Project Proposal Asg
Project Proposals are the starting point for action on a particular issue. In this unit, you read reports that were often accompanied by recommendations. It’s time to put these
recommendations into action to see the changes that need to be made.
Your Task
You will use your Report Analysis skills to support you in creating a proposal in response to an issue.
As you complete your analysis, keep the following in mind:
● Ideas must be well developed and researched, demonstrating your analytical abilities and creative problem solving skills
● Do your rough work before each section – make a plan to ensure you have the details ● and explanations you need
● Include all sections as headings and know what is expected in each section so you don’t miss anything
● Use the tools you have to support you – Summary Writing Checklist, Report Writing Guide, Rules of Data
● Ask questions if you’re not sure – these are your skills being developed – take ownership
● Self-Assess your progress and skill development – use the rubric to measure your progress
● Helpful resources:
○ Proposal - https://project-proposal.casual.pm/
○ Proposal Structure - https://www.proposify.com/blog/how-to-structure-a-proposal
Parts to a Proposal
Each proposal may actually look a bit different depending on the purpose or audience, but this structure gives you a starting point. Generally, proposals vary in length, but our purpose, 2-3 pages should be sufficient. At any point, visuals can be used to reinforce an idea, but must be used purposefully (not merely for decor).
0) Executive summary - at the beginning of the proposal, or on its own page at the beginning The executive summary is an opportunity to quickly introduce the client to your proposal, and create a concise snapshot of what you’re presenting. An effective summary would engage the client, motivating them to hear the rest of your proposal. It often outlines the following:
Introduction
The challenge/problem that exists
The solution
Proof that your solution will eliminate the challenge, and beneficial to the client
A call to action
1) Problem/Background
This section outlines the problem facing the client, and the background information about the challenge. It should convince the client that this is a real issue, and potential consequences of not finding a solution.
Avoid vague, over generalized, or snowball tactics - ineffective.
You can use graphics to reinforce your ideas (graphs, images relating to the issue)
2) Vision/Approach/Solution
This section outlines your vision and approach to the problem/challenge. It should answer questions like:
How will you approach the issue? Why is your approach unique and fitting for the client?
What are you proposing as a solution?
How can you prove that your solution is the right one? Use research to prove your solution is functional. Use objective data to reinforce your proposal.
Include APA referencing -- both in-text and a Reference page (footnotes
are an acceptable alternative)
This section should be concise, but direct, and can include graphics, such as images, graphs/charts, and other useful tools to reinforce your ideas
3) Project Deliverables/Success Criteria (SMART Goals)/Benefits
In this section, you will list the proposal's “deliverable” products --what will the client be getting. This section explains how the project is evaluated in terms of its success/benefits.
As such, each deliverable is accompanied by “Success Criteria (often in the format of a SMART goal), and the benefits of that deliverable. Your will likely have 3-4 tangible/concrete
deliverables.
It might look like this:
Deliverable 1:
Success Criteria (SMART goal, how will we know our project is
successful?)
Benefits of this deliverable
Deliverable 2:
Success Criteria (SMART goal, how will we know our project is
successful?)
Benefits of this deliverable
● Important note - only include deliverables as they pertain to the solution. No “extra” information can be included here (waters down your proposal)
4) Project Timelines/Deadlines/Plan
This section simply outlines the timelines/deadlines in your project. It also identifies
‘Checkpoints” that are an opportunity to measure/evaluate your project’s effectiveness, and make adjustments if necessary. This information is shared with the stakeholders of the project.
Image 1. Source: https://www.template.net/business/timeline-templates/
5) Cost/Budget
This section outlines the budget and costs to the project. It may be presented in a variety of ways, but must have:
The overall budget - what you need to make your project happen
Costs - broken down by item/event
Any expenses that are needed to fund the project
6) Conclusion
[Date], [Organization Name]
Sample Project Proposal: [Name of Project]
Background
[Why is the project being undertaken? Describe an opportunity or problem that the project is to address.]
Objectives
· [specific & measurable objective 1] · [specific & measurable objective 2] · [specific & measurable objective 3]
Scope
[What will be the end result of the project? Describe what phases of work will be undertaken.]
Timeframe
Task Start and End Dates
Phase One … …
Phase Two … …
Phase Three … …
Project Budget
[Describe the main project expenses: non-recurring & monthly recurring.]
Key Stakeholders
Client [name]
Sponsor [name]
Project manager [name]
Monitoring and Evaluation
[Describe how progress will be evaluated throughout and at the end of the project. Formulate clear indicators for setting goals and measuring results.]
Approval Signatures
[Name], Project Client [Name], Project Sponsor [Name], Project Manager
Project Proposal Rubric
Proposal effectively outlines a problem
Solutions are logical, and Success Criteria outline the progress of the project for the client
Proposal outlines the impacts of the project on stakeholders, and the benefits for the client
B1. Reading for Meaning: read and demonstrate an understanding of a variety of literary, informational, and graphic texts, using a range of strategies to construct meaning
Student uses a variety of reading strategies (pre/during/post) when completing research, and creating the proposal
Research is used effectively to outline the problem/solution (citations included)
Student can use a variety of sources to efficiently locate relevant information
Student uses context to create meaning, and better understand the problem/challenge
B2. Understanding Form and Style: recognize a variety of text forms, text features, and stylistic elements and demonstrate understanding of how they help communicate meaning
B3. Reading With Fluency: use knowledge of words and cueing systems to read fluently
All parts are effectively and purposefully included in the proposal
Images/graphs are used meaningfully, and are effective in achieving the proposal’s purpose
D1. Understanding Media Texts: demonstrate an understanding of a variety of media texts
D2. Understanding Media Forms, Conventions, and Techniques: identify some media forms and explain how the conventions and techniques associated with them are used to create meaning
Details are meaningful, and purposefully selected for the response Rough planning is completed effectively
Analysis is logical, and specific examples are used in the proposal
C1. Developing and Organizing Content: generate, gather, and organize ideas and information to write for an intended purpose and audience
Proposal writing structure is used effectively in organizing product Language/style is used with a strong sense of audience and purpose Transition words are used appropriately
C2. Using Knowledge of Form and Style: draft and revise their writing, using a variety of literary, informational, and graphic forms and stylistic elements appropriate for the purpose and audience
Spelling and grammar are used effectively
Writing is purposeful, and follows the appropriate language conventions for formal writing (no contractions, slang)
Feedback is used effectively to refine product and skills
