How To Get A Loyal User On Your App

OF MOBILE

ADVERTISING

www.mobilda.com

ABOUT

US

While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement. In Mobilda, MMG’s mobile division, we spotted this potential almost a decade ago and worked diligently ever since to maximize it. Our mobile activity has significantly grown since then, and is now considered to be a leading force in the industry, helping mobile developers to fulfill their user acquisition and monetization strategies.

Being a technology-driven company, we take pride in Mobilda Labs, where we continuously develop state-of-the-art performance tools and applications. These include AppClip,

Web2Mob, LTV Analytic System and our proprietary RTB Platform. We make great efforts to constantly stay on top of the mobile marketing technology game and provide

www.mobilda.com

AVERAGE

INSTALLS

PER

MONTH

...

OBTAIN

ACCESS

TO

HIGHLY

TARGETED

AND

OPTIMIZED

TRAFFIC

FROM

ALL

OVER

THE

WORLD

WORLDWIDE

TRAFFIC

1,589,714

65,219

382

,478

1,200,036

230,650

651,237

562,191

In App purchase

Tutorial Completion

Lifetime of User

Levels reached

Registration

FINDING THE RIGHT USER FOR THE RIGHT APP

Mobilda’s LTV Optimizer basically allows you to get loyal users who are most likely to engage with your app. By tracking in-app events we can find the users who are optimal for downloading your app, helping you to get the most out of your application and increase your ROI.

Apple Store Google Play Windows Store Inn App/Display Banner Social & IM Media Native Ads RTB Mobilda Labs

You decide to start promoting your app with Mobilda.

APP

DEVELOPERS &

ADVERTISERS

MOBILDA LTV OPTIMIZER

We distribute the application through our various channels.

The ranking process

assists us to better

target the best

channel for you.

The User is sent to the appropriate app store to download the app.

Each user gets a special rank calculated by Mobilda.

All necessary actions are being monitored and scored.

The user installs the app and Mobilda starts analysis.

In order to supply developers with loyal users, we have developed state of the art technology that measures and calculates users’ Life Time Value. By tracking in-app events, we can target and analyze specific audience to reach in-app engagement. Our RTB platform seamlessly integrates with our LTV Optimizer, allowing us better optimization and targeting.

MOBILDA’S LTV

OPTIMIZER

www.mobilda.com

DOWNLOAD

INSTALL

AND

OPEN

TUTORIAL COMPILATION

CONFIRMING

COMPLETION

LEVELS REACHED

RANKING

IN APP PURCHASE

AMOUNT

OF

COMMISSION

REGISTRATION

CONFIRMING

USER

REGISTRATION

In the following case, we used the LTV Optimizer with Social Point’s Dragon City, and reached very high levels of user engagement.

The system allowed us to track in-game events, as follows, and match the optimal users accordingly. This resulted in high-ranking users who engaged with the game for long periods of time, and with increased in-app purchase rates.

A high user ranking means better engagement with your app which in term justifies your spent on quality loyal users.

LTV

ANALYSIS - CASE

STUDY

1.

2.

4.

No more looking at boring screenshots and reviews!

AppClip is a revolutionary solution for anyone who has always wished to find apps and games quickly and easily. With AppClip, users can browse through thousands of apps and games trailers and catch previews of them, before purchasing or downloading them. AppClip offers cross platform support, amazing user experience and easy, intuitive navigation.

www.mobilda.com www.AppClip.com/get

MOBILDA

LABS -

APPCLIP

The experienced technology-driven team behind AppClip works relentlessly on improving and optimizing it. This is to make sure the application automatically syncs and stays current with Google Play, receives relevant updates and brings all the latest applications and games available. Applying this advanced technology to AppClip allowed us to create an app-ranking algorithm that gives users the ability to personally grade and rank their favourite apps.

App Ranking Algorithm

FULLY SYNC ALL APPS

THAT HAVE TRAILER VIDEOS

FROM GOOGLE PLAY

SUPPORT

APK

DISTRIBUTION

MOBILDA

LABS -

APPCLIP

www.mobilda.com www.Web2Mob.com

INSTALL

APP

MOBILDA

LABS -

WEB

2

MOB

HOW IT WORKS

WEB

2

MOB

IS

AN

INNOVATIVE,

NEW

TECHNOLOGY

PLATFORM

DEVELOPED

BY

MOBILDA

AIMED

AT

SIMPLIFYING

THE

WAY

USERS

DOWNLOAD

APPS.

Each user receives a unique link, which directs them to the app download page, even when they are not near their device. This makes it a simple and effective way for delivering apps to users.

MOBILDA

LABS -

WEB

2

MOB

HOW IT WORKS

W2M

www.mobilda.com

Nowadays, many app developers make their release and reach bulks of users who install the product, yet are not highly engaged with it. The mobile real time video retargeting system allows advertisers to retarget users who have just installed a new app or are not highly engaged.

Once the right users are reached, the system sends them relevant videos that encourage them to re-engage with the app and increase their chances of making in-app purchases and reaching in-app events

User installs

developer’s app

on their device.

Developer automatically

sends MMG the ID of the

device on which the app

was installed.

Users become more

engaged with the

application.

MMG Video Player wins

the impressions and

displays tutorial

video ads to the user.

MMG Video RTB engine

automatically and seamlessly

starts bidding on the specific

user across the network.

...

IIIIIIIIIIIIIIIIIIIIIII

$

MOBILDA

LABS -

MOBILE

VIDEO

RETARGETING

SYSTEM

75%

DIRECT

PUBLISHERS -

SOCIAL

&

IM

MEDIA

Promote your apps directly on the user’s newsfeed. Unlike other media channels, social media lets you target a specific audience based on their likes and dislikes, allowing better market segmentation. Reach loyal users who are more likely to download your app and will constantly use it.

DIRECT

PUBLISHERS -

NATIVE

ADS

Social studies show that the majority of individuals embrace soft content ads rather than traditional advertising. Mobilda offers you to promote your products in popular mobile applications and mobile sites, using a combination of advanced algorithms and creatives with seamless integration. With Native Ads you can increase your revenues by supplying users with non intrusive advertising.

DIRECT

PUBLISHERS -

IN-APP ADS

Being a leader in the field of Mobile marketing, Mobilda is connected to top brands and has direct access to hundreds of the most popular apps today. This access allows us to target the right users, who already use similar apps to reach the right audience for your app.

Stop getting low quality traffic and start receiving highly relevant installs.

REAL TIME BIDDING (RTB)

We have developed unique methods and solutions for media buying and performance advertising. We utilize our proprietary prediction algorithms to allow optimal pairing between users and channels. These sophisticated algorithms assist the dynamic Real Time Bidding auction, allowing us to supply you with the most highly engaged users.

www.mobilda.com PULSEPOINT PUBMATIC MEDIAMATH SITESCOUT APPNEXUS GOOGLE YAHOO ADMELD RUBICON

ADVERTISERS

(

)

PREMIUM

BIDDING SYSTEM

(

)

EXCHANGES

(

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(

PUBLISHERS

)

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-MOBILE

TRACKING

Mobilda offers it’s partners state of the art tracking and reporting utilities. With Mobilda you get advanced tools that can help you keep a close watch on your app performance. We use many innovative features to supply you with results such as: API, PostBack URL, UDID, SDK and RTTP supplied by our in house AdCenter platform.

TRACKING

&

REPORTING

MOBILE

YOUR

APPS

WITH

MOBILDA

CONTACT

US

AND

START

YOUR

MOBILE

ADVERTISING

TODAY

+972-73-2322400

+972-9-9566263

info

@mobilda.com

www.mobilda.com

Maskit st. (Building D, 4th floor) 2 Herzliya Pituach Business Park, 46140

P.O. Box 4178, Israel 2