Mobile-Money & Economic Development

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Mobile-Money &

Economic Development

Dan Jensen iWorldServices

iWorldServices' Objectives

Develop/deploy internet based,

open source communications

platforms, products & services

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Develop/deploy internet ...

platforms, products & services

Directly and indirectly target small business, low income & rural

market segments

Develop/deploy internet...

platforms, products & services

Directly and indirectly target small business, low income & rural

market segments

Provide services that fosters

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Agenda

Business

The Market

Social Impact

Trends

Initiatives

Business Description

Emerging Markets

International / Intra-national VoIP Service

Segments-Current focus

Callshops

Internet cafes

Tele-centers

Segments-Future focus

Small Business

Community Centers

“Virtual Callshops” (Mobile Platforms)

Lowest income strata

(Base of the Pyramid, BoP)

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Revenues: Twelve million annual

revenue ($12,000,000)

In two & a half years

Geographic Markets (Priorities)

Middle East

Africa

Latin America

Asia

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How We Do It

 VoIP (softswitch) equipment in San Jose and UK that uses open source software at its core

 Integrated software engine (Control Panel) to create and manage accounts, deposits, credit, pricing and measurement

 Customer side

 iWorldServices side

 International sales and support organization operating “on-line”

 Web based marketing and customer management

 Terminating agreements with dozens of global and regional carriers

 Collection and short term credit granting process

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Agenda

Business Description

The Market

Market Size

Competitors & Competitive Issues

Target Customers

The Market

International Long Distance Services

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The Market

… Will Fuel and Accelerate the Anticipated Explosive Growth of VoIP Based Communications Services in Emerging Markets Worldwide

The Market

Emerging Market Countries

Inbound Traffic by Sub-Region 2007

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Competitors & Competitive Issues

International Traffic

Total 365 billion minutes Total 416 billion minutes

The Market

Market Size

Target Customers

(Characteristics)

Migrant workers (& Families)

No credit cards

No computers

No wireless devices

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The Market

Market Size

Target Customers

Migrant workers (Type/Location)

Construction or oil field workers

Domestic help

India, Pakistan, Bangladesh, Sri Lanka, Nepal, Egypt, Philippines, Chad, Sudan, Niger

The Market

Market Size

Target Customers

Migrant workers

Host Countries

Oil or other natural resource rich states

Tourist industry states

Governments and businesses investing in heavy construction

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The Market, Base of the Pyramid

A huge market at the Base of the Pyramid (BoP) will fuel and accelerate the

anticipated explosive growth of VoIP based communications services in emerging

markets worldwide

A Huge, Growing, Untapped Market

Bottom of the Pyramid

The Market: Base of the Pyramid

<$1,500

$1,500

$1,500 - $20,000

Purchasing Power US$ Global Population

(millions)

> $20,000 75-100

4,000

}

1,500 - 1,750 3

2 1

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Bottom of the Pyramid

The Market: Base of the Pyramid

Huge Market at the Base of

the Pyramid … post-paid

pre-paid

1.3 b

$1/day 1.4 b

$4/day 1.5 b

$4 - $40/day .8 b

< $40 day

microfinance shared phones

Agenda

Business Description

The Market

Social Impact

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Social/Economic Impact

Affordable Communications

Services to BoP (Voice / Internet)

Income, employment & quality of life benefits

Strengthen community connections

Much discussion about how to sell products and services to the BoP – we are doing it!

Agenda

Business Description

The Market

Social Impact

Trends and Future Focus

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Trends

 Traditional landline service is being replaced by Cell Phones and VoIP

 Mobile smart-phone “callshop” platform growth

 VoIP calling through “Dial UP” and 3G leaky pipes

 i.e. international calling on cell phones is migrating to VoIP

 Wi-Fi distribution and transport

 Micro-financing growth and the emergence of

“Minutes as money”

 Social Capitalism

 Inexorable, if uneven, communications

deregulation in emerging markets – Qatar, India and Brasil examples vs. Bangladesh

Future Focus

 Provide sources of income to BoP segments and the

enterprises/communities/institutions that serve them so that their communications requirements will eventually be self sustainable – need more robust distributors and products

 Develop “VoIP Reseller in a Box” - develop new distributors

 Develop “Virtual Callshop” / micro tele-centers in a Box

 Develop “Small Business Incubator in a Box” – new web communications based businesses

 Micro-financing for start-up – Partner with Medium sized local bank

 Leverage distribution, banking relationship, Control Panel, smart phone platforms and calling card network to provide VoIP and m-money services

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VoIP/mFinance / M-Money (Concept)

• Target segment of pre-qualified micro-financing candidates – “Retail” presence

– Good credit – Entrepreneurial

• Develop communications offers appropriate to the entrepreneur's profile – Packages (May sell more than one)

• Callshop Booth “Kit”

• Mobile Phone Dialer Kit

• “Calling Card” / Off Site Usage “Kit” ---PC dialer, Premise ATA, Call Back Number – Management Software (or analog work around)

– Working Capital financing from Banking Partner

• Deposit for minutes

• Hardware purchases if necessary (Devices, PC, etc.)

• Follow up with “mobile money” offer/application

– Activate “Calling Cards” to accept mobile money (no effort)

– Develop software to allow reverse transactions on calling cards from “anywhere”

– Develop with Bank Partner a branch network where the “reverse transactions” can occur – Follow on application would allow expending minutes for goods within the “calling card

community”

• Allow flows between calling card accounts

• Enables account issuers to transfer minutes to their own account and then

Dan Jensen

1600 Shattuck Ave. Suite 106 Berkeley, CA 94709

USA

phone: +1 510 495-6110 facimile: +1 510 845-5088

Contact Information

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Dan Jensen

Executive VP

VP of Internet Applications Services at GTE/Verizon; VP of Marketing at Talk Free

Product Management and Network

Planning VP at GTE; Senior positions in voice and data communications services

President of Dare Technologies (China);

developed new international market opportunities for high-tech products