MONDAY MAY 4 TH DAY 1

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MONDAY MAY 4

TH

– DAY 1

4:30pm-6pm

Roundtable Sessions

Innovate or Perish

Moderator: Wade Allen – VP Customer Engagement & Digital Innovation , Brinker International Trends - threats to the status quo and/or pathways to prosperity

Consumers as curators, collaborators, and co-creators IT strategies for innovation

Avoiding Risk/Security breaches that impact brand health Digital Security

Geomarketing Cross-device shopping

The endless aisle, virtual wallet, bitcoin Payment management innovation Retail in the Networked Economy

Moderator: Brandon Procter – CEO, Ice.com Retail as a SMAC Business (Social, Mobile, Analytics, Cloud) Suppliers and Channels: Opportunities for efficiencies Customers and Media: Opportunities for engagement SMAC IT strategies for activating your networks Tapping into big data in disparate systems Consumer Engagement in the SoLoMo Revolutions Grassroots Movement/Kick-Starter

Recalibrating the Role of Bricks and Mortar

Moderator: Kelly Tackett – Research Director, Planet Retail Is 2015 the year of click & collect in the US?

Post-omni-channel – thriving in a channel-free world Reinventing the mall

Beyond the mall

Concessions and co-tenancy

Small-box, big-box, what’s inside the box The future of the flagship

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6:10pm - 7:00pm

COCKTAILS AND ROUNDTABLE FEEDBACK

7:00pm - 10:00om

GALA DINNER AND KEYNOTE SPEECH

The Evolution of Omni-Channel

TUESDAY MAY 5

TH

– DAY 2

7:00am - 8:00am

BREAKFAST AND REGISTRATION

8:10am - 08:50am

OPENING KEYNOTE PANEL DISCUSSION

Sponsored by Rosetta

9:00am - 9:40am

WORKSHOP 1:

Retail in a Digital World: Evolving from Brick & Mortar Leader: Jack Wood, CIO – Wayfair

Meeting todays demand of digital customers. How to position technology in the retail space to improve your business. Leveraging Big Data, Personalization, Supply Chain and other technologies to empower your modern work-force and attract a new breed of customers.

9:45am - 10:25am WORKSHOP 2:

Information Breach and the effects on our Brand Reputation Leader: Bradford Haizlett – CIO & CISO, Sheetz

A Ponemon survey of 843 executives found that an organization's brand value dropped between 17 to 31 percent following an incursion, depending on the type of information lost.

Depending on the information lost in the theft, companies, on average, lost between $184 million to more than $330 million in the value of their brand.

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The top three occurrences that have the greatest impact on brand reputation: 1. Data breaches

2. Poor customer service

3. Environmental disasters (chemical spills, etc.) These incidents were selected ahead of: 1. Publicized lawsuits

2. Government fines 3. Union disputes

In this workshop we will have an open discussion on experiences and ways to minimize ‘Brand Damage’ due to Data Breaches.

10:30am - 11:10am

WORKSHOP 3:

A Perfect Match: Brides + Chocolate Dipped Fruit

Leaders: John Boccuzzi – VP Corporate Gifting, Edible Arrangements

Agata Clevenger - Senior Director, Strategic Sales & Marketing Partnership, Davids Bridal •How unique brand marketing partnerships can increase your brand awareness and drive revenue.

•Uncover hidden connections to your audience, leverage existing customer base & deliver value to everyone!

11:15am - 11:55am WORKSHOP 4:

Re-inventing the Store or an Omni-Channel World

Leader: Kelly Tacket, Research Director - North America and Emerging Markets at Planet Retail

Even as the store has taken on increasing importance as a fulfillment mechanism, it remains a critical touchpoint in the path to purchase. The store, however, must be re-energized to meet the needs of shoppers across all channels. Leveraging Planet Retail’s proprietary shopper data, we will examine shopper expectations for the store experience and, using global best-in-class examples, explore how retailers can address them through the use of the appropriate technology, in the right place, at the right time.

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Key takeaways:

1. Learn how shoppers are using in-store technology now and how they envision using it in the future 2. Get inspired by global best-in-class store formats and concepts

3. Identify the best ways to merge the physical and digital experience

12:00pm - 12:45pm

SESSION 5:

Evolving Your Brand: Next Generation Platform Strategies Leader: James Walker, President of Operations, Johnny Rockets

Explore how chains are seeking growth by developing and adopting new platform strategies Discuss challenges and risks associated with taking an established brand into new platforms Offer insights on how to protect your brand as you enter uncharted waters

12:50pm - 1:50pm

LUNCH AND NETWORKING

1:55pm - 2:35pm

WORKSHOP 6:

Delighting Your Loyalty Members Through Mobile

Leader: Sumit Oberai | Chief Information Officer and EVP Loyalty

The intersection of loyalty, “big data”, and mobile technologies provides an opportunity for Retailers to delight their customers with relevant and timely information and experiences in the store and on the go. To deliver on this objective, Retailers need to ensure they are laser focused on the customer experience. Indigo can share its experiences and lessons learned in creating a 4.5 star rated app that extends their brand experience digitally for its 6.5M loyalty members.

• Be laser focused on the customer experience and extension of your brand

• Leverage the unique characteristics of mobile, but be ruthless in only including features that provide value to the customer • Be willing to be mobile first, experimenting and learning there before rolling back to the eCommerce “mothership”

2:40pm – 3:20pm

WORKSHOP 7:

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3:25pm -4:05pm

WORKSHOP 8:

Customer Centric Approach – The Age of the Customer

Consumer expectations are constantly on the rise with the incorporation of social media, personalization, video and mobile to name a few.

Cutting edge technology has enabled customers to demand faster, improved customer experiences with a higher degree of service. As marketers, we are obliged to focus our marketing to a customer centric approach as we face the difficult task of defending our brand from technology driven shifts. Marketers must mine through the immense data field to pinpoint which consumer touchpoints will proliferate and consider contextual experiences such as consumer behavior, demographics and environment.

Key takeaways:

• Predetermined, content specific data is the backbone of good customer experiences

• Identify the main tools to enhance customer touchpoints and incorporate the incessant evolution of technology in customer experiences

• Identify options to create, deliver and measure customer experiences effectively and in a timely manner

4:10pm: - 5:35pm

SESSION 9:

Multi-Channel vs. Cross-Channel

-Multichannel or cross-channel - is there a difference and will it matter to the success of your marketing efforts? -Customers like to use all channels as soon as they are available. Having a wide range of channels available saves money, reduces risks, reducing efforts, saving time, obtaining further information

-It’s time to approach your marketing with a sense of purpose and urgency, if you want to succeed as a multichannel retailer

-(how to) Providing a seamless cross-channel customer experience

-Cross-channel marketing is on the minds of many, 80 percent of marketers worldwide reported they'll run cross-channel marketing campaigns in 2014

-Cross-channel right by determining what you want to communicate; using and collecting customer data, integrating platforms and services

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6:45pm - 7:30pm

COCKTAILS AND NETWORKING

7:30pm - 10:00pm

GALA DINNER

WEDNESDAY MAY 6

TH

– DAY 3

7:00am - 8:00am BREAKFAST 8:10am - 8:50am WORKSHOP 11: TBD 8:55am -9:35am WORKSHOP 12 9:40am-10:25am Roundtable 2: Split-Streams Innovate or Perish

Moderator: Wade Allen – VP Customer Engagement & Digital Innovation , Brinker International Trends - threats to the status quo and/or pathways to prosperity

Consumers as curators, collaborators, and co-creators IT strategies for innovation

Avoiding Risk/Security breaches that impact brand health Digital Security

Geomarketing Cross-device shopping

The endless aisle, virtual wallet, bitcoin Payment management innovation

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Retail in the Networked Economy

Moderator: Brandon Procter – CEO, Ice.com Retail as a SMAC Business (Social, Mobile, Analytics, Cloud) Suppliers and Channels: Opportunities for efficiencies Customers and Media: Opportunities for engagement SMAC IT strategies for activating your networks Tapping into big data in disparate systems Consumer Engagement in the SoLoMo Revolutions Grassroots Movement/Kick-Starter

Recalibrating the Role of Bricks and Mortar

Moderator: Kelly Tackett – Research Director, Planet Retail Is 2015 the year of click & collect in the US?

Post-omni-channel – thriving in a channel-free world Reinventing the mall

Beyond the mall

Concessions and co-tenancy

Small-box, big-box, what’s inside the box The future of the flagship

retail runway – how many stores are too many 10:30am - 11:10am

WORKSHOP 13

TBD

11:15am - 11:55am

KEYNOTE PANEL DISCUSSION

12:00pm - 1:00pm

LUNCH AND NETWORKING

1:05pm - 1:45pm

WORKSHOP 14:

Using Technology Intelligently To Enhance The Customer Experience

As the luxury consumer becomes more mobile and tech-savvy, retailers are looking to in-store technology to tie the digital experience to that of their brick and mortar locations; further enabling CRM touchpoints to tie together.

Join Kevin as he discusses how he is implementing mobile POS in the luxury shopping experience at Barney’s, and how he is getting sales associates to adopt to technology.

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Key takeaways:

The traditional shopping experience vs. the technology ‘infused’ shopping experience

Tour customers are better informed/more competitive than ever—creating sales training development to meet customers’ needs

Managing expectations from both customers (external) and employees (internal)

1:50pm - 2:30pm

SESSION 15: MEETINGS AND NETWORKING

2:35pm -3:15pm

WORKSHOP 16: TBD

3:20pm - 3:50pm

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