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A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. SBEs are managed and operated by students as a hands-on learning laboratory that integrates National Curriculum Standards in Marketing, Finance, Hospitality or Management. SBEs provide realistic and practical learning experience that
re-inforces classroom instruction. SBEs can sell to consumers through a permanent location, a mobile kiosk or thought internet marketing. Products may include school spirit wear, food and beverage items, school sup-plies, signs and banners and more, while other SBEs provide services such as creative design, advertising sales and more.
PROGRAM DESCRIPTION
When a school-based enterprise achieves certification at the gold level, they can apply to be gold re-certified for four additional years by submitting the appropriate documentation as outlined in these guidelines. After five years (year of initial gold certification plus four additional years of re-certification), the SBE must complete the original gold certification process to be eligible for the gold level certification award. There is no option for re-certifying at the bronze or silver level. The re-certification documentation is limited to 25 pages and must follow the format in these guidelines.
PROCEDURE
Members are to prove adherence to the achievement standards listed in these guidelines in order for the school-based enterprise to achieve re-certification for the 2014–2015 school year. Adherence is proven through documentation of performance indicators within each of three standards. Those SBEs awarded gold re-cer-tification will be eligible to bring one advisor and one to three student manager(s) to the 2015 SBE Academy at the International Career Development Conference (ICDC) in Orlando, FL with approval of their chartered association advisor.
SBEs must submit their documentation to DECA Inc. via the online submission site (https://sbe.decaregistration. com) no later than 11:59 p.m. EST on January 16, 2015. *All submissions must be sent via the website. Mailed submissions will not be accepted.
The statement of assurances will be acknowledged electronically via the submission site. Please review the language in the statement of assurances with your students. Upon submitting the project online, advisors will be asked to confirm that their students understand and agree to abide by the requirements set by DECA. Advisors are strongly encouraged to review their students’ documentation prior to submission to DECA Inc.,
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KNOWLEDGE AND SKILLS DEVELOPED
• Financial Analysis • Operations • Marketing-Information Management • Market Planning • Product/Service Management • Pricing • Distribution/Channel Management • Promotion • Selling
• Human Resources Management
SBE RE-CERTIFICATION FORMAT
Each submission should have the documentation formatted in the following order:
1. Title Page: : The first page is the title page, and should list the following: School-based Enterprise Re-certification Program
Level of Certification Desired Name of DECA Chapter Name of Chapter Advisor School Street Address City/State/Zip Code School Phone Number School Fax Number Advisor E-mail Address
Year current gold level status was awarded Date
2. SBE Description: The second page is a one-page description/summary of your school store.
3. Table of Contents: The third page is the table of contents, which must list the name of every standard and the page on which the documentation for each standard begins. The table of contents may be single-spaced and may be one or more pages long.
4. Body of SBE Re-certification Documentation: Use the standard being documented as the heading for each section, and use the specific performance indicators as your sub-headings. Include photos, graphs, charts and related supplemental information within each corresponding sub-section. (Supplemental documentation is optional unless otherwise indicated as mandatory within each standard.)
CHECKLIST STANDARDS
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The entry must be submitted by the chapter advisor online at https://sbe.decaregistration.com. The user-name and password to access the site are the same as the advisor log-on information for the DECA membership system. Step-by-step submission instructions and a video tutorial can be found at www. deca.org/sbe/certification.q
Body of report 25 pages or less.q
Include chapter name and state in footer with page numbers.q
Major content of the written entry must be double-spaced and use size 12 font. Figures and exhibits, headings, lists, sample forms, etc. may be single-spaced.q
SBE photo included (preferably uploaded to the submission site as its own file—but embedded within the manual is also acceptable.)4
DECA SCHOOL-BASED ENTERPRISES
STATEMENT OF ASSURANCES, 2015
The statement of assurances will be acknowledged electronically via the submission website. Please review the language below with your students. Upon submitting the project online, advisors will be asked to confirm that their students understand and agree to abide by the requirements set forth by DECA Inc. as listed below. These requirements are additional to the general rules and regulations published by DECA Inc.
1. The contents of this entry are the results of my work or the work of current members of this DECA chapter. 2. No part of this entry has previously been entered as part of the School-based Enterprises Certification
Program.
3. Credit for all secondary research has been given to the original author through the project’s bibliography, footnotes or endnotes.
4. All activities or original research procedures described in this entry are accurate depictions of my efforts or the efforts of my chapter.
5. All activities or original research described in this entry took place during this school year or the timeline specified in the Certification Guidelines.
6. I understand that DECA has the right to publish all or part of this entry. Chapters or individuals with extenu-ating circumstances may appeal the right to publish the entry to the executive committee of the board of directors prior to submission.
Advisors will indicate their students understand and agree to abide by the above requirements when prompted on the submission website.
STANDARD 1: OPERATIONS
Gold Re-certification:
Complete All
________________________________________________________________________________
• Devise/Enact merchandise security measures to minimize inventory shrinkage.Example: Do you have an anti-theft convex mirror? A security camera? Describe security measures employed by your SBE to reduce theft.
• Follow instructions for use of equipment, tools, and machinery.
Example: Are instructions for equipment (food heating stations, POS systems, other examples) con-veniently displayed? Are SBE employees trained on proper use of equipment? Explain why proper adherence to equipment instructions is important.
• Describe health and safety regulations in business.
Example: Describe the health and safety regulations (federal/state/district food safety guidelines, fire escape routes, other examples) followed by your SBE.
• Explain routine security precautions.
Example: Describe measures routinely taken to ensure overall security in your SBE. (Lock up merchan-dise, lock door when not in use, count cash after hours, other examples.)
• Explain the nature of overhead/operating costs.
Example: Describe your SBE’s expenses related to operating the business. • Explain employees’ role in expense control.
Example: How do your SBE’s employees’ actions affect your expenses?
• Reflection: Describe the areas of change, growth, or challenges your SBE encountered in the area of operations in the past year.
Example: What worked well? What would you have done differently? What goals will you set for next school year?
Optional Supporting Documents
________________________________________________________________________________
• Include optional photos, charts, graphs, etc. to further illustrate Operation Standards.6
STANDARD 2: DISTRIBUTION/CHANNEL MANAGEMENT
Gold Re-certification:
Complete All
________________________________________________________________________________
________________________________________________________________________________
• Complete inventory counts
Example: Describe how your SBE conducts inventory (physical, perpetual, a combination of the two) and how often it does so.
• Assess sales and stock performance
Example: Provide an example of a time you ran a sale and describe how your sale items performed. • Determine inventory shrinkage
Example: Account for loss of inventory due to shrinkage (damage, theft, sample product). How does shrinkage affect your store’s bottom line?
• Explain the relationship between customer service and distribution
Example: Discuss how timing of orders, stock rotation and availability of product ultimately affects your SBE’s ability to provide customers with goods for purchase.
• Explain the receiving process
Example: Describe how you handle the receipt of new merchandise. • Coordinate channel management with other marketing activities.
Example: How might you adjust your product ordering based on a planned promotion?
• Reflection: Describe the areas of change, growth, or challenges your SBE encountered in the area of distribution in the past year.
Example: What worked well? What would you have done differently? What goals will you set for next school year?
Optional Supporting Documents
________________________________________________________________________________
• Include optional photos, charts, graphs, etc. to further illustrate Distribution/Channel ManagementSTANDARD 3: HUMAN RESOURCES MANAGEMENT
Gold Re-certification:
Complete All
________________________________________________________________________________
• Conduct product “show and tell.”Example: Describe how new employees are trained on the features/characteristics of new products so that they are equipped to sell them.
• Conduct contests to motivate employees.
Example: What, if any, activities motivate SBE employees to do their job well? • Foster “right” environment for employees.
Example: How do you ensure a positive working environment, and one which functions as a learning laboratory in addition to a business?
• Hold special events for employees.
Example: What, if any, events are held solely for employees, either to boost morale or provide training opportunities?
• Write training activities.
Example: Do you provide your employees with customer service or loss prevention training? How do you train your employees on policies and procedures?
• Orient new employees.
Example: What is your on-boarding process for new SBE employees? Do you give a formal orientation session before their first working shift? What information do they need to know about working in your SBE?
• Reflection: Describe the areas of change, growth, or challenges your SBE encountered in the area of human resources management in the past year.
Example: What worked well? What would you have done differently? What goals will you set for next school year?