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Sustainability as Sales Argument in the Fruit Juice Industry? An Analysis of On-Product Communication

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Figure

Figure 1. Number of fruit juice products in different retailers
Figure 2. Number of fruit juices with sustainability label - manufacturer vs. retailer brands
Table  2  summarizes  the  frequency  with  which  different  sustainability  labels  are  used  and  also  provides  information on the kind of sustainability aspects communicated together
Figure 4 depicts the network of categories resulting from the analysis of the slogans and texts printed on  the product packages

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