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(2) The World’s game in the USA The U.S. soccer community is currently at 65 million participants, including youth and adult players, fans, and volunteers. 14 million children between the ages of 6-17 play soccer. Between the ages of 10-15, two out of every three U.S. kids play soccer at least once per month! Soccer is the No. 1 sport among Hispanics from Mexico and Central and South America and is a cultural cornerstone for most European, African, and Asian communities..
(3) major league soccer Founded in 1996, Major League Soccer is a league of continuous growth. It has expanded from ten teams to its current 19 teams. Ownership has also increased from a small nucleus to now 17 owners for 19 clubs. In addition, 13 soccer-specific stadiums have been built for MLS teams with the San Jose Earthquakes recently getting approval to build a stadium of their own. League attendance continues to show a steady increase in growth with more than 6,000,000 fans attending MLS matches in 2012.. growth Nine new teams since the league’s inaugural opening 2004 Chivas USA 2005 Real Salt Lake 2006 Houston Dynamo 2008 Toronto FC 2009 Seattle Sounders 2010 Philadelphia Union 2011 Portland Timbers & Vancouver Whitecaps 2012 Montréal Impact. Attendance (last five years) 2007 – 3,270,210 2008 – 3,456,641 2009 – 3,609,048 2010 – 4,002,000 2011 – 5,468,951 2012 – (projected) – 6,000,000+. 13 soccer-specific stadiums 1999 Columbus Crew Stadium, Columbus Crew 2003 The Home Depot Center, LA Galaxy, Chivas USA 2005 FC Dallas Stadium, FC Dallas 2006 Toyota Park, Chicago Fire 2007 Dick’s Sporting Goods Park, Colorado Rapids 2007 BMO Field, Toronto FC 2008 Rio Tinto Stadium, Real Salt Lake 2010 Red Bull Arena, New York Red Bulls 2010 PPL Park, Philadelphia Union 2011 LIVESTRONG Sporting Park, Sporting KC 2011 JELD-Wen Field, Portland Timbers 2012 BBVA Compass Stadium, Houston Dynamo 2012 Stade Saputo, Montreal Impact.
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(5) bbva compass stadium · BBVA Compass Stadium was awarded the Leadership in Energy and Environmental Design (LEED®) Silver certification from the U.S. Green Building Council in December 2012, and is the first new construction LEED® Silver sports facility in the city of Houston. · Since opening in May 2012, BBVA Compass Stadium has hosted, Dynamo Soccer, TSU Football, International Rugby, High School Football, International Soccer, Corporate VIP functions and many other events. · Over 400,000 fans saw the Dynamo play at BBVA Compass Stadium in 2012. · All 31 suites are sold out on a three-year lease basis · All 1,000 club seats are sold out.
(6) Houston Delivers 4TH HIGHEST ATTENDED ALL-STAR EVENT IN AMERICAN SPORTS HISTORY 2010 NBA All-Star Game — Arlington, TX {108,713} 1996 MLS All-Star Game — East Rutherford, NJ {78,460} 1981 MLB All-Star Game — Cleveland, OH {72,086} 2010 MLS All-Star Game — Houston, TX {70,728} 2010 NFL Pro Bowl — Miami, FL {70,697}.
(7) anschutz entertainment group • The largest owner of sports teams in the world (11) • The #2 concert promoter in the world (produces over 6,000 concerts worldwide) • Owner of STAPLES center, the busiest and most profitable arena in the world • Operator of the o2, the #1 concert venue in the world • Owner/operator of 100+ sports and entertainment venues • Power behind ‘L.A. Live’, the $3 billion downtown entertainment district • Creator of the Amgen Tour of California, the U.S.’s #1 cycling event • Owner of the Bay to Breakers (60,000+ participants), the largest race in the U.S. • Owner of Coachella, arguably the most influential music festival in the U.S. • World’s largest independent film producer • And much more….
(8) sports AEG is the largest owner of sports teams in the world, with six North American teams and five more across Europe. Additionally, we create innovative and original sporting events including the Amgen Tour of California, Nike 3-on-3 Basketball Tournament and Bay to Breakers 12K. We’ve forged lasting partnerships with sport’s most recognized leaders including the NFL, NBA, NHL, MLS, FIFA, the Tour de France, Golden Boy Promotions and ESPN amongst others..
(9) LIVE AEG Live is dedicated to all aspects of live entertainment and multi-media production and is the second largest concert promoter, special event and touring company in the world. AEG Live has an international reach with regional and local presence in Los Angeles, New York, Las Vegas, London, Nashville, Houston, Dallas, St. Louis, Atlanta, Denver and Seattle..
(10) GOLDEN B Y. OWNERSHIP Golden Boy Promotions, Inc. is a promotional firm started by former six-time world boxing champion Oscar De La Hoya, whose nickname is The Golden Boy. De La Hoya owns a majority interest in the firm, and his partners in the venture include fellow boxers Bernard Hopkins and Shane Mosley, among others. Brener International Group, LLC is a Los Angeles-based private investment firm and family office with global business and investment interests. Brener’s current investments comprise holdings in private companies (including Golden Boy Promotions), publicly traded companies, and other ventures. The Brener Group focuses its direct investments in businesses directed to U.S. Hispanics, including sports and entertainment, consumer products, and real estate..
(11) DYNAMO premier partners. STADIUM FOUNDING PARTNERS.
(12) DYNAMO FAN DEMOGRAPHICS Age 40% are 18-34 years old 33% are 35-49 years old Gender 66.1% Male 33.9% Women Race: 55% White 35% Hispanic 7% Black/African 3% Asian Marital Status 66.4% Married 24.3% Single. Children in Household 57% have children under the age of 17 in household Household Income 11% earn $50,000 - $74,999 10% earn $75,000 - $99,999 16.5% earn $100,000 - $149,000 11% earn $150,000 - $249,999 5% earn $250,000 or more Own or rent residence 70% Own 30% Rent. Source: Scarborough 2012.
(13) HOUSTON DYNAMO INDEXED HIGHER AMONGST HISPANICS THAN ANY OTHER PRO SPORTS TEAM IN HOUSTON 220 200. 200. 180 160 140 120 115. 100. 105. 80. 80. 60 53. 40 20 0 Houston Dy-. Houston Aeros Hockey. Houston Astros Baseball. Houston Rockets Basketball. Houston Texans Football. Source: Scarborough 2013.
(14) Individual employment income - 250,000+ 200 180 160 140 120. 123. 120. 100. 110. 106. 80 60 40 20 0. Dynamo fans. Astros fans. Rockets fans. Texans fans. Market/Release: Houston, TX 2013 Release 1 Total (Mar 2012 - Feb 2013) Base: Total Adults 18+ Projected: 4,778,918 Target %: 100% Base Index: 100 Source: Scarborough 2013.
(15) MLS FAN LOYALTY Soccer fans rank No. 1 in sponsor loyalty vs. other major sports in the U.S. Are you much more or somewhat more likely to consume a product/service if they’re an official sponsor of your favorite team? MLS — 65.2% (avid fans), 50.0% (casual fans) NASCAR — 62.4% (avid fans), 44.3% (casual fans) NBA — 50.0% (avid fans), 27.1% (casual fans) NFL — 35.2% (avid fans), 27.4% (casual fans) MLB — 35.7% (avid fans), 33.3% (casual fans) TURNKEY SPORTS POLL: BRAND LOYALTY BY SPORT Source: Sports Business Daily, December 12. 2007. DYNAMO FAN LOYALTY 96% are aware of our community outreach efforts, 56% have participated. 46% would purchase the product of a new Dynamo sponsor (MLS Average = 33%) Source: Dynamo Fan Survey, 2011.
(16) The Power of Association 59% of Dynamo season ticket holders support a company who sponsors the Dynamo, when possible. 94% of Dynamo STH recognized Greenstar Recycling, only 21.4% recognized Greenstar in 2010. 94% of general Dynamo fans recognized Greenstar Recycling, only 8.4% recognized Greenstar Recycling in 2010 * January 2012 survey conducted by Dynamo to season ticket holders and general fans.
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