your success is our business

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Advertising your product or service effectively is a difficult thing in today’s diverse market. It’s hard to know where your precious budget is best spent. Should you spread it across a wide range of traditional media or target new media exclusively? Which outlets or publications are going to be best for your target market? There are so many options and so many individual representatives from those media vying for your budget that it is very hard to know what to do.

That is where Creative Concepts can help. We are the missing piece of the puzzle. With many years of advertising and marketing experience under our belts we can devise an advertising strategy closely aligned to your client demographics. We examine all the options and develop an effective plan to help you move forward. Our design team will ensure you present a consistent and effective branding message across all these mediums. In the meantime you can relax knowing that you have professionals pointing you in the right direction.

Established in March 1996, we have a wealth of creative experience particularly in the Property Development, Real Estate, Tourism, Medical, Education and Retail sectors within Australia and overseas.

We strive to deliver creative, well targeted advertising that will perform in a cost effective manner allowing you, our client, to benefit. After all “Your Success is Our Business”.

the missing piece of the puzzle

pointing you in the right direction

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At Creative Concepts we plan the most cost effective advertising campaign, within your budget requirements, to ensure that your advertising message reaches your market. This will usually require a mix of various media, all carefully selected to ensure maximum cost effective exposure for your product or service.

Effective media planning requires considerable research and an extensive knowledge of the media industry. The demographics of your target market are carefully aligned with the most effective media, whether that be newspapers, billboards, radio, cinema, magazines or TV. The days of appearance and position in each publication plus the advertising slots for the radio and TV programmes are firmly negotiated, ensuring your message reaches your market.

Based on the volume of advertising we place annually we are able to negotiate very attractive rates, ensuring the maximum reach for your advertising dollar. These attractive placement rates are passed on to our clients.

An effective web presence is no longer just an on-line brochure website, today it should and must work much harder for your business. It is one of the most cost effective and accountable mediums to sell your product or service.

We believe that user experience and ease of navigation is paramount in creating a great website, the user should intuitively feel they know how to navigate the site and find the information they want.

We utilise the latest techniques in web development to ensure your site will rank highly in organic web searches and include a CMS or Content Management System to enable easy in-house maintenance and upkeep of information.

Shopping carts, secure payment systems, online bookings, feedback and voting are all services we can build into your site.

Beyond the actual site though Creative Concepts are highly experienced in the use of PPC (Pay Per Click) advertising and other techniques designed to drive traffic to your site. We can also help you with a social media strategy that is easily maintainable within the CMS of the site. Allowing you to make updates in one central place and have the content distributed to all relevant channels. This not only saves you time and money but makes it far easier to keep up your social media presence.

Effective branding should give total recognition of the overall benefits offered by the product or service to the relevant market. It is important to adopt a holistic approach, or an “overall brand strategy” which ensures consistency between the brand and the clients overall business goals.

At Creative Concepts we believe establishing a brand is more than just meeting a checklist of requirements. Rather, a brand is a combination of beliefs, characteristics and qualities, working together to create a personality, eventuating in the product values being correctly recognised and accepted in the marketplace. We work with clients from strategy to execution to develop, implement, grow and protect what is one of their most valuable assets: their brand.

Printed material and traditional print media are still a very effective way of promoting your product or service. Whilst Creative Concepts are a progressive agency and abreast of the latest techniques, our background is in print and this is where one of our greatest strengths lies. Great effort is made to ensure that any printed material we produce is the best it can be. Whether it is a full colour glossy brochure or a small print ad for a newspaper, great care is taken to ensure pictures and colours reproduce as they should and the integrity of your brand is maintained. This kind of expertise only comes with experience and at Creative Concepts we have that in spades.

how creative concepts can help your business graphic design | branding

printing | print media

media planning & placement

websites | e-marketing | social media

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From its headquarters in Queensland, Gourmet Garden is growing rapidly, continuously expanding in the Australian market and exporting its revolutionary range of herbs and spices, uniquely packed in tubes and sachets, throughout New Zealand, North America, Canada and Europe.

For many years Creative Concepts have worked closely with Gourmet Garden’s marketing staff, designing and producing a large range of point of sale, packaging and advertising material for the Australian and overseas markets. All complying with the stringent requirements of the major supermarket chains in Australia and overseas, including the various government health and labelling regulations.

The major design challenge with these items is to ensure high product visibility among the many competing items in a crowded supermarket environment. This has assisted in establishing the Gourmet Garden brand securely on the market place, both in Australia and overseas.

The range of marketing materials created for Gourmet Garden is extensive. Samples of some of these works are displayed here for your perusal. Please remember that these are just a few examples specifically relating to Gourmet Garden. We create unique pieces for all our clients in ways that best represent their individual brands.

Bilingual Canadian, Australian and American Tubes

Representing the main three markets for which we assist Gourmet Garden. Other markets we have produced work for include the UK, Norway, Spain, France, Germany, Sweden, Japan and Russia.

Packaging

This range of Fresh Blends, designed by Creative Concepts won the “Product of the Year” award for the Sauces & Marinades category in 2010. We can work within very strict manufacturing specifications and processes to ensure your brand is the best it can be no matter what the physical limitations of the process.

Promotional Items We can place your brand on just about anything. Talk to us about the huge range of options available.

Displays, booths and banners A display booth was created for Gourmet Garden with interchangeable panels to suit both trade and consumer shows. We can create displays to suite any purpose or application.

Unique Direct Mail

Thinking out-of-the-box we designed this very successful pop-up direct mail piece to go to retailers informing them of a special offer. Designs that get attention and response are our speciality.

case study | gourmet garden

Winner Sauces & Marinades Category

Survey of 5,000 people by TNS

Recipe Cards and other Point-of-Sale Materials Recipe cards, shelf talkers, wobblers, display units, promotional stickers, peel-back offers, neck ties… the list is extensive but the message is simple and consistent. No matter what the application

we ensure brand consistency across all marketing materials.