The Professional Chefs Association is proud to present the:

The Professional Chefs Association is proud to present the:

14

_{ANNUAL PROFESSIONAL CHEF’S ASSOCIATION}

NATIONAL CULINARY SALON OF EXCELLENCE

AND MARKETING CAMPAIGN 2011

DRURY LANE THEATRE AND CONFERENCE CENTER

100 Drury Lane, Oakbrook Terrace, IL 60181

WEDNESDAY 23

_{MARCH 2011, 10AM – 6PM}

Followed by Awards Ceremony and Cocktail Reception

The Professional Chefs Association is pleased to announce it will host its 14

_Annual

PCA National Culinary Salon of Excellence and Trade Show in Chicago on March 23,

2011. It is slotted to be the largest chef’s Culinary Salon and Trade Show event in

Chicago for 2011.

The Culinary Salon event will feature professional, amateur and student competitions in

categories such as Ice Carving, Food Carving, Pastry Showpiece, Cakes and Student Cold

Food. Prize money will total more than $20,000.00. Celebrity Chef book signings and

appearances, various door prizes, pastry arts demonstrations and food and safety seminars

are some of the highlights of the event.

Chicago’s 2011 PCA Restaurant and Institution Chef of the Year will be announced

during the Awards and Medal Ceremony.

In conjunction with the PCA Culinary Salon, national, regional and local vendors will

feature their newest and latest culinary products for their 2011 marketing campaign.

Attending the show will be top decision makers with hundreds of millions of dollars in

purchasing power, as well as leading corporate and executive chefs, owners, food &

beverage directors, and purchasing directors from today’s marketplace.

This year, with generous help from corporate sponsors, as wells as vendors and local

corporations, the PCA will help raise funds for local student scholarships and outreach

programs for the advancement of Culinary Arts.

As the PCA National Trade Show President, I would like to personally invite you and

your organization to come participate in our show. PCA is committed to working with

you in developing a successful marketing campaign with the support of our chefs and the

organization of our PCA programs, exposure, product knowledge, community outreach

programs and purchasing groups. Please feel free to call me anytime at (408) 592-4511 if

you have any questions.

I look forward to talking to you in further detail on how we can create a winning team in

this uncertain and volatile economy, through strong partnership with our PCA chefs and

partners in sharing of knowledge, information and success!

Chef David H. Yeo

PCA National Trade Show President

President & Founder Walter Neuhold PCA Headquarters

Fort Collins, CO

National Trade Show President Executive Chef David Yeo

Shoreacres Country Club, Lake Bluff, IL

National Trade Show Coordinator Victor Castro Shoreacres Country Club,

Lake Bluff, IL Membership Director Hollianne Hall PCA Headquarters Fort Collins, CO Sponsorship Director Kathy Kingston Chicago, IL

Las Vegas Chapter President Christian Rassinoux MGM Grand Hotel, Las Vegas, NV

Los Angeles Chapter President Andreas Nieto Westin Bonaventure Hotel,

Los Angeles, CA

Boca Raton Chapter President Patrick Delaney Boca Raton Polo Club

VENDOR SIGN-UP FORM

CHICAGO MARKETING CAMPAIGN TRADE SHOW 2011

BOOTH SIZE AND AVAILABILITY ARE BASED ON A FIRST COME FIRST SERVED BASIS. PLEASE TURN IN YOUR SIGN-UP FORMS AS EARLY AS POSSIBLE, AS OUR TRADE SHOWS GENERALLY SELL OUT QUICKLY.

DEADLINE FOR VENDOR SIGN-UP IS FEBRUARY 15TH_{, 2011. ALL SIGN-UP FORMS MUST BE ACCOMPANIED WITH A PAYMENT.}

TO REQUEST AN INVOICE TO PROCESS PAYMENT, PLEASE CONTACT VICTOR CASTRO – PCA TRADE SHOW COORDINATOR AT (847) 409-5118

COMPANY: ______________________________________________________________________________________ COMPANY BUSINESS: _____________________________________________ CATEGORY: ___________________ MAIN CONTACT PERSON: _________________________________________________________________________ ADDRESS: _______________________________________________________________________________________ CITY: _____________________________________________________ STATE: ________ ZIP: __________________ PHONE: _________________________________ CELL: ______________________________ FAX: _______________ EMAIL: ________________________________________________ WEBSITE: ________________________________

TRADE SHOW SPONSORSHIP:

____

$850.00

PLUS 4 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION

____

$1100.00

CHAIRS)

PLUS 6 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION

____

$1500.00

ADVERTISING)

PLUS 10 TICKETS VALUED AT $25 EA. FOR THE VIP AFTER SHOW RECEPTION

____

$2500.00

PREMIUM ADVERTISING AND SIGNAGE VISIBILITY/PRESENT MEDALS TO WINNERS)

____

$100.00

$200.00)

* INTERNET CONNECTION, PHONE LINES AND ELECTRICITY ARE NOT INCLUDED. HOWEVER, YOU MAY PURCHASE ALL THESE SERVICES THROUGH OUR CONVENIENT ON-LINE SERVICES BY USING A PASSWORD ASSIGNED TO EACH VENDOR UPON SIGN-UP.

CHECK AMOUNT: $_________________ CHECK #: ____________________ (PLEASE MAKE CHECK PAYABLE TO: PCA)

PCA ONLY ACCEPTS CHECKS, CASHIER’S CHECK OR MONEY ORDER AS FORM OF PAYMENT.

NAME: _______________________________________________________ TITLE: ____________________________ SIGNATURE: __________________________________________________ DATE: ____________________________

For Immediate Release

December 7th, 2010 Contact: Chef David Yeo

PCA National Trade Show President Email: [email protected] Media contact: 408 592 4511

14TH _{ANNUAL PROFESSIONAL CHEF’S ASSOCIATION}

NATIONAL CULINARY SALON OF EXCELLENCE AND TRADE SHOW 2011

DRURY LANE THEATRE AND CONFERENCE CENTER OAKBROOK TERRACE

WEDNESDAY 23RD _{MARCH 2011, 10AM – 6PM}

Followed by Awards Ceremony and Cocktail Reception

The Professional Chefs Association is pleased to announce it will host its 14th _{Annual PCA National}

Culinary Salon of Excellence and Trade Show in Chicago on March 23, 2011. It is slotted to be the largest chef’s Culinary Salon and Trade Show event in Chicago for 2011.

The Culinary Salon event will feature professional, amateur and student competitions in categories such as Ice Carving, Food Carving, Pastry Showpiece, Cakes and Student Cold Food. Prize money will total more than $20,000. Celebrity Chef book signings and appearances, various door prizes, pastry arts

demonstrations and food and safety seminars are some of the highlights of the event.

Chicago’s 2011 PCA Restaurant and Institution Chef of the Year will be announced during the Awards and Medal Ceremony.

In conjunction with the PCA Culinary Salon, national, regional and local vendors will feature their newest and latest culinary products for their 2011 marketing campaign. Attending the show will be top decision makers with hundreds of millions of dollars in purchasing power, as well as leading corporate and executive chefs, owners, food & beverage directors, and purchasing directors from today’s marketplace. This year, with generous help from corporate sponsors, as wells as vendors and local corporations, the PCA will help raise funds for local student scholarships and outreach programs for the advancement of Culinary Arts.

To obtain forms for sponsorship opportunities and donations, please contact Chef David Yeo at [email protected].

For information regarding competition participation sign-up, membership opportunities and to vote for the Chef of the Year and a FREE VIP chef’s invitation (for Food & Beverage Industry professionals only), please contact the PCA National Headquarters at: [email protected] or call (720) 379-8759.

Culinary competitions are open to everyone in the culinary field, and sign-up forms are available at

www.ProfessionalChef.com or call (720) 379-8759

The 14th _{Annual PCA National Culinary Salon of Excellence and Trade Show will be in the following cities}

TENTATIVE EVENT PROGRAM

5AM VENDOR SET-UP

7AM WELCOME BREAKFAST BUFFET FOR VENDORS HOSTED BY PROFESSIONAL CHEFS ASSOCIATION AT DRURY LANE CONFERENCE CENTER

9AM VIP, CORPORATE SPONSOR AND NATIONAL PCA OFFICERS TRADE SHOW WALK THROUGH. ALL VENDORS MUST BE READY TO GO BY THIS TIME. ______________________________________________________________________________________ 7AM – 10AM PASTRY ARTS DEMONSTRATION AND SEMINAR BY A WORLD CLASS MASTER PASTRY CHEF AT THE AUDITORIUM THEATRE – VIP INVITATION ONLY OR YOU MAY PURCHASE TICKETS FROM PCA

10AM SHOW BEGINS. ANNOUNCEMENT BY THE PCA FOUNDER CHEF WALTER NEUHOLD. OPENING REMARKS BY CHEF DAVID YEO – PCA NATIONAL TRADE SHOW PRESIDENT

10AM – 11AM 1ST SEMINAR COMMENCES AT THE EDUCATIONAL WING: HOW TO WRITE YOUR FIRST COOKBOOK BY TEN SPEED PRESS

10AM – 6PM FOOD AND BEVERAGE TRADE SHOW

10AM – 5PM PCA BOOKSTORE FOR CHARITY - DONATED BY TEN SPEED PRESS. 10AM – 2PM PASTRY SHOWPIECE COMPETITION AT THE MAIN PAVILION 12PM – 5PM PASTRY COMPETITON: CAKE

12PM CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD 12PM – 1PM 2ND _{SEMINAR COMMENCE AT THE EDUCATIONAL WING}

2PM CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD 4PM CELEBRITY CHEF APPEARANCE /BOOK SIGNING/DVD 2PM – 4PM JOB FAIR

3PM – 4PM 3RD _{SEMINAR COMMENCE AT THE EDUCATIONAL WING}

3:30PM – 5PM ICE CARVING COMPETITION LIVE!

4PM STUDENT COLD FOOD COMPETITION JUDGING 12PM – 4PM VEGETABLE COMPETITON

5PM AWARDS CEREMONY AND PRESENTATION OF MEDALS. CLOSING CEREMONY.

5:30PM CLOSING COMMENTS FROM THE PCA FOUNDER AND NATIONAL TRADE SHOW PRESIDENT

6PM – 9PM VIP COCKTAIL RECEPTION

MEDIA AND ADVERTISING

The Professional Chefs Association works closely with the media communities for our trade

shows exposure. We also advertise in local industry trade publications such as Restaurant

Industry News. Weeks leading up to the show, our chefs will appear in local TV News Channels

promoting our trade show, including live local TV News and Radio Station coverage during the

show. Our PCA staff here locally, and at our Fort Collins Headquarters in Colorado, collaborate

in our efforts to promote our trade show by way of email blast and efax to our 60,000 member

database of industry’s leading buyers: Executive Chefs, General Managers, F&B Directors and

Purchasing Managers. Our staff will also RSVP our attendees, do reminder calls and utilize

social media such as Blogging, Twitter and Facebook, etc.

Our PCA Charities and Outreach programs are most important to us. We help raise funds at our

show to benefit local charities, schools and scholarship programs for the advancement of culinary

arts. So, by participating at our trade show, you are helping us help those in need.

After 14 years of organizing PCA Trade Shows in multiple major cities, our experience and our

unique marketing platform gives us an edge above others to bring top buyers in Chicago to our

Show. Our Trade Show creates the perfect environment for you to meet new people in the

industry – buyers, vendors, chefs, etc. that you normally wouldn’t have.

I look forward to working with you in making this a memorable event.

David H. Yeo

PROFESSIONAL CHEFS ASSOCIATION

DIRECTORY

PCA Headquarters

1207 Hawkeye Court, Fort Collins, Colorado 80525 www.ProfessionalChef.com

[email protected] Phone: (720) 379-8759

Walter Neuhold

Fort Collins, CO [email protected]

Phone: (720) 379-8759

Hollianne Hall

Fort Collins, CO [email protected]

Phone: (720) 379-8759

David Yeo

PCA National Trade Show President Chicago, IL

[email protected] Phone: (408) 592-4511

Victor Castro

Chicago, IL

[email protected] Phone: (847) 409-5118

Kathy Kingston

Chicago, IL

[email protected] Phone: (312) 285-6569