to contribute

n Companies and people use

LinkedIn Profile Essentials

n A title that includes important keywords n Critical keywords used within your bio and

past job descriptions

n A complete profile (follow the steps) n Recommendations and endorsements (ask

for these and give them to others) n A professional and up-to-date photograph

Facebook (2004)

n 669 million daily users,

n 1.2 billion active accounts

n Highest growth with women and

baby boomers n Pictures are HUGE!

n Strong mobile ap

n Small fraction of fans/friends see

what you post (unless you get likes,

comments and shares)

(2005)

n 1 billion unique users n Most popular video site

Twitter (2006)

n 288 million active, 485 million accounts n 88% follow a brand

n Younger demographics

n Huge adoption by industry influencers n Great place to promote events, short

announcements, customer service and links n Driven by #keywords

n Can repost often and people won’t hate you

(2010)

n 100% visual

n 70 million users –women outnumber men 2

to 1!

n 20% of users buy something here

n Blends nicely with Facebook

(2011)

n 500 million accounts

n Great for tech brands

n 70% of users are men

n Google Hangouts – free hosting of

Tips for High Engagement

n Posting pictures (53% more likes, 104% more comments)

n Ask open ended questions.

n Serve customers, solve problems, answer

questions

n Interact with fans to humanize your

brand

n Don’t be a narcissist!

Consolidation of Messaging

Hootsuite.com (and “simple share” Constant Contact) n One post goes to several channels

n Quick application to shorten links

n Can set up to post at a later time

n Easily track specific content and multiple

channels from a single access

Commit to What Fits!

Recommended Resources

n Godin, Seth Permission Marketing, Simon and Schuster 1999

n Muller, Betsy Energy Makeover – A Conscious Way to Stay Young, Have Fun and Get More Done!, Motivational Press 2012.

n Peppers, Don and Martha Rogers The One to One

Future 1996

n Rohrs, Jeffrey Audience Marketing in the Age of

Subscribers, Fans and Followers Wiley 2014 n Constant Contact Free trial at