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PERCEIVED PURCHASE RISK IN THE TECHNOLOGICAL GOODS PURCHASE CONTEXT: AN INSTRUMENT DEVELOPMENT AND VALIDATION

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Figure

FIGURE 1: MEASUREMENT MODEL FOR MULTIDIMENSIONAL PERCEIVED PURCHASE RISK
TABLE 1: OPERATIONAL DEFINITION OF RESEARCH VARIABLES
TABLE 3: DIMENSION VALIDITY FOR MULTIDIMENSIONAL PERCEIVED PURCHASE RISK CONSTRUCT
TABLE 7: ITEM VALIDITY FOR PSYCHOSOCIAL RISK DIMENSION
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