PANAGORA PHARMA CUSTOMER EXPERIENCE SUMMIT 14

CUSTOMER EXPERIENCE SUMMIT ‘14

March 5-6, 2014

| Princeton, NJ | The Nassau Inn

GOLD SPONSORS

EVENT & MEDIA PARTNERS

SILVER SPONSOR

Identify, Prioritize and Solve Key Operational Challenges

The PanAgora Pharma Customer Experience Summit 2014 is a senior-level business conference designed to help pharma identify, prioritize and solve key operational challenges that impact the customer experience. Our goal is for pharma to deliver a more personalized, targeted and productive multi-channel experience that will build relationships between pharma and its customers. We’ve gathered 25+ expert speakers, from both inside and outside pharma, to share the latest case studies, insights and analytics that will improve the way pharma interacts with patients and HCPs.

Customer Experience

Identify a Holistic Multichannel Approach to Build Customer Loyatly and Trust

Patient-Centricity

Create an Dynamic Patient Experience Across All Touchpoints to Builds Relationships

Physician/HCP Engagement

Discover the Latest in Physician Engagement via Emerging Channels

Content Marketing

Engage Customers on Their Terms by Providing Dynamic, Personalized Content

Context Marketing

Leverage Analytics to Target Customers and Drive Strategy Based on Their Preferences

Plus - Outside Industry Analysis

Sophisticated Strategic Insight from Travel, Banking and Media Industry Experts

Key Topics Discussed Include:

Construct an Integrated Customer Experience that Meets

the Needs and Expectations of Patients & HCPs

Jason Wolf President, The Beryl Institute Thomas Sellers Senior Director Patient Advocacy, Millennium/ Takeda Bob Harrell Vice President, Marketing, Appature Matt Hall Chief Executive Officer,

Human Care Systems

Stephen Klaschka Global Innovation Management Director, Boehringer Ingelheim Monique Levy Vice President of Research, Manhattan Research John Fish Global Director Digital Customer Experience, AstraZeneca Jonathan Stephens Head of Mobile Strategy, JetBlue

Frank Eliason Global Social Media Director, Citibank Frank Dolan Commercial Business Director, Bristol Myers-Squibb Meg Columbia-Walsh Head of Healthcare, Facebook, Founder, Inverse Mobile Steve Pinchuk Advanced Analytics & Consumer Intelligence, IBM Ingrid Lindberg Chief Customer Experience Officer, Prime Therapuetics Nathan McBride Vice President of IT, AMAG Pharma Brad Carlson Associate Director eMarketing, Bayer Robert Halper Former Director of Video Communication, Johnson & Johnson

Victor Morrison Vice President Healthcare, Next IT

Michelle Clausen Director Medical Communication, Pfizer

Some of our 25+ Expert Speakers Include:

Session 1 – Understanding the Customer Experience

UÊ1˜VœÛiÀÊ̅iʓ«œÀÌ>˜ViÊ>˜`ʓ«>VÌʜvÊ̅iÊÕÃ̜“iÀÊÝ«iÀˆi˜Vi in Pharma Uʓ«ÀœÛiʘ}>}i“i˜ÌÊ̅ÀœÕ}…ʘ˜œÛ>̈œ˜ÊVÀœÃÃʜ˜ÃՓiÀ Technologies UÊ/>Žiʜ˜Ê>ÊÕÃ̜“iÀ‡œVÕÃi`Ê««Àœ>V…Ê̜Ê>˜>}ˆ˜}Ê*Àœ“œÌˆœ˜> Strategy UÊÀi>ÌiÊ>ʜ˜Ìi˜ÌÊ-ÌÀ>Ìi}ÞÊ̅>ÌÊiˆÛiÀÃÊ*iÀܘ>ˆâi`Ê-œṎœ˜ÃÊÌœÊ Customers UÊ>˜>}iÊ>ÊÎÈäcÊÕÃ̜“iÀÊ6ˆiÜÊ>˜`Êi>À˜Ê7…>ÌÊÀˆÛià Decision-Making UÊ̽ÃÊ œÌÊLœÕÌÊ̅iÊ*ˆ\ÊÃÌ>LˆÃ…Ê>ÊՏÌÕÀiʜvÊÕÃ̜“iÀÊi˜ÌÀˆVˆÌÞ

Session 2 – Customer-Centricity: The Empowered Patient

UÊ*ÕÌÊ̅iÊ*>̈i˜Ì]Ê>˜`Ê̅iˆÀÊ1˜ˆµÕiÊ*ÀˆœÀˆÌˆiÃ]ÊÝ«iVÌ>̈œ˜Ã]Ê>˜`Ê

Demands, at the Center of Your Strategy

Uʓ«i“i˜ÌÊ>Ê,œLÕÃÌʈÝʜvÊi`ˆ>Ê̜ÊiiÌÊ,i>‡7œÀ`Ê*>̈i˜ÌÊ Expectations UÊÀi>ÌiÊ>ʜ““Õ˜ˆÌÞÊ7…iÀiÊ*>̈i˜ÌÃÊiiÊœ“vœÀÌ>LiÊ-…>Àˆ˜}Ê`i>à and Information UÊ-Õ««œÀÌÊ*>̈i˜ÌÃÊ܈̅ʓ«œÜiÀˆ˜}Ê/iV…˜œœ}ÞÊ̅>ÌÊ܈Ê“«ÀœÛi Health Outcomes Uʜ˜ÃÌÀÕVÌÊ>ʜ˜ÃˆÃÌi˜ÌÊÕÃ̜“iÀÊÝ«iÀˆi˜ViÊ̅>ÌÊiiÌÃÊ*>̈i˜ÌÃÊ

Needs and Expectations

Session 3 – HCP Engagement: Adapt and Thrive

UÊ`i˜ÌˆvÞÊ-«iVˆwVÊ*ÊÕ`ˆi˜ViÃÊ>˜`ÊÀi>ÌiÊ,iiÛ>˜Ì]ʘ}>}ˆ˜} Online Experiences UÊ1̈ˆâiʜLˆiÊ̜ÊiÌʈ˜ÊÀœ˜ÌʜvÊi>Ì…Ê>ÀiÊ*ÀœÛˆ`iÀÃÊ>ÌÊ̅i Point-of-Care Uʘ>LiÊ*ÃÊ̜ÊVViÃÃÊ̅iʘvœÀ“>̈œ˜Ê/…iÞÊ ii`ʘÞ܅iÀi]Ê Anytime UÊ*Àœ>V̈ÛiÞʘ}>}iÊ*ÃÊVÀœÃÃʏÊœ˜ÃՓiÀÊ/iV…˜œœ}ÞÊ>˜`Ê

Touchpoints (search, mobile, video, etc.)

UÊÀi>ÌiÊ-ÕVViÃÃvՏÊ*>ÞiÀʘ}>}i“i˜ÌÊ-ÌÀ>Ìi}ˆiÃʜVÕÃi`ʜ˜Ê Collaboration John Fish Global Director Digital Customer Experience, AstraZeneca Ingrid Lindberg Chief Customer Experience Officer, Prime Therapuetics Meg Columbia-Walsh Head of Healthcare, Facebook, Founder, Inverse Mobile Matt Hall

Chief Executive Officer, Human Care Systems

Thomas Sellers Senior Director Patient Advocacy, Millennium/ Takeda Jason Wolf President, The Beryl Institute

Brad Carlson Associate Director of eMarketing, Bayer Frank Dolan Commercial Business Director, Bristol-Myers Squibb Monique Levy Vice President of Research, Manhattan Research

Session Overview

Session Speakers

Identify, Prioritize and Solve Key Operational Challenges

That Shape the Customer Experience for Pharma

Session 4 – Content Marketing: Valuable Content in the

Right Context

UÊ1̈ˆâiʜ˜Ìi˜ÌÊ̜Ê-Ì>ÀÌÊ̅iʜ˜ÛiÀÃ>̈œ˜Ê܈̅Ê*>̈i˜ÌÃ]Ê*>ÞiÀÃ]

and HCPs

UʘÌi}À>Ìiʜ˜Ìi˜ÌÊ>ÀŽï˜}Ê/…>ÌÊiiÌÃÊ œÌ…Ê"À}>˜ˆâ>̈œ˜>Êœ>Ã

and Customer Expectations

UÊ7…>ÌÊ+Õ>ˆwiÃÊ>Ãʺ6>Õ>Li»Êœ˜Ìi˜Ì¶Ê˜ÌÀœ`ÕViʜ˜Ìi˜ÌÊ̅>Ìʅ>Ã

Proven to be Popular

UÊÀi>ÌiÊ>Ê-̜ÀÞÊ̅>ÌÊÀi>ÌiÃÊ>˜Ê“œÌˆœ˜>Êœ˜˜iV̈œ˜Ê̜ÊÕÃ̜“iÀà UÊ/>À}iÌÊ9œÕÀÊÕ`ˆi˜Vi]Ê-…>ÀiÊ6>Õ>Liʜ˜Ìi˜Ì]ʜ˜Ìˆ˜ÕiÊ̅i Conversation

Session 5 – Mobile Strategy: Engage Stakeholders on

Their Terms

UʜLˆi½ÃÊ1˜ˆµÕiÊ,œiʈ˜Êœ˜ÃՓiÀʘ}>}i“i˜ÌÊ>˜`Ê À>˜`Ê`ۜV>VÞ UÊiÛiÀ>}iÊi`ˆ>Ê*>ÌvœÀ“ÃÊ/…>ÌʈÌÊ-i>“iÃÏÞʈ˜ÌœÊ*>̈i˜Ìý Mobile Habits UÊ1˜VœÛiÀÊ̅iʓ«>VÌʜvʓi>Ì…Êœ˜Ê9œÕÀʜ˜ÃՓiÀʘ}>}i“i˜Ì Strategy UÊ1̈ˆâiÊ>ʜLˆiÊ-ÌÀ>Ìi}ÞÊ̅>ÌÊiˆÛiÀÃÊ6>Õ>Liʜ˜Ìi˜Ìʈ˜Ê> Mobile Context UÊÀi>ÌiÊ>Ê*iÀܘ>ˆâi`]ʘ}>}ˆ˜}ʜLˆiÊ*>ÌvœÀ“Ê̜ʜ““Õ˜ˆV>Ìi with Customers

Session 6 – Analytics: Discover What Drives

Decision-Making

UÊ>ˆ˜Ê>˜Ê`}iʈ˜Êœ˜ÃՓiÀÊ>Ì>ʘÈ}…ÌÊ>˜`Ê>ÃÌiÀÊ̅iʜ“«ï݈iÃ

of Consumer Behavior

UÊ1̈ˆâiÊ*ÃÊ̜ÊiÌÊ>ʜÀiÊVVÕÀ>ÌiÊi>ÃÕÀi“i˜ÌÊ̅>˜ÊˆVŽÃ]

Retweets, Impression, etc.

Uʘ>LiÊ7ˆ˜‡7ˆ˜Ê*>À̘iÀň«ÃÊLÞÊ1̈ˆâˆ˜}Ê*>̈i˜ÌÊ>Ì>Ê>˜`ʓ«ÀœÛˆ˜} Outcomes UʈÃVœÛiÀÊ,i>‡/ˆ“iʘÈ}…Ìʘ̜ʜ˜ÃՓiÀÊ i…>ۈœÀÊ Robert Halper Former Director of Video Communication, Johnson & Johnson

Frank Eliason

Global Social Director, Citibank Bob Harrell Vice President, Marketing, Appature Michelle Clausen Director Medical Communication, Pfizer Victor Morrison

Vice President Healthcare, Next IT

Jonathan Stephens

Head of Mobile Stategy, JetBlue

Stephen Klaschka

Global Innovation Director, Boehringer Ingelheim

Nathan McBride

Vice President, IT, AMAG Pharma

Steven Pinchuk

Customer Advanced Analytics Lead, IBM

Session Overview

Session Speakers

Identify, Prioritize and Solve Key Operational Challenges

That Shape the Customer Experience for Pharma

The PanAgora Pharma Customer Experience Summit 2014 is a business forum designed to connect senior level pharma executives. This event was created to help pharma identify, prioritize and solve key operational challenges that impact and shape the customer experience. Our goal is for pharma to deliver a more

personalized, targeted and productive multi-channel experience that will build relationships between pharma and its customers. We’ve gathered 25+ expert speakers, from both inside and outside pharma, to share the latest case studies, insights and analytics that will improve the way pharma interacts with patients and HCPs.

Join 150+ Pharma Marketing & Sales Professionals For Two Days of High Level Discussion and Networking

Hear from 25+ Expert Pharma Speakers Who Will Share Their Latest Insights and Recommendations on Pharma Customer Experience Strategy

Meet the Key Players in Pharma Digital Marketing During Our 6+ Hours of In Conference Networking Activities

Explore the Latest Solutions for Pharma Marketers from our 10+ Sponsors & Exhibitors in the Conference Exhibition Hall

Digital Pharma Executives Multi-Channel Marketing Teams Mobile and Social Media Strategy Brand and Product Managers

Marketing Managers, Directors and VPs Strategic Communications Teams Business Development Executives

Conference Objectives

Why Should You Attend The Pharma Customer Experience Summit ‘14?

Conference Attendee Profile

Register Now to Learn From the Pharmaceutical Experts at our Best Available Prices

4 Easy Ways to Register

Online: www.panagorapharma.com/princeton

Phone: ­È{È®Ê{™ä‡{ä{È

Email: [email protected]

Mail: PanAgora Conference Group, 407 East 12th Street, Suite

ÊÊÊÊÊÊÊÊÊÓ,-]Ê iÜÊ9œÀŽÊ 9Ê£äää™

Conference Registration Pricing:

At PanAgora Pharma, we want to ensure that you can send multiple members of your team at a price that won’t break the

L>˜Ž°Ê/…>̽ÃÊ܅ÞÊÜi½ÀiʜvviÀˆ˜}Ê>ʺ ÕÞÊÎÊ«>ÃÃiÃ]Ê}iÌÊ>Ê{Ì…Ê «>ÃÃÊvœÀÊvÀii»ÊëiVˆ>ÊœvviÀÊvœÀÊ>˜ÞÊVœ“«>˜Þʈ˜ÌiÀiÃÌi`

in attending as a group.

>˜½ÌÊÃi˜`ÊvœÕÀÊ«iœ«i¶Ê/œÊw˜`ʜÕÌʓœÀiʜ˜Ê…œÜÊ̜ÊÌ>ŽiÊ

advantage of other group discounts, please contact us at [email protected] via email.

A Sample of Some of the Participating Organizations in our Forums this Year have Included:

For more information on PanAgora Pharma exhibition and sponsorship opportunities, please contact us at

[email protected]. We look forward to welcoming you to PanAgora Pharma Customer Experience Summit ‘14.

For More Information:

Terms & Conditions:

*i>ÃiʘœÌiÊ̅>ÌÊ«>ޓi˜ÌʜvÊ>ÊviiÃʓÕÃÌÊLiʓ>`iʈ˜ÊvՏÊ>˜`ʈ˜ÊVi>Ài`Êv՘`ÃÊ܈̅ˆ˜ÊÎäÊ`>ÞÃʜvÊ̅iÊÃÕL“ˆÃȜ˜ÊœvÊޜÕÀÊÀi}ˆÃÌÀ>̈œ˜°ÊvÊޜÕÊÃÕL“ˆÌÊޜÕÀÊÀi}ˆÃÌÀ>̈œ˜Ê iÃÃÊ̅>˜ÊÎäÊ`>ÞÃÊ«ÀˆœÀÊ̜Ê̅iÊwÀÃÌÊ`>ÞʜvÊ>˜ÊiÛi˜Ì]Ê̅i˜Ê«>ޓi˜ÌʜvÊ>ÊviiÃʓÕÃÌÊLiʓ>`iʈ˜ÊvՏÊ>˜`ʈ˜ÊVi>Ài`Êv՘`ÃÊ«ÀˆœÀÊ̜Ê>ÌÌi˜`ˆ˜}Ê̅iÊiÛi˜Ì°ÊÊ«ÀˆViÃÊ displayed are exclusive of tax unless otherwise stated. Tax will be charged on the invoice date and the relevant details will appear on the invoice. Cancellation *œˆVÞ\Ê-ÕLÃ̈ÌṎœ˜Ãʓ>ÞÊLiʓ>`iÊ>ÌʘœÊ>``ˆÌˆœ˜>ÊV…>À}i°ÊvÊޜÕÊ܈ÅÊ̜ÊÃÕLÃ̈ÌÕÌiÊ>Ê`ii}>Ìi]Ê«i>ÃiÊVœ˜Ì>VÌÊ*>˜}œÀ>Ê*…>À“>qʈ˜vœJ«>˜>}œÀ>«…>À“>° com. Any cancellation of an event registration for any reason, including any reason beyond the attendee’s control, are subject to a 25% reservation charge if the cancellation is made before February 1, 2014. If the registration is cancelled after February 1, 2014, we will obligated to charge the full fee. However, you ܈ÊÀiViˆÛiÊVÀi`ˆÌÊ̜Ê>ÌÌi˜`Ê>˜ÞÊvÕÌÕÀiÊ*>˜}œÀ>Ê*…>À“>ÊiÛi˜Ì°Ê*>˜}œÀ>Ê*…>À“>ʓÕÃÌÊLiʘœÌˆwi`ʜvÊ>ÊV>˜Vi>̈œ˜Êˆ˜ÊÜÀˆÌˆ˜}°Ê*œÃ̇œ˜viÀi˜ViÊi`ˆ>\ʏÊ conference slides, audio and video are released at the speaker’s discretion. Media content will be made available approximately two weeks after the conclusion œvÊ̅iÊiÛi˜Ì°Ê>Ì>Ê-iVÕÀˆÌÞ\Ê/…iʈ˜vœÀ“>̈œ˜Ê}ˆÛi˜Ê̜Ê*>˜}œÀ>Ê*…>À“>ÊLÞÊ>ÌÌi˜`iiÃÊ>˜`ÊÃÕLÃVÀˆLiÀÃÊ܈ÊLiÊÀiVœÀ`i`ʈ˜Ê̅iÊ*>˜}œÀ>Ê*…>À“>Ê`>Ì>L>Ãi°Ê *>˜}œÀ>Ê*…>À“>Ê܈Ê˜œÌÊÅ>Ài]ÊÃiÊœÀÊÀi˜ÌÊ̅ˆÃʈ˜vœÀ“>̈œ˜Ê̜ÊÎÀ`Ê«>À̈iÃÊ՘`iÀÊ>˜ÞÊVˆÀVՓÃÌ>˜ViÃÊ܈̅œÕÌÊ̅iÊVœ˜Ãi˜ÌʜvÊ̅iÊ>ÌÌi˜`iiʜÀÊÃÕLÃVÀˆLiÀ°

PHARMA/MANUFACTURER

PRICING