ELEVATED ENGAGEMENT Print Media Kit

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2014 Print Media Kit

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TOP 5 CITY

MAGAZINES

for EDITORIAL

QUALITY

-City & Regional Magazine Association, 2009, 2010, 2012

SIX-TIME

NATIONAL MAGAZINE

AWARD FINALIST

-American Society of Magazine Editors, 2005 (2), 2008, 2010, 2012 (2)

PRINT. ONLINE. MOBILE.

5280 REACHES ITS READERS WHENEVER—AND WHEREVER—

THEY’RE LOOKING FOR AWARD-WINNING CONTENT.

5280 produces 18 branded editions

throughout the year, including:

5280 sells more copies per

issue in Denver than People,

Us, Sunset, Cosmopolitan,

and In Touch combined!

-The Centofante Group, 2013

3 MILLION TOTAL INTERACTIVE REACH

5280.COM

2.6 MILLION

SOCIAL MEDIA

62,000

E-NEWSLETTERS

414,000

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MAGAZINES ARE THE MEDIUM OF ENGAGEMENT

MAGAZINES REACH

YOUNG PROFESSIONALS

AND HOLD A STRONG

READERSHIP BASE

SOURCES: The Association of Magazine Media Factbook 2013/2014. Magazine.org. MAGAZINE WEBSITE TV SHOW 45% 23% 23%

MAGAZINES ARE THE

# 1 PLACE CONSUMERS

WANT TO LOOK AT ADS.

INFLUENCE

Magazines deliver consumers

who take action and influence

purchases of family and friends.

INSPIRE

62% of 5280 readers have

stopped in a store or restaurant

because it was advertised in 5280.

ENGAGE

Magazines are number one in

reader engagement among

other media and number one in

commanding consumer attention.

91% OF U.S. ADULTS READ MAGAZINES

(Print and digital editions)

96% OF THOSE UNDER 25 READ

MAGAZINES

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Distribution

Research from the Media Audit, a national independent market

survey of local media, consistently shows, year after year that

5280 is one of Denver’s largest media outlets, reaching more than

517,053 unique readers over a four-issue period. For two decades,

5280’s subscription renewal rates have been among the highest of

all city and regional magazines.

85,000

TOTAL GUARANTEED DISTRIBUTION

48,000

SUBSCRIBERS

31,000

NEWSSTAND

5,000

HOTELS

1,000

WAITING ROOMS

(46,500 print/1,500 digital)

75%

OF 5280 SUBSCRIBERS

RENEW WITH A TWO

YEAR SUBSCRIPTION

PROVEN. VERIFIED. LOYAL.

517,053

FOUR-ISSUE

CUMULATIVE

TOTAL READERSHIP

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Readership Breakdown

BOULDER:

51,958

BROOMFIELD:

19,771

DOUGLAS:

56,238

DENVER:

129,014

JEFFERSON:

103,565

ARAPAHOE:

109,439

ADAMS:

47,069

Boulder Louisville Lafayette Longmont Glendale Greenwood Village Cherry Hills Village

Brighton Henderson Commerce City Northglenn Westminster Arvada Wheat Ridge Lakewood Golden Ken Caryl Columbine Bow Mar Evergreen Genesee Littleton Englewood Castle Rock Highlands Ranch Parker Lone Tree Castle Pines

SOURCES: The Media Audit, August-September 2013. 5280 reach based on census data of combined Denver-area population of 3,214,218 as of July 1, 2012.

Though 5280 has readers in 48 states and throughout

Colorado, the majority of our fast-growing readership

is found in the Denver metro area. 5280’s penetration

is particularly strong in the key neighborhoods

favored by Denver’s affluent adults. This allows you

to reach this vital market at a fraction of what you’d

pay in other media, or even through direct mail.

5280 REACHES

1 OUT OF 4

DENVER-AREA

RESIDENTS

CUMULATIVE READERSHIP

OVER A FOUR ISSUE PERIOD

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Subscribers

AGE

Median age ...

47

Age 18–34 ...

31%

Age 35–54 ...

39%

GENDER

Female ...

69%

Male ...

31%

MARITAL AND FAMILY STATUS

Married ...

66%

Single ...

34%

Have children ...

55%

Have dogs ...

49%

EDUCATION

College degree ...

42%

Post-graduate degree ...

42%

ECONOMIC PROFILE

Average household income ...

$153,625

ANNUAL HOUSEHOLD INCOME

Greater than $100,000 ...

31%

45%

HOME OWNERSHIP

Own home ...

82%

Average value of primary home ...

$439,827

MARKET VALUE OF PRIMARY HOME

36%

Greater than $500,000 ...

40%

Greater than $1,000,000 ...

62%

PURCHASING HABITS

Has purchased a product or service

based on an ad in 5280 ...

93%

LIFESTYLE

Ate four or more meals in restaurants

in the past two weeks ...

22%

Plan to visit a mountain resort

in the next year ...

77%

Traveled 3 or more times

in the past year ...

35%

READERSHIP HABITS

Readers per copy ...

3.8

PURCHASE PLANS

Planning or strongly considering

purchase of:

Financial investment ...

66%

Home remodeling ...

63%

Auto ...

59%

Artwork ...

52%

Jewelry...

48%

Cosmetic procedure ...

42%

FIND 5280 HELPFUL WHEN CHOOSING :

Restaurants...

99%

Travel ...

92%

Cultural events ...

95%

Theater ...

87%

Hotels and resorts ...

83%

Doctor/Dentist ...

73%

Home furnishings, services,

and accessories ...

72%

Health and fitness ...

69%

Spa services ...

67%

Sporting events ...

61%

Artwork ...

58%

Clothing ...

56%

Jewelry...

50%

SOURCES: The Media Audit, August-September 2013. Readership demographics based on total 5280 audience. Subscriber financial profile and readership habits based on

August 2013 subscriber survey. Surveys were mailed to 5,000 readers selected at random from a list of current 5280 subscribers; 8.6 percent were completed and returned.

5280 DEMOGRAPHIC AND READERSHIP HABITS

68%

OF 5280 READERS HAVE TWO

OR MORE ISSUES OF 5280 IN

THEIR HOME REGULARLY

93%

OF 5280 READERS HAVE

PURCHASED SOMETHING

ADVERTISED IN THE MAGAZINE

97,830

DENVERITES WHO HAVE

$250K IN LIQUID ASSETS

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DENV ER POS T SUN DAY BUSIN ESS SE CTION 1 Percentage of market reach

5280 MAGA ZINE 5280 MAGA ZINE DENVER POST S UNDAY BUSIN ESS SE CTION 1 DENV ER POS T SUN DAY BUSIN ESS SE CTION 1 WESTW ORD KUSA -9 NEWS 6 AM NEWS _KUSA-9 5 PM NEWS COLO RADO PUBLIC RADIO COLO RADO PUBLIC RADIO KUSA -9 5 PM NEWS KUSA-9 5 PM NEWS KBCO FM KMGH -7 10 PM NEWS KOSI FM DENV ER BU SINESS JOURNAL DENVER BUSIN ESS JOURNAL COLO RADO PUBLIC RADIO COLO RADO PUBLIC RADIO COLO RADO HOME S & LIFE STYLE S

Readers

Readers age 45–64 with annual household income $100K+

Readers age 18+ who think they will be better off in six months Readers primarily occupied as a business owner, partner, or corporate officer

Readers 18+ with annual household income of $100K+

SOURCE: The Media Audit, August-September 2013. Graphed using base population of 2,137,685.

AFFLUENT BABY

BOOMERS

FINANCIAL

OPTIMIST

BUSINESS

OWNER

5280 READERS HAVE BUYING POWER

28 ,94 1 32,2 44 44 ,2 42 46 ,863 60 ,009 _61,500 ₁₃6,11 2 13 8, 56 6 75 ,3 80 37 ,40 7 65 ,851 ₇₄,900 112,232 17 9, 99 4

256

,728

46%

14

5,

97

2

72

,13

9

12% 21 % 23% 28 %

HOUSEHOLD

INCOME

5280 _MAGAZINE 5280 _MAGAZINE

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Community

AN ACTIVE AND INVOLVED CITY PRESENCE

5280 actively supports a variety of organizations throughout the Denver metro area. Not only does each

relationship provide us with an amazing opportunity to give back to the community in which we live and

work, but we’re also able to extend the reach of your advertising message to a highly qualified audience.

Advertising with 5280 means you’ll have access to additional community partnerships that offer high-level

networking opportunities and valuable exposure that strengthens your advertising program.

$7,000,000

OF IN-KIND ADVERTISING DONATED SINCE 1993

OF OUR READERSHIP

DONATES MONEY TO

CHARITY EVERY YEAR

78%

5280 CARES ABOUT COMMUNITY

5280 READERS CARE ABOUT COMMUNITY

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Rate Card no. 21

ADDITIONAL FEES

GROSS VS. NET

Rates quoted are gross. Recognized advertising agencies are eligible for a 15 percent commission. No commis-sion on production charges or late fees. Commiscommis-sion is forfeited in the event of unfulfilled contracts or accounts 75 days past due.

PREMIUM POSITIONS

Back cover available at earned frequency rate plus 25 percent. Inside covers available at earned rate plus 20 percent. All other guaranteed positions available at earned rate plus 10 percent. Orders specifying a position for which a premium has not been paid are accepted only on a request basis, with the publisher retaining the right to determine actual position. If a request cannot be honored, the advertiser will not be billed for the position premium but remains liable for the balance of the order. Specific premium positions may not be purchased by a single advertiser more than four times in a calendar year.

CREDIT TERMS

New 5280 advertisers are required to pre-pay for their first insertion. Full payment is due with ad materials. Credit cards accepted. Subsequent insertions will be billed upon publication.

ADDITIONAL TERMS

Additional terms and policies are spelled out in 5280’s standard insertion order, which must be signed prior to placement of advertising. Contact your account executive for additional details.

SPOT COLORS AND PROOFS

Contact your account executive if you require Pantone (PMS) inks. In the absence of SWOP certified proofs,

5280 is not responsible for the color reproduction. Rich

4-color blacks must have a combined ink density of no more than 300 percent.

DESIGN SERVICES AND PRODUCTION FEES

DESIGN SERVICES ARE INCLUDED WITH EVERY ADVERTISEMENT PURCHASED FOR INCLUSION IN ANY 5280 PUBLICATION.

Our design staff will create a unique ad to your require-ments and proof up to three times for each insertion. However, because design costs are built into 5280 rates, advertisers who require 5280-designed artwork to be

released to other publications will be charged for the design services. Fees are dependent on the size and complexity of each ad, but a general price structure is as follows:

EXCESSIVE PROOF FEE: For any 5280-designed ad, after three proofs are delivered, each proof thereafter will be subject to a $75 excessive proof fee.

LATE FEE: Finished ad materials submitted after deadline

are subject to a $75 late fee.

PDF FEE: Any 5280-designed advertisement supplied to

clients or other publications as a PDF are subject to a $250 fee.

ALTERATION FEE: Any ad not provided per our camer-ready specifications will be subject to a $250 alteration fee. This fee will also apply to changes made to 5280-designed ads that are submitted to other publications in PDF format. DESIGN FEE: Any two-third page or larger 5280-designed

advertisement used outside 5280 or its related publica-tions will be subject to a $1,000 design fee. Any half page or smaller will be subject to a $500 fee. 5280 will release native files.

PRODUCTION FEE: To agencies – ANY disc intervention required by 5280 or its printer will result in charges to the advertiser. Charges will also be given for scans (4c or BW), digital proofs, and photography fees. $150/day is charged to the advertiser if artwork is not received by the drop-dead date.

Contact your account executive for additional details.

AD SUBMISSIONS

The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit:

HTTP://5280.COM/UPLOADS

USER: uploads

PASSWORD: 5280up

FOR A FULL LIST OF ADVERTISING SPECIFICATIONS PLEASE VISIT WWW.5280.COM/ADVERTISING.

AD DIMENSIONS

1 PAGE Bleed: 8.5’’x11.125’’ Trim: 8.375’’x10.875’’ Safety: 7.875’’x10.375’’ No bleed: 7.25’’x10’’ 2/3 PAGE Vertical 4.75’’x10’’ 1/2 PAGE Horizontal 7.25’’x4.875’’ 1/3 PAGE Square 4.75’’x4.875’’ 1/6 PAGE Horizontal 4.75’’x2.3125’’ 1/2 PAGE Vertical 4.75’’x7.375’’ 1/3 PAGE Vertical 2.25’’x10’’ 1/6 PAGE Vertical 2.25’’x4.875’’ 2 PAGE SPREAD Bleed: 17’’x11.125’’ Trim: 16.75’’x10.875’’ Safety: 16.25’’x10.375’’ No bleed: 15.625’’x10’’

2014 RATES

1X

4X

8X

12X

1 page

$8,610

$7,320 $6,690 $6,460

2/3 page

6,900

5,855

5,510 5,165

1/2 page

5,610

4,770 4,490 3,930

1/3 page

3,890

3,295

3,100 2,910

1/6 page

2,160

1,830

1,720

1,615

2-page spread

14,650 12,440 11,710 10,980

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HOME

Space Reservations: 1/3/2014 Production Materials: 1/8/2014 Finished Materials: 1/10/2014 General Newsstands on Sale: 2/28/14

HOME

TRAVELER

FEB

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Space Reservations: 12/6/2013 Production Materials: 12/11/2013

Finished Materials: 12/13/2013 General Newsstands on Sale: 1/31/2014

MAR

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APR

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Distilleries Romance

Best New Restaurants Fashion Power Issue Health Luxury Travel Real Estate Summer Guide Top Dentists

Top of the Town

ADVERTISING SECTION

Gift Guide

DIGITAL OPPORTUNITIES

Top Doctors Voting Ballot 20 Days of Giveaways

EVENT

5280 Home Party

DIGITAL OPPORTUNITIES

Top of the Town Voting Ballot Eat & Drink Takeover

SPECIAL ADVERTISING SECTIONS

Pets

Women in Business

EVENT

Top of the Town Party

DIGITAL OPPORTUNITY

Top of the Town Takeover

SPECIAL ADVERTISING SECTION

Realtor Profile

DIGITAL OPPORTUNITY

Travel & Outdoors Takeover

EVENT

5280 Home Party

Dentist Profiles

EDITORIAL

SPECIAL ADVERTISING SECTIONS, EVENTS & DIGITAL OPPORTUNITIES

SPECIAL ISSUES

2014 Editorial Calendar

Editorial calendar subject to change without notice. Special ad sections are not featured on magazine’s cover. Editorial features listed here may or may not be featured on the cover. Contact your account executive for updates. Last updated on October 1, 2013.

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AUG

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SEPT

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OCT

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NOV

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DEC

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JAN

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HOME

HEALTH

Top Doctors Family & Parenting

Fall Getaways Fashion

Best Restaurants Innovators

Education Winter Getaways

Holiday Shopping Top Lawyers

Bucket List

EVENT

Top Doctors Party

ADVERTISING SECTION

Doctor/Health Profiles Private School Handbook

EVENT

5280 Home Party EVENT 5280 Dines

SPECIAL ADVERTISING SECTIONS

Realtor Profiles

Arizona Tourism

Higher Education

What to Give Guide Style Guide Women in Business

DIGITAL OPPORTUNITY

Travel & Outdoors Takeover 20 Days of Giveaways

EVENT

5280 Home Party

Craft Distilleries Guide

EDITORIAL

SPECIAL ADVERTISING SECTIONS, EVENTS & DIGITAL OPPORTUNITIES

Health2 0 1 4 E D I T I O N One Man’s Struggle To Accept His Hearing LossPAGE 24

How To Be A Hero DuringA Medical EmergencyPAGE 18

What You Should Know

Before Treating Your Anxiety PAGE 36

DENVER’S

TOP

DOCTORS&DENTISTSBEGINS ON PAGE 42

Plus

Health

A S U P P L E M E N T T O 5 2 8 0 M A G A Z I N E

(While Still Looking Healthy And Natural)

The Best Ways To Smooth Wrinkles, Erase Sunspots & Trim Up Trouble Areas

LOOK & FEEL

BEAUTIFUL!

SPECIAL ISSUES

2014 Editorial Calendar

Editorial calendar subject to change without notice. Special ad sections are not featured on magazine’s cover. Editorial features listed here may or may not be featured on the cover. Contact your account executive for updates. Last updated on October 1, 2013.

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2014 Digital Media Kit

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5280.com

2.6

MILLION

MONTHLY IMPRESSIONS

Interactive Reach

Social Media

60,000

TOTAL FOLLOWERS

3 MILLION

Total Interactive Reach

E-newsletters

414,000

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Interactive Audience

150K

UNIQUE VISITORS

600K

MONTHLY

PAGE VIEWS

AVERAGE MINUTES SPENT ON SITE

3:00

X15

MOST VISITED

SECTIONS:

5280.com Exclusive Stories

Dining

Culture & Events

Travel & Outdoors

Numbers from 5280 website survey, August 2013.

HALF OF

VISITORS

EARN OVER

70% 30%

FEMALE

MALE

ARE REPEAT

VISITORS

42%

38

AVERAGE AGE

OF VISITORS

$100K

ANNUALLY

Online traffic is growing daily.

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Social Media

25,000

1,000

33,000

1,000

FACEBOOK FANS

PINTEREST FOLLOWERS

TWITTER FOLLOWERS

INSTAGRAM FOLLOWERS

60,000

Total Followers

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ADVERTISING OPPORTUNITIES

5280.com

RUN OF SITE (ROS)

Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships.

AD UNITS AVAILABLE: 300x250, 728x90, 300x600

TAKEOVERS

Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

HOME PAGE: The main landing page for our site.

DINING GUIDE: Access to the city’s most comprehensive restaurant listings.

DWELL: The latest trends in home design, decor, and real estate in the Mile High City.

EAT & DRINK: The latest dish on Colorado’s food scene, trends, and restaurants.

FASHION: Tips, picks, and styles from 5280 fashion editor Alexia Benjou.

FROM THE MAGAZINE: An overview of the current issue and links to full articles from the magazine.

5280.COM STORIES: Exclusive stories you can only find on 5280.com.

EVENTS CALENDAR: Find out what’s going on in the Mile High City.

TOP DOCTORS AND DENTISTS: Our annual lists broken down by specialties.

TOP OF THE TOWN: Our annual guide to Denver’s best stuff.

TRAVEL & OUTDOORS: Find out what’s going on in the Mile High City.

RICH MEDIA

PUSHDOWN LEADERBOARD: A leaderboard with initial dimensions of 970x90 or 970x66 pixels. When the ad is expanded, it “pushes” page content down rather than displaying over the top of page content as most expandable ads do.

HOMEPAGE POP-UP AD: Front and center display to our most heavily visited page. Your message shows up to each unique visitor once a day.

IN-BANNER VIDEO: Promote your pre-produced 15 second ad to 5280.com visitors.

IMPLEMENTATION & BEST PRACTICES

All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Please also reference 5280’s digital specifications page at 5280.com/advertising.

LEADERBOARD (768 X 90)

MEDIUM RECTANGLE (300 X 250) ROS AND VIDEO

HALF PAGE (300 X 600) SUPER LEADERBOARD (970 X 66 OR 970 X 90), STANDARD LEADERBOARD (728 X 90)

HOMEPAGE POP-UP AD (800X600) PUSHDOWN SUPER LEADERBOARD EXPANDS

TO 970 X 415 PUSHING CONTENT DOWN

Numbers from 5280 website survey, August 2013.

Half of visitors earn

over $100K annually

Average age is

38

5280.COM VISITORS ARE:

70% 30%

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Newsletters

Each of 5280’s targeted newsletters delivers information directly to the inbox of engaged

readers hungry for information on everything from dining to travel to home. With open rates

above national industry standards, 5280 newsletters consistently put your message in front of

affluent consumers looking to interact with your brand.

Table Talk

Best Bets

Dwell

Roundup

Steals Deals

&

The

Goods

TARGETED. QUALIFIED. ENGAGED.

414,000

Total Monthly Impressions

Traveler

18,000

48%

IMPRESSIONS OPEN RATE

17,000

IMPRESSIONS

34%

OPEN RATE

23,000

37%

8,000

IMPRESSIONS

32%

OPEN RATE

30,000

31%

12,000

33%

23,000

33%

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WHAT’S INCLUDED:

HEADER BANNER: 760x200 pixels

FEED BUTTON: 111x74 pixels

CUSTOM:300x250 pixels

›

Banner ads on 5280.com

(728x90, 300x250, 300x600, 160x600).

›

Banner ads on weekly newsletter blasts including Table Talk and

Best Bets

(468x60 & 160x600).

›

Wall postings on 5280’s Facebook, Twitter, and Instagram pages

(25,000+ fans).

›

Customize your contest by adding the ability for fans to upload a

photo or video, enter to win, and more. Ask for details.

›

Receive all names and email addresses of contest entrants at

completion of contest.

PRICING:

$1,500 + prize

* Advertiser to supply prize, description and value, along with banner ads to be used in the promotion.

* Entrant information will be shared with advertiser based on day-of entries. * Suggested promotion period: one week. Limited to one offer per month. * Prize minimum: $500.

PARTNER WITH 5280 AND PROMOTE YOUR BUSINESS TO OUR

25,000+ ENGAGED FANS AND THEIR NETWORK OF FRIENDS!

Facebook Promotions

35%

MALE

65%

FEMALE

36,955

WEEKLY TOTAL REACH

65%

ARE AGES 25-44

5280’S FACEBOOK AUDIENCE IS:

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20 Days of Giveaways

Numbers from 20 Days of Giveaways, October 2013

WHAT’S INCLUDED:

›

Pre-promotion newsletter about the contest will be sent out to 119,183

subscribers, with a direct link back to the contest page including your

prize description and picture of prize or logo.

›

Pre-promotion of contest in general, including social media, will start

one week prior to event and will include: two Tweets and one Facebook

post per day with direct link back to contest page.

›

Logo or prize picture and prize description on 5280.com contest page

that will be live for the entirety of pre-promotion and contest.

›

One dedicated newsletter inclusion: Logo inclusion, prize description,

and your business name in subject line of the email.

›

Feature on second newsletter announcing winner of your prize with

image inclusion.

›

Special contest callout in print gift guide special section.

›

Social media during contest will include daily: two Tweets linked to your

handle, one Facebook post with link to your page, and one Instagram

post with link to your account.

PRICING:

$1,000 + prize

* Advertiser to supply prize, description, and value. * Prize value must be between $250 and $1,000.

* Entrant information will be shared with advertiser based on day-of entries.

30,390

CONTEST ENTRIES

66 Holiday 2013

What

Guide

to giveto giveto give S P E C I A L A D V E R T I S I N G S E C T I O N

1

4

5

6

3

2

5

1 & 2. Nest -Boy’s Graphic Tee by PreFresh. I Love Colorado

Buttons by My July. Bird on a Twig by Elevated Scraps. Gifts available at Nest, Denver’s premier boutique for children. Near Cherry Creek North: 2808 East 6th Avenue (near Detroit Street) Larimer Square: 1408 Larimer Square, Suite 102 www.nestdenver.com

3. CHERRY CREEK CHIC GIFT PACKAGE Two VIP tickets to

Food & Wine, Celebrate Fashion and Cherry Creek Arts Festival (all 3 days), plus one $50 gift card for Sidewalk Sale. $600ea. CherryCreekNorth.com

4. The RIMOWA Amethyst Salsa Deluxe, exclusively for Colorado Baggage Co. Durable polycarbonate protects what’s inside while

gliding through the airport with four German-engineered wheels. Find the nearest store at www.coloradobaggage.com.

5. Magellan’s RFID Pass Case Wallet. Exquisitely crafted from rich, butter-soft leather, this wallet blends functionality with beauty. Organize and protect with RFID-blocking credit card slots and passport sleeve. Available at Colorado Baggage Co.

6. Before New York was New York, it was New Amsterdam. Now, the essence of the city has been distilled into the classic New York spirit - smooth enough to enjoy straight, distinctive enough to hold its own in any cocktail. Smoother by design, New Amsterdam spirits break from tradition with spirits that are modern, intriguing and smooth. It’s your town. New Amsterdam Gin & Vodka.

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PREMIUM RESTAURANT LISTINGS PROVIDE AN EASIER WAY

FOR READERS TO FIND YOUR BUSINESS ONLINE.

Restaurant Directory

WHAT'S INCLUDED:

›

Opportunity to include a photo of your restaurant (600x400 pixels).

›

Up to 100 words about your restaurant in addition to 5280's description.

›

Sponsored listing above search results page on a random, rotation basis.

$1,000

ANNUALLY

*

Additional locations of the same restaurant chain/brand may be added

for a nominal fee. Brands or concepts of different names within the same

parent company will be considered an additional full-price buy.

THAT’S JUST $83 PER MONTH!

*

Requires one-year commitment.

150K

UNIQUE VISITORS

600K

PAGE VIEWS PER MONTH

3:00

98%

5280.COM GENERATES:

CHOOSE WHERE TO DINE BASED

ON AN AD SEEN IN 5280

Source: 2013 Subscriber Survey Numbers from 5280 website survey, August 2013.

Online traffic is changing daily.

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PREMIUM DENTAL LISTINGS PROVIDE AN EASIER WAY FOR

READERS TO FIND YOUR BUSINESS ONLINE.

Top Dentists Directory

WHAT’S INCLUDED:

›

Premium listing above search results page.

›

Up to 300 words about your practice and a Web link.

›

Photo and/or logo of your practice (630x160 pixels).

ANNUAL PRICING

*

$750 for print advertisers

$1,000 for non-print advertisers

For practices with multiple dentists on the list, there will be a $250 charge

per additional dentist.

*_{Requires one-year commitment.}

PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET-UP-TO-THE-MINUTE STATISTICS.

150K

UNIQUE VISITORS

600K

PAGE VIEWS PER MONTH

3:00

69%

5280.COM GENERATES:

OF READERS USE 5280 TO FIND A

DENTIST OR DOCTOR

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PREMIUM DOCTOR LISTINGS PROVIDE AN EASIER WAY FOR

READERS TO FIND YOUR BUSINESS ONLINE.

Top Doctors Directory

WHAT’S INCLUDED:

›

Premium listing above search results page.

›

Up to 300 words about your practice and a Web link.

›

Photo and/or logo of your practice (630x160 pixels).

ANNUAL PRICING

*

$750 for print advertisers

$1,000 for non-print advertisers

For practices with multiple doctors on the list, there will be a $250 charge

per additional doctor.

*_{Requires one-year commitment.}

300X600 AD

PLEASE CONTACT YOUR ACCOUNT EXECUTIVE TO GET-UP-TO-THE-MINUTE STATISTICS.

150K

UNIQUE VISITORS

600K

PAGE VIEWS PER MONTH

3:00

69%

5280.COM GENERATES:

OF READERS USE 5280 TO FIND

A DENTIST OR DOCTOR

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ENGAGEMENT

REACH ENGAGED VISITORS LOOKING FOR

YOUR PRODUCTS AND SERVICES

Directories

[ SUBSCRIBE ]

Top of the Town The 25 Best Restaurants The Best New Restaurants

Summer Guide

Education Real Estate

Best of 5280

Event Calendar

Our comprehensive guide to the best goings-on in town.

SEARCH BY NAME

Find a

Restaurant

Our guide to the best of dining in Denver.

SEARCH BY NAME

SEARCH BY NAME SEARCH BY NAME SEARCH BY NAME SEARCH BY NAME SEARCH BY NAME

25

BEST BESTNEW

BROWSE ALL DOCTORS

BROWSE ALL RESTAURANTS

BROWSE ALL EVENTS

BROWSE ALL DENTISTS BROWSE ALL LAWYERS

SPECIALTY (ALL) ›

NEIGHBORHOOD (ALL) ›

SPECIALTY (ALL) › SPECIALTY (ALL) ›

HOSPITAL (ALL) ›

COST (ALL) ›

ANY FUTURE DATE (ALL) ›

PRACTICE NAME (ALL) › PRACTICE NAME (ALL) ›

ZIP CODE (ALL) ›

CUISINE (ALL) ›

VENUE (ALL) ›

RATING (ALL) ›

COST (ALL) ›

ZIP CODE (ALL) › ZIP CODE (ALL) ›

5280 DIRECTORIES

Find what you need now.

BEST BET SEARCH SEARCH SEARCH SEARCH SEARCH SEARCH SEARCH

SEARCH SEARCHSEARCH

Find A Dentist

Find A Lawyer

Find a Doctor

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Digital Specifications

PUSHDOWN SUPER LEADERBOARD

(HOME PAGE and SECTION LANDING PAGES ONLY)

INITIAL DIMENSIONS:970x66 or 970x90 pixels

EXPANDED DIMENSIONS: 970x415 pixels. Note: Expanding Pushdown ad units “push” page content down rather than expanding over page content.

INITIAL FILE SIZE: 60K max

SUBSEQUENT POLITE LOAD FILE SIZE: 110K max

SUBSEQUENT USER INITIATED LOAD FILE SIZE: 2.2 MB

BEST PRACTICE: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

DURATION: 15 seconds max

LINK: URL for the banner to link to

POP-UP

(HOME PAGE ONLY)

DIMENSIONS: 800x600 pixels

FILE SIZE: 350K max

FILE TYPE: jpg, gif, png, HTML, JavaScript & most third-party ad tags accepted. Flash files must include a closing button in the top right corner

RUN OF SITE

LEADERBOARD OR SUPER LEADERBOARD MEDIUM RECTANGLE

HALF PAGE

ADD ON: PUSHDOWN LEADERBOARD

(See specs above)

TAKEOVER CAN RUN ON THE FOLLOWING CATEGORIES: 5280.com stories, Home Page, Events, Magazine, Eat & Drink, Dining Guide, Travel & Outdoors, Top Doctors, Top Dentists, Wellness, Dwell, Fashion, and Top of the Town

TAKEOVERS

RICH MEDIA

ADDITIONAL INFORMATION

IMPLEMENTATION & BEST PRACTICES

All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visitiab.net/guidelines.

PREPARING FLASH BANNERS

We use DoubleClick for Publishers (DFP) to host ad banners. DFP requires the specific clickTAG in order to properly track clicks. You must provide a URL rather than a snippet for the creative. Please visit 5280.com/advertising for more detailed information.

DEADLINES

All banners are due at least 6 business days before the start of the campaign.

REPORTS

Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

LEADERBOARD

DIMENSIONS:728x90 pixels

FILE SIZE: 40k max

FILE TYPE: jpg, gif, png, Flash, HTML, JavaScript & most third-party ad tags accepted

SUPER LEADERBOARD

DIMENSIONS:970x66 or 970x90 pixels

HALF PAGE

MEDIUM RECTANGLE

DIMENSIONS:300x250 pixels

IN-BANNER VIDEO

DIMENSIONS: 300x250

SUBSEQUENT POLITE LOAD FILE SIZE: 100K max

SUBSEQUENT USER-INITIATED LOAD FILE SIZE: 2.2 MB, Unlimited for streaming.

MINIMUM REQUIRED CONTROLS: Controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

BEST PRACTICE: For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

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Newsletter Specifications

SIZES

BANNER AND SKYSCRAPER ADS

Positioned directly above the editorial content, banners are a visual way of reaching out to 5280 newsletter readers and an opportunity for client logo exposure. The banner is the first message readers will see prior to reading the newsletter content.

SPONSORED LINKS

Sponsored links run adjacent to editorial content and offer advertisers a non-editorial opportunity to deliver a specific offer or message directly to 5280 newsletter readers.

(Only available on Table Talk and Best Bets)

NEWSLETTER FULL BANNER (468X60)

NEWSLETTER FULL BANNER (468X60) WIDE SKYSCRAPER

(160X600)

DESCRIPTIONS

Table Talk

(Published every Tuesday)

18,000 SUBSCRIBERS

The latest picks, news, and restaurant buzz from our food expert Amanda M. Faison.

Best Bets

(Published every Wednesday)

An insider’s guide full of the coolest goings-on in town.

Dwell

(Published the third Thursday monthly)

Catch the latest trends in home design, interior decorating, and real estate in the

Mile High City.

Traveler

(Published two Thursdays monthly)

Exclusive deals on travel packages, destinations, and hotels from 5280 advertisers.

Roundup

(Published every Friday)

Read the best of 5280.com each week in this weekly recap.

Steals & Deals

(Published two Fridays monthly)

A roundup of stellar discounts and timely deals from our marketing and promotions department.

The Goods

(Published about once a month)

Select offers from 5280 magazine and our partners.

Newsletter traffic changes daily. Please contact your account executive to get up-to-the-minute statistics.

IMPLEMENTATION & BEST PRACTICES

FLASH FILES ARE NOT ACCEPTED FOR NEWSLETTERS! All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines.

DEADLINES

All banners are due at least 6 business days before the start of the campaign.

REPORTS

Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

NEWSLETTER FULL BANNER (Table Talk, Best Bets, Dwell, Roundup)

FILE TYPE: jpg, gif, or png only

(Flash or third-party ad tags not accepted)

NEWSLETTER WIDE SKYSCRAPER (Table Talk, Best Bets, Dwell, Roundup)

FILE TYPE: jpg, gif, or png only

(Flash or third-party ad tags not accepted)

SPONSORED LINK (Table Talk and Best Bets)

TEXT: up to 30 words + URL

STEALS & DEALS

FILE TYPE: jpg or png only

TRAVELER & THE GOODS

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RICH MEDIA

IMPRESSIONS COST

Home Page Pop-Up

$1,500

Pushdown Super

Leaderboard

(home page only)

$30 CPM

In-Banner Video

(supplied)

$2,000

CREDIT TERMS

New 5280 advertisers are required to pre-pay for their first insertion. Full payment is due with ad materials. Credit cards accepted. Subsequent insertions will be billed upon publication.

ADDITIONAL TERMS

Additional terms and policies are spelled out in 5280’s standard insertion order, which must be signed prior to placement of advertising. Contact your account executive for additional details.

DESIGN SERVICES AND PRODUCTION FEES

DESIGN SERVICES ARE INCLUDED WITH EVERY ADVERTISEMENT PURCHASED FOR INCLUSION IN ANY 5280 PUBLICATION. Our design staff will create a unique ad to your requirements and proof up to

three times for each insertion. However, because design costs are built in to 5280 rates, advertisers who require 5280-designed artwork to be released to other publications will be charged for the design services. Fees are dependent on the size and complexity of each ad, but a general price structure is as follows:

EXCESSIVE PROOF FEE: For any 5280-designed ad, after three proofs are delivered, each proof thereafter will be subject to a $75 excessive proof fee.

LATE FEE: Finished ad materials submitted after deadline are subject to a $75 late fee.

DESIGN FEE: Any 5280-designed digital advertisement supplied to clients or other publications

are subject to a $250 fee. 5280 will release native files.

ALTERATION FEE: Any ad not provided per our camera-ready specifications will be subject to a $250 alteration fee. This fee will also apply to changes made to 5280-designed ads that are submitted to other publications in PDF format.

Contact your account executive for additional details.

AD SUBMISSIONS

The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit:

HTTP://5280.COM/UPLOADS

USER: UPLOADS

PASSWORD: 5280UP

FOR A FULL LIST OF ADVERTISING SPECIFICATIONS, PLEASE VISIT WWW.5280.COM/ADVERTISING.

NEWSLETTERS

BOOKING FREQUENCY COST LINK 1 LINK 2 LINK 3

Table Talk

Weekly

$1,500 $600 $500 $400

Best Bets

Weekly

$1,500 $500 $400 $300

Traveler

Bi-Weekly

$1,000 n/a

n/a

Steals & Deals

Weekly

$1,000 n/a

n/a

Dwell

Monthly

$1,500 n/a

n/a

Roundup

Weekly

$1,000 n/a

n/a

The Goods

On Demand $3,000 n/a

n/a

Frequency discounts available on all newsletters.

RUN OF SITE (ROS)

IMPRESSIONS COST

10,000–50,000

$20 CPM

50,000–100,000

$18 CPM

100,000+

$15 CPM

AD UNITS AVAILABLE

728x90, 300x250, 300x600

Available exposure includes all pages not sold for exclusive monthly section sponsorships. CPM (Cost per thousand impressions). Minimum commitment: 10,000 impressions.

TAKEOVERS

CATEGORY MONTHLY COST

5280.com stories

$1,500

*

Home Page

$2,500

Events

$1,500

Magazine

$5,500

*

Eat & Drink

$2,500

Dining Guide

$1,000

Travel & Outdoors

Call

Dwell

Call

Fashion

Call

Top Doctors

Call

Top Dentists

Call

Top of the Town

Call

*per week

2014 Digital Rate Card

SOCIAL MEDIA

IMPRESSIONS COST

Facebook Sweepstakes

$1,500

*

Facebook Posts

$500