IBM SoftLayer Cloud - fleksibel infrastruktur i skyen - perfekt til hybrid cloud

IBM SoftLayer Cloud

- fleksibel infrastruktur i skyen

- perfekt til hybrid cloud

Kim Mortensen

Marts 2015

The emergence of

social, mobile, analytics and cloud

are

fundamentally changing how we live, work and interact.

Over 30%

of organizations

expect the majority of their IT capability will be delivered through public cloud services within five years3

77%

of chief information officers

plan to allow staff to use personal mobile devices to access company data and applications1

are expected to be accessed through some form of

cloud—public, private or hybrid—within three years4

45%

of IT resources

82%

of 493 enterprises surveyed

have migrated or plan to

migrate customer relationship management (CRM)

workloads to the cloud2

Pervasive connectivity Big data Social Analytics Mobile Cloud Social Analytics Mobile Cloud

As a result, key leaders are

redefining their agendas

and

reprioritizing

investments

focused on reshaping the “front office.”

73%

of CEOs

are prioritizing investments in customer insights1

82%

of CMOs

Plan to increase the use of social media2

74%

of CIOs

say mobile solutions

are part of their vision for increasing competitiveness3

Analytics

Mobile

Cloud

• Leader in automated, on-demand, standardized IaaS (Gartner)

• Track record in IaaS working with 21,000 clients WW • Manage 5.5 million cloud-based transactions every day

• Leader in Gartner Magic Quadrant for BI and Analytics platforms, and ranked highest for Completeness of Vision • IBM has experience on 30,000 analytics engagements • 500+ analytics-related patents per year

•Gartner has ranked IBM the market leader in Mobile Application Development platforms

•Forrester placed IBM 1st _{in Enterprise Mobility Services}

•IBM supports more than 125K BYOD mobile devices for its own workforce

•Ranked market leader for Social Business by IDC 4 straight years

So what is cloud and what not:

+ full control, fully adaptable configurations

- CapEx, resource restricted, upgrade challenges

+ lease based (OpEx), local presence, managed - down-payment, minimum period commitment

In house IT

IT Hosting

+ rental based (OpEx), short commitment, fast deployment, ww reach, easily upgradable

- outside country, higher rental cost

Most clients are adopting cloud computing in four basic ways

Cut IT expense, reduce risk and complexity through a cloud-enabled data center Accelerate time to market with cloud platform services Gain immediate access with business solutions on cloud Innovate business models by becoming a cloud service provider

Networking Networking Networking Networking

Storage Storage Storage Storage

Servers Servers Servers Servers

Virtualization Virtualization Virtualization Virtualization

O/S O/S O/S O/S

Middleware Middleware Middleware Middleware

Runtime Runtime Runtime Runtime

Data Data Data Data

Applications Applications Applications Applications

Traditional On-Premises Clien t Manage s V en do r Manag es in Clo ud V en do r Mana ge s in Clo ud V en do r Manag es in Clo ud Cli en t Manag es Cli en t Manag es

Customization; higher cost; slower time to value

Standardization; lower cost; faster time to value IaaS Infrastructure as a Service Paas Platform as a Service SaaS Software as a Service

SaaS - IBM Cloud markedplace – a ”cloud app store”

The new IBM Cloud / Catalog is an Online Market place Which allows you to Learn, Try and Buy cloud based solutions. IaaS, PaaS, SaaS, and PBaaS. www.ibm.com /marketplace

PaaS - IBM PureApplication

– On Premise and Off Premise

Private

_Off-prem

System

on

Simplicity, Speed, Lower TCO

Smarter Process Business Analytics Lifecycle Software Dev & Test Tooling

Integrations & Accelerators

DevOps

…

Mobile _Social Big Data

Secure, resilient and agile

foundation for critical workloads. Full stack of managed services.

Spanning all the way to the application layer.

Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform.

Cloud Managed Services

Choice & control

Security Availability

What is SoftLayer

Customers 22,000 in 140 countries

Devices 190,000+

Development investment

3.0 million lines of code 250,000 man-hours

Employees 685

Data centers 21 + more to come Network PoP 18

Formed in 2005

Build from ground up as Infrastructure-as-a-Service

Founding principles

Innovation, Empowerment,

Automation, Integration

India China Hong Kong Singapore Melbourne Sydney Tokyo Seattle San Jose Los Angeles Mexico City Houston Denver Dallas Miami Atlanta Washington D.C. Montreal Toronto Chicago London Frankfurt Paris Amsterdam Brazil New York City

Data Center and Network Point of Presence

Key design elements

 Control and transparency

 High performance

 Data sovereignty

 Security

Localized capabilities IPv4/IPv6 dual stack

Global DNS

Global DDOS mitigation

40 WW data centers in 15 countries

Live: Hong Kong, London, US Federal, Toronto

Next Up: Paris, Melbourne,

Mexico City, Frankfurt, Sydney, Tokyo

Global expansion

Security & Compliance

• SoftLayer cannot access customer data

• Customers have complete and sole control over their data and its movement / location • SoftLayer offers comprehensive security services, across the IT infrastructure

• Dedicated and private, physical and virtual, clouds are well suited for regulated workloads

• Strict physical and operational security controls are in place in data centers • SoftLayer is compliant with major industry and regulatory standards

PCI AOC FISMA Audited V2.0 pATO submitted V1.0 Agency specific ATO Satisfactory FFIEC Risk Assessment Comprehensive SOC2 Type II Auditor-to-Auditor Report Satisfactory HIPAA Risk Assessment

Will Sign BAA US Government standard SP800-53

Standardized, Modular Infrastructure – as a Service

Highly flexible architecture:

Complete integration: One platform for public cloud servers, private clouds bare metal servers

Build complex, hybrid, distributed architectures

Technology-neutral platform:

Support for broad range of operating systems and virtualization platforms

Full control:

Unified systems management & API Pay by the hour or the month

Access via web, API, mobile and tablet

x86 Server Bare Metal Private Clouds Virtual Servers Public Clouds Hybrid Clouds

?

Robust, Full-Featured API

• Improves customer control, reduces error, increases visibility

• SoftLayer API provides 1,600 function calls to over 200 services

• Supports SOAP & XML-RPC interfaces

• Comprehensive documentation, libraries and support

Functions include:

• Automatic server deployment

• Service provisioning

• Reboots & reloads

• Ticketing • Hardware configuration • Software load • DNS • Network • Storage • Security scans

Cloud and Hybrid Cloud

Cloud computing holds the promise of: - Flexibility

- The speed of being able to quickly provision computing resources - The economics of a “pay for what you use” model.

…. but businesses have a large investment in their data, applications, and data centers that are not easily replaced by a cloud provider

So think cloud as a supplement to ”on premise” installations => Hybrid cloud

Dynamic hybrid cloud combines the customization, manageability and security of an on-premises private cloud and traditional IT with the ease of entry, cost-effectiveness and elasticity of an off-premises public cloud.

IBM Hybrid Cloud Management

– IBM Cloud Orchestrator

IBM Cloud Orchestrator provides a single, integrated platform that is easily extensible for integrating and orchestration services across different cloud implementations:

- Infrastructure assets management

- Systems management

- Workflow management

supporting a mixed environments:

- IBM Power Systems with PowerVM or PowerKVM

- IBM System z with z/VM

- Intel x86 systems with vCenter or KVM

- IBM SoftLayer

- Amazon EC2 web services

IBM Hybrid Cloud for Infrastructure as a Service

Development lifecycle.

- development and testing on the public cloud with production on the private cloud

Temporary extra capacity for high-performance workloads.

- the public cloud is used as an additional go-to resource for large jobs, when existing

resources cannot meet peak demand.

- when on-premises private cloud resources are overwhelmed, companies can “burst”

to public cloud for additional resources and pay based on usage.

IBM Hybrid Cloud for Infrastructure as a Service

Integrating social/mobile with traditional IT core business systems.

- using public cloud services to build social and mobile applications and improve the

user experience.

- linking these mobile and social systems (systems of engagement) to core business

systems (systems of record) can provide greater flexibility.

Backup location for disaster recovery.

- Use a private cloud normally and switch to a public cloud in the event of a disaster to

recover files.

Who uses SoftLayer cloud

Social Media

Software as a Service Mobile and Communications

Marketing and Digital Media

Enterprise Hosting & Service Providers

Games and Entertainment

Platform as a Service

SoftLayer – how to get started ?

Public homepage:

https://www.softlayer.com/

Technical side:

http://knowledgelayer.softlayer.com/

Getting started:

http://knowledgelayer.softlayer.com/gettingstarted

Network:

http://lg.softlayer.com/

API:

http://sldn.softlayer.com/

Free

virtual

test

server for one month:

http://www.softlayer.com/info/free-cloud

IBM is addressing cloud needs across the enterprise

Enabling business transformation Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructure as a Service Smarter Workforce Smarter Cities

Big Data & Analytics Smarter Commerce Watson Solutions Software Solutions BluemixTM GBS Cloud Business Solutions

On Premises Cloud Infrastructure

Think it. Build it. Tap into it.

Enabling business transformation Business Process as a Service Marketplace of high value consumable business applications Software as a Service Composable and integrated application development platform Platform as a Service Enterprise class, optimized infrastructure Infrastructure as a Service Smarter Workforce Smarter Cities

Big Data & Analytics Smarter Commerce Watson Solutions Software Solutions BluemixTM MS Dynamics on SL IBM CMS4SAP IBM CMS4Oracle GBS Cloud Business Solutions

On Premises Cloud Infrastructure IBM Cloud