Asian Animation Industry
Asian Animation Industry:
Strategies, Trends and
Asian Animation Industry
Table of Contents
Introduction
Animation in Asian Societies
Establishment of Local Animation Industry
LOCALCONTENTPRODUCTIONS SUCCESSFULBUSINESSMODELS
Influence of Foreign Animation Styles
POPULARITYOFFOREIGNANIMATION
Trends in Animation Outsourcing to Asia
ANIMATIONOUTSOURCINGINCHINA ANIMATIONOUTSOURCINGININDIA
ANIMATIONOUTSOURCINGINSOUTHKOREA ANIMATIONOUTSOURCINGINPHILIPPINES ANIMATIONOUTSOURCINGINTAIWAN ANIMATIONOUTSOURCINGINVIETNAM
Trend towards Co-Productions
CO-PRODUCTIONSINJAPAN CO-PRODUCTIONSINCHINA CO-PRODUCTIONSINKOREA CO-PRODUCTIONSININDIA CO-PRODUCTIONSINTAIWAN CO-PRODUCTIONSINPHILIPPINES
Controversies Surrounding Foreign Animation
PHILIPPINES SINGAPORE KOREA
Asian Animation Industry
MALAYSIA INDONESIA
Animation Studios in Asia
India
Current State of the Industry
KEYTRENDS CHALLENGES
Business Models of Animation Studios in India
REVENUEMODELS COSTSTRUCTURE
CASEOFTOONZANIMATIONINDIA’SIN-HOUSEANIMATIONPROJECT CASEOFHANUMAN–INDIA’SFIRSTFULLYINDIGENEOUSFEATURE FILM
Size of the Indian Animation Industry
RISINGDOMESTICDEMAND
STATISTICSONANIMATIONSTUDIOSININDIA
The Risks
Future Outlook
Strategies for Animation Studios in India
Animation Schools in India
Key Animation Studios in India
ACROPETALANIMEDIALTD COLORCHIPS
COMPUDYNEWINFOSYSTEMSLTD CRESTCOMMUNICATIONS
Asian Animation Industry
DIGIKOREDESIGNS ESCOTOONZ HEARTANIMATION JADOOWORKS MAYAENTERTAINMENT MEDIAWORKSPAPRIKAASANIMATIONSTUDIOS PENTAMEDIA
TOONZANIMATIONINDIA UTVTOONS
WONDERTOONS
ZEEINSTITUTEOFCREATIVEARTS
China
Current State of the Industry
KEYTRENDS CHALLENGES
DEMANDFORLOCALCONTENT GOVERNMENTSUPPORT MARKETOPPORTUNITY
Business Models of Animation Studios in China
REVENUEMODELS COSTSTRUCTURE
CASEOFTHRUTHEMOEBIUSSTRIP–THEFIRSTCHINESE3D ANIMATIONMOVIE
Size of the Chinese Animation Industry
Statistics on Animation Studios in China
The Risks
Asian Animation Industry
Future Outlook
Strategies for Animation Studios in China
Animation Studios in China
SHANGHAISTARTSINFO-CREATIONCORPORATION BEIJINGHONGYEANIMATIONCO.
SHANGHAIHONGQINGTINGANIMATIONPRODUCTIONCO. ANIMATIONPRODUCTIONDEPARTMENTOFCCTV
HONGYINGUNIVERSECO.
ANIMATIONINSTITUTE,BEIJINGBROADCASTINGINSTITUTE SHANGHAIYILIMEIANIMATIONCO.LTD.
MORNINGSUNANIMATIONGROUP
South Korea
Emergence of the Industry
Functioning of Korean Animation Studios
Changing Business Models
GOINGBEYONDSUBCONTRACTING INVESTMENTSBYINDUSTRIALGROUPS CHANGESININDUSTRYSTRUCTURE SUCCESSINOTHERCOUNTRIES
Current State of the Industry
GOVERNMENTSUPPORT
COLLABORATIONWITHOVERSEASPARTNERS KEYTRENDS
LOCALCONTENT
Challenges
Asian Animation Industry
OVERSEASMARKETING
Market Opportunity
SIZEOFTHEKOREANANIMATIONINDUSTRY
Statistics on Animation Studios in Korea
Future Outlook
Animation Schools in Korea
Animation Studios in Korea
ANIVILLAGECOMPANYLTD. CHARACTERPLAN DOOLYNARA DR.MOVIECOMPANY DONGWOOANIMATION HAHNSHINCORPORATION HANHOHEUNG-UP HANHOHEUNG-UP IMAGEPLUS
PLUSONEANIMATION SAEROMANIMATION SEOLMOVIE
SUNWOOENTERTAINMENT
Philippines
Current State of the Industry
KEYTRENDS COMPETITION
INDUSTRYCAPACITY BRANDBUILDING GOVERNMENTSUPPORT
Asian Animation Industry
DEMANDFORLOCALCONTENT
Industry Recovery
Challenges
Animation Training Schools in Philippines
Statistics on Animation Studios in Philippines
Strategies for Philippine Animation Studios
Future Outlook
Animation Studios in Philippines
TOPDRAWANIMATION
PHILIPPINEANIMATIONSTUDIOINC.
Taiwan
Past the Turbulent Times
Current State of the Industry
KEYTRENDS LOCALCONTENT COMPETITION GOVERNMENTSUPPORT COMPETITIVEADVANTAGES
Challenges
Threats to Taiwan Animation Studios
INTERNALTHREATS EXTERNALTHREATS
Animation Schools in Taiwan
Asian Animation Industry
Strategies for Animation Studios in Taiwan
Future Outlook
Animation Studios in Taiwan
Key Animation Studios in Taiwan
WANGFILMPRODUCTIONS HONGYINGUNIVERSE CGCGINC.
LEADERASIAPACIFICCREATIVITYCENTER
Vietnam
Early Foreign Entrants into Vietnam
Key Trends
CAPABILITIESOFVIETNAMESEANIMATORS
Challenges
Future Trends
Statistics on Animation Studios in Vietnam
Strategies for Animation Studios in Vietnam
Future Outlook
Japan
Key Trends
MARKETOVERVIEW
COLLABORATIONBETWEENJAPANESEANDOVERSEASSTUDIOS OUTSOURCINGTOOTHERCOUNTRIES
Asian Animation Industry
Anime Exports
OVERSEASINFLUENCEOFANIME
Globally Successful Japanese Animes
THEPOKEMONPHENOMENON
Japanese Anime Production Models
PROMINENCEOF2D
RETAS-SOFTWAREFORANIMEPRODUCTION
MANGASTUDIO-SOFTWAREFORMANGAPRODUCTION
Challenges
Future Trends
Statistics on Animation Studios in Japan
Strategies for Japanese Animation Studios
Animation Studios in Japan
Thailand
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Thailand
Animation Studios in Thailand
Singapore
Asian Animation Industry
Singapore Government Initiatives
Industry Drivers
Challenges
Strategies for Animation Studios in Singapore
Statistics on Animation Studios in Singapore
Animation Studios in Singapore
Animation Schools in Singapore
Malaysia
Government Support
Industry Drivers
Challenges
Industry Opportunities
Strategies for Animation Studios in Malaysia
Malaysia’s first 3D Animated Feature film
Statistics on Animation Studios in Malaysia
Animation Studios in Malaysia
Asian Animation Industry
Figures and Tables
FIGURE 1: COST-QUALITY MATRIX OF ANIMATION CONTENT IN ASIAN COUNTRIES
FIGURE 2: COMPARISON OF COST PROJECTIONS OF PRODUCING ONE EPISODE
OF ANIMATION WORK IN ASIAN COUNTRIES
FIGURE 3: COMPARISON OF ANNUAL ANIMATION CONTENT OUTPUT IN ASIAN
COUNTRIES
FIGURE 4: INDIA’S FIRST FULLY CEL-ANIMATED MUSIC VIDEO FIGURE 5: TOONZANIMANTION’S IN-HOUSE PRODUCTIONS FIGURE 6: HANUMAN THE MOVIE
TABLE 2: ANIMATION CONTENT DEMAND FORECAST – TV CHANNELS IN INDIA TABLE 3: FORECAST OF ANIMATION CONTENT REQUIRED BY TV CHANNELS IN
INDIA
FIGURE 7: SIZE OF INDIAN ANIMATION INDUSTRY
FIGURE 8: BREAK-UP OF INDIAN ANIMATION INDUSTRY BASED ON OUTPUT
FIGURE 9: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN INDIA
TABLE 4: IN-HOUSE CONTENT DEVELOPED BY INDIAN ANIMATION STUDIOS
TABLE 5: INDIGENOUS ANIMATION MOVIES DEVELOPED IN INDIA
FIGURE 10: NUMBER OF ANIMATION STUDIOS IN INDIA
FIGURE 11: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON SIZE
FIGURE 12: BREAK-UP OF ANIMATION STUDIOS IN INDIA BASED ON CAPABILITIES
FIGURE 13: CLASSIFICATION OF ANIMATION STUDIOS IN INDIA BASED ON
APPLICATIONS
Asian Animation Industry
FIGURE 15: ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN ANIMATION
INDUSTRY
FIGURE 16: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF INDIAN
ANIMATION INDUSTRY
TABLE 6: ANIMATION SCHOOLS IN INDIA
TABLE 7: INDIA’S LEADING ANIMATION STUDIOS
TABLE 8: IN-HOUSE CONTENT DEVELOPED BY CHINESE ANIMATION STUDIOS
FIGURE 17: SIZE OF CHINESE ANIMATION INDUSTRY
FIGURE 18: ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR THE
CHINESE ANIMATION INDUSTRY
FIGURE 19: VALUE OF ANIMATION CONTENT DEMAND VS. SUPPLY FORECAST FOR
THE CHINESE ANIMATION INDUSTRY
FIGURE 20: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN CHINA
FIGURE 21: NUMBER OF ANIMATION STUDIOS IN CHINA
FIGURE 22: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON SIZE
FIGURE 23: CLASSIFICATION OF ANIMATION STUDIOS IN CHINA BASED ON
CAPABILITIES
FIGURE 24: BREAK-UP OF ANIMATION STUDIOS IN CHINA BASED ON
APPLICATIONS
FIGURE 25: NUMBER OF PEOPLE EMPLOYED IN THE CHINESE ANIMATION
INDUSTRY
FIGURE 26: ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE ANIMATION
INDUSTRY
FIGURE 27: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF CHINESE
Asian Animation Industry
TABLE 9: LIST OF ANIMATION SCHOOLS IN CHINA
TABLE 10: CHINA’S LEADING ANIMATION STUDIOS
TABLE 11:IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS
FIGURE 28: SIZE OF KOREAN ANIMATION INDUSTRY
FIGURE 29: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE
FIGURE 30: NUMBER OF ANIMATION STUDIOS IN KOREA
FIGURE 31: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON SIZE
FIGURE 32: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON
CAPABILITIES
FIGURE 33: BREAK-UP OF ANIMATION STUDIOS IN KOREA BASED ON
APPLICATIONS
FIGURE 34: NUMBER OF PEOPLE EMPLOYED IN THE KOREAN ANIMATION
INDUSTRY
FIGURE 35: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN KOREA
FIGURE 36: ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN ANIMATION
INDUSTRY
FIGURE 37: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF KOREAN
ANIMATION INDUSTRY
TABLE 12: ANIMATION SCHOOLS IN KOREA
TABLE 13: KOREA’S LEADING ANIMATION STUDIOS
TABLE 14: LEADING ANIMATION TRAINING SCHOOLS IN PHILIPPINES
FIGURE 38: NUMBER OF ANIMATION STUDIOS IN PHILIPPINES
FIGURE 39: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON SIZE
FIGURE 40: CLASSIFICATION OF ANIMATION STUDIOS IN PHILIPPINES BASED ON
Asian Animation Industry
FIGURE 41: BREAK-UP OF ANIMATION STUDIOS IN PHILIPPINES BASED ON
APPLICATIONS
FIGURE 42: NUMBER OF PEOPLE EMPLOYED IN THE PHILIPPINE ANIMATION
INDUSTRY
FIGURE 43: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN PHILIPPINES
FIGURE 44: ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINE ANIMATION
INDUSTRY
FIGURE 45: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF PHILIPPINES
ANIMATION INDUSTRY
TABLE 15: LEADING ANIMATION STUDIOS IN PHILIPPINES
TABLE 16: ANIMATION SCHOOLS IN TAIWAN
FIGURE 46: NUMBER OF ANIMATION STUDIOS IN TAIWAN
FIGURE 47: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON SIZE
FIGURE 48: CLASSIFICATION OF ANIMATION STUDIOS IN TAIWAN BASED ON
CAPABILITIES
FIGURE 49: BREAK-UP OF ANIMATION STUDIOS IN TAIWAN BASED ON
APPLICATIONS
FIGURE 50: NUMBER OF PEOPLE EMPLOYED IN THE TAIWANESE ANIMATION
INDUSTRY
FIGURE 51: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN TAIWAN
FIGURE 52: ANNUAL ANIMATION CONTENT OUTPUT OF TAIWANESE ANIMATION
INDUSTRY
FIGURE 53: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF TAIWAN
Asian Animation Industry
TABLE 17: LEADING ANIMATION STUDIOS IN TAIWAN
FIGURE 54: NUMBER OF ANIMATION STUDIOS IN VIETNAM
FIGURE 55: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON SIZE
FIGURE 56: CLASSIFICATION OF ANIMATION STUDIOS IN VIETNAM BASED ON
CAPABILITIES
FIGURE 57: BREAK-UP OF ANIMATION STUDIOS IN VIETNAM BASED ON
APPLICATIONS
FIGURE 58: NUMBER OF PEOPLE EMPLOYED IN THE VIETNAMESE ANIMATION
INDUSTRY
FIGURE 59: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN VIETNAM
FIGURE 60: ANNUAL ANIMATION CONTENT OUTPUT OF VIETNAMESE ANIMATION
INDUSTRY
FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF
VIETNAMESE ANIMATION INDUSTRY
FIGURE 62: NUMBER OF ANIMATION STUDIOS IN JAPAN
FIGURE 63: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON SIZE
FIGURE 64: CLASSIFICATION OF ANIMATION STUDIOS IN JAPAN BASED ON
CAPABILITIES
FIGURE 65: BREAK-UP OF ANIMATION STUDIOS IN JAPAN BASED ON
APPLICATIONS
FIGURE 66: NUMBER OF PEOPLE EMPLOYED IN THE JAPANESE ANIMATION
INDUSTRY
FIGURE 67: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
Asian Animation Industry
FIGURE 68: ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE ANIMATION
INDUSTRY
FIGURE 61: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF JAPANESE
ANIMATION INDUSTRY
TABLE 18: LEADING ANIMATION STUDIOS IN JAPAN
FIGURE 69: NUMBER OF ANIMATION STUDIOS IN THAILAND
FIGURE 70: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON SIZE
FIGURE 71: BREAK-UP OF ANIMATION STUDIOS IN THAILAND BASED ON
CAPABILITIES
FIGURE 72: CLASSIFICATION OF ANIMATION STUDIOS IN THAILAND BASED ON
APPLICATIONS
FIGURE 73: NUMBER OF PEOPLE EMPLOYED IN THE THAILAND ANIMATION
INDUSTRY
FIGURE 74: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN THAILAND
FIGURE 75: ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND ANIMATION
INDUSTRY
FIGURE 76: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF THAILAND
ANIMATION INDUSTRY
TABLE 19: SINGAPORE’S HOMEGROWN ANIMATION CONTENT FIGURE 77: NUMBER OF ANIMATION STUDIOS IN SINGAPORE
FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON SIZE
FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN SINGAPORE BASED ON
CAPABILITIES
FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN SINGAPORE BASED ON
Asian Animation Industry
FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE SINGAPORE ANIMATION
INDUSTRY
FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN SINGAPORE
FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE ANIMATION
INDUSTRY
FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF SINGAPORE
ANIMATION INDUSTRY
TABLE 20: SINGAPORE’S LEADING ANIMATION STUDIOS TABLE 20: ANIMATION SCHOOLS IN SINGAPORE
TABLE 21: MALAYSIA’S HOME GROWN ANIMATION CONTENT FIGURE 4: MALAYSIA’S FIRST 3D ANIMATED FEATURE FILM FIGURE 77: NUMBER OF ANIMATION STUDIOS IN MALAYSIA
FIGURE 78: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON SIZE
FIGURE 79: BREAK-UP OF ANIMATION STUDIOS IN MALAYSIA BASED ON
CAPABILITIES
FIGURE 80: CLASSIFICATION OF ANIMATION STUDIOS IN MALAYSIA BASED ON
APPLICATIONS
FIGURE 81: NUMBER OF PEOPLE EMPLOYED IN THE MALAYSIAN ANIMATION
INDUSTRY
FIGURE 82: COST PROJECTIONS OF PRODUCING ONE EPISODE OF ANIMATION
WORK IN MALAYSIA
FIGURE 83: ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN ANIMATION
INDUSTRY
FIGURE 84: BREAK-UP OF ANNUAL ANIMATION CONTENT OUTPUT OF MALAYSIAN
