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SM SM

Harmonizing Global Metrics

for Data Center Energy

ff

Efficiency

Dan Azevedo, Symantec ©

Copyright © 2010, The Green Grid Dan Azevedo, Symantec ©

Chairman - Metrics & Measurements Work Group

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Industry Trends

Energy Efficient IT

The Climate Group: Smarter technology use could reduce global emissions by 15 per cent and save global industry EUR 500 billion in annual energy costs by 2020

Copyright © 2010, The Green Grid

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ACEEE: For every one kilowatt of energy used by ICT equipment, approximately 10 kilowatts of energy were saved

Forrester: Leveraging IT to “green” broader business processes is becoming more visible

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Technology Providers

A Global Community of Collaboration

Utilities

Government End-Users

Copyright © 2010, The Green Grid

3

Industry Organizations Standards Bodies

Our transparency and process ensures

collaboration and industry value globally

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Delivering Metrics and Tools

Technical Committee

Japan Technical WG Measurement WGMetrics &

Data Collection & Analysis WG Operations WG

Copyright © 2010, The Green Grid

EMEA Technical WG Technology & Strategy WG

Data Center Design Guide WG

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SM SM Intellectual Capital Management Customer Intimacy Workforce Enablement

Increasing Productivity per

Unit of Energy

Leveraging Information Assets Management Business Efficiency

Driving

Energy Efficient IT

Value

Copyright © 2010, The Green Grid

5 Data centers have become a fundamental business differentiator 5 Governance Risk & Compliance Resilience Agility SM SM

Data Center Benefits

ACEEE: “Today, it takes less than half the energy to produce a

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i

t t

it did i 1970 I f

ti

&

● Data centers are used to vastly improve quality of life › Health care & life sciences research

dollar of economic output as it did in 1970…Information &

communication technologies have played a critical role in

reducing energy waste…from sensors & microprocessors, to

smart grids & virtualization…”

Copyright © 2010, The Green Grid

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› Climate & weather research and analysis › National security

● And perform many dimensions of useful work

› Reliable storage, distribution, & manipulation of “data” › Efficient alternative to previous work methods

› Cost effective global business & communications Source: Information and Communication Technologies: The Power of Productivity, ACEEE Report

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IT Energy & Money

Many data centers face an energy shortage & out-of-control energy

costs

• The average enterprise pays $21M-$27M/year for data center electricity • Data center energy costs are now covered in the CIO’s budget, either directly or

through cross-charges, for 83% of enterprises

$0.50 spent on power and cooling

for each $1.00 on

h d

70% have energy cost as second

highest OPEX

Copyright © 2010, The Green Grid 7

Source: Applied Research, Green IT Survey, March 2009

hardware

(IDC)

highest OPEX

(Gartner)

IDC: Solutions for the Datacenter's Thermal Challenges, January 2007 Gartner: Gartner Data Center Conference, December 2008

Corporate Energy Maxed Out SM SM

Comparison of Projected

Electricity Use, 2007 - 2011

Green Grid/ Department of Energy Savings Goal: 10.7 billion kWh/yr by 2011

Copyright © 2010, The Green Grid

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Awareness

• “If you can’t i

Benchmarking

• Continuous i f

Consistency

• Common V b l

Metrics

measure it, you

can’t improve it” improvement of operations • Comparing across the industry • Improvement over time/ Vocabulary • Industry & Government Collaboration • Better Efficiency

Copyright © 2010, The Green Grid over time/ generation to generation • Validate claims 9 SM SM

Total Facility Power or Energy

IT Equipment Power or Energy

PUE

=

PUE Defined and Refined

IT Equipment Power or Energy

Point of

Measurement

Point of

Measurement

Frequency of

M

Frequency of

t

M

t

Copyright © 2010, The Green Grid

10

Measurement

Measurement

Duration of

Measurement

Duration of

Measurement

10 0

Sources: The Green Grid Metrics: Data Center Infrastructure Efficiency (DCiE) Detailed Analysis (white paper #14) Usage and Public Reporting Guidelines for The Green Grid's Infrastructure Metrics PUE/DCiE (white paper #22)

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EPA Data Center: 2500 sq. ft. in Virginia

The Green Grid in Action:

EPA Data Center Assessment

• 104 kW load • $0.0674/kW-hr average • 7x24 operation Current • PUE 2.3 20% Improvement • PUE 1.9

Copyright © 2010, The Green Grid

• 1.1M kW-hr purchase from utility • $75,000 annual power bill

• 880K kW-hr purchase from utility • $60,000 annual power bill

More Than $1.1B in Energy Savings Opportunity in U.S.

Through Lower PUE Across Similar-Sized Data

Centers

Based on IDC estimate of 75,000 similarly-sized data centers

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Several Free New Tools

• PUE Reporting Tool

• Power Configuration Efficiency

Estimator

Estimator

• PUE Estimator

• Free Cooling Tools

• European

• Japanese

• North American Update

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The Green Grid Data Center

Design Guide

For building and operating energy efficient data centers

Covers existing and new facilities

Designing the data center architecture as a whole, not in pieces

Facilities

Power Cooling

Management Infrastructure

Copyright © 2010, The Green Grid

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ICT Equipment

Compute Storage Network Applications

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• EU Code of Conduct for Data Centers • EU Sustainable Energy & Policy Research

• UK Carbon Reduction Commitment MetricsMetrics ToolsTools

Building Global Consensus

•Save Energy Now initiative •DC Pro tool suite

•Certified Energy Practitioner program • Energy Star for Servers

Training

Training CollaboraCollaborationtion

•Tools and Education •Metrics, Measurements and 

Protocols

Copyright © 2010, The Green Grid 14

• Energy Star for Servers • Energy Star for Storage • Energy Star for UPS • Energy Star for Data Centers • Qualification and Verification Testing 14

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Harmonizing Global Metrics for

Data Center Energy Efficiency

• Goal: Share global learnings and practices with an objective of arriving at a set of metrics and indices which can be formally adopted by all participant organizations to improve data center energy efficiency globally

• Meetings set at the request of the representatives of the Japanese

Government: March 25, 2009, U.S. Department of Energy Washington DC

• Attendee Organizations

• Ministry of Economy, Trade and Industry (METI) • Green IT Promotional Council (GIPC)

• The U.S. Department of Energy (DOE)

Copyright © 2010, The Green Grid • The U.S. Environmental Protection Agency (EPA) • The European Union (EU)

• The Green Grid (TGG)

• Each organization presented its current activities and or metrics

• Direction of data center and data center components efficiency metrics and requirements were reviewed and discussed

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An Active Global Team

• The U.S. Department of Energy • DCPro tool suite

• Training and Certified Energy Practitioner programs • The U.S. Environmental Protection Agency

Energy Star Rating System for Data Centers • Energy Star Rating System for Data Centers • Energy Star for Servers

• Energy Star for Storage • Energy Star for UPS • The European Union

• Code of Conduct for Energy Efficient Data Centers • The Green Grid

• PUE / DCiE • DCeP

Copyright © 2010, The Green Grid • PUE / DCiE Reporting Guidelines

• The Green Grid Data Center Design Guide • The Green Grid Academy (Metrics Curriculum)

• Ministry of Economy, Trade and Industry (METI) • Green IT initiative in Japan

• Green IT Promotional Council (GIPC) • New Index for Data Center Energy Efficiency 16

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U.S. Industry Consensus Session

• EPA / DOE held a Data Center Metrics Coordination

Session on January 13, 2010

• Attendees:

• Environmental Protection Agency (EPA) • Department of Energy (DOE)

• 7x24 Exchange

• American Socienty of Heating, Refrigerating and Air-conditioning Engineers (ASHRAE)

• Silicon Valley Leadership Group (SVLG)

Copyright © 2010, The Green Grid • The Green Grid (TGG)

• Uptime Institute

• United States Green Building Council (USGBC)

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US Consensus Achieved with Public Announcement

for PUE with Guidance and Refinement

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On to The Global Session

Green Grid hosted February 2, 2010

• The U.S. Department of Energy

• Save Energy Now Data Center Program • The U.S. Environmental Protection Agency

• Energy Star IT Programs • Energy Star IT Programs

• The U.S. Department of Energy & The U.S. Environmental Protection Agency • U.S. Industry Consensus Session

• The European Union

• Code of Conduct for Energy Efficient Data Centers • The Green Grid

• Current progress TGG / GIPC

• Power Usage Effectiveness • Data Center Infrastructure Utilization

IT E i t Effi i

Copyright © 2010, The Green Grid • IT Equipment Efficiency

• Green Energy Coefficient • IT Equipment Utilization

• Energy Reuse Factor & Reuse Energy Ratio

• Ministry of Economy, Trade and Industry (METI) • Green IT Initiative in Japan

• Green IT Promotional Council (GIPC) • Data Center Performance Per Energy 18

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Global Session Goal

Desired Outcomes:

Effective energy efficiency metrics that:

1

Measure the actual IT work output of the data center compared

1. Measure the actual IT work output of the data center compared

to actual energy consumption. It is of note that in the process

to define IT work output, the following interim measurements

are being defined and / or validated:

a. IT - Measure the potential IT work output compared to expected energy consumption; and measure operational utilization of IT equipment

b. Data center facility and infrastructure - Measure the data center infrastructure efficiency (PUE)

Copyright © 2010, The Green Grid

infrastructure efficiency (PUE)

2. Measure renewable energy technologies and re-use of energy

to reduce carbon

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Global Consensus Achieved

The United States of America, European Union and Japan Reach

Agreement on Guiding Principles for Data Center Energy Efficiency

Metrics:

Harmonizing Global Metrics for Data Center Efficiency

Goal: Share global lessons and practices with an objective of arriving at a

set of metrics, indices, and measurement protocols which can be formally

endorsed or adopted by each participant organization to improve data

center energy efficiency globally. This includes the following specific

goals:

1. Identify an initial set of metrics 2 Define each metric

Copyright © 2010, The Green Grid 2. Define each metric

3. Define the process for measurement of each metric

4. Establish on-going dialog for development of additional metrics

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SM SM

Global Consensus Achieved

Guiding Principles

The collective groups are in agreement on the following guiding

principles, as an interim step toward the desired outcomes (1. b.). It

p

p ,

p

(

)

is recommended that data centers begin to measure PUE according

to these principles:

• Power Usage Effectiveness (PUE) using source energy is the preferred energy efficiency metric. PUE is a measurement of the total energy of the data center divided by the IT energy consumption

• The industry should improve the IT measurement capabilities to ultimately enable taking the measurement directly at the IT load (e.g. servers). At a minimum IT energy measurements should be measured at the output of the UPS

d d d d l h ld l d ll

Copyright © 2010, The Green Grid

• For a dedicated data center, total energy measurement should include all energy sources at the point of utility handoff. For data centers in larger buildings, total energy should include all cooling, lighting, and support infrastructure, in addition to IT load

In addition to PUE, the bodies recognize the necessity of other metrics

expressed in the desired outcomes (1.a. and 2.)

21

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Next Global Task Force Step?

IT Productivity Metrics

There is significant interest and work among the bodies represented to

proceed with globally accepted metrics and measurement protocols,

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t

from minimum allowable to aspirational on the topic of data center

efficiency.

A taskforce has been formed with representatives from each

participating body. The entire group of participants will reconvene once

the task force feels the time is appropriate based on progress.

• Ministry of Economy, Trade and Industry (METI)

G l C l (G C)

Copyright © 2010, The Green Grid • Green IT Promotional Council (GIPC) • The U.S. Department of Energy (DOE)

• The U.S. Environmental Protection Agency (EPA) • The European Union (EU)

• The Green Grid (TGG)

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What does this mean?

• Globally accepted data center energy efficiency

Metric

• Foundation for data center part II: Data Center

Productivity

• Enables a foundation for any legislation globally

based on quantifiable metrics

Copyright © 2010, The Green Grid

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SM SM

Driving Global Energy Efficient IT

Providing Collaborative Forums, Tools and Metrics

Metrics

• PUE & DCiE: Usage & Reporting Guidelines • DCP Proxies

Metrics

• PUE & DCiE: Usage & Reporting Guidelines • DCP Proxies

Tools

• Design Guides • Power Calculator • Free Cooling Map • PUE Calculator

Tools

• Design Guides • Power Calculator • Free Cooling Map • PUE Calculator

T ining

T ining

Coll bo tion

Coll bo tion

Copyright © 2010, The Green Grid

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Training

• The Green Grid Academy

Training

• The Green Grid Academy

Collaboration

• Industry, End-Users, Governments, Universities • Global Scope

Collaboration

• Industry, End-Users, Governments, Universities • Global Scope

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Green Grid Tools and

Metrics in Action

Metrics in Action

John Frey

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Copyright © 2010, The Green Grid

y

Americas Sustainability Executive Hewlett-Packard Company

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Server Monitoring

Copyright © 2010, The Green Grid

 Embedded thermal sensors allow real time monitoring

 Coupled with variable speed cooling fans

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Rack Monitoring

Environmental Sensors

T t

Datacenter Visualization

Copyright © 2010, The Green Grid

Temperature Humidity Air Pressure Power

Hot spot identification Power reduction opportunities Key target areas identified

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Free Cooling

 Location in Wynyard UK to take advantage of local climate

Copyright © 2010, The Green Grid

 Location in Wynyard, UK to take advantage of local climate  CRAC units expected to run 20 hrs/yr

 Reducing energy consumption by 40%

 Projected to save up to $15 million annually

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SM SM

Thank you!

For more information, please visit

www.thegreengrid.org

Copyright © 2010, The Green Grid

29

SM SM

Thank you!

For more information, please visit

www.thegreengrid.org

Copyright © 2010, The Green Grid

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