Nutriasia Final Presentation

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C

Prepared by :

Melody A. Alterado

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RT

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Company

Overview

Nutriasia

Nutriasiais the Philippine's foremost produceris the Philippine's foremost producer, market, marketer and distributor ofer and distributor of

quality sauces and condiments.

As the leading player in the local sauces and co

As the leading player in the local sauces and condiments markendiments market, t, NutriAsiaNutriAsia

are known for producing iconic Filipino brands that continue to be part of

every Filipino home.

Who doesn't

Who doesn't know about know about UFC, UFC, Papa, JufrPapa, Jufran, & Maan, & Mafranfran--our ubiquitousour ubiquitous

condiments among banana catsup lovers? Assimilated and

condiments among banana catsup lovers? Assimilated and adopted intoadopted into

Filipino culture, our

Filipino culture, our banana catsup brands have delighted banana catsup brands have delighted generagenerations oftions of

Filipinos. They are

Filipinos. They are being used as condiments being used as condiments on just about any dish -on just about any dish -fried,fried,

roasted and grilled poultry and

roasted and grilled poultry and meats. What's more, they are even used as meats. What's more, they are even used as aa

vital and distinct ingredient in our swee

vital and distinct ingredient in our sweet-and-spicy Pinoyt-and-spicy Pinoyspaghetti.spaghetti.

Mang

MangTTomas is certainly another product that creates a true Filipino specialomas is certainly another product that creates a true Filipino special

delicacy

delicacy. Many fiestas and . Many fiestas and gatherings have become special with all-timegatherings have become special with all-time

favorit

favorite dishes like dishes like delicious lechonpake delicious lechonpaksiwsiwand crispy lechonkaand crispy lechonkawaliwalithat arethat are

accompanied by the sweet and distinct flavo

accompanied by the sweet and distinct flavor of Mangr of Mang TTomas all-aroundomas all-around

sarsa. Truly

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Company

Overview

Nutriasia

Nutriasiais the Philippine's foremost produceris the Philippine's foremost producer, market, marketer and distributor ofer and distributor of

quality sauces and condiments.

As the leading player in the local sauces and co

As the leading player in the local sauces and condiments markendiments market, t, NutriAsiaNutriAsia

are known for producing iconic Filipino brands that continue to be part of

every Filipino home.

Who doesn't

Who doesn't know about know about UFC, UFC, Papa, JufrPapa, Jufran, & Maan, & Mafranfran--our ubiquitousour ubiquitous

condiments among banana catsup lovers? Assimilated and

condiments among banana catsup lovers? Assimilated and adopted intoadopted into

Filipino culture, our

Filipino culture, our banana catsup brands have delighted banana catsup brands have delighted generagenerations oftions of

Filipinos. They are

Filipinos. They are being used as condiments being used as condiments on just about any dish -on just about any dish -fried,fried,

roasted and grilled poultry and

roasted and grilled poultry and meats. What's more, they are even used as meats. What's more, they are even used as aa

vital and distinct ingredient in our swee

vital and distinct ingredient in our sweet-and-spicy Pinoyt-and-spicy Pinoyspaghetti.spaghetti.

Mang

MangTTomas is certainly another product that creates a true Filipino specialomas is certainly another product that creates a true Filipino special

delicacy

delicacy. Many fiestas and . Many fiestas and gatherings have become special with all-timegatherings have become special with all-time

favorit

favorite dishes like dishes like delicious lechonpake delicious lechonpaksiwsiwand crispy lechonkaand crispy lechonkawaliwalithat arethat are

accompanied by the sweet and distinct flavo

accompanied by the sweet and distinct flavor of Mangr of Mang TTomas all-aroundomas all-around

sarsa. Truly

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Likewise, as a big player in the li

quid condiments category, DatuPuti

brand guarantees only the best quali

ty

. Extremely delicious and

delect

able Sinig

ang

and Adobo dishes were made with the

"Mukhasim" sour

ness of DatuPuti

Vinegar and th

e aromatic tast

e of

Dat

uPut

i

Soy Sauce.

Certainly,

NuTriAsia

are not just about

producing the best sauces and

catsup that hav

e put Pinoy

cuisine on top of

the charts. In line

with

their mission to

enable great meals that would ma

ke people happy,

NutriA

sia

are also abou

t buildin

g a futur

e for thei

r employee

s,

business partners, and cust

omers -

based on innovation,

creativity

,

care, honesty, transparency and most of all, hard work and

excellence.

In NutriAsia, they take great pride in

building true Filipino brands

that

enrich every meal experience.

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Company Logo

NutriAsia

is the country’s foremost producer and distributor of

quality sauces and

condimen

ts. The

compan

y needed to

establish

corporate brand recognition on top of their well-known products such as

Mang

T

omas All-Around

Sarsa, DatuPuti

Soy Sauce and Vineg

ar

, and UFC

Banana Catsup. An initial brand restyling and clean-up of the icon

and

typography was done. From there, an extensive brand manual was created

to streamline the brand’s visual identity. The manual had to be precise with

the standardisation

of brand packaging, marke

ting collaterals, corpor

ate

use, and its

application on the sub-brands. Furthermor

e,

the project aimed

to expand

NutriAsia’s

brand elements, providing patterns, proper colour

usage, and photography.

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HISTORY AND MILESTONES

NutriAsia traces its beginnings to Enriton Natural Foods, the brainchild of Filipino

entrepreneurs Joselito Campos Jr., Ang Tin Yu and Kedin Go.

The business thrived on one regional brand - Nelicom and one factory, producing banana

ketchup, hot sauce and fish sauce.

It was a modest business that had limited presence in North Luzon, though it quickly

acquired the rights to three popular brands of catsup and lechon sauce

—

Jufran, Mafran

and

Andok’s

.

Thefirst major milestone happened in 1991, with the forging of an accord between

Enriton and Acres & Acres. With the addition of seven more factories and three

well-known brands (DatuPuti vinegar, Papa banana catsup, and Mang Tomas lechon sauce),

the new-born company was truly a national business, and was named Southeast Asia

Food, or SAFI, as we know it today.

In 1994, sales growth began accelerating with the birth of First Sheridan

–

a distribution

affiliate of SAFI. SAFI also acquired Amihan, another regional brand known for vinegar

and other sauces.

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Enter 1996, a big milestone year. SAFI acquired the mega brand, UFC - an icon among banana

catsup lovers. This milestone was accompanied by the founding of NutriAsia Incorporated, the

holding company which acquired the UFC brand. Together with SAFI, NutriAsia would soon

become a major player in the local food market.

At the turn of the millennium, SAFI entered into a joint venture with its first foreign partner, HJ

Heinz of the US. The new company, called Heinz-UFC, carried catsups and chili sauces while the

remaining portfolio of products was handled by SAFI.

Though this joint venture was ultimately short-lived, it was significant because it allowed SAFI to

acquire new technologies and business processes from their foreign partners, factors that would

drive dramatic and consistent growth up until today, and was a key component in our company’s

greatest coup to date.

Looking back, NutriAsia evolved through a series of brand acquisitions. The acquired brands were

nurtured with innovation and brand building investments. And all these paid off with market

leadership.

NutriAsia is now in the big league of Philippine companies, ranked among the top food

companies. And yet our company continues to strive for ever greater heights. Our long-term

vision is to be a world class branded food and beverage company serving global markets.

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Imagine that which is good can get even better. Indeed, we are ready to bring change.

“Ito

_{angamingpanibagongkaisipan}

–

_{maspinalakas, maspinatindingNutriAsia}

”.

MISSION

Happy People. Great Meals, Anytime, Anywhere.

We enable great meals to make people happy.

VISION

To be the first choice for flavorsome condiments and food products for the

Filipinos at home and around the world.

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Creativity

Excellence

Caring

Walk the Talk

Winning together

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- Well recognized brand. Nutriasia brands are already venerable

names not only in Filipino household but also globally.

- Loyalty of customers. UFC, Papa, Jufran, Mafran and DatuPuti

are the market leaders in our country where 9 out of every 10

people consume NutriAsia products compared to other brands.

- Has the widest selection of quality sauces and condiments in

the market.

- It is the first and only branded local condiments company that is

certified by globally institutions for it’s compliance with systems

and best practices that make sure its products are safe and clean.

Taste is power!

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WEAKNESS

Large operational cost connected with high

level of employment in the country and also

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- From food condiments, the company plans to grow its range

of products to packaged food and growing food categories

within the next following years.

J

. .

…

- Now that Filipino food is gaining popularity, NutriAsia wants

to accelerate the momentum of the need for Filipino food.

. .

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Economic recession can change customer

motivation from one driven by quality and

convenience to the one one driven by low

cost.

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EMPLOYEES INFORMATION

NAME :

Mr. Jose “ JOJO” G.

Rimorin

POSITION:

Production Manager

AGE : 45y/o

EDUCATIONAL ATTAINMENT:

- Don Mariano Marcos Memorial

State University

- Bachelor of Science in

Electrical Engineering

-Electrical Engineer Licensure

-Exam Passer

EMPLOYER:

NutriAsia Inc.Years of work

in the company: 19 years

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QUESTION and ANSWER

1. What is the first ever

product created by

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Answer:

“Our core products are the

DatuPutivinegar,

DatuPutisoysauce,fish sauce,Banana Ketchup and Mang

Tomas sarsa. The SAFI Company, UFC company,and Mang

Tomas company actually merged as NutriAsia and can be

actually considered as NutriAsia

Group of Companies”.

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2. How many

plantations

do NutriAsia

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Answer:

“We have one plantation in

Marilao Bulacan, Cabuyao

Laguna, Davao City, Cebu City and main office in The Fort

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3. In your own opinion,

what do you think is the

best marketing strategy

that this company did

that makes it as a top

leading food

condiments in the

market?

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Answer:

“ I thinks it’s because

NutriAsia brand has been an Iconic Filipino brand

that took its place in every household.And in terms of quality, We

maintain regulatory standards, We are actually certified by FDA and we

have also received the Food Safety System Certification (FSSC) from SGS

Philippines which is part of the world’s largest Independent certification

company. We are the first and only branded condiments company that is

FSSC certified.

I can say that NutriAsia is the front-liner in food condiments that is why

customers trusted us and continuous in patronizing our products.

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4. What are the

risk and benefits

in exporting

products into

different parts of

the world?

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Answer:

“The risk in exporting is that we have to follow regulatory

requirements. We have to comply in other countries standard

rules and regulations in order to have a legal transaction with

them. We make sure that our products complied all of their set

requirements.

The benefits are, because we make sure that all our products

fully complied in all of their regulatory requirements, we can

easily export products and enter their market. Compliance is

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5. Do you think

Filipino overseas

contributes in the

success of NutriAsia

brands globally?

How?

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Answer:

“Yes! Filipino overseas is really such a

big help in the massive distribution of

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6. What particular cargo courier

you trust in exporting your

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Answer:

“ We have third party transporter/courier in

exporting ( Unnamed due to its confidentiality)

And locally we have the cargo van which is the

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7. In transacting in foreign

countries, what mode of

payment do you use in settling

payments?

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Answer:

.

“We have the Letter of Credit (LC) or bank

to bank process”.

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What is the advantage of having

many variations of products?

8. What is the advantage of

having many variations of

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Answer:

“By having many variations of product we

can dominate the market share and

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9. What is the

disadvantage in having

wide selection of

products in the

market?

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Answer:

“The disadvantage is the large operational cost. Because as we

produce more products the more we need to provide for packaging

materials and listing fees and the more complexity in the operations.

And every time we introduce new product in the market, we have to

educate and familiarize the customers regarding this new product

through advertisement and other promo ads as part of our new

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10. Why is it

“

Masarap Masaya Basta

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Answer:

“That is actually our tagline. Our bosses created a tag

-line that is common yet can be easily remembered and

recognized by the customers.

NutriAsia serve for Happy People, Happy employee and

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CERTIFICATES AND COMPANY

AWARDS

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CONFERENCE ROOM, HALL WAY &

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EXPORT PROCEDURE OF THE

PHILIPPINES

-

Packed correctly so that it arrives in good condition;

-

Labeled correctly to ensure that the goods are handled

properly and arrive on time and at the right place;

-

Documented correctly to meet local and foreign

government requirements as well as proper collection

standards; and

- Insured against damage, loss, and pilferage and, in some

cases, delay.

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FREIGHT

FORWARDERS

The international freight

forwarder acts as an agent

for the exporter in moving

cargo to the overseas

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P

ack in strong containers, adequately sealed and filled when possible.

T

o provide proper bracing in the container, regardless of size, make sure

the weight is evenly distributed.

G

oods should be packed in oceangoing containers, if possible, or on

pallets to ensure greater ease in handling.

P

ackages and packing filler should be made of moisture-resistant

material.

T

o avoid pilferage, avoid mentioning contents or brand names on

packages. In addition, strapping, seals, and shrink wrapping are effective

means of deterring theft.

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Specific marking and labeling is used on export shipping cartons and

containers to:

>

meet shipping regulations,

>ensure proper handling,

>conceal the identity of the contents, and

>help receivers identify shipments.

>Shipper's mark.

>Country of origin (exporters' country).

>Weight marking (in pounds and in kilograms).

>Number of packages and size of cases (in inches and centimeters).

>Handling marks (international pictorial symbols).

>Cautionary markings, such as "This Side Up" or "Use No Hooks" (in English and in

the >language of the country of destination).

>Port of entry.

>Labels for hazardous materials (universal symbols adapted by the International

Maritime Organization).

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DOCUMENTATION

* Commercial invoice.

* Bill of lading.

* Consular invoice.

* Certificate of origin.

* Inspection certification

* Dock receipt and

warehouse receipt.

* Destination control

statement.

* Insurance certificate

* Export license

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SHIPPING

The handling of transportation is similar for domestic orders and export

orders. The export marks should be added to the standard information

shown on a domestic bill of lading and should show the name of the

exporting carrier and the latest allowed arrival date at the port of export.

The exporter should also include instructions for the inland carrier to notify

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INSURANCE

Export shipments are usually

insured against loss, damage,

and delay in

transit

by cargo

insurance.

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WHY DO NUTRIASIA EXPORT

PRODUCT?

N

utriAsia is well recognized company and it aims to maintain its position

as one of the leading condiments not just in our country but also to

achieved the popularity of Filipino taste and Filipino brand in every

household globally.

>Exporting broadens the marketing base.

>To establish and boost presence in the international market.

>Exporting is a great way of increasing sales potential that enhances

company’s image to be seen as more progressive.

>It helps maintain high level of work force in our country.

>To be more competitive not just locally but also globally.

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IMPORT And EXPORT POLICY TO OTHERCOUNTRY

IMPORT/EXPORT POLICY IN USA

Entry Documents

Within 15 calendar days of the date that a shipment arrives at a U.S. port of entry, entry

documents must be filed at a location specified by the port director. These documents

are:

• Entry Manifest (CBP Form 7533) or Application and Special Permit for Immediate

Delivery (CBP Form 3461) or other form of merchandise release required by the port

director,

• Evidence of right to make entry,

• Commercial invoice or a pro forma invoice when the commercial invoice

cannot be produced,

• Packing lists, if appropriate,

•Other documents necessary to determine merchandise admissibility.

If the goods are to be released from CBP custody at the time of entry, an entry summary

for consumption must be filed and estimated duties deposited at the port of entry within