Migrating to the Embedded Cloud:

Founding Sponsorship Opportunity through December 2, 2011

For more information, please contact

Robert Perugini–Account Director rperugini@vdcresearch.com

508.653.9000 x144 Chris Rommel–Vice President

Eric Gulliksen–Senior Analyst David Laing–Senior Analyst Jonathan Hastings–Analyst

Z MO N T H 2 0 1 0

Migrating to the Embedded Cloud:

The Impact of Cloud-Based Deployment Methodologies on the Embedded Ecosystem

Migrating to the Embedded Cloud

The Impact of Cloud-Based Deployment Methodologies on the Embedded Ecosystem

for our latest coverage of the embedded cloud market.

This in-depth market intelligence program from VDC will help hardware, software and service suppliers and other stakeholders sharpen their value propositions and solution development efforts in the embedded cloud market. Migrating to the Embedded Cloud: The Impact of Cloud-Based Deployment Methodologies on the Embedded Ecosystem will study the migration to cloud-based development and deployment methodologies for mission-critical, high availability and embedded applications. VDC delivers the most comprehensive and accurate market research and analysis of the embedded cloud market available from any source.

We begin delivering value to Founding Sponsors immediately by providing:

 Immediate, direct access to our analysts through scheduled team conference calls, webcasts, and emails.

 The opportunity, prior to research launch, to review and offer revisions to market definition, segmentation and model frameworks.

 Time to collaborate with analysts in order to suggest modifications and additions to our survey methodology, instruments, and tools.

 Regular updates from our team on exceptional findings.

 The option of on-site presentation, discussion and planning session support.

Thefollowing proposal provides an overview of our coverage and analysis. For more information, please contact

Robert Perugini–Account Director rperugini@vdcresearch.com

508.653.9000 x144

In order to capitalize

on revenue-generating

opportunities in the

Embedded Cloud market,

you need detailed market

coverage, actionable

multi-layer data segmentation

and expert analysis.

This research program will include:

 Market Definition & Segmentation Maps

 Deployment and Management Requirements, Preferences & Investment Plans

 Market Estimates & Forecasts for 2011–2014

 Competitive Position, Share & Direction

 Definition & Analysis of Key Issues, Forces & Trends

U T L IN E

Founding Sponsorship Benefits

clients who subscribe to the research during the initial 8 –10 week period prior to launch of

conducting the research. Founding Sponsorship provides a range of significant benefits – in addition to a material price reduction from the standard publication fees – to these early subscribers, which are outlined in the table to the right.

BENEFITS DESCRIPTION IMPLICATIONS

Connect

Directly With Our Analysts

Founding Sponsors receive immediate, direct access to our analyst teams through scheduled team conference calls, webcasts, and email.

Real-time access to latest exceptional findings from the research.

Priority response support for your inquiries.

Insight and analysis not found in publications.

Influence

Market Definitions

Founding Sponsors secure the opportunity, prior to research launch, to review and offer revisions to market definition, segmentation and model frameworks.

Ensure our definitions are consistent with, or clearly translatable to, those used by your company.

Advance review of the model structures, assumptions, logic.

Customize

Scope & Research Infrastructure

Founding Sponsors can collaborate with analysts to suggest modifications and additions to our survey instruments and tools, ensuring the questions that matter the most are incorporated.

Influence the scope, direction and content of the report, including within the framework of the proposed program definition.

Influence our target sample, including suggestions on specific companies or types of companies in the supplier, channel and user communities.

Provide feedback on the structure and organization of select analysis tools and output frameworks.

Add specific analyses to our final deliverables to make sure you receive the information you need to address your business decisions.

Available

Real-Time Findings

Founding Sponsors will receive regular updates from our team, and through access to our team, have the opportunity to discuss progress on client-specific topics throughout the project.

No waiting months for results of the research.

Reference monthly project status reports include exceptional findings that expand each month.

Schedule regular conference calls with the Analyst team to discuss topics that are of specific and unique interest to your firm.

On-Site

Presentations

Founding Sponsors who invest at the $25,000 level or more within the service are entitled to an on-site presentation to discuss the research findings at no additional fee (travel and expenses not included).

Your entire team can meet with the principle project analyst(s) at your facility.

Your team can discuss a broad range of drivers and implications that go deep into the service coverage, or extend beyond it for exploration.

R C H O U T L IN E

Defining the Embedded Cloud

Traditional Embedded Cloud

Embedded Cloud Model Enabled by SEN

VDC provides the following coverage definition of embedded cloud computing and scalable edge nodes:

Embedded Clouds: Cloud-based development and deployment of embedded applications enables embedded computer, control and communications systems, subsystems and devices to be designed, operated, managed and accessed by authorized entities across a commercial ecosystem. These entities can be enterprise management, upstream suppliers, downstream partners, and customers. VDC views cloud computing as a distributed computing concept consisting primarily of Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS).

Clouds in embedded applications are largely private, and are optimized for a number of uses:

Equipment / Device Management Real-time & Vertical Applications

Supervisory Monitoring & Horizontal Applications Data Management

Cloud computing represents what's next for the embedded community as it increasingly seeks ways to reduce the business restrictions often imposed by a commoditized traditional hardware acquisition, software licensing, service and support requirements and all their attendant liabilities and limitations.

Scalable Edge Nodes (SEN): These are dense, flexible hardware platforms that reside on the edges of networks –

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Research Scope

Migrating to the Embedded Cloud: The Impact of Cloud-Based Deployment Methodologies on the Embedded Ecosystem will provide cloud deployment and management requirements and preferences for embedded applications, as well as a discussion on industry trends and issues. The program will deliver quantitative market models including market estimates, forecasts, and competitive share for key embedded cloud enabling technologies. The goal is to provide an in-depth market intelligence program that will help stakeholders sharpen their sales targets, value propositions, and solution development efforts in the embedded cloud space.

The following section details the technology and market coverage of the report:

R C H O U T L IN E

Research Methodology Sources

VDC Research strives to create valid and accurate primary market research using a structured approach, analytic tools and proven analytic methods reinforced by information from secondary sources when appropriate.

The following table represents the primary research sources VDC will use for data collection:

Research Schedule & Fees

Founding Sponsor Enrollment ... Through December 2, 2011 Planning discussions between VDC and Founding Sponsors ... Through December 16, 2011 Interim Findings ... Two to four weeks prior to publication

Final Deliverables:

Migrating to the Embedded Cloud: The Impact of Cloud-Based

Deployment Methodologies on the Embedded Ecosystem ... March 2012

FastForward: Insight for Leaders

Gen er at in g Rev en u e f r o m Em b ed d ed Clo u d En ab lem en t Ser v ices ... Mar ch 2012

TARGET COMMUNITIES COMPANY EXAMPLES TARGET SAMPLE SIZE

EXECUTIVE INTERVIEWS & BRIEFINGS

Embedded Computing Suppliers Advantech, Kontron,

Radisys, Eurotech 20

IT Suppliers Dell, IBM, HP, Cisco 10

Embedded Equipment & System OEMs

Siemens, Rockwell, GE Medical, Fujitsu, General Dynamics,

Harris Corporation

50

Embedded ISVs

Microsoft, Wind River,

Oracle, etc. 50

Cloud Service Providers

IT System Integrators Distributors, VARs &

Other Channels

Avnet, Arrow, Ingram

Micro, Tech Data 10

WEB-BASED SURVEYS IT End-Users Fortune 500 200 Enterprise End-Users U T L IN E