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Marketing Strategies for Subdivision Housing Projects in Phnom Penh

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Figure

Figure 1: Completion of Housing Construction between 2003 to 2017 (Hoem, 2017, P. 6)
Figure 2: Research framework
Table 1: General information about the three interviewees.
Table 2 . Interviews outcome on Segmentation, Targeting, and Positioning (STP)
+4

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