MICROSTRATEGY
ANALYTICS PLATFORM
MicroStrategy
Intelligence
The World’s Most
Comprehensive Business
Analytics Platform
Christian Langmayr
Director Marketing DACH
21.03.2013
About MicroStrategy
Comprehensive Analytics Suite for the Enterprise and Beyond
Company
• Top independent analytics software platform vendor
• 20+ years old, publicly traded
• Approximately $600M revenue in 2012. No debt, $200M+ cash in the bank
• Global presence with operations in 23 countries
Technology
• Long-time market leader and innovator in analytics
• Unique unitary architecture, known for high performance and scalability
• Revolutionary Cloud-based analytics services • Innovations in mobile commerce and identity
Analysts
• Leader for six consecutive years in Gartner’s BI Magic Quadrant
• Leader in Forrester BI Self Service Wave • #1 Ranked Mobile BI Vendor by Gartner &
Dresner Advisory
• Top ranking BI vendor in the BI Scorecard
Customers
• Millions of business users
• Thousands of mission-critical applications • Nearly 4,000 customer institutions globally
across all industries and government
• Customers range from Global 500 giants like Chevron and Carrefour to cutting edge technology innovators like eBay and LinkedIn
About MicroStrategy
Comprehensive Analytics Suite for the Enterprise and Beyond
Analysts
• Leader for six consecutive
years in Gartner’s BI Magic
Quadrant
• Leader in Forrester BI Self
Service Wave
• #1 Ranked Mobile BI Vendor by Gartner &
Dresner Advisory
• Top ranking BI vendor in the BI Scorecard
Customers
• Millions of business users
• Thousands of mission-critical
applications
• Nearly 4,000 customer institutions globally across all industries and government
• Customers range from Global 500 giants like Chevron and Carrefour to cutting edge technology innovators like eBay and LinkedIn
Technology
• Long-time market leader and
innovator in analytics
• Unique unitary architecture,
known for high performance
and scalability
• Revolutionary Cloud-based analytics services
• Innovations in mobile commerce and identity
Company
• Top independent analytics
software platform vendor
• 20+ years old, publicly traded
• Approximately $600M revenue
in 2012. No debt, $200M+ cash in the bank
Big Data
Analytics
The power to unlock your Big
Data assets
Agile
Analytics
Rapid-fire data
discovery
System of Record
Business Intelligence
Operationalize analytics to
elevate performance
• Intuitive Data Exploration
• Fast Dashboard Development
• 100% Governable
• Unmatched User Interfaces
• Highest Performance and Scale • Trusted System-of-Record Reliability
• Easy, Cost-Effective Administration
• Access All Your Data
• Combine Data from Multiple Sources
• Advanced Analytics Transform Big Data into Insight
MicroStrategy Analytics Platform
Comprehensive Analytics Suite for the Enterprise and Beyond
The BIScorecard Summary 2012 – Q4
MicroStrategy is the
top rated vendor
in the Product Capabilities
scorecard.
Critical Capabilities for Mobile BI April 2012
MicroStrategy
ranked #1
in 6 of 7 Critical Capabilities.
Wisdom of Crowds Mobile Computing / Mobile Business Intelligence Market Study
MicroStrategy
ranked #1
.
Gartner Magic Quadrant for Business Intelligence Platforms – Q1 2013
MicroStrategy in
Leader Quadrant
for 6 consecutive years.
The BI Survey 12 Nov 2012
MicroStrategy
ranked #1
in more categories than any other
vendor.
Forrester Wave: Self Service Business Intelligence Platforms– Q2 2012
Ranked as a
Leader
.
Leading Analyst Evaluations and Customer Surveys Agree:
MicroStrategy is the Best Analytics Platform
The Industry’s Best Analytics
MicroStrategy Does More, and Does It Better
Source: BI Scorecard® Strategic and Product Summary – Q4 2012.
“BI Scorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.”
-- BI Scorecard, Q4 2012
MicroStrategy vs. The “Megavendors”
• Highest overall rated platform • No areas of weakness
• Superior in self-service BI and data discovery
• Superior in mobile BI
MicroStrategy vs. Data Discovery Point Solutions
• No functional gaps, superior breadth • Industry’s best architecture
• Highest-rated overall in self-service BI • Superior in mobile BI
Positioned As A Leader Six Consecutive Years
Superior Unified Architecture and Product Quality
Source: Gartner Magic Quadrant for Business Intelligence and Analytics Platforms Feb 2013.
“[MicroStrategy’s] BI platform was built from the
ground up through completely organic
development. The
high level of integration
of
the individual platform components and the
reusability of MicroStrategy’s well-architected
and object-oriented semantic layer are the result
of this strategy. Another consequence is that
customers identify
product quality
(which
includes stability, reliability, and being bug-free)
as one of the top reasons for selecting
MicroStrategy.”
Gartner
Magic Quadrant for Business Intelligence and Analytics Platforms, February, 2013
AGILE ANALYTICS
Why Is Agile Analytics So Popular?
Increasing User Satisfaction While Massively Increasing Productivity
More Productive
More content per creator
More Producers
More users can create
content
More Collaborative
Peer-to-peer sharing
5-10x
More Content
5-10x
More Content
Creators
5-10x
More Sharing
>100x
more content
creation and
consumption
Sharing and
Collaboration
Reusable KPIs
and Dimensions
No Learning Curve
Speed-of-Thought
Interactivity
100% Web-based
More Analytical Power
MicroStrategy Is the Best Agile Analytics Solution
Fastest, Easiest, and Most Advanced
f
(x)
Streamlined workflow and intuitive user interface designed for business user self-service
More analytical functions and out-of-the-box metrics for business users
Business users easily share datasets, attributes, and metrics for faster, higher quality results
64-bit in-memory acceleration for a lightening fast user experience
No client software to install and manage. Available on Mac or PC
More ways to collaborate and more ways to share data and insights
Customers Agree
Visual Insight is Faster, More Flexible, and Easier to Use
“We've already seen faster development time on
our dashboards; they're much more flexible from
an end user standpoint as well as more
compelling.”
“VI’s intuitive yet powerful interface has really
gained user adoption amongst both our advanced
analysts as well as our casual users.”
“You need flexible tools, fast answers, innovative
ways of combining data, and attractive ways of
presenting the information. That’s what Visual
Insight is all about.”
MicroStrategy
Visual Insight
• Stunning visualizations • On-screen filtering • Speed-of-thought in
memory database
Common Use Cases
• Interactive data
exploration and root cause analysis
• Dashboard creation
MicroStrategy Visual Insight is Revolutionary
Lightning Fast Insights, Easy for Everyone, No IT Required
Visual Insight takes you from data to dashboard
in less than five minutes.
A Picture Is Worth 1000 Words
Quickly apply formatting and set up filtering.
Discover new insights.
Add more visualizations from any data source.
Self-Service Dashboards
Drag-and-Drop to Build Great Dashboards in Minutes
Save your finished dashboard. Great for prototyping or production.
1
2
3
A Dashboard Is Only As Good As Its Underlying Data
Be Wary of Style Without Substance
Data
Attributes Facts
Metadata
Metrics Hierarchies Transformations
? ?
?
Governance is the soft underbelly of standalone
Visual Data Discovery tools like Tableau and Qliktech
A Governance Nightmare
Standalone Visual Data Discovery Tools Create Analytic Islands
100s or
1000s of
Governance
Issues
x
=
10s to 100s of
Dashboards
and Reports
Per Island
Dozens of
With MicroStrategy, Agility and Governance Coexist
Promote Unmodeled Metadata Back to the System of Record
Personal and Cloud-based Data
Sources Enterprise Data with
Governed Metadata
Business User
2
Access local or Cloud-based data
1
Access system-of-record data
Metadata
3
Promote dashboard design metadata to system of record
ENTERPRISE
BUSINESS INTELLIGENCE
* According to BARC’S BI SURVEY 12. “Megavendors” are Oracle, SAP, IBM, and Microsoft.
MicroStrategy Is the Top Rated System of Record Platform
Consistently Beating the Megavendors in Critical Criteria*
Technical support scored
than the Megavendor average.
60% HIGHER
Mobile functionality rated nearly
than the Megavendor average.
3x BETTER
Query performance more than
than the Megavendor average.
7x FASTER
Median customer data volumes more than
the Megavendor average.
DOUBLE
With
business benefits than the Megavendor average.
20% GREATER
And overall customer satisfaction
than the Megavendor average.
Unmatched Interface
•
Production dashboards
•
Operational reports
•
Build once, deploy anywhere
High Performance
•
Push-down analytics
•
In-memory cube
acceleration
•
Dynamic sourcing
Flexible, Reliable, and
Easy to Manage
•
High-efficiency object reuse
•
Powerful SDK
•
Comprehensive admin tools
Enterprise BI = System of Record BI
Operationalize Analytics to Align the Business and Elevate Performance
Web | Mobile | Portals | Office
Data from Across the Enterprise
Dashboards Statements Visual Discovery
MicroStrategy Analytics Platform
* According to BARC’S BI SURVEY 12. “Megavendors” are Oracle, SAP, IBM, and Microsoft.
Production Dashboards
Easy, Guided Decision-making for Mass Consumption
• Comprehensive
data
• Easy to use
• Guided workflow
• Personalized for
each user
• Online or
distributed via
• Multimedia
content-enabled
•
Statements
•
Branded, pixel-perfect experience
•
Interactive capability
•
Powerful mass distribution
capabilities
* According to BARC’S BI SURVEY 12. “Megavendors” are Oracle, SAP, IBM, and Microsoft.
Production Reports and Professional Statements
Best-In-Class Document-Centric Analytics
Reports
•
Clear and concise data delivery
•
Personalized to the viewer
•
Subscriptions, programmatic refresh
and distribution options
Browsers Portals Enterprise Applications
Web
PDF Office
Documents
Mobile
Android iOS
BlackBerry
Build Once, Deploy Anywhere
Competitive Approaches Require Time-Consuming Rework
Build once
1Deploy via any media
2High Performance
Industry-Leading Performance
Dynamic
Sourcing
Push-Down
Analytics
In-Memory Cube
Technology
• Industry’s most powerful, optimized multi-pass SQL engine
• Takes advantage of database for maximum performance
• Minimizes network traffic between source database and BI system
• < 2 second response time (100x performance increase)
• Fast loading time from any database
• Upload personal data like spreadsheets
• Easy to manage
• Queries always hit the fastest available data source
• Maximizes performance and throughput
• Minimizes overhead
Caches Cubes Relational Source 1 2 3 Optimized Query Streamlined Result Set
Flexible, Reliable, and Easy-to-Manage
Lowest Total Cost of Ownership
Comprehensive
Administrative
Tools
High Efficiency
Object Reuse
Powerful
SDK
• Industry’s most comprehensive metadata layer
• Spans all styles of analytics
• Speeds solution development via object reuse
• Enables data governance
• Deliver look and feel customization
• Create mashup apps or embed analytics in other enterprise applications
• Extend MicroStrategy functionality
• Enterprise Manager monitors user and system activity
• Integrity Manager reduces regression testing by 99%
• Object Manager automates change management
• System Manager automates time consuming and repetitive tasks
Prompts, Templates, Filters Metrics, Heirarchies Attributes, Tables, Cubes
Companies can easily change
any of these …
… without having to change
any of these:
Change ! your Database Vendor
Change ! your Server OS and HW
Change ! your Web or App Servers
Change ! your Browser
Change ! add MDX Data Sources
Change ! your Enterprise Portal
Report Designs ! no change
Metadata Structure ! no change
User Interface ! no change
System Admin !no change
Command Scripts ! no change
Security Settings ! no change
MicroStrategy Makes Change Easy
BIG DATA ANALYTICS
MicroStrategy Is the Leader in Big Data Analytics
The Dominant BI Solution for Large Data Volume Applications
39%
of MicroStrategy
customers analyze over one
terabyte of data, compared to
an average of just
12%
of BI
customers in general.*
* According to BARC’S BI SURVEY 12.
MicroStrategy’s median
customer data volume is an
order of magnitude higher
than the average of the next
ten vendors.*
0! 100! 200! 300! 400! 500! 600! 700! 2003 ! 2004 ! 2005 ! 2006 ! 2007 ! 2008 ! 2009 ! 2010/201 1! 2012 ! G Bs !Median Customer Data Volumes!
10x
User / Departmental Data Data Warehouse
Appliances MapReduce Databases
Relational Databases Multidimensional Databases Columnar Databases
No Data Left Behind
Optimized Access to All Your Data
Exadata
Analysis Services
Higher Sca
le
Lower Sca
le
• Superior query performance
• Maximum data scale
• Broader analytical range
• More efficient network utilization
• Better ROI on EDW investment
The World’s Largest Data Warehouses Run MicroStrategy
Don’t Handicap Your EDW – Release Its Full Potential
MicroStrategy Other BI
Joins, calculations, and filtering occur in the RDBMS for maximum efficiency
Architecture minimizes data traffic across the network
Multi-pass SQL support for maximum analytical breadth
Highly optimized SQL designed to leverage unique database capabilities of each EDW vendor
VLDB settings to enable further SQL fine-tuning
Aggregate table awareness to automatically detect and route queries to the most optimized source tables
The Leader in Hadoop Analytics
The Dominant BI Solution for Large Data Volume Applications
In-Memory Cubes
for Interactive
Hadoop Analytics
All Leading
Distributions
Multiple Connection
Options
2. Accelerate > 100x
1. Extract
3. Interact and Discover
IMPALA
Pig
Certified integration with the most popular Hadoop and
MapReduce solutions.
Point-and-click query builder. No need to train analysts in HiveQL
Combine Data from Multiple Sources
Fast Access to Federated Big Data
Business users and developers access the entire Big Data
ecosystem as if it were a single database.
User / Departmental Data
Data Warehouse Appliances MapReduce Databases
Relational Databases Multidimensional Databases
Columnar Databases
1
1
2
2
3
2 & 3
Bring All Relevant Data to Decision
Makers, No Matter
Where It Resides
Advanced Analytics – 10x Easier to Use
Climb the Analytical Maturity Model to Outsmart and Outperform Competitors
Benchmarking Projections Trend Analysis Data Summarization Relationship Analysis
Better Exposed in MicroStrategy 9.3
90%
A n a ly ti c a l Ma tu ri ty
100%
What is likely to happen based on past history?
What is happening in the aggregate?
What direction are we headed in? How are we doing versus
comparables?
What factors influence activity or behavior?
From Big Data to Business Value
The Easiest Way to Deliver Advanced Analytics on Big Data to Business Users
Any and All
Data
World’s Most
Productive Interface
Benchmarking Projections
Trend Analysis
Data Summarization Relationship Analysis
Relational
Multidimensional
Hadoop-based
Structured
Semi-Structured
Unstructured
Comprehensive
Analytics
FAST AND FLEXIBLE
Flexible Deployment Options
Web or Mobile, Cloud or On-Premises
or
or
Deliver 100% browser-based interactive analytics and pixel-perfect dashboards and reports
Web
Run on-premises with the industry’s lowest total cost of ownership
On-Premises
Deploy secure, expertly managed cloud-based BI, data warehouse, and data integration – faster and
more cost effective
In the Cloud
Go mobile on the industry’s #1 ranked solution for mobile BI on tablets and smartphones
Next Steps
Experience MicroStrategy Business Intelligence
Sign Up for
Intro to Business
Analytics
Try MicroStrategy in
the Cloud
Run a BI
QuickStrike
MicroStrategy Express Business Analytics
• Get insight in minutes.
Try it instantly!
MicroStrategy 9 Platform • Available Amazon AMI –
deploy in just 15 minutes with 10 free users
A focused Professional Services program enabling rapid
discovery of business insights
• 1 business intelligence application
• 5 new business insights
• Cloud delivery
Get hands on with business analytics in this free class
• Get introduced to the power of visual analytics
• Learn how to build your own dashboards
• Discover how BI can help drive operational efficiency
