Summer 10/11 I M NOT POLITE. I M PROACTIV. Katy Perry

Summer ’10/11

I’M

PROACTIV.

™

I’M NOT

POLITE.

CL E AN SE  &  TO N E M O IS TU R IS E E YE S SK IN  P R O B LE M SP EE LS  &  M AS K S B O D Y M AK E-U P 3 2

contents

CLEANSE  & TONE

4

MOISTURISE

12

EYES

17

SKIN PROBLEMS

18

PEELS & MASKS

22

BODY

25

MAKE-UP

27

WHY

CLEANSE

TONE & TREAT?

page 4

GET

SUMMER-

READY SKIN

page 10

BRING

ON THE

MOISTURE

page 14

the

PROACTIV

®

story

It feels like a blemish happens overnight, but the

truth is it’s a far more complicated process that’s

happening in the skin, way underneath.

Here is a pore in the skin. An oil gland on the side of the pore lubricates your skin with oil. Hormones and changes throughout your life stimulate this gland to make sticky oil. This can cause a plug to occur within the pore.

Bacteria can then grow at the base of the pore. Your body reacts with swelling and pain. That’s the pimple you see on the surface, a process that takes two weeks to form. The secret to Proactiv is Benzoyl Peroxide. It’s high purity and

Proactiv is applied to the surface

of a blocked, swollen pore. The Benzoyl Peroxide in Proactiv penetrates deep into the pore. Proactiv helps to treat acne and reduce swelling.

pharmaceutical grade, specially designed to penetrate into the deepest level of the pore. So, it treats acne and your skin stays clear.

It works by unplugging the pore and stopping the swelling, preventing that actual cycle of acne underneath your skin. Use Proactiv on your face everyday and prevent the acne process from starting.

WITH

PROACTIV

you’re taking

control

FIRST STEP TO

beautiful

SKIN

renewing

_CLEANSER

Clean your skin with Proactiv’s oil-free Renewing Cleanser. Tiny exfoliating beads gently remove dead skin cells, whilst Benzoyl Peroxide penetrates deep into your pores to help prevent new impurities from forming. • Deep pore cleansing • Found in our packs or sold

separately

• Follow with Revitalising Toner

CL E AN SE   &   T O N E Keep from eyes, lips, mouth & sensitive areas of the neck. If excessive swelling,  irritation, redness or peeling occurs, discontinue use. If these persist, consult a  physician. Avoid excessive exposure to sunlight & other sources of ultra-violet light.   Contains Benzoyl Peroxide. Always read the label. Use only as directed.

RENEWING

CLEANSER

120mL

$

34.

95

WORKS

BEST…

with REFINING MASK page 21

proactiv

SOLUTION

renew

CLEANSE

Why cleanse, tone and treat?

Skin needs extra

TLC and in order to get fresh, clean glowing skin you

need a simple beauty routine you can make part of your

everyday. Loving your skin has never been easier…

Morning & Night

Renewing Cleanser

Using your fingers, massage in a circular motion on your face for one or two minutes to cleanse and exfoliate. Concentrate on the areas around your nose and forehead.

Morning & Night

Revitalising Toner

Apply to the face with a clean, dry cotton pad or ball. Dead skin cells will be lifted away so the skin looks and feels radiant and refreshed.

Morning & Night

Repairing lotion

Pour a pea size amount into palm and apply a thin layer over face or to blemish prone areas. Do not rinse off. Follow with one of Proactiv’s moisturisers (see pages 14-15).

1

2

3

acne laughs at soap

& water

BE PROACTIV

™

Leave your skin feeling refreshed and conditioned with Proactiv’s soothing Revitalising Toner. Wonderfully gentle on your skin, the Revitalising Toner helps to remove dead skin cells and excess oils.

• Balances the skin

• Contains natural botanicals • Alcohol free

• Follow with Repairing Lotion

Repair and revitalise your skin with Proactiv’s Repairing Lotion. The Repairing Lotion helps treat existing blemishes, controls future breakouts and is an essential part of your daily clear skin ritual.

• Specially formulated to treat blemishes and breakouts • Contains Benzoyl Peroxide

to cleanse pores

• Can be used on your face or other problem areas

CL E AN SE   &   T O N E

repairing

_LOTION

revitalising

_TONER

WORKS

BEST…

with RENEWING CLEANSER page 5

repair

CONTROL

revitalise

REFRESH

7 6

REPAIRING

LOTION

60mL

$

39.

95

REVITALISING

TONER

120mL

$

34.

95

FOLLOW

with our OIL FREE

MOISTURE to

hydrate and

protect.

See page 16

INCLUDED IN YOUR

Proactiv

_pack

INCLUDED IN YOUR

Proactiv

_pack

Keep from eyes, lips, mouth & sensitive areas  of the neck. If excessive swelling, irritation,  redness or peeling occurs, discontinue use.   If these persist, consult a physician. Avoid  excessive exposure to sunlight & other sources  of ultra-violet light. Contains Benzoyl Peroxide.   Always read the label. Use only as directed.

When breakouts aren’t limited to your face, enjoy beautiful, smooth and clear skin all over thanks to Proactiv’s Deep Cleansing Wash. Exfoliating beads lift away dead skin cells, whilst soothing botanicals help condition and revitalise your skin.

• Unclogs pores to help prevent further break-outs • A shower essential and

great for body breakouts on the back and chest • Follow with our Clear Zone™

Body Lotion

deep

_CLEAN

remove

_MAKE-UP

Use nightly to effortlessly clean away make-up and dirt, then follow with Renewing Cleanser.

• Enriched with Lavender and Allantoin • Alcohol free so they won’t dry your skin • Free of oil and fragrances

• Perfect for on-the-go cleansing

WORKS

BEST…

with RENEWING CLEANSER page 5

KEEP AN

EXTRA

pack in your gym

bag to wipe away

make-up and sweat.

No1

S

U

_SKIN

M

M

E

R

PRODUCT

USE ON YOUR

face &

BODY

CL E AN SE   &   T O N E

DEEP

CLEANSING

WASH

240mL

$

29.

95

MAKE-UP

REMOVING

CLOTHS

45 cloths

$

19.

95

11

summer

SKIN

Ward off summer’s

dehydrating effects.

It’s time to

rejuvenate!

Are you ready for the warmer days ahead?

10

summer

SKIN

11

The skin is the largest organ in the body, it is also the organ

that is most exposed to the external elements such as the sun,

wind and temperature.

Proactiv can help you get that beautiful clear complexion

from top to toe. Soothe and protect your skin

to beat pre-summer breakouts.

Here’s the skincare scoop…

FIRST

Deep Cleansing Wash

A versatile, all over cleanser that helps fight breakouts on the face and body while exfoliating beads lift away dead skin cells to help unclog pores and reduce oiliness.

THEN

Clear Zone™ Body Lotion

Helps control breakouts as well as moisturise and condition your body. Great for problem areas such as the back, shoulders and chest.

ON THE GO

Clear Zone™ Body Pads

Control blemishes on your entire body with these pads which are specially formulated with pore purifying Salicylic Acid to help clear existing pimples and help prevent further breakouts.

No1

S

U

_SKIN

M

M

E

R

PRODUCT

get summer ready

skin now

RESTORE BALANCE

&

moisture

_{WHILE YOU SLEEP}

green tea

_MOISTURISER

clarifying

NIGHT

CREAM

Specifically developed for problem skin, Proactiv’s ultra-light Green Tea Moisturiser leaves your skin feeling hydrated and silky smooth. • Soothes skin • Leaves your pores

clean and clear • Contains a powerful

antioxidant • Apply after your

Repairing Lotion M O IS TU R IS E

BEST

SELLER

One of our most popular products

soothes

&

CALMS DRY SKIN

clean

CLEAR

hydrate

PROTECT

GREEN TEA

MOISTURISER

30mL

$

29.

95

CLARIFYING

NIGHT CREAM

30mL

$

29.

95

Got pimples and wrinkles? It doesn’t seem fair, does it? Let Proactiv’s Clarifying Night Cream go to work while you sleep! This night cream helps to reduce the appearance of fine lines, and works hard to hydrate and improve the clarity of your skin.

• Assists in controlling breakouts

• A unique blend of Salicylic Acid and Retinol • Penetrates deep into the pores

• Can be used in place of the Repairing Lotion at night if you find your skin irritated by using the Repairing Lotion twice per day

BYE BYE

dry skin

Why

moisturise?

It not only creates a perfect base for your make-up, it helps

to maintain and replace the skin’s natural moisture level.

3 great products to help you out:

FOR BEST

RESULTS

ensure your moisturiser

has absorbed

before applying

make-up

moisture

BRING ON THE

14

moisture

CONTROL

15

Facial skin is sensitive to the effects of chemical

and environmental influences.

A great moisturiser will replenish any lost surface moisture to

leave your skin glowing and feeling silky smooth. Whatever your

skin type, moisturise and you’ll uncover the secret to a happy,

healthy-looking complexion.

GREEN TEA

Moisturiser

Specially formulated for problem skin, Proactiv’s ultra-light Green Tea Moisturiser leaves your skin feeling hydrated and silky smooth.

SHEER TINT

Moisture

This light, oil-free moisturiser hydrates your skin, evens out skin tone and leaves your pores clean and clear.

OIL FREE

Moisture

A lightweight lotion that also helps keep your skin protected from the sun’s harsh rays with SPF15.

great for

_{OILY SKIN}

perfect for

_{TIRED EYES}

with

VITAMIN C

&

SOY EXTRACT TO NOURISH E YE S M O IS TU R IS

E

oil free

MOISTURE with

SPF 15

eye

CREAM

&

SERUM

REPLENISHING

EYE SERUM

15mL

Proactiv’s Replenishing Eye Serum will help reduce the appearance of fine lines and wrinkles and fight the effects of free radicals.

NOURISHING

EYE CREAM

15mL

Your eyes need extra TLC on a regular basis and this cream has the perfect blend of ingredients to provide it.

• Cucumber and Chamomile to soothe • Soy extract to

brighten

• Green Tea to provide antioxidants

• Hyaluronic Acid and CO-Q10 to minimise fine lines and wrinkles • Green Tea extract to

reduce the effects of free radicals

• Apply morning and night for best results

MAKE

SURE…

you’re always protected with SPF15

nourish

REPLENISH

protect

SOFTEN

$

34.

95

OIL FREE

MOISTURE

50mL

$

39.

95

each

We always recommend you use a moisturiser like Proactiv’s Oil Free Moisture. It’s a lightweight lotion that also helps keep your skin protected from the sun’s harsh rays with SPF15.

Additionally, its oil-absorbing properties and advanced moisturising agents soothe, soften and hydrate your skin.

• Won’t clog pores

• Light enough to wear under make-up • Contains SPF15

18

balance

UNCLOG

SK IN  P R O B LE M S 19

finish

CONTROL

Proactiv’s Daily Oil Control helps your skin balance its natural oil levels for a smooth, shine-free complexion.

• Gentle, oil-free formula

• Absorbs oil to keep pores unclogged • Helps prevent make-up from streaking • Use after Revitalising Toner and before

Repairing Lotion

daily

OIL

CONTROL

IDEAL

for the guys as well as

the girls

Keep oily skin under control when you’re out and about with Proactiv’s Oil Blotter Sheets. Simply blot any oily areas to maintain a beautiful matte finish throughout the day. • 100% natural fibre paper sheets • No powdery residue

OIL BLOTTER

SHEETS

130 sheets

$

18.

95

SHEER FINISH

MATTIFYING GEL

30mL

$

29.

00

DAILY OIL

CONTROL

50mL

$

29.

95

Put the ultimate finishing touch on your daily beauty routine with our light and shine-free Sheer Finish Mattifying Gel.

• Use as a primer before applying make-up • Helps to keep your

make-up on all day • Quickly absorbs

excess oils

• Contains White Tea, a powerful antioxidant

fight oil

CLEAR

&precise

SK IN  P R O B LE M S KEEP OILY SKIN

under

control

refining

_MASK

blemish

_CONTROL

For that clean, oil-free feeling, the Proactiv

Refining Mask is your perfect companion. The mask penetrates the pores to cleanse and remove impurities, whilst oil-absorbing ingredients and pampering botanicals help refine the skin’s texture.

• Keeps oil at bay without drying your skin • Penetrates pores for a deep clean • Contains soothing botanicals for a

clearer complexion

refine

PAMPER

target

MINIMISE

REFINING

MASK

70g

$

34.

95

BLEMISH

CONTROL STICK

1.8mL

$

22.

95

Sudden blemishes and breakouts aren’t a disaster any more thanks to Proactiv’s ultra-precise Blemish Control Stick (formerly named Salicylic Acid Spot Treatment). Perfect for breakout emergencies or touch-ups on the go, this treatment contains Salicylic Acid, which helps target and minimise individual blemishes. • Dries clear in no time

• Easy-to-use and slim line

WORKS

BEST…

dot on zits over- night to help

clear them

DRIES

CLEAR

and can be used alone or under

22 23

pore

CLEANSING

SYSTEM

PE EL S &  M AS K S

USE

STRIPS...

on the T-zone to help remove blackheads

best

USED EVERY TWO WEEKS

Proactiv’s Pore Refining Peel boosts your skin’s healthy glow in one easy application. Suitable for all skin types, this fragrance free and dermatologically tested formula deeply penetrates the pores, leaving your skin looking healthy and revitalised.

• Improves superficial acne scarring • Reduces the size of enlarged pores • Controls oily skin

• Diminishes the appearance of fine lines and wrinkles

reduce

DIMINISH

target

REMOVE

PORE REFINING

PEEL

15 wipes

$

32.

95

PORE CLEANSING

SYSTEM

Strips x 10

Solution 15mL

$

22.

95

totally

REVITALISED!

Refine your skin’s texture with Proactiv’s Pore Cleansing System and reduce the appearance of your pore size for clear, healthy and younger looking skin.

• Target oily problem areas

• Effortlessly lift excess oil and impurities • Helps in removal of blackheads and whiteheads

HELPS

diminish the appearance of superficial acne

soothe

&

moisturise

_SKIN

moisturise

_{& CONDITION}

exfoliating

_PEEL

The peel exfoliates, refines and soothes, leaving you with skin that feels wonderfully clean and soft. Enjoy a noticeably clearer and smoother complexion thanks to Proactiv’s Mild Exfoliating Peel.

• Gently removes dead skin cells, excess oil and other impurities • Minimises the appearance of pores • Contains soothing Aloe, Green Tea,

Orange and Lemon extracts

REFINES &

calms

clean

MINIMISE

control

CONDITION

CLEAR ZONE

BODY LOTION

240mL

$

24.

95

MILD

EXFOLIATING

PEEL

30mL

$

24.

95

Control breakouts as well as moisturise and condition your body with Proactiv Clear Zone Body Lotion.

• Great for problem areas like the back, shoulders and chest

• Salicylic Acid to purify pores • Mild, oil-free formula • Tea Tree and Chamomile

botanical extracts to soothe and condition the skin

WORKS

BEST…

when used weekly B O D Y

M

AK

E-U

P

When you’re on the go and can’t shower straight away, Clear Zone Body Pads are the next best thing for keeping your skin clean and clear.

• Handy size (7.5cm pads) • Salicylic Acid to purify pores

• Gentle enough for your face and body • Perfect for school or the gym

clean

ON THE GO

B O D Y

Suntan

Sunbronze

Sunlight

tinted

_MOISTURE

Look radiant while protecting yourself from the sun, with Proactiv’s Sheer Tint Moisture. This light, oil-free moisturiser hydrates your skin, evens out skin tone and leaves your pores clean and clear. • Available in 3 shades:

Sunlight, Suntan or Sunbronze

• Fragrance-free • Suitable for all

skin types 26 27

SHEER TINT

MOISTURE

50mL

$

32.

00

CLEAR ZONE

BODY PADS

75 pads

$

24.

95

M

AK

E-U

P

shine free

_FINISH

flawless

_FINISH

Enhance your natural beauty with our Mineral Loose Powder. Also contains Green Rooibos, which helps to protect against the visible signs of ageing.

• Available in 3 shades: Light, Medium, Dark • 3-in-1 mineral formula-foundation,

finishing powder and skincare • Age-defying antioxidants Proactiv’s Mineral Pressed

Foundation blends with your skin tone for a perfect colour match. What’s more, the powder helps hide any redness, blemishes or birthmarks on your skin. • Available in translucent

shade

• Botanicals and vitamins to condition your skin • Fragrance-free

• Perfect for sensitive skin

Medium

Dark

Light

SHEER FINISH

MINERAL LOOSE

POWDER

5.1g

$

29.

95

SHEER FINISH

MINERAL

PRESSED

FOUNDATION

12g

$

30.

00

perfect

BLEND

enhance

BEAUTY

WORKS

BEST…

over SHEER TINT MOISTURE CONTAINS

minerals

FROM THE EARTH

30

30 3131

Teen skin generally produces more sebum

or oil, than more mature skin due to hormone changes. Although the skin

is usually well-hydrated at this age, excess oil can contribute to acne.

A regular teen skin care routine, can help to unclog blocked pores, reduce

oil and clear acne.

teen

ROUTINE

It's never too early

to start thinking

about the

importance of a

good skin care routine.

TEEN

routine

The key components include:

1. Cleansing

Use Proactiv’s oil-free Renewing Cleanser to gently remove impurities

and oil. Tiny grains gently exfoliate dead skin cells so they can’t clog pores. The Benzoyl Peroxide penetrates the pores to reduce the number of pimples.

2. Exfoliating

Exfoliation is the key step to acne prevention because it helps keep the surface of the skin free of dead skin cells. Proactiv’s Mild Exfoliating Peel

is a gentle scrub with tiny grains. Exfoliating once a week keeps skin glowing year-round.

3. Toning

For normal or oily skin, use Proactiv’s alcohol-free Revitalising Toner to

help soften fine lines, keep pores from clogging, and hydrate the skin. You may notice a slight tingling sensation; this is normal and expected. This sensation is due to the action of the glycolic acid on your skin.

4. Repairing

Proactiv’s Repairing Lotion helps get

to the source of problem areas to dry up blackheads and blemishes. A great day and night treatment, it helps treat existing blemishes and control future breakouts.

5. Preparing

Bring out the best in your complexion with the perfect balancing act – our

Daily Oil Control. This gentle, oil-free

formula helps to achieve a smooth, shine-free complexion that doesn’t compromise on hydration. It absorbs oil that may cause pores to clog and helps prevent make-up from streaking throughout the day.

6. Moisturising

Even oily skin needs a moisturiser to provide hydration. Proactiv’s Oil Free Moisturiser helps control shine. When

skin is properly hydrated, the body produces less oil and decreases the chances of acne breakouts.

Keep from eyes, lips, mouth & sensitive areas of the neck. If excessive swelling, irritation, redness or peeling occurs, discontinue use.   If these persist, consult a physician. Avoid excessive exposure to sunlight & other sources of ultra-violet light.  

shine

FREE

Light

Medium

Tan

compact

_FOUNDATION

For a flawless, fresh and shine-free look all day long, Proactiv’s Compact Foundation is the answer. The foundation’s light, oil-free formula glides on like liquid, then sets to a silky powder finish without caking or clogging your pores.

• Available in 3 shades: Light, Medium or Tan • Fragrance-free

• Suitable for all skin types SILKY

powder

_FINISH

SHEER FINISH

COMPACT

FOUNDATION

7g

$

34.

95

WORKS

BEST…

over all PROACTIV MOISTURISERS

summer

skincare buys

UNDER $30!

Blemish Control Stick $22.95

Clarifying Night Cream $29.95

Clear Zone Body Lotion $24.95

Clear Zone Body Pads $24.95

Daily Oil Control $29.95

Deep Cleansing Wash $29.95

Green Tea Moisturiser $29.95

Make-up Removing Cloths $19.95

Mild Exfoliating Peel $24.95

Oil Blotter Sheets $18.95

Pore Cleansing System $22.95

Sheer Finish Mineral Loose Powder $29.95

M

AK

E-U

Brought to you by

PA.CAT105

ABN 20 078 370 180 Guthy-Renker Australia Pty Ltd

No1

S

U

_SKIN

M

M

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PRODUCT

with

SPF

15

see page 16

with

SPF

15

see page 27

summer must-haves

BE PROACTIV

™